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Simply click on the Plus button as shown below. Don't forget to add your name so we know it's your submission.

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- A text post here on Padlet
- A link to a Medium/LinkedIn post
- A short video
- A slide-deck
- A link to a Padlet

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How do I submit a file like a pdf here on padlet? 

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How do I submit a file like a pdf here on padlet? 

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Yes, you may, simply click the upload file button as shown below.

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Individually explain the concepts that you have understood during this course. This section was already completed during the 2 days Zoom session.

Refer to the padlet below for your answers

https://padlet.com/pavsingh/growthhackingassessment

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A 2-day engaging and hands-on workshop where you learned how to navigate the digital marketing ecosystem, discovered growth hacking techniques, the role of social, how to use data and get the tools and knowledge to drive growth in your organization.

Hyper Island experiential learning workshop helps participants learn transferable skills that can be directly applied to their own workplace and career. Where appropriate and relevant, we will draw on current and emerging international, local & Asian perspectives and case studies; and help participants consider the legal, social, and ethical issues involved.

Further your learning

Discover more ways to grow in your digital learning journey. Explore our other courses and programmes below.
2021 Short Courses Catalog 2021 Advanced Courses Catalog Join our Telegram
For more information, drop us an email singapore@hyperisland.com.

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IBF Digital Marketing & Growth Hacking | 25-26 Jan 2021

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A 2-day engaging and hands-on workshop where you learned how to navigate the digital marketing ecosystem, discovered growth hacking techniques, the role of social, how to use data and get the tools and knowledge to drive growth in your organization.

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Based on the learnings that you shared, and the feedback from your peers, start designing a short experiment to help your organisation or an organisation of your choice to improve its digital marketing.

Guide Questions

Describe your experiment. What would you like to try? Share the goals, tools and mindest.

Action Plan - Identify 3-5 steps that you'll need to think about in order to run your experiment (e.g. conduct a workshop, gather data and goals from my team, learn and read about a topic)

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My Experiment - Growth hacking sign-ups for our 8-week digital program. I would like to try out 3-5  growth hacking techniques with the team to get 1000 interests in our new program.

Action Plan:
1. Research growth hacking techniques
2. Design a brainstorming and planning session with the team
3. Conduct the session with the team
4. Create and implement the hacks
5. Review the results and plan the next steps

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Discuss the challenges or opportunities that might come up in applying your learnings back at work. Think of ways to involve their peers when doing so.

Guide Questions:

What challenges or opportunities might come up?

How could you involve your peers in your experiment?

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Reflect on your overall personal learnings

Guide Questions (Pick one or two)

What did you learn about yourself?

What did you learn about others?

What growth hacking mindset do you see in yourself?

What growth hacking mindset would you like to cultivate?

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One of the challenges I could forsee is identifying the right hack that can match the needs of our target audience, I also might need to manage my co-workers as some of them might not have enough knowledge about growth hacking. Reflecting on this, I might need to run a short workshop or session to explain.

I plan to involve my co-workers from the onset by setting up a small team of 3 to do this experiment with me. This will also help me practice my facilitation skills. :D

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What did I learn about myself?
I realised that I really identify with this kind of methodology as I tend to be quite experimental in my methods, working with others boost my enthusiasm and my ideas get better. Moving forward, I will try to apply this experimental method as well as working with others when I do my projects. I believe it's a really effective and efficient way to do things.

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If you decide to submit a file (e.g., video pdf, word etc.) you may upload them on this column by clicking on the plus button and upload icon below.

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If you decide to submit a file (e.g., video pdf, word etc.) you may upload them on this column by clicking on the plus button and upload icon below.

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My experiment: Using the 1-9-90 framework to create a strong brand for a newly launched Wealth and Wellness Apps; a solution that easily helps an individual to plan a healthier and more meaningful retirement, beyond financial planning.  The ultimate goal is to achieve 2,500 active users by Dec 2021.

Action Plans:
1. Brainstorm with the team to determine the right metrics to track the success on this effort.

2. Build and grow the 9s list:
- Research on who are the Key Opinion Leaders (KOLs) in the area of Wealth and Wellness to potentially identify them as 9s.
- Utilise Backlink to identify the potential 9s in the area of Wealth and Wellness and what kind of contents (article, ideas, etc) that they are interested in.

3.  Build and connect with the list of potential 9s:
- Potentially to invite them to try out the Apps and to get their feedback to improve the Apps functionality.
- Work with them to use the Apps and to help them to achieve their goals - encourage them to share their success.

4. Work with team to create contents (article, ideas, etc) that are relevant to the 9s.

5. Nurture the list of the 9s with contents that can be used to further amplify their popularity. Potentially organically grow the list of the 9s.

6. Research the most suitable "paid media" to further amplify the brand.

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Challenges:
1.  Resources on the ground that we may need to perform various research and maintain data dynamic and integrity as well as manage the Brand community.

2. Team's understanding on growth hacking tactics and why/how we're doing it.

Opportunities:
1. Be the 1: To share / put together 1 simple growth hacking idea, including clear step by step actions with team and the senior management to do, with the objective to make them comfortable and interested to hear more about how digital marketing works and growth hacking ideas.

2. Build the 9s: Eventually, to suggest the senior management to attend the same training class so the company culture could be changed.

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What did I learn about myself?
I resonated with the growth hacking tactics, the importance of research and data and the power of  "word of mouth" to grow brand or business.

However, having all of them put together in a framework is very helpful to re-enforce and reaffirm the knowledge and the experience.

What did I learn about others?
From group discussion I realised that some of my group team in this training also faces the same or similar challenges like I do in implementing some of the growth hacking tactics.

I also learned that most of my group team in this training are not part of the Marketing team. Though we are not part of the Marketing team in a company, in order for company to be successful, all of us needs to be part of the discussion - for a company to be successful, it's now an interdisciplinary

What Growth Hacking mindset do I see in myself?
I'm a believer in data - a meaningful and analysed data will give us the opportunity to be leader in the market. It allows us to understand where we stand against our competitors and also customer's needs.

Having worked in customer service dealing with processes, optimisation plays an important role in the day-to-day operations - How we streamline it, how we make it more efficient, etc.

What Growth Hacking mindset would I like to cultivate?
I'd like to make myself to be aware and consciously thinking how we make the business 10x bigger and not just focusing on incremental improvement.

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My Experiment - Growth Hacking to Thought Leadership on Linkedin - increase readership and engagement on Linkedin

Action Plan (12 weeks program):

1. Research who the thought leaders (the "9%") are in the space and identify 36 of them?

2. Study their profiles and how they brand themselves

3. Connect and engage with 3 new thought leaders each week  - perhaps explore Linked Helper?

4. Research and identify what the matrix may be seen for thought leaders on Linkedin

5. Research on trending articles and share on linkedin with personal comments - 3 each week

6. Deconstruct the format of top articles

7. Write 1 long form article every fortnight (Tentative Topic: Innovation and the Future of Food)

8. Promote the Linkedin article on FB, Instagram, Twitter and share via whatsapp to 10 friends

9. Collect and analyze data, and seek feedback. Improve based on feedback

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Challenges
1) writing is not so natural for me - much to learn
2) under estimating the time needed

Opportunities
1) To connect with more like-minded people
2) Learn and grow!

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What did you learn about yourself?
I learnt that I had so much more to learn about digital marketing and the various tools out there available that provide data and analytics, and to aid in growth hacking.

What did you learn about others?
Everyone has great ideas!

What growth hacking mindset do you see in yourself?
I have a decently open mind and am open to experimenting with new approaches to solving problems

What growth hacking mindset would you like to cultivate?

I would like to work on "speed over perfection" and to start 'faster'!

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Aaron Lim                         Growth hacking to increase sales to my start up existing shopee store selling agricultural productsAction Plan:1. Using shopee's inbuilt keyword sales look at best search volume, look at past paid ads data to see best converting keyword, do competitve research to see the creatives of best selling comeptitor productsWe identified what the best growth tactics to use as priority and what growth tactics to use as secondary,identifythe percentage of owned, earned and paid that competitors were using to drive their conversionsAlso to see how we could keep returning customers as long as possible in the buying loop and find out what customerswere searching for before they needed our agricutural products 2. Brainstormed with my team as we amass a spreadsheet of competitor shopee urls3. Conduct the session with the team to brainstorm over a zoom meeting4. Created a trello list of action plans for each team member based on the above           

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Aaron Lim                         Growth hacking to increase sales to my start up existing shopee store selling agricultural productsAction Plan:1. Using shopee's inbuilt keyword sales look at best search volume, look at past paid ads data to see best converting keyword, do competitve research to see the creatives of best selling comeptitor productsWe identified what the best growth tactics to use as priority and what growth tactics to use as secondary,identifythe percentage of owned, earned and paid that competitors were using to drive their conversionsAlso to see how we could keep returning customers as long as possible in the buying loop and find out what customerswere searching for before they needed our agricutural products 2. Brainstormed with my team as we amass a spreadsheet of competitor shopee urls3. Conduct the session with the team to brainstorm over a zoom meeting4. Created a trello list of action plans for each team member based on the above           

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Challenges: Growth tactics not working and have to use other growth tactics, I may ask peers for their opinions on their likelihood to buy a product and ask them why based on a consumer POV

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I realised that i am very software and data and metrics driven and that i lacked looking at broad picture with the frameworks. I would like to cultivate a mindset to integrate both together

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My Experiment:
Using the 1-9-90 concept to growth hack earned share of voice for my startup that sells baby products basket, in order to increase sales by 50%

Action Plan:

1. Research on what existing brands are doing in terms of earning share of voice in the market

2. Design a technique to benchmark the share of voice of our brand vs competitors on popular platforms such as Facebook groups, forums, Telegram channels, etc

3. Research and identify outspoken individuals who actively shares about baby or maternity related content

4. Invite the identified individuals and conduct a virtual brainstorming session to learn more about their needs, pain points and wants from a product like ours

5. Post brainstorming session, combine our data and research from the session to create useful knowledge to share with our identified individuals in order to keep them engaged and valued

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Challenges:

1. Baby products industry is rather sparse, making it challenging to identify key competitors

2. Research into competitors', their share of voice and suitable influencers (the "9-ners") can be extremely time consuming

3. Despite continuous engagement with these influencers, it might not be certain that they will share about us given that it's not a paid arrangement. A large part has also to do with their experience with the product, alignment of our brands, other financial motives, etc

Opportunities:

1. Keep a close eye on our competitors and gaining an in-depth look in the industry as a whole

2. Developing a personal relationship with these influencers

3. Drives creative problem solving within the team as we try to create value from a non-direct, non-paid arrangement

4. Sharing points generated from the brainstorming session will be extremely valuable learning points for us

Plan and delegate the work across the team. Given that there will be quite a bit of research / time consuming tasks ahead, it will be more efficient to share the load

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What did you learn about yourself?

I learnt that as a growth marketer, I should be more agile, experimenting and pushing the boundaries even further. I strongly believe that experiments are only as useful as the data that is tracked. And because of this belief, experiments can sometimes take too long to plan and execute.

What did you learn about others?

Despite coming from a variety of backgrounds, we all have very interesting ideas that I can learn from.

What growth hacking mindset do you see in yourself?

I'm a big believer in data driven actions and this helps shape my thought processes and decisions. Data is only as good as your ability to track it, digest it and most importantly, create actionable insights from it.

What growth hacking mindset would you like to cultivate?

The ability to map out big goals into smaller bite size growth initiatives to enable quicker experiments to test initiatives, measure performance and scale faster.

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1. Gather Marketing, Business and Product teams for a workshop to review and come up with an updated Customer Activity Cycle.

Review and identify target audience

Come up with CAC for each

2.  Talk to customers to gather insights on:

What kind of needs they have

Why they came to Haulio

How they engage new trucking vendors

How they learnt about Haulio

3. Based on findings, to add into the CAC developed in stage 1.

4. Map out Earned, Own, Paid media into the CAC from stage 3.

5. Gather Marketing team to brainstorm ideas to further develop and plan new campaigns for Owned, Earned and Paid media.

E.g. Content for people looking to set up a trucking company.

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Challenges:

Gathering of information from customers - most of the interaction with customers are done by the Business team. Will need to encourage ownership and get them to constantly communicate with the Marketing team so we can build a better understanding of the customer mindset.

Ownership to see the project through.

Opportunities:

A quick workshop involving key stakeholders to help everyone understand growth hacking concepts and the purpose of this exercise.

To set goals and timelines and constantly keep the team updated on findings and results so that this exercise will not fizzle off.

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(Sidenote: Everyone's spoiling market! Trechelle said to pick 1 or 2 questions only :( haha)

What did you learn about yourself?
After years in the same company, you tend to "accept" the way things are. I am glad to have joined this course to rethink the way things have been done and to push boundaries. There's always something to test and improve on!

What did you learn about others?
Different people may be in different industries/departments, but everyone has value to bring - from ideas to feedback to suggestions. It was also interesting to learn from others in what they've seen/learnt, in relation to the concepts we learnt in the course (e.g. how its like in Europe vs Asia).

What growth hacking mindset do you see in yourself?
Interdisciplinary. I wear many hats in my current role, and I like to think that I can look across more disciplines when thinking of ways to growth hack.

What growth hacking mindset would you like to cultivate?

Rapid experimentation. I feel like I don't test enough, or I tend to test once and give up if it doesn't yield positive results. I guess the key is to look at why, think of ways to improve, and keep trying!

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Experiment - Increasing online checkouts for an online Aromatherapy shop.

Research

1. Audience Analysis: Use Facebook Audience Insights to identify the demographics of those who are interested in Wellness

2. Using CAC and AAARR: Identify the moments of truth when users do, prior to purchasing wellness / aromatherapy kits. What questions are they asking themselves? What are important keywords that our demographic is searching for?

3. Brand Audit: Research on the current competitor landscape . What are our competitors doing in terms of owned / earned and paid media to gain share of voice in the market?

Strategy:

1. Conduct a brainstorming session with people that fits the demographic to verify if the CAC is accurate.

2. Based on understand who our customers are, their search intent along CAC and the mix of owned/earned/paid media from our competitors, develop a strategy to include right content on different type of media, with different media achieving different purposes.

3. Using 1 9 90, identify key opinion leaders in the area of Wellness and understand what kind of content they are interested in. Develop content for them to share

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1. The world of Wellness is very saturated and it will be difficult to break through the noise and stand out.
2. Trying to convince my business partner that spending resources on research on CAC is necessay.

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What did you learn about yourself?

I learnt that my gut about taking a holistic approach has validity to it. Often times, I read and hear about marketing channels in silos. "You should do SEO", "You should do SEM", but the learnings from this workshop taught me that there needs to reasons why we utilize different channels. Different channels have different purposes, and being able to marry the right content to the right media will make it much more powerful.

What growth hacking mindset would you like to cultivate?

Rapid Experimentation to provide better insights.

Going back to basics - who are our users and what are their needs and painpoints.

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My experiment:
Gather hirers’ profile and preference on venue utilisation.

Action plan:
a) Plan a brainstorming & strategy session
b) Conduct the session with marketing and venue management teams
c) To engage with hirers in order to ascertain motivations to hire
c) To execute the plans
d) To review outcomes with the teams for restrategise if necessary.

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Challenges
a) Direct marketing plan may conflict with existing marketing plan by the other department
b) Availability of media may be restricted to certain departments and not the other for optimisation
c) Limited budgets by the smaller department

Opportunities
a) Consolidation of ideas and budgets
b) More media opportunities available for both departments

Involvement
a) Regular cross department brain storming and ideation sessions

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What did you learn about yourself?

The journey to deconstruct and reconstruct has proven to be challenging with gaps to fill due to the lack of knowledge and experience in digital marketing.

What did you learn about others?

Teammates are equally open to learning which contributed to fruitful discourse

What growth hacking mindset do you see in yourself?

I share some of my mates’ value on using data for decision making

What growth hacking mindset would you like to cultivate?

(I will stop here coz Yilin said Trechelle only mentioned to pick 1 or 2 questions :P)