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Samples of how our products and campaign would look over Instagram.

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Here is a sample of how the over all hamper looks with close up of the products included in the hamper. We have also included a description of what we would put on social media when we were launching the campaign.

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Our Exclusive Hamper For Lunar New Year.

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Our Exclusive Hamper For Lunar New Year.

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We have designed this exclusive hamper for our new year campaign Customers can get this limited edition hamper when they spend over £750 instore or online. The hamper includes items you would want for a cosy night in. Items included are a selection of self care products, snacks, alcohol and a blanket with a diffuser and a candle to help set the mood for your night in.

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Some of the ideas we came up with as a group before deciding on one .

Daily Walk Couture

Time To Take Your Inner Ox For a Walk.

Walk Your Way In To The New Year

Strut Your Way Into The New Year

Time To Strut Your Inner Ox

Oxymoron - Put This Into Description Somehow.

Why Do Foxy When You Can Do Oxy.

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The campaign will run from the 25th Jan - 25th Feb

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Time To Release Your Inner Ox

Dressing up to stay in is the new oxymoron. Feel empowered by dressing in our exclusive Lunar New Year collection to keep that strong mindset. Your prime destination for the latest luxury loungewear, hand-chosen by our experts.

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For an incentive we have chosen to do a gift hamper . If a customer spends over a certain amount or buys so many items they can receive a exclusive gift hamper what is only available during the Lunar New Year campaign. Products will include luxury items to pamper you self with for a relaxing night in.

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Customer Profile:

Name: Isabella

Age: 33

Marriage statues: Married

Education: Law LLB (Hons)

Salary: £50,000
Disposable income each month: £1500-£1700
Hobbies and interest: Spa weekends, tennis, skiing, wine tasting and city trips away with friends

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The Ultimate Fenty Beauty Hamper is sure to be at the top of their Christmas wish list. Our showstopping selection boasts an all-star line-up of makeup for the face, lips and eyes.

Contents:

Fenty Slip Shine Sheer Shiny Lipstick in Glazed
Fenty Gloss Bomb Universal Lip Luminizer in Fenty Glow
Fenty Full Frontal Mascara
Fenty Flyliner Longwear Liquid Eyeliner
Fenty Killawatt Freestyle Highlighter Duo in Mean Money/ Hustla Baby
Fenty Cheek Hugging Highlight Brush 120
Fenty Snap Shadows Eye Shadow Palette in 1 True Neutrals
Fenty Stunna Lip Paint in Uncensored
Fenty Coco Nude Bag

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The Ultimate Fenty Beauty Hamper is sure to be at the top of their Christmas wish list. Our showstopping selection boasts an all-star line-up of makeup for the face, lips and eyes.

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Idea we came up with in our group discussion

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feather trimmed lounge wear to show dressing up to stay inside. dressing up loungewear with heels and makeup but staying at home due to pandemic and lockdown.

walking an ox, we are only allowed to go for walks at the moment so this fits in well with today.

setting: park in the city to show wanting to go for a night out. the park will have greenery to promote sustainability.

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higher disposable income
wealthy
people who normally would shop in luxury higher end brands

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Burberry presents their 2021 Chinese New Year Capsule Collection - honoring The Year of the Ox beginning on February 12, 2021 (Chinese lunar New Year Day). We close out the Year of the Rat in this forward-looking fashion collection styled by Audrey Hu. Supermodel Liu Wen appears with Wang Xiangguo in the campaign lensed by Feng Li. (IG)

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Burberry's The Year of the Ox 2021 Chinese New Year Capsule - Anne of Carversville

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Burberry presents their 2021 Chinese New Year Capsule Collection - honoring The Year of the Ox beginning on February 12, 2021 (Chinese lunar New Year Day). We close out the Year of the Rat in this forward-looking fashion collection styled by Audrey Hu. Supermodel Liu Wen appears with Wang Xiangguo in the campaign lensed by Feng Li.

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2021 - Metal Ox

-Having an honest nature, Oxes are known for diligence, dependability, strength and determination
-Hardworking, active, always busy, and popular among friends

Lucky colours - yellow, green, white

Luck flowers - Peach blossoms, tulip

Lucky numbers  - 1, 4
Unlucky - 5, 6

Lucky directions - North/South
Unlucky - Southwest

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Currently, the most relevant years of the Ox include 2033, 2021, 2009, 1997, 1985, 1973, 1961, 1949, and 1937. An Ox year occurs every 12 years. The zodiac sign Ox occupies the second position in the Chinese Zodiac.

2021 is a year of the Ox, starting from February 12th, 2021 and lasting until January 31st, 2022. It's a Metal Ox year. The next year 2022 is a year of the Tiger.

As the strongest animal of the 12 Chinese zodiac signs, known as "the good helper" in Chinese farming, the Ox is a symbol of diligence, strength, honesty, down-to-earth persistence, and wealth.

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Was I Born in a Year of the Ox?

Recent years of the Ox include 2021, 2009, 1997, 1985, 1973, 1961, 1949 and 1937. If you were born in the year of an Ox, your Chinese zodiac sign is probably the Ox!

The Chinese zodiac year is usually said to start from Chinese New Year, which ranges from late January to mid-February. Therefore, if you were born in January or February in one of the above years, you might be an Ox, or possibly a Rat. Additionally, if you were born in January/February in one of the years immediately following those above (2010, 1998, 1986, 1974, etc.), then you may be an Ox or a Tiger.

You can use our free Chinese zodiac sign calculator below to be sure or see the table below.

In Chinese element theory, each zodiac sign is associated with one of the five elements: Wood, Fire, Earth, Gold (Metal), and Water. Each Rat-element year corresponds with an element and comes once in a 60-year cycle. For example, 2021 is a year of the Metal Ox. The last Metal Ox year was 1961.

Find Your Chinese Zodiac Sign

Year of the Ox Dates
Welcome to join our Facebook group of China Everything. We will answer all your questions directly and keep sharing all the interesting things about Chinese culture.
A journey to study all the interesting things about China

The Ox's Personality: Diligent, Dependable...

Having an honest nature, the Ox is known for diligence, dependability, strength and determination. These reflect traditional conservative characteristics.

Female Oxes are traditional, faithful wives, who attach great importance to their children's education. They would achieve their career success easily with their strong personality.

Male Oxes are strongly patriotic. They have strong ideals and ambitions for life, and attach importance to family and work.

Having great patience and a desire to make progress, Oxes can achieve their goals by consistent effort. They are not much influenced by others or the environment, but persist in doing things according to their ideas and capabilities.

Before taking any action, Oxes will have a definite plan with detailed steps, to which they apply their strong faith and physical strength. As a result, people of the Ox zodiac sign often enjoy great success.

Oxes are usually not good at communicating with others, and even think it is not worthwhile to exchange ideas with others. They are sometimes stubborn and stick to their own ways.

Wood, Fire, Earth, Gold, and Water Ox

It is theorized that a person's characteristics are decided by their birth year's zodiac animal sign and zodiac element. So, there are five types of Ox, each with different characteristics.

Element

Characteristics

Wood Ox (1925, 1985)

Restless, decisive, straightforward, and always ready to defend the weak and helpless

Fire Ox (1937, 1997)

Short-sighted, selfish, narrow-minded, impersonal, but practical

Earth Ox (1949, 2009)

Honest and prudentive, with a strong sense of responsibility

Metal Ox (1961, 2021)
Hardworking, active, always busy, and popular among friends

Water Ox (1913, 1973)

Hardworking, ambitious, tenacious, and able to endure hardship, with strong sense of justice and keen observational abilities

Year of the Ox 2021 Predictions

The Ox sign of the Chinese zodiac will encounter its 'birth year' (benmingnian本命年) again in Ox year 2021. Oxen are expected to face many challenges when their birth year recurs every twelfth year.

Career

In Oxes' careers in 2021, due to the opposition of the Tai Sui evil age star, there are frequent work changes. It is recommended that Oxes adjust their mentality quickly and flexibly integrate into their new environments.

When encountering difficulties, Oxes are likely to find help from cooperation with people born under the Rooster or Rat zodiac signs.

Fortune

In 2021, Oxes' financial horoscope is not very good. Oxes should avoid high-risk investments. In addition, Oxes' consumptive desires or spending will be particularly large in this year, so Oxes should be thrifty and try to remind themselves to buy as little as possible.

Relationships

In their relationships, Oxes will meet many new friends of the opposite sex, but they are mostly ill-fated. So, Oxes, don't spend too much time and energy on fruitless feelings. Instead, you should improve yourself, which will be of greater effect in the long run.

Health

In terms of health, Oxes are recommended to do a detailed physical examination at the beginning of this year and to avoid high-risk activities such as mountaineering, rock climbing, waterskiing, and parachuting in the early part of the year.

In the second half of the year, Oxes might be affected by negative emotions and are prone to insomnia. Oxes, you may wish to do tai chi, yoga, and other exercises or get in touch with nature more to absorb positive energy.

What're the Lucky Things for People Born in a Year of Ox

What Are 2022 Predictions for People Born in the Year of the Ox?

The Ox's Love Compatibility

Each animal sign has its unique characteristics. Love compatibility within the Chinese zodiac animals mostly takes the general characteristics of each animal into account. Those whose characteristics match well can have good love compatibility.

Zodiac signs most compatible with the Ox: Rat, Snake, and Rooster

Zodiac signs least compatible with the Ox: Tiger, Horse, Goat, or Monkey

More about Chinese zodiac compatibility for 12 animal signs

Online Love Compatibility Test

Enter date of birth and test now

Good Health for Oxes

Oxes are strong and robust; they can enjoy a fairly healthy and long life, which is fulfilled with little illness.

Because of their hard work with a stubborn personality, they often spend too much time in their work, rarely allowing themselves enough time to relax, and tend to forget meals, which make them have intestinal problems. So enough rest and a regular diet are needed for Oxes to work efficiently.

With a stubborn temperament, they find it easy to bear stress and tension, and they are reluctant to reveal themselves to others. Proper relaxation and regular short trips will benefit the Ox.

The Best Careers for Oxes

As the symbol of hard work, Ox people always work hard at everything and stick to finishing it. Possessing a serious and responsible attitude toward work, they can come up with different approaches to their task.

With a keen eye for details and an admirable work ethic, they are competent in such careers as agriculture, manufacturing, pharmacy, mechanics, engineering, draftsmanship, artistry, politics, real estate, interior design, painting, carpentry, or quarry work.

How to Build Relationships with "Ox People"

Ox people are not good at communicating with others, so they have less social intercourse. They prefer to stay alone and enjoy solitude instead of participating in group activities. However, they treat friends sincerely and place high value on friendship.

For love relationships, Oxen tend to keep long-term relationship with their lovers. Frequent changes of lover make them uncomfortable. Ladies of the Ox zodiac sign lack femininity. If they can realize their inadequacies, and change their cautious attitude of indifference to affection and enthusiasm, they will have love relationships to their hearts' desire.

Famous Ox Year People

Barack Obama: born on August 4, 1961, a Metal Ox

Vincent Van Gogh: born on March 30, 1853, a Water Ox

Walt Disney: born on December 5, 1901, a Gold Ox

Margaret Thatcher: born on October 13, 1925, a Wood Ox

Check Other Chinese Zodiac Animals

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Year of the Ox (2021 Chinese Zodiac): Personality and Horoscope 2022

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Currently, the most relevant years of the Ox include 2033, 2021, 2009, 1997, 1985, 1973, 1961, 1949, and 1937. An Ox year occurs every 12 years. The zodiac sign Ox occupies the second position in the Chinese Zodiac. 2021 is a year of the Ox, starting from February 12th, 2021 and lasting until January 31st, 2022.

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Harvey Nichols Luna New Year Marketing Incentive 2019 

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Harvey Nichols Luna New Year Marketing Incentive 2019 

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Chinese New Year is a celebration of good fortune in the upcoming lunar calendar year. Traditionally, money filled envelopes are exchanged at Chinese New Year to symbolise prosperity in the year.

As it was the year of the pig, a red packet designed to look like the chosen animal was created. Once sent to the customers by email, they had to “tickle the animated pig into a backflip to reveal a discount coupon”

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-Humour
-Theme of family
-Features Lucky red money packets
-Story links to their famous running shoes

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Harvey Nichols Chinese New Year Marketing 2018

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Harvey Nichols Chinese New Year Marketing 2018

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food and wine gift sets this is good for luxury gifts.

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brands such as Givenchy. higher prices, high end products.

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'We are Harvey Nichols. Follow us to stay connected with all things stylish.' - Exhibiting their expertise in fashion

Link for their Virtual Concierge Service at the top of their page - focus on customer and luxury experience

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Harvey Nichols Social Media and Marketing Research.

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Harvey Nichols Social Media and Marketing Research.

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Harvey Nichols uses all platforms of social media to interact with new and existing customers. Platforms include: Facebook, Twitter and Instagram

Harvey Nichols want their customers to be "connected to all things stylish" as stated on their instagram page

Social media platforms are used to market new lines and products that are being sold in store. Such as: clothing, make up and skincare. a link is included  as well so the customer can easily find the product

An element of the marketing strategy is focused on the customer experience. This is due to having a small marketing budget and the company relying on word of mouth between customers

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Harvey Nichols Social Media- Instagram Layout

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Harvey Nichols Social Media- Instagram Layout

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Instagram feed includes: images of new collections and product lines, as well as videos of step by step tutorials and masterclasses

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range of home products such as candles and plants. these are high end and more expensive. aimed at customers with a higher disposable income. could be purchased as a gift for someone as they are luxury brands.

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Harvey Nichols Instagram platform allows new and existing customers to explore as well as shop for new products at the same time. The price of the products are linked also. When you click on a certain product,  you have the option to go directly to the website so you can carry out your purchase.

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more of a focus on current weather. luxury brand scarves for example, Balenciaga and Gucci.

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more of a focus on feel good treatments.
high end makeup such as Charlotte Tilbury

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'Styled By Me' - Link from the website homepage under News section

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'Styled By Me' - Link from the website homepage under News section

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'In their own words: meet a group of stylists, artists, industry insiders, creatives and all-around cool people using fashion to express themselves'

-Gives an inside perspective of industry experts and creatives on fashion
-This adds to the idea of Harvey Nichols being the place for top fashion advice and finds

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Meet a group of stylists, artists, industry insiders, creatives and all-around cool people using fashion to express themselves unapologetically.

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Chinese Lunar New Year is a key marketing opportunity for luxury brands and business . Brands normally realise limited edition collections incorporating the use of red and sometimes show hints of Zodiac symbols or the animal of the year. The marketing campaigns require depth of cultural understanding and sensitivity.

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-Formal
-Informative
-Harvey Nichols know best
-Top selection of fashion
-Expertise in fashion

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luxury, high end products. Brands such us Balenciaga aimed towards people with higher disposable incomes.

Trends: loungewear although it is still high end, the loungewear is more focused on now due to the current pandemic and more people staying at home due to lockdown.

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loungewear although it is still high end, the loungewear is more focused on now due to the current pandemic and more people staying at home due to lockdown.

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mostly lounge wear as most people are at home.

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-Simplistic and minimal logo and homepage design
-Features high end brands - brands section at top
-NEW IN section, latest drops, trends and designers
-News section for latest on sustainability and the latest and best brands

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-sources the most desirable and cutting-edge designer brands
-internationally renowned for its expertly edited fashion and beauty merchandise, premium food and wine offer and award-winning restaurants
-All UK stores have luxury Foodmarkets and Restaurants, Cafés or Brasseries

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Click the heart to save your favourite pieces to your wishlist.

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Harvey Nichols collaborated with Marcus Reed to design 22 tarot cards to celebrate the year of the rat. They also hosted a Tarot card reading event in their stores.

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Harvey Nichols Collaborated with Chinese dim sum teahouse Yauatcha. Celebrating the year of the horse they created a vibrant red horse out of Perspex and used red envelopes as the mane to bring luck, energy and prosperity.

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Have launched a specially decorated range of products just for Chinese new year. They have compacts, eyeshadow and lipsticks to chose from. Products can only be brought from Nars or Harvey Nichols. The Products showcase a Red design with floral patterns .

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Harvey Nichols also sell a range of gifts designed for Chinese New Year across their website that appeal to everybody. This helps keep the theme consistent throughout every area of there website.

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Burberry's 2020 New year campaign was launched alongside a special New years collection . They used Chinese Models and used a lot of vivid red within there products. Red is associated with good fortune and joy in Chinese culture.

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British heritage brand Burberry is seeing red for its Chinese New Year 2020 campaign heralding "joy, health and happiness" in the Year of the Rat.

The 2020 campaign launched alongside a special Chinese New Year collection stars brand ambassador Zhou Dongyu alongside models He Cong and Liang Jiyuan.

Shot by photographer Leslie Zhang, the campaign highlights Burberry's vivid red collection, featuring refined tailoring and sports-influenced pieces, as well as new iterations of the British label's iconic Union sneaker and Lola bag.

Burberry's new 2020 campaign

Burberry's Chinese New Year collection includes a limited-edition Thomas Burberry Monogram motif, inspired by the Chinese zodiac and animated with an original illustration in honour of the Year of the Rat, which appears throughout.

Key highlights includes an oversized sports-style scarf in wool-silk, jacquard-woven with Burberry's logo and a refreshed Monogram motif celebrating the Year of the Rat, as well as a monogram motif cotton oversized hoodie, and a contrast sleeve monogram motif wool bomber jacket.

The Burberry Chinese New Year collection is available in select stores globally.

Images: courtesy of Burberry

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Burberry unveils Chinese New Year 2020 campaign

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British heritage brand Burberry is seeing red for its Chinese New Year 2020 campaign heralding "joy, health and happiness" in the Year of the Rat. The 2020 campaign launched alongside a special Chinese New Year collection stars brand ambassador Zhou Dongyu alongside models He Cong and Liang Jiyuan.

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In 2019 Gucci worked with Disney to create a 3 little pigs capsule collection. The campaign was shoot in a Gen z and stylish manner. It was executed well in the way they branded it across multiple platforms. They launched stickers , branded mobile wallpaper, selfie filters along with there website. The collection was aimed at men and women and included bags and small leathered goods. In the campaign they showcases the 3 little pigs products with models and micro pigs.

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Gucci collaborated with Disney to plaster Mickey Mouse’s smiling face across its products ranging from ready-to-wear to luggage. This is similar to the range they did for the year of the pig.

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Dior's Toile De Jouy collection showed a good understanding of Chinese culture, It pays tribute to Chinese traditional virtues strength, modesty and dignity. Dior has taken one of their classic fabrics and given it a quintessential update specially for the New Year. They have used vibrant red tones and new floral patterns. This collection includes bags and small accessories. To pay tribute to the Chinese holiday further they unveiled a limited edition Diorelita bracelet featuring a bright red link.