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Using this font in the promo video, it is easy to read.

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As my promo video is presented through a dream, so I decide to choose brown and beige colour tone in my video. However using these two colour will make the video too dark, so I decide to pick blue and green colour. I didn't pick bright colour because the video not a funny video. Using a dark pink or red colour to show out the key words in the promo video, in order to the audience to remember that.

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discussing the colour scheme in some advertisements
defining the brand by considering the visual style, fonts and colour palette for thr promotional video.

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Jung, J.-Y., Lee, J.-H., Ha, J. & Lee, S. 2012, ‘Vocabulary expansion technique for advertisement classification’, KSII Transactions on Internet and Information Systems, vol. 6, no. 5, pp. 1373–1387.
This article provide a key information  to my promo video which is having some linguistic features is very important in a promo video. Therefore, it is very helpful for me to set up the language in my promo video. I should show some key words and summary words in my promo video, so the audience can get the key idea easily.

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Brainstorm online with Bubbl.us. Easily create colorful mind maps to print or share with others. Almost no learning curve. Millions of people are using Bubbl.us worldwide to generate ideas, map out processes and create presentations.

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at the end of the promo video, I want the audience think about how time that they spend on their phone per day. I also want audience to take a challenge about living without mobile phone in a day and write down their feeling about it. In order to let the audience know, if we don't have mobile phone we still can enjoy our life.

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-using personal story to catch audience attention
-showing the feeling to the audience about they don't have a phone in their daily life
- starting in a dream, therefore the audience may feel interesting about it
- showing an idea in the video about they don't know what is mobile phone

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Mihailidis, P 2014, ‘A tethered generation: Exploring the role of mobile phones in the daily life of young people’, Mobile Media & Communication, vol. 2, no. 1, pp. 58–72.
The mobile phone is changing the lifestyle of young people. It is reducing the opportunities for face-to-face communication. Mobile phone it is very convenient for young people, but it will reduces the number of real friends. Therefore, it prove my idea in my promo video and it is vert necessary.

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Ansari, Channar & Syed 2012, ‘Mobile phone adoption and appropriation among the young generation’, Procedia - Social and Behavioral Sciences, vol. 41, no. C, pp. 265–272.

From this article provide a research about more than 69% young people agree and strongly agree mobile phone would make their daily life easier. It also show that 51% of young people use mobile phone reduces their loneliness and anxiety. From this research, I can know mobile phone is so important to young people. It is useful for me to prove my idea is necessary to promo.

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One day, a character fall in sleep and dreaming. The character looks at the people in the dream, but the people at the dream cannot see the character. The character see a person write letters to his friends in order to invite them to the party. The person writes down the address at the bottom of the letter.  The character follow the person and the come to a public telephone centre, The person use public telephone to contact his friends and make sure his friends come. After that the character walk in the street and see his friends use paper map to find the address. When they go to the party, they use radio to play music and use camera to take photos. After the party, the character find out the person  print out the photos and post to his friends. The character feel confuse about what he saw. The  clock alarm ring, and the character realise that it is a dream. The character look at the phone and think back to the dream. The character realise that there is no mobile phone in the dream.

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using mind map to create problem solving
Two techniques for creating problem solving which is asking yourself some question and SCAMPER

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-  young people interested in internet/ games/ phones/ computer
so when the video come out with no phone or no internet, it will shock to them
- they will be frustrated in no phone
- they may interesting in how the day will be like if they don't have a phone

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- no internet/ no phone/ no games at the beginning of video which can catch audience attention
- people lost a memory about they have a phone or they know how to use a phone
-  using public telephone to contact my friends or write a letter to invite my friends to join the party
- using camera to take photos
- print out the photos to my friends

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Learn how to use HTML and try some practical
We also learn put our Padlet into HTML

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summarise message that I want to promote
Identify and describe my target audience
begin further research on the topic
Teaching us how to do reference to our topic.
Teaching us where can we get scholar information on unisa library.
Finding similar/inspiring video from Youtube

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This is a perfume promo video by Louis Vuitton. The video start with a relaxing music, and the name of brand which can catch audience attention. Therefore, I want to show the key word at the beginning of the video. At the end of the perfume video, it show out the perfume at last, not at the middle of the video. So the audience may curiosity about it and they will keep watching. In addition, I will put the no phone challenge at the end of the video.

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Emma Stone for Les Parfums Louis Vuitton

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1. safe flight information in the airline
2.patience
3. diet
4. school day
5. pack up for travel
6. save water
7. planting tree
8. to be organised is very important in our daily life
9. Chinese traditional culture (make moon cake) (Chinese New Year)
10. changes after coming Australia (the different daily life between China and Australia)
11. A dream in our childhood
12. love animals
13. to be a charity person
14 donate clothes
15. traditional instruments
16. hand write letter rather than typing
17. to be a health person (do sports)
18. online shopping
19. environmental protection
20. food production
21. a day without phone
22. a day without internet
23.a day without computer games
24. Chinese culture (the food that we eat)
25.respect people from different culture
26.  care about refugees
27.classical music vs hip-hop
28. hobbies
30. living in a positive way
31. online books vs books
32. charity
33. hand writing vs typing

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list 80 possibilities for the wire coat
hander
rings
bracelet
coat hanger
clothes line
the most interesting thing that my group found is corn handle
Task one is very interesting to me,  I can learn new ideas or get some new ideas from someone else. This is a good way to share ideas and learn more creative skills.

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I found this example relevant to what i want to produce. It shows a girl who live without phone, it shows her very helpless, hesitation and speechless. I plan to have a similar action recording.

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i went a day without my phone challenge - here’s how it went…

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This example shows how people feeling. It shows on many things not convenient. It gives me an idea about how can I promote the feeling or emotion of a day without phone.

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1. Chinese traditional culture (Chinese New Year) (Mid-Autumn Festival)
Try to promote Chinese traditional culture to people who interested in or foreigner.
2. school day
To show parents how their child going in their school.
3.classical music
Do not forget classical music, although hip-hop become more and more popular.
4. A day without phone
Now, people cant live without their phone, so I want to make a video to show people face to face communication rather than typing on their phone
5. hand written vs typing
Nowaday, computer and laptop become more and more popular or important. Most people less and less chance to handwritten.

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Target audience: people who use phone everyday especially for youth. Most of youth have a phone and they spend plenty of time to use phone in per day. By watching this video they may know what may happen when they live without their phone. They will  probably become anxious. After watching this video people can challenge themselves and see how they go.