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Dr. Jonathan M. Rothberg, Executive Chairman & CEO of Butterfly iQ
Publish Date: 2019

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The clear answer in point-of-care ultrasound | Butterfly iQ3

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Welcome to connected medicine. Butterfly brings the power of ultrasound into your assessment, diagnosis and treatment process. One probe. Whole-body imaging. For any medical system.

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Butterfly iQ is a 0.69lb handheld ultrasound that uses the first ever Ultrasound-on-a-Chip technology to provide over 2 hours of continuous scanning and includes a built-in lithium ion battery with wireless charging abilities. Made from anodized aluminum, Butterfly iQ is durable and efficient and has a 4.10 foot cable that allows for maneuverability. The Butterfly app has 18 presets for different scans and body systems, 3 modes (M, B, and Color Doppler), and settings for image depth and measurements that include a midline marker tool. Data can be stored and is available in real-time all the time, and the app features secure commenting such that images can be sent to colleagues and patients while maintaining HIPAA compliance. Butterfly iQ is available to licensed physicians and pricing starts at $2000 and can be broken down into monthly payments of $200 each.

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Learn more about our mission to democratize healthcare by making medical imaging accessible to everyone around the world.

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See the hardware, imaging, compatibility, cloud, and security specs for Butterfly iQ here.

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Clinical images and tutorials - Butterfly iQ

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Clinical images and short video tutorials for everyone, anywhere. Ultrasound has never looked so good, see why.

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According to Butterfly Network, Inc. (2019), Butterfly iQ was created from the idea that billions of people around the world do not have access to medical imaging. The plan was to create an affordable ultrasound device that was handheld and easy to use, and based upon my reading the project was a success (Harper, M. 2019). However, this device should not replace formal ultrasounds and advanced imaging. While the Butterfly iQ can be used to locate large structures (for example an initial FAST scan during a trauma), using this device as a diagnostic tool should be done with caution. I appreciate that only licensed physicians can purchase this device. One of my concerns when initially researching was that individuals that lacked formal training could attempt to self-diagnose using the ultrasound, and that could be disastrous. The Butterfly iQ is a revolutionary device that is a step in the right direction toward affordable healthcare for all. I am excited to see how this project develops over the next few years!

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The Butterfly iQ, an inexpensive hand-held ultrasound device. Butterfly Network

Butterfly Network, the maker of a $2,000 handheld ultrasound device, has raised $250 million from large private investors. A source familiar with the deal says the fundraising values Butterfly at $1.25 billion.

The flood of cash represents a victory for Butterfly's founder, executive chairman, and chief executive: Jonathan Rothberg, a swashbuckling biotechnology entrepreneur who previously led two companies that developed machines for sequencing DNA. It's not just that it's a lot of money; it's money that's coming from good sources: One investor is Fidelity. Also investing: the Gates Foundation, which Butterfly says sees the potential of the ultrasound device in the developing world, and Fosun Pharma, a Chinese drugmaker.

Rothberg previously told Forbes that the ultrasound device, the iQ, represented "the birth of an industry" and added: "We would like to change the world with ultrasound on chip." (Unlike other machines, the ultrasound is a semiconductor-based device.)

The iQ device is now shipping. There have been tens of thousands of orders, says Gioel Molinari, Butterfly Network's president. "We expect to have thousands of units in the field by year-end," says Molinari. "It's just been extraordinary to see the click between the market and what's needed and the product that's produced."

The device is currently available to healthcare providers in the U.S. It costs $1,999, plus a monthly fee for the software aimed at making the images crisp and the device usable. This costs $35 a month for individuals, or $100 a month for a team of ten. Incoming requests, Molinari says, are currently split 60-40 between individuals who want to try the iQ out and health systems.

Last year Rothberg told Forbes that the inspiration for the ultrasound device was personal. His daughter suffers from a disease called tuberosclerosis (TSC), which leads patients to develop tumors throughout their bodies. He wondered why the equipment was so unwieldy, and started Butterfly after seeing a talk about artificial intelligence by MIT physicist Max Tegmark. He recruited one of Tegmark's smartest students, Nevada Sanchez, as a co-founder; Sanchez was on Forbes' 30 Under 30 list in 2015. The company previously raised $100 million, $20 million of it Rothberg's own money.

Getting the prototype, which was shown to Forbes last year (watch the video), into production ready took work, Molinari says. At one point, modifications had to be made to the way the sensor was assembled to speed up manufacturing. The launch in the U.S. should be in full swing during the rest of this year. Molinari says to expect a European launch next year, and a rollout in Asia thereafter. The iQ could be available in China by 2020, he says.

Sanchez, the Butterfly co-founder, will do a live demo of the iQ at the Forbes 30 Under 30 Summit in Boston on Monday, October 1.

From June 5, 2000, until December 21, 2018, I covered science and medicine for Forbes. That took me from the Human Genome Project through Vioxx to the blossoming DNA technology changing the world today. It was an amazing run.

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Aiming To Revolutionize Medical Ultrasound, Butterfly Raises $250 Million At A $1.25 Billion Valuation

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Share to facebook Share to twitter Share to linkedin Butterfly Network, the maker of a $2,000 handheld ultrasound device, has raised $250 million from large private investors. A source familiar with the deal says the fundraising values Butterfly at $1.25 billion.

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My strengths: Achiever, learner, harmony, responsibility, positivity

My Team:
1. Analytical Angelica- I chose her because analytical thinkers are objective and like to question all aspects of an idea while seeking data patterns and outcomes. Her logical approach will strengthen the team by identifying issues possibly not thought of by other group members, myself included.

2. Abraham the Arranger- I chose him because I need someone to manage the team. He will be able to set each team member up for success by learning their individual strengths, which will benefit the outcome of the project. He can help us set goals, meet deadlines, organize a launch event, and maximize the team's efficiency.  He will be my right hand man and will serve as a resource and sounding board for the rest of the team.

3. Carter the Communicator- I chose Carter for his ability to bring the project to life by presenting it in a way that is informative, positive, and exciting. I think he will balance Angelica's analytical side by taking her data sets and organizing them in a way that targets the audience. In addition, I think he will find creative and fun ways to market the project.

4. Matthew the Maximizer- I chose Matthew because he seeks excellence. He will be able to focus on project strengths and build them into greatness. His goal is success and I think he will be able to assist Angelica if she identifies weakness in the project by creating quality improvement programs that maximize performance.

5. Restorative Rachel- I chose her to be the balance between Matthew and Angelica. Angelica uses raw data to identify problems, which might freak Matthew out. But some problems need addressing, which Matthew may shy away from while focusing on strengthening stronger areas. I need Rachel to problem solve with a calm and consistent approach. Because my strengths include harmony and positivity I feel that I can help her with this task.

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1. Data is protected through  encryption and is stored in a secure Butterfly Cloud system, and is also secure while on the Butterfly iQ app through HTTPS and TLS 1.2 and while in transit via SOC II certification.
2. Easy to use and maneuver, fits in your hand and is lightweight and durable. You literally sign into the Butterfly iQ app, plug in the probe, and start scanning!
3. Works with Apple iPhones, iPads, and iOS 11.0 and newer
4. Unlimited storage, sharing, user rights, and data organization archives through Butterfly iO Cloud
5. Affordable
6. Can only be purchased by licensed physicians

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1. Only works with Apple mobile devices
2. Only available for distribution in the United States and to physicians licensed to practice in the US
3. Should not replace formal bedside ultrasounds and extensive scanning
4. Requires formal ultrasound training to use

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Butterfly Network, Inc. (2019). Retrieved from https://www.butterflynetwork.com/iq
Harper, M. (2018). Aiming to revolutionize medical ultrasound, Butterfly raises $250 million at a $1.25 billion valuation. Forbes. Retrieved from https://www.forbes.com/sites/matthewherper/2018/09/27/aiming-to-revolutionize-medical-ultrasound-butterfly-raises-250-million-at-a-125-billion-valuation/#37335effb24a
Image retrieved from https://www.google.com/search?q=butterfly+iq+ultrasound&client=firefox-b-1-ab&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi0zLChwcTgAhVm7IMKHfJxCU8Q_AUIECgD&biw=915&bih=899#imgrc=7A-l-l2aRrFT3M:
Image retrieved from https://www.google.com/search?q=butterfly+iq+ultrasound&client=firefox-b-1-ab&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi0zLChwcTgAhVm7IMKHfJxCU8Q_AUIECgD&biw=915&bih=899#imgrc=Gi0Jiuw5mIVmGM:
Popular Science Staff. (2018). The 100 greatest innovations of 2018. Retrieved from https://www.popsci.com/best-of-whats-new-2018#page-79
Rath, T. (2007). Strength Finder 2.0. New York, NY: Gallup

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Artificial intelligence mastered a lot of tasks in 2018. There are algorithms that win human debates, book dinners, eliminate checkout lines, tend gardens, spot plumbing leaks, and call for help when we trip and fall. But the machines aren't completely taking over just yet. There's at least one thing we're sure even the savviest silicone noggin can't do: put together Popular Science 's annual list of the year's most pivotal, influential, and just plain awesome innovations.

Our 31st annual Best of What's New list is the culmination of a year spent obsessing over, arguing about, and experiencing the newest technologies and discoveries across 10 distinct disciplines. Yes, there are eye-poppingly-bright TVs. Sure, there are video games that will suck us in for hours. And, naturally, there's a car that, on the right road, will just drive itself.

Here, we dig deep, because some innovations don't make a lot of noise, yet have the potential to make a real and lasting impact. A drug that blocks mind-numbing migraines or a fake egg that scrambles like the real thing are no less impressive than the fastest spacecraft ever to break free of earth's atmosphere. Why? Because the effects of each of the feats will reverberate for years down the road.

And, while we have you, let's all just take a moment to appreciate that this year's collection includes a full-on jet pack.

Aerospace

Let's not waste any time: There's a jet suit in this year's Best of What's New list, yet somehow that's not even what we dubbed the Innovation of the Year. That honor goes to a NASA probe that is, put simply, the fastest thing ever made by humans. Its destination? A little place known as the sun. There's no doubting the sheer epicness of this year's top Aerospace innovations; even the more-practical offerings-a floating virtual assistant for the ISS or an extra-safe helicopter-are so awesome you'll find yourself casually bringing them up on your next first date or company holiday party. Everybody understands how cool space is.

Parker Solar Probe by NASA

CIMON (Crew Interactive MObile CompanioN) by Airbus & IBM

TESS (Transiting Exoplanet Survey Satellite) by NASA

InSight (Interior Exploration using Seismic Investigations, Geodesy and Heat Transport) by NASA

Zephyr S HAPS (Solar High Altitude Pseudo-Satellite) by Airbus

Gadgets

In large part, the items on year's list of the best new gadgets don't change the world as much as they change the way we, as tech-loving super nerds, see it. This year's Best of What's New gadgets category includes leaps forward in both virtual and augmented reality, which were welcome reprieves from the increasingly hectic world of, well, actual reality. Other honorees help us combat common problems: Tougher glass prevents broken smartphone screens, and a sleep aid blocks noise but lets through crucial alarms. Perhaps most importantly, however, fidget spinners were officially nowhere to be seen in 2018. Rest in the clearance bin, little buddies.

Pixel Visual Core by Google

Auto

Few innovations thrill us more than the ones we drive. When you consider an electric supercar that snaps back your head with acceleration or a set of tungsten-coated brakes that'll have you straining against your seatbelt faster than you can say "internal combustion engine," it's easy to conclude 2018 was a heckuva year for the road-going brilliance.

Home

Because we rely on home products for the intimate and urgent matters of our everyday lives, we need these staples to serve us well. A true innovation for the house should either work better than its predecessor (Post-it's super-strong sticky notes or Milwaukee's cordless saw that outperforms the wireless kind) or fulfill a need we didn't realize we had (keeping our coffee at the perfect temperature or instantly detecting plumbing leaks).

Post-it Extreme Notes by 3M

Smart Microgarden by SproutsIO

Security

There are no tanks or firetrucks or massive surveillance initiatives among the items we've dubbed the best security innovations of 2018. That's because safety happens by the inch, through a relentless effort to stop the simple vulnerabilities that can lead to major threats-on our doorsteps, overseas, and in our streets. Our honorees down malicious drones without risking collateral damage, help military vehicles transverse tough terrain, offer new ways for police to capture fleeing assailants, and prevent porch pirates from nabbing our packages. Even our old friend the combination lock got a snoop-stopping upgrade. All the better to protect us with, my dears.

Onyx exoskeleton by Lockheed Martin

Entertainment

All the gadgets on our Best of What's New list are groundbreaking, but they can't all be fun. The lineup of innovations in entertainment, however, boasts more good-time gear than Infinity War had super heroes. This year's winners include a pro-grade HDTV, speakers that double as modern art, and an ill-fated movie subscription service that shifted the way people go to the theater. But the star of 2018 was gaming. This year, we witnessed a game shatter platform barriers and a cardboard controller kit transform into a steering wheel we could use to dominate the lap times of our little ones.

Recreation

The best gear gets out of your way. The items we bring with us outside-whether it's on the trail or to our backyard patios-should work so well we forget we're using them. The top shoes are the ones you don't think about at all, but that painlessly support your miles-long schlep through the woods. This year's best products in recreation-including a one-pound tent, a truly innovative sports bra, and a fire pit that keeps smoke out of your eyes-make our active lives more fun and comfortable.

Radius Zone Mosquito Repellent by Thermacell

Health

Countless new products and medications hit stores' shelves and doctors' prescription pads every year. Many are a result of small tweaks to already available treatments. A select few, though, totally change the game: A preventative migraine drug slashes monthly headaches in half, an injectable gene restores sight to those with a degenerative eye condition, and a better-designed sunscreen helps more people keep damaging rays at bay. These 10 medical advances represent how science, technology, and creative thinking can help us live longer, better lives.

Aimovig by Amgen & Novartis

Black Girl Sunscreen SPF 30 Moisturizing Lotion by Black Girl Sunscreen

Software

Virtual assistants make phone calls on your behalf now. Google Assistant's new Duplex technology can talk to real human people, which means you may never have to make a dinner reservation again. Elsewhere on our list of the top software innovations of 2018, there's tech that'll do fun things, like deliver a pizza to your spot in a public park, and programming that takes on seriously important things, like enable 911 dispatchers to find mobile callers way faster.

Facebook Container by Mozilla

Engineering

It's an elegant way to avoid urban flooding: Lay down paving tiles that soak up rain and divert it from sewers to greenery. But that innovation, the Climate Tile, is just one of the problem-solving projects we've named the best engineering breakthroughs of 2018. There's also a 3D printer slated to build affordable homes in impoverished areas, and a sea life sampler that lets biologists gather marine specimens without damaging their squishy bodies. Other "bests" are a bit more whimsical: a banana that grows in the cold, vegan scrambled eggs, and robots that turn backflips 60 feet in the air.

Climate Tile by Tredje Natur (Third Nature)

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Artificial intelligence mastered a lot of tasks in 2018. There are algorithms that win human debates, book dinners, eliminate checkout lines, tend gardens, spot plumbing leaks, and call for help when we trip and fall. But the machines aren't completely taking over just yet.