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A

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Monsters are equal to humans they deserve human rifhts

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The monster is a figment of the boys imagination, this is why it is cute, Derpy and has a massive nose

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The music helps

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Body language it has

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The music is sad and when it gets near Christmas it becomes happier

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The music is sad

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The way they use body language.

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If children watch the ad and see the toys they might like them and instantely want them

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THE BOY IS VERY TIRED AND THE MONSTER PUTS HIM TO BED BECAUSE HE KNOWS HE MAKES HIM TIRED

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THE BOY IS VERY TIRED AND THE MONSTER PUTS HIM TO BED BECAUSE HE KNOWS HE MAKES HIM TIRED

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That their products are so good that they ‘lighten up their world’. Moz is caring for the kid and the night light makes up for Moz. Maybe it was all a dream.

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That their products are so good that they ‘lighten up their world’. Moz is caring for the kid and the night light makes up for Moz. Maybe it was all a dream.

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When it says ‘their it is talking about children and it is saying by buying their toys it will lighten up their world

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Relatable

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Melodic music
Heavy breathing from mozz
The night light helps the kid sleep without mom being there

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The little person is annoyed and tired

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John Lewis is selling advertising to the

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The monster is meant to be John Lewis and it shows that they don’t go away unless they have fulfilled their goal of ‘brightening their world’

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Their product brightens children’s world

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Chill music

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The music is about sleeping and the boy is staying up, so the monster gave him a present to help him sleep

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The music is about sleeping and

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Fast paced clips denote the time period of the boy befriending Moz

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Fast paced clips denote the time period of the boy befriending Moz

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Very recognisable music, written by the Beatles, could be seen as iconic

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Very recognisable music, written by the Beatles, could be seen as iconic

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Music relates to the topic

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It familarises with the audience
By Ahmet Balanyan

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Calming/settling music

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Boys body language is tired

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Happy