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- Brief
- Initial Brainstorming
- STEEPLE Analysis Notes
- Postcard Development
- Notes on opportunity presentation
- Where does Greed manifest itself the most?
- Understanding Needs
- Recollection

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- Team member's individual contribution to Steeple Analysis
- Steeple analysis recollection and critical evaluation
- Steeple Cards sorted by theme
- Postcard Concept
- Feedback on presentation

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- Results of steeple analysis
- Postcards

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- Framing the opportunity
- Concepts Development
- "Political Party" concept definition
- Recollection after presentation
- Turnaround (final concept definition)

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- concept generation
- draft concepts
- Political Party concept definition
- Turnaround (Final Concept Definition
- Draft Personas
- Brand Identity inspiration board
- Moodboard
- References from movies

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- Workshop Part 1 Launch
- Notes on Tutorial
- Workshop Part 2 Launch
- Basic Elements Brainstorming
- Notes on presentation
- Collages Series
- Brand Manifesto Anatomy
- Revising the Brand Board

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From the first attempt to the final one.

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Various Attempt of bringing the Brand Board to life. The warmth of the light in the last one was the factor that made the choice fell on it.

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- Tutorial Notes
- Brainstorming Moments
- Sketching Moments
- Client Service Inspiration
- Sketching Client Service Ideas
- Sketching Scenarios
- TouchPoint Scheme
- Recollection

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- Tutorial Notes
- Further Steps
- Brainstorming Rituals
- Insight and hints
- Recollection
- Inspiration Analysis
- Product Sketches
- Research on triggers
- Recollection
- Imagining a dialogue
- Reflection on shape and function
- Reflection on associations
- Concept Iterations
- Sketching Moments
- Features Scheme

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- Tutorial Notes
- Understanding different approaches to launch a product
- Video structure
- Intro Storyboard
- Brand Book Structure
- Notes on presentation

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Understanding what sensation different shapes evoke

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- Key moments scheme
- Key moments brainstorming
- Rough service blueprint
- Final service blueprint

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To extensively commit to the brand visual identity and be sure to speak its language, the day we all wear neutral colored clothes and set our virtual background on this video.