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Potential poster idea featuring mascot and brief description of reopening and event

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Simplistic poster design

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i used an app called planner 5D to create my 3D room. I excluded the shelves as i had an idea to just pull a table for the products after presenting, this would be more practical than shelves for people to look at.
I have a big screen so the audience have a good view for the presentations, and the stairs to the stage. I also had an idea to add stairs that flatten to a ramp for wheelchairs, as this would be easier. There is tables and chairs for the audience and this will include more however i couldn't fit any more for the room. There is table service for food and drinks, this will work by people being able to scan a barcode which launches the menu and purchase option, and the staff from the Baltic cafe and rooftop bar will serve these.

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A more refined and final version of the thumbnail. I wanted to keep it really basic as to keep it straight to the point.

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An idea I've seen floating around for a while now are the rise in popularity in scrapbooks. I think it would be amazing if the Baltic could adapt onto this idea with their own brand, but to link it in with their activities both online and outside.

This could act as a way for people to just document and reflect on their time in lockdown and progressing forwards, or be used as an activity for families to engage in.

The scrapbook could also have little bits of information about past exhibitions and artist thoughts to help inspire creativity and outward thinking. Adapting this into a social event for families to engage in could work as well.

Doing this remains true to the main themes I noticed the Baltic targeted: Families, inspiration and teaching/exposing the younger generation to creative thinking.

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Instagram story advertisement ideas

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The audience I’m reaching out to reactivate are families. A 2013 a study of the Baltic’s audience showed that majority of lapsed visitors coming to the Baltic frequently are families with kids Under 11 and parents 25 - 44. After reading a multitude of online forums and posts, I’ve gathered together family activities that people got up to, at home, during lockdown. My aim here is to open up the audience in a way that i know families will enjoy and will also stay in touch with past experiences, meaning I’m not forcing audiences out of their comfort zone, re-enabling their creativity in a fun fashion before they go into the Baltic. This will be done with full safety regulations and realistic hypotheticals in mind.

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This could be a leaflet given to the families that either design a good looking rocket or flies the highest. Or if their was a current topic that the families had to aim towards that could link with current exhibitions inside the Baltic. The prizes could be a free box of art supplies with artists statements, or a discount in the Baltic shop/Cafe. All prizes to incentivise creative minds or promote activities further in the Baltic.

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Posted Leafelet advertisement for papers, phones, schools etc.

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Of course something like this would have to be properly regulated but this could easily be achieved with use of COVID distancing signs on the ground, and sanitiser within easy access in multiple locations.

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"A bit of Me" Exhibition is a hypothetical idea that could be held outside the Baltic using a billboard or chalk with a wall. The idea would be to stand against the wall and draw around your body, and write a little text of what you enjoy about art. The ending result would be a wall filled and layered with outlines of passer-by's before coming into the Baltic, and although everyone is social distancing and staying apart from each other, these outlines will represent a place of community and feeling in art. This is good as a quick collaborative project for passerby’s to easily involve themselves in which wont be intensely overbearing to organise and regulate, acting as a quick warm up (reactivating core audience) before going into the exhibitions. The end result could be posted on social media’s or be used as an advertisement itself, further pushing its community involvement.

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Could be held outside the Baltic campus and could be a come and go activity over a 2 hour time slot for families join in, create their own plastic bottle rocket and launch into the air. As part of the activity and to add a bit of a competitive aspect into it there could be a measurer and over the 2 hours the highest rocket launch is recorded, and from leaving their details the family could win a free art box delivery full of art materials and past artist bios from exhibitions to read.

Its important to award prizes on both the best looking rocket to incentivise effort and time and the rocket that can go the highest. Allow multiple winners as to not discourage participants and give participating prizes to anyone involved.

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My second idea is a "photo walk" starting at the Baltic, walk around the main attractions in Gateshead and Newcastle and then loop back around to the Baltic.
I feel like this would work well with the Baltic as it gets people outside and walking around (as well as safer for Covid) and it means people get to enjoy photography with their family or friends, around the places they know with free rein.

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I will be creating a timelapse for my ideas and putting them onto a video where i will show my ideas throughout the years

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I am going to have an online gallery which will showcase peoples interests through an online exhibition. I would like to have an option where you can either present/talk about your photo or if you do not want to talk about it you can write a description explaining the photo. It can be showing interests of fashion, music/ the history if you are interested in that area of music or film ect

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-different ways of expressing yourself.
- submitting your interests
An idea which will engage and bring people to the Baltic would be submitting photos/art of what you are interested or simple photographs showing what people have done after lockdown was starting to lift however, virtually.

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Simplistic designs, which the BALTIC usually uses. The similarity shows to their usual marketing shows that it is BALTIC.

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This is a simple design, I want to add colour to the letters with a black background to make it stand out.

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My final idea for the goodie bags.
( Using canva and ibispaint)

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Expanding on the graffiti theme, the final design features a ‘character’ which allowed me to experiment with more dynamic ways of displaying text. Instead of simply writing the text beside the character, I instead opted to place it upon the back of his hoodie. Not only is it more interesting but it could quite seamlessly lead into there being special limited edition hoodies sold at the event to commemorate it. Like the last design, the BALTIC ‘tag’ would be visible as shown by the shaded areas in the upper left and lower right corners.

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Situated around the BALTIC gallery is a range of impressive street art so an ‘Communal Mural’ event would easily blend in and attract aspiring graffiti artists to get involved for the opportunity to properly display their skills. With this target audience in mind, I kept the poster extremely graffiti focused, highlighting paint textures, spray-cans and creating BALTIC’s very own ‘tag’. Compared to the last design, I’ve left a lot of room for the details of the event to be displayed on the poster, therefore ensuring that even at a single glance the viewer could quickly understand the concept.

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BALTIC’s advertising style/branding can be characterized as being bold, simplistic and extremely modern, often utilising abstract geometric shapes and a mixture of horizontal and vertical text. I attempted to replicate this within my own design, and while I think this thumbnail borrows many similar design features, it does not accurately represent the event which is being advertised. The small text box on the upper left of the thumbnail would include details of the event but since the ‘Community Mural’ theme is not immediately obvious unless read, I don’t think this design is very strong.

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Another example would be to have digital art sections, so that people can really be involve and take amazing videos and get peoples attention. Here’s an example:

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Looking at other people that have made museum videos post COVID, there are a lot of COVID friendly that would involve the audience and bring attention, so I think it would be a good idea to creat sections where people can take pictures and have fun! Here’s an example:

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Instagram post style

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Snapchat style

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Open on full-screen to read annotations.

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Open on full-screen to read annotations.

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swiping up on the Instagram story will take you to more information/ website

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With this post card i went for quite a gray-scale theme with pops of colour to draw attention and excitement

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Sending packages out to members subscribed to the Baltic was an idea that did fantastically well in lock down why not with this in mind send post cards out with information on the open event giving a scan-able QR code to take them to even more information online.

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Being just on waters edge let children's minds run free by turning a boat into a play area. With this and paint let the children start to paint the outside of this boat then turning this into a exhibition at the Baltic later in the year.

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Wouldn't we all like to simple take a snapshot of our most loved ones on a day we want to remember? Well this idea lets people do that for free. The Baltic as well as being known for its amazing art exhibitions the view from its balcony over looks a stunning view of Newcastle. Photographers come from far to take capture this view.

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To show the client a demonstration of my discord community idea, I will customize a discord server how I imagine it will look corporate.

Then I will sketch over these screenshots adding annotations. These would essentially be UI/UX design drafts.

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Advert to go on their website on the home page

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But rather than it just being the blue of the mask, that would be the area where the art, painting, photos etc... would be.

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So here's a sort of digital drawing I did

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So here's a sort of digital drawing I did

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So here's the idea, what if students, tutors, people out of gateshead college just sent in all of their art to the baltic and all of these would be stitched together making a great big covid mask. That way it shows what's coming to an end (covid) with the mask sort of ripping or opening appart but the art for the baltic is there. 

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So here's the idea, what if students, tutors, people out of gateshead college just sent in all of their art to the baltic and all of these would be stitched together making a great big covid mask. That way it shows what's coming to an end (covid) with the mask sort of ripping or opening appart but the art for the baltic is there. 

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But I also thought that there's more that could be added to this see I had the covid part narrowed down like people would know what this was about and I had to have something for the baltic. And then I thought what I this whole thing was sort of like a project for gateshead college but not just it could give an opportunity to people outside to participate in it.

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But I also thought that there's more that could be added to this see I had the covid part narrowed down like people would know what this was about and I had to have something for the baltic. And then I thought what I this whole thing was sort of like a project for gateshead college but not just it could give an opportunity to people outside to participate in it.

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So my dad told me think big so that lots of people could see it and it will definitely capture peoples attention from a distance and up close. So the idea was relating to Covid and the baltic. So I thought I would keep the mask being like opened like a barrier this time making it much bigger almost like gate doors.

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So my dad told me think big so that lots of people could see it and it will definitely capture peoples attention from a distance and up close. So the idea was relating to Covid and the baltic. So I thought I would keep the mask being like opened like a barrier this time making it much bigger almost like gate doors.

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Possibly a little simpler but it didn't seem very "baltic like" so I was at a bit of block and I didn't have much time left to figure out something else so I went towards my dad for a bit of help and he told me why don't you keep this idea but think bigger and I came up with an idea that would probably be a bit hard to do in real life but could be possible.

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Possibly a little simpler but it didn't seem very "baltic like" so I was at a bit of block and I didn't have much time left to figure out something else so I went towards my dad for a bit of help and he told me why don't you keep this idea but think bigger and I came up with an idea that would probably be a bit hard to do in real life but could be possible.

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These would of been sort of the style I was aiming for with my own twist on them

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These would of been sort of the style I was aiming for with my own twist on them

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And here is a bit of research that I did to sort of inspire a bit 

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And here is a bit of research that I did to sort of inspire a bit 

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Just to give a bit of an idea of what I was aiming for 

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Just to give a bit of an idea of what I was aiming for 

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Now the initial idea was having the mask being cut like a ribbon to a grand reopening but every time I would sketch this out on paper the mask seemed to small and to me it felt like it needed to be more prominent to sort of show the impact covid had over this past year.

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Now the initial idea was having the mask being cut like a ribbon to a grand reopening but every time I would sketch this out on paper the mask seemed to small and to me it felt like it needed to be more prominent to sort of show the impact covid had over this past year.

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Here are some of the ideas I sketched out while figuring out how I would come up with the posters.

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Here are some of the ideas I sketched out while figuring out how I would come up with the posters.

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So my initial idea was something more simple it was an advertisement poster and each one was with a similar design just slight changes to target the different audiences which is also why I made the mood boards to see what the little changes would be.

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So my initial idea was something more simple it was an advertisement poster and each one was with a similar design just slight changes to target the different audiences which is also why I made the mood boards to see what the little changes would be.

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What's Art at the Baltic? Video compilation idea preview 

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What's Art at the Baltic? Video compilation idea preview 

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What's art at the batic video compilation

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Flour Mill Turned Art Gallery Outdoor Event Flour Mill Uniform Moodboard

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Flour Mill Turned Art Gallery Outdoor Event Flour Mill Uniform Moodboard

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Flour Mill Turned Art Gallery Outdoor Event Recipe Idea 2

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Flour Mill Turned Art Gallery Outdoor Event Recipe Idea 2

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Flour Mill Turned Art Gallery Outdoor Event Recipe Idea 1

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Flour Mill Turned Art Gallery Outdoor Event Recipe Idea 1

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Flour Mill Turned Art Gallery Floor Plan for Outdoor Event

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Flour Mill Turned Art Gallery Floor Plan for Outdoor Event

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Flour Mill Turned Art Gallery Event Floor Plan JPG

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So the idea for the moodboards is to one for every target audience so examples like children, teenagers, adults, elders etc... just so you get the idea. 

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So the idea for the moodboards is to one for every target audience so examples like children, teenagers, adults, elders etc... just so you get the idea. 

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So I chose an advertisement poster for the baltic reopening here's my work.

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So I chose an advertisement poster for the baltic reopening here's my work.

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Newcastle Dogs and Cats Shelter Collaboration

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Newcastle Dogs and Cats Shelter Collaboration

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Dogs are brought onto the Baltic square. this give opportunity for dogs to meet potential families and for artists to take photos for art to be submitted for an exhibition.
Extra outdoor seating will be added to the cafe and an outdoor shop area for the Baltic Shop.

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Using actual current dogs up for adoption on Newcastle dogs and cats website i created some variations of posters that could be put up for people to scan. the qr would take them to the dogs page on the website. if the person did not have a qr scanner the dogs name and number are provided for them to go on the website manually.

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Peach and White and Black Photo Simple Fashion Flyer

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Green Orange and Pink Leaves Straightforward Education Portrait Poster