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Slow fashion is the awareness and approach to fashion. it helps people consider what they need for what they're making and how. They also use it for quality assurance so they know what they're making is the best it can turn out.

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Slowing fashion down is one crucial aspect of ensuring a more sustainable fashion industry for years to come. Let’s explore the term and answer the question: what is slow fashion?

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Slow fashion is the direct opposite to fast fashion, which advocates for making & manufacting in respect for the environment, people and animals.

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A 2018 slow fashion show in Ireland.

Slow fashion is an aspect of sustainable fashion and a concept describing the opposite to fast fashion, part of the " slow movement" advocating for clothing and apparel manufacturing in respect to people, environment and animals. As such, contrary to the industrial practices of fast fashion conglomerates, slow fashion involves local artisans and the use of eco-friendly materials, with the goal of preserving crafts and the environment which, ultimately, provides value to all, slow fashion brands, consumers and retailers.

Slow fashion is a way to "identify sustainable fashion solutions, based on the repositioning of strategies of design, production, consumption, use, and reuse, which are emerging alongside the global fashion system, and are posing a potential challenge to it." In other words, slow fashion is about making conscious and sustainable choices when it comes to fashion, and challenging the fast fashion system that is often associated with negative impacts on people and the planet. It promotes the purchase of higher-quality clothes that will last longer, as well as equitable treatment of people, animals, and the environment.

It is an alternative to fast fashion because it promotes a more ethical and sustainable way of living and consuming. "It encompasses the whole range of 'sustainable,' 'eco,' 'green,' and 'ethical' fashion movement". This movement is another business model focusing on slowing down consumerism and respecting the environment and ethics.

For a long time, slow fashion was defined in opposition to fast fashion.

Unlike fast fashion, slow fashion production ensures quality manufacturing to lengthen the life of the garment or material. Slow fashion garment normally has a longer product life cycle, places stress on quality, is commonly more expensive, and demands increasing awareness from manufacturers and consumers to decrease production and consumption speed. Developing a garment with a cultural and emotional connection is also pertinent to the purpose behind slow fashion: consumers will keep an article of clothing longer than one season if they feel emotionally or culturally connected to the article of clothing. A taxation is in early stages of development[by whom? ] in order to deter fashion companies from purchasing or producing materials that are not made with recycled, organic, or re-purposed materials. Utilizing materials already made will reduce the industry's carbon footprint.

There is also an important movement[among whom? ] toward companies being more transparent. Many sustainable fashion companies are transparent, from manufacturing to retailing clothes, with the aim of helping buyers to make more conscious purchasing decisions. In accordance with the slow movement there is a trend[among whom? ] towards more conscious buying as well as companies attracting new consumers with their eco-friendly processes.

The idea of slow fashion became rampant[clarification needed ]|after Elizabeth L. Cline published Overdressed: The Shockingly High Cost of Cheap Clothing and rose awareness regarding the detriments of the fast fashion industry. The term was used on blogs and the internet. However, the term "slow clothes movement" was apparently coined by Angela Murrills, a fashion writer for Georgia Straight, a Vancouver-based online news magazine.

However, the expression "slow fashion" was coined in a 2007 article by Kate Fletcher published in The Ecologist, where she compared the eco/sustainable/ethical fashion industry to the slow food movement:

The concept of slow fashion borrows heavily from the Slow Food Movement. Founded by Carlo Petrini in Italy in 1986, Slow Food links pleasure and food with awareness and responsibility. It defends biodiversity in our food supply by opposing the standardisation of taste, defends the need for consumer information and protects cultural identities tied to food. It has spawned a wealth of other slow movements. Slow Cities, for example, design with slow values but within the context of a town or city and a commitment to improve its citizens' quality of life.

Slow Food Movement advocates the following principles:

Good: quality, flavorsome and healthy food

Clean: production that does not harm the environment

Fair: accessible prices for consumers and fair conditions and pay for producers

The slow fashion movement has been studied by Kate Fletcher, a researcher, author, consultant, and design activist, and the author of Sustainable Fashion and Textiles. Her writings integrated design thinking with fashion and textiles as a necessary way to move towards a more sustainable fashion industry.

Based on the three principles of slow design that were created in 2006 in Milan, Hazel Clark, in SLOW + FASHION-an Oxymoron-or a Promise for the Future...? decided to define the principles of the Slow Fashion Movement:

taking a local approach

having a transparent production system

making sustainable and sensorial products

In 2019, Debapratim Purkayastha provided an example of how an operative in the slow fashion industry looks like with a case study of 7Weaves Social. The Assam-based social venture deals in sustainably sourced and manufactured Eri silk products by on one hand working with the forest-dependent indigenous people in the region, while on the other hand working with global slow fashion brands in the West. Eri silk is manufactured without killing the silk worm and only natural dyes were used by 7Weaves in coloring the fabric. Zero waste

The model provided sustainable livelihood to the artisan who had traditional knowledge in handloom and sericulture. 7Weaves provided guaranteed work for artisans at a fixed monthly emolument for the whole year, and redistributed 50 percent of its annual profits to the artisans and other players in the supply chain. 7Weaves's focus was also to preserve the biodiversity of the biologically rich but ecologically fragile Assam valley region. Slow fashion brands from countries including Germany, France, Belgium and Australia source garments and fabrics from 7Weaves. According, to the author, 7Weaves's focus on sustainably sourced fair trade fabrics that were long-lasting and locally produced, use of traditional values and know how, preservation of ecosystem, source diversity, and responsible business practices emphasize its slow fashion credentials.

In 2009, Vogue and The VOU Fashion Magazines traced the history of the context of the Slow Fashion Movement.

In March 1990, the New York Times and Vogue published articles about the environmental trend in the fashion world. In the summer of 1990, British fashion designer Katharine Hamnett, who has been often recognized as one of the first designers to combine environmental activism with fashion, gave a speech about the environmental impacts of fashion at the United Nations. In 1995, Giorgio Armani began to use hemp in his Emporio Armani collection. In 2001, Natalie Chanin launched Project Alabama, a collection of 200 locally produced hand-sewn T-shirts that was well received at New York Fashion Week. The same year, Stella McCartney launched her own line, applying animal-friendly (no leather, no fur) policies.

In recent years, many companies have kick-started revolutions against fast fashion, such as Fashion Revolution Day and Second Hand September campaigns. This has led to big fast fashion retailers such as Zara and H&M to either pledge or launch a clothing line dedicated to sustainable clothing.

Slow fashion has its own marketing strategies as it targets a certain type of consumers. Unlike fast fashion consumers, slow fashion consumers expect classic and timeless pieces of clothes, giving importance to versatility, low maintenance and a higher quality.

Marketing strategies concerning slow fashion often revolve around a more conscious consumption, focusing the advertising on environmentally and socially sustainable aspects on the clothes. Companies use several strategies in order to be less wasteful than other fast fashion brands

changing their clothing lines less often

producing and stocking less items

paying attention to the material that they use

ensuring ethical and non-exploitive methods of production

Slow fashion is also often associated with thrift shops, to the extent that shrift shops offer clothes that are not produced within a just-in-time flow.

Global economy has a market-driven aspect. This means that consumers are encourage to always buy more and producers are encourage to always produce more. Those two aspects mutually develop each other. The current economic model is said to be global because the production process is divided worldwide to maximize efficiency and profit. Slow fashion is more slow, local and quality-oriented. Therefore, it does not fit well in the global economy model. Several papers question the longevity of slow fashion in a market-driven society.

In slow fashion, each designer is encouraged to produce locally, using local workforce and resources. Quality is chosen over quantity, which means that slow fashion can reduce exploitation of resources or workers. The production chain is as transparent as possible. This redefines the hierarchy between designers, consumers and producers. Fashion is known to be ruled by trends that come and go quickly, encouraging consumption. The end products offered to clients are made to last longer and be timeless.

Slow fashion has a different cost of production and cannot produce as much in quantity. Slow fashion cannot compete with the mass produced products of fast fashion that use cheap labor and resources to maximize profits. Slow fashion is very local and used fair-trade materials and fabrics of high quality. Moreover, slow fashion cannot produced as much as fast fashion due to the different production process. Many academic papers have looked into the viability of this movement in an era of mass-production and mass-consumption.

By keeping the production in "productive communities", this process is more transparent. There is less intermediation and a greater cultural and material value to the consumer. This is one of the way Clarke presents to address the question of how slow fashion fit into the current economic model. Recently, a carbon footprint tax on fashion supply chains has been implemented to encourage the use of local supplies. The effect of that measures has been limited.

The pricing of slow fashion clothes varies a lot. Since the definition is so broad, a second-hand dress from a thrift shop worth five dollars and a designer dress costing 700 dollars can both be considered part of the slow fashion.

The current economic system focuses on economic growth and quantity sold. However, research has shown that more parameters should be included due to a raising social conscience. People have said to be willing to pay more for clothes when they know that they have been produced in "sweat-free" manufacture.

The slow fashion movement, part of the greater goal of sustainable fashion and thus, a cleaner world is gaining strength, driven by growing environmental concerns. In 2018, a third of fashion consumers bought clothing once a month, a decrease from 37% compared to 2016, whereas those buying clothes every two or three months or less rose from 64% to 67%, according to the market research firm Mintel.

After the release of the documentaries The True Cost and , there was attention drawn to companies that have fast fashion practices. Despite the spread movement, H&M had revenues amount to $25 billion in the fiscal year of 2016. However, as the movement has grown in popularity, H&M's stock and brand image has taken a hit as consumer awareness has spread of their environmentally unethical practices leading to a drop in sales.

The spread of the movement has resulted in two fast fashion giants, Zara and H&M, switching narratives to become advocates for ethical fashion practices. With collections aimed at sustainable fashions, the two companies have shifted towards more ethical practices. Due to the audience that the movement against unethical fashion practices has accumulated, organizations such as the United States Fashion Industry Association have devoted some of their attention to 'social compliance and sustainability'.

Critics have called out against certain brands who have claimed to strive to follow slow fashion's principles. For example, Swedish brand H&M was accused of not being sustainable when reports found out that it burns its unsold clothes. While H&M is striving to create sustainability to the best of their abilities, they are still overproducing mass amounts of clothing while hawking it as sustainable. H&M has a stated "sustainability strategy," and brands some items with green "Conscious" tags to signal that they contain "more sustainable materials".

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Slow fashion is an aspect of sustainable fashion and a concept describing the opposite to fast fashion, part of the " slow movement" advocating for clothing and apparel manufacturing in respect to people, environment and animals.

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"Slow fashion is all about quality over quantity"
Slow fashion is making clothing that will last, is stylish, and won't injure the environment.
https://www.wellandgood.com/slow-fashion-brands/

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Slow fashion is more based on quality than time. It's part of the "slow movement", which advocates for respect to people, animals, and nature.

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Slow fashion is the widespread reaction to fast fashion. It’s thoughtful, intentional, and holistic. It’s also an argument for hitting the brakes on excessive production, over complicated supply chains, and mindless consumption.

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"Seventy-five percent of fashion supply chain material ends up in landfills. This amounts to 'the equivalent of one garbage truck of textiles per second.'"
- Pulse of the Fashion Industry 2018 Report

Prior to becoming a slow fashion advocate, I was part of the fast fashion problem. I purchased far more than I wore and donated most of it to overwhelmed secondhand shops. My old clothes undoubtedly ended up in a landfill. Since reforming from those shopaholic ways and embracing slow fashion, I've learned how to thoughtfully purchase pieces I will have for a lifetime. Conveniently, I've also saved money.

Slow fashion is the widespread reaction to fast fashion. It's thoughtful, intentional, and holistic. It's also an argument for hitting the brakes on excessive production, overcomplicated supply chains, and mindless consumption. The term was coined by Kate Fletcher, professor of Sustainability, Design, and Fashion at the University of the Arts London's Centre for Sustainable Fashion, after the slow food movement grew popular. Other slow fashion pioneers explain the movement as follows:

Slow fashion is the movement of designing, creating, and buying garments for quality and longevity. It encourages slower production schedules, fair wages, lower carbon footprints, and (ideally) zero waste. -
Slow fashion represents all things "eco," "ethical," and "green" in one unified movement... the 'slow approach' intervenes as a revolutionary process in the contemporary world because it encourages taking time to ensure quality production, to give value to the product, and contemplate the connection with the environment. - Slow Factory Study NY

Slow fashion is about consuming and creating fashion consciously and with integrity. It connects social and environmental awareness and responsibility with the pleasure of wearing beautiful, well-made, and lasting clothing (as compared to the immediate gratification of fast Fashion). - Kat Collings, Editor in Chief at Who What Wear

While slow, ethical, and sustainable fashion all describe efforts towards an aspirational goal-rethinking our relationship to clothes-slow fashion combines a brand's practices with a customer's shopping habits. The movement works towards creating an industry that benefits the planet and all people. In a perfect world, fashion would just be slow fashion, but we're not there yet.

Brands Creating Clothing Made To Last

Fast fashion corporations spit new collections onto sales floors almost every week. The Pulse of the Fashion Industry's 2018 report states that less than one percent of all clothing materials are recycled into new garments. It summarizes that "much of today's production is designed neither for longevity nor recycling, but rather for short life cycles to encourage consumers to buy anew."

Slow fashion flips this model on its head. With slower production schedules, small batch collections, and zero waste designs, slow fashion brands aim to reduce the textile waste clogging our landfills. Instead of chasing trends, these companies utilize enduring styles with layering options and create pieces that are classic and versatile. This gives customers the ability to keep garments for a lifetime.

"Instead of chasing trends, slow fashion brands utilize enduring styles with layering options and create pieces that are classic and versatile."

Yet, this is a moot point without the inclusion of high-quality materials. If brands are creating clothing built to last, the fabric must hold up over time. Slow fashion retailers will often use linen, organic cotton, or Tencel to create pieces sturdy enough to weather wardrobe storms and gentle enough to keep the environmental impact low.

In addition to caring for the planet through thoughtful design, slow fashion companies produce clothing in-house or locally, allowing for full control over the supply chain process and labor conditions. There's no rush to scale quickly or create items to please the masses. This not-so-new take on the industry infuses value into every seam, lining, and fold of a lovingly crafted garment.

Slow fashion's barrier to entry is fairly low-anyone can join the movement. Here are a few ways to get involved:

1. Create a love story. Look through your closet and recount the history of some of your favorite pieces. This can be as simple as remembering the time you spilled spaghetti on (and then saved!) your white t-shirt, or as grand as holding space for a piece of clothing passed down by a loved one. Put life back into your closet!

2. Build a capsule wardrobe. This wardrobe method requires you to get real about what clothing actually makes sense for your lifestyle. Only a select amount of items can make up a capsule wardrobe. Your clothes must be as practical as they are stylish.

3. Make thoughtful purchases. Begin by giving up the urge to impulse buy. Phone a friend before splurging on a new pair of shoes, or consult your current wardrobe before purchasing an item that won't work with anything you own.

4. Look to expert guides. Here are a few to get you started: Ethical & Sustainable Clothing Brands, Ethical Shoes, Affordable (Ethical) Clothing Brands, & Organic Clothing Brands.

5. Do some research. In the inevitable situation that you discover a new slow fashion brand, take time to vet the company, and ensure that you're investing your dollars wisely. Poke around the company's website for specifics about the design process. Is it slow, sustainable, and ethical for everyone involved? Does the brand disclose how and where the clothes are made? How many collections a year does the brand produce? Answering these and like-minded questions will illuminate whether or not a company practices what it preaches.

The Fight Against Fast Fashion: Making Your Voice Heard

Including fast fashion brands in the fight for a better industry is essential. If brands don't hear from customers, they have no reason to change their supply chains. Don't get discouraged if you can't purchase every fancy minimalist garment, you can still do your part to push for fair fashion by using your voice. Here's how:

Frequent the mall?
Stop by your favorite fast fashion store and inquire about the brand's sustainable practices and ethical supply chain efforts. Chances are, employees won't have any information for you; however, you'll start an important conversation that may travel up the management chain. The more people asking questions, the more likely the company will listen.

Love social media?
Take to Instagram, Twitter, and Facebook to ask fast fashion brands about production practices. Fashion Revolution has a great template for this.

A fan of email?
You can write to brands, too! Use the email template included in this piece as a jumping-off point.

Audrey Stanton was born and raised in the Bay Area and is currently based in Los Angeles. She works as a freelance writer and content creator with a focus in sustainable fashion. Audrey is deeply passionate about conscious living and hopes to continue to spread awareness of ethical consumption.

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"Seventy-five percent of fashion supply chain material ends up in landfills. This amounts to 'the equivalent of one garbage truck of textiles per second.'" - Pulse of the Fashion Industry 2018 Report Prior to becoming a slow fashion advocate, I was part of the fast fashion problem.

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Advocates for manufacturing in respect to people, environment and animals. Opposite to fast fashion and part of the "slow movement"

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slow fashion is the opposite of fast fashion. slow fashion is good for the environment and goes with each individual person's needs. slow fashion lasts longer and isn't made in mass quantities, which keeps people from overworking.

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slow fashion is the opposite of fast fashion. Brands that fall into the slow fashion category usually have clothes that are better quality that last longer. slow fashion is also better for the enviroment and the things around it such as people and animals.

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Slowing fashion down is one crucial aspect of ensuring a more sustainable fashion industry for years to come. Let’s explore the term and answer the question: what is slow fashion?

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Slow fashion, is a concept describing the opposite to fast fashion and part of the "slow movement", which advocates for manufacturing in respect to people, environment and animals. As such, contrary to industrial fashion practices, slow fashion involves local artisans and the use of eco-friendly materials, with the goal of preserving crafts and the environment and, ultimately, provide value to both consumers and producers. - wikipedia

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Slow fashion is a movement which makes clothes which are more benificial and long lasting to help the environment. These clothes are slower to make because faster manufactring in clothing has harmed the environment. They are often found in local small clothing buisnesses.
link

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Slow fashion is the opposite of fast fashion. Fast fashion is making a lot of clothes at a fast rate which is harmful to the environment and causes many other problems. Slow fashion is the opposite. Slow fashion is where clothes are that are made considers the processes and resources and is long lasting and eco friendly.

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Slowing fashion down is one crucial aspect of ensuring a more sustainable fashion industry for years to come. Let’s explore the term and answer the question: what is slow fashion?

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Slow Fashion is something that uses things that are better for the environment, people, and animals. It's the opposite of fast fashion. It uses materials that last a long time.
https://goodonyou.eco/what-is-slow-fashion/

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https://goodonyou.eco/what-is-slow-fashion/
The direct opposite to Fast Fashion, Slow Fashion is an awareness and approach to fashion, which considers the processes and resources required to make clothing. It involves buying higher-quality garments that will last longer, and manufactured sustainably.

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Slow fashion is fashion that works with the environment. Slow fashion also goes with  an individuals needs in size and other things.  Slow fashion aims to help waste being in high amounts.

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Slow Fashion is "slow movement" which advocates for respect to the environment, people and animals. Slow Fashion is beneficial because with slower production brands aim to reduce waste clogging our landfills.

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Yet, this is a moot point without the inclusion of high-quality materials. If brands are creating clothing built to last, the fabric must hold up over time. Slow fashion retailers will often use linen, organic cotton, or Tencel to create pieces sturdy enough to weather wardrobe storms and gentle enough to keep the environmental impact low.

In addition to caring for the planet through thoughtful design, slow fashion brands produce clothing in-house or locally, allowing for full control over the supply chain process and labor conditions. There's no rush to scale quickly or create items to please the masses. This not-so-new take on the industry infuses value into every seam, lining, and fold of a lovingly crafted garment.

Joining The Slow Fashion Movement

Slow fashion's barrier to entry is fairly low-anyone can join the movement. In fact, you don't even need to buy new clothes! Here are a few ways to get involved:

1. Create a love story. Look through your closet and recount the history of some of your favorite pieces. This can be as simple as remembering the time you spilled spaghetti on (and then saved!) your white t-shirt, or as grand as holding space for a piece of clothing passed down by a loved one. Put life back into your closet!

2. Build a capsule wardrobe. This wardrobe method requires you to get real about what clothing actually makes sense for your lifestyle. Only a select amount of items can make up a capsule wardrobe. Your clothes must be as practical as they are stylish.

3. Make thoughtful purchases. Begin by giving up the urge to impulse buy. Phone a friend before splurging on a new pair of shoes, or consult your current wardrobe before purchasing an item that won't work with anything you own.Consider checking secondhand apps or thrift stores first when you're ready to buy something new.

4. Look to expert guides. Here are a few to get you started: Ethical & Sustainable Clothing Brands, Ethical Shoes, Affordable (Ethical) Clothing Brands, and Organic Clothing Brands.

5. Do some research. In the inevitable situation that you discover a new slow fashion brand, take time to vet the company and ensure that you're investing your dollars wisely. Poke around the brand's website for specifics about the design process. Is it slow, sustainable, and ethical for everyone involved? Does the brand disclose how and where the clothes are made? How many collections a year does the brand produce? Answering these and like-minded questions will illuminate whether or not a company practices what it preaches. When in doubt, you can send the brand an email or reach out on social channels!

How To Push Back Against Fast Fashion

Part of advocating for the slow fashion movement includes activism against fast fashion. If brands don't hear from customers, they have no reason to change their supply chains. Don't get discouraged if you can't purchase every fancy minimalist garment; you can still do your part to push for fair fashion by using your voice. Here's how:

Frequent the mall?
Stop by your favorite fast fashion store and inquire about the brand's sustainable practices and ethical supply chain efforts. Chances are, employees won't have any information for you; however, you'll start an important conversation that may travel up the management chain. The more people asking questions, the more likely the company will listen.

Love social media?
Take to Instagram, Twitter, and Facebook to ask fast fashion brands about production practices. Fashion Revolution has a great template for this.

A fan of email?
You can write to brands, too! Try this template for getting started:
Dear [Insert Brand],
I' m interested in purchasing [insert garment] and would love to learn more about your brand and production methods. On your website, you state that you [insert brand claim, e.g., sustainable practices, fair trade certifications, ethical manufacturing, etc.], and I' m wondering what exactly this means. Could you tell me specifically how your garments are made and how your brand ensures the protection of people and the planet?
I look forward to hearing more about [insert brand]! Thank you for your time, [Insert Your Name]
Other questions you can ask:
1. How do you package and ship your garments?
2. Does your brand give back or support any social initiatives?
3. Where do you source your textile materials?
4. Could you provide a transparent breakdown of your supply chain?
5. Do you have a third-party to conduct regular audits of your factories?

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Yet, this is a moot point without the inclusion of high-quality materials. If brands are creating clothing built to last, the fabric must hold up over time. Slow fashion retailers will often use linen, organic cotton, or Tencel to create pieces sturdy enough to weather wardrobe storms and gentle enough to keep the environmental impact low.

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Slow fashion is the opposite to fast fashion. It's part of the slow movement, which advocates for manufacturing in respect to people, environment and animals. It's basically another approach to fashion.

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Slow fashion is the oppisite of fast fashion. It is when manufacturing takes time to care about the enviornment and the people. Its beneficial because it treats the people and does not use sweatshops.

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Slowing fashion down is one crucial aspect of ensuring a more sustainable fashion industry for years to come. Let’s explore the term and answer the question: what is slow fashion?

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Slow Fashion is the opposite of fast fashion. It involves buying better-quality garments that will last longer and values fair treatment of people, animals, and the planet.

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slow fashion basically means to take more time to work on fashion to fit the needs of the person it's for (from Wikipedia). this is beneficial because this means whoever is getting the piece of fashion will be more comfortable. Slow fashion is the opposite of fast fashion.

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Slow fashion is clothing trends and choices that oppose fast fashion. They don't come and go away they stay for long and it is beneficial because it doesn't contribute to the filling of landfills and people aren't done with them quick. Slow fashion unlike fast fashion isn't quick and trendy. It is beneficial to the environment.

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Slow Fashion is fashion that is slower in the changes. They make and it advocates for worker's needs by not making mass supplies of clothes. It is healthier for the world.

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Slow fashion is the opposite to fast fashion. Slow fashion considers the process and resources that are needed to make clothes. Slow fashion uses better quality and eco- friendly materials that will last longer than your regular materials.

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Slowing fashion down is one crucial aspect of ensuring a more sustainable fashion industry for years to come. Let’s explore the term and answer the question: what is slow fashion?

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Slow fashion is fashion that manufactures in respect to the people, environment, and animals. It is beneficial because it is good for the environment. It is the opposite of fast fashion.

From Wikipedia

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Slow fashion, the opposite of fast fashion,. advocates of individual needs and environmental issues or delays in supply and demand. This helps encourage thoughtful creation that does not leave large carbon footprints.

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Slow fashion, as the alternate to fast fashion, advocates for the environment and tailors to individual people's needs.
WIKIPEDIA