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GDP (current US$) - United States from The World Bank: Data

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Swimsuit season has arrived. And it might be here to stay.

Scroll through Instagram and one is left to believe that consumers are wearing nothing more than bathing suits and beachwear these days. There's the seemingly never-ending list of new brands popping up each day, many of them offering special features. (Built-in sun protection, gender-neutral options and sustainable fabrics, to name a few.) Mix in consumers antsy to travel again to warm weather locations after being stuck at home for more than a year and it's the perfect backdrop for the swimwear market to grow - and keep on growing.

"It's never stopping," Natalija De dic Stojanovic, cofounder and creative director of Paraiso Miami Beach, the annual swimwear and resort wear trade show, told WWD.

She was referring to the overabundance of new swimwear brands set to show at next month's Miami Swim Week, as well as the global swimwear market, which was worth more than $16 billion in 2020 and is expected to grow to about $21.4 billion by 2025, according to market research firm Euromonitor International. Statista is anticipating the market will be even bigger, as much as $29.1 billion by 2025.

Even the pandemic didn't stop consumers from buying swimwear, even though travel came to a near halt. Many were eager for - and engaged in some a little escapist fashion - even if the escape was to their backyard companies and brands reported record swimwear sales in 2020 as a result, with warm weather locales, such as Florida, especially lucrative. retail therapy by way of swimwear and resort wear as a way to cope with the stress of quarantine. Several

Now, as vaccines continue to roll out and masks are coming off, shoppers are excited to try on some new swimwear threads. In fact, the U.S. swimwear market, which includes both men's and women's swimwear, grew 19 percent from January to May, compared with the same time in 2019, pre-pandemic, according to the NPD Group's Consumer Tracking Service, with the total U.S. market valued at roughly $2.7 billion.

Even across the pond, where lockdowns have been slow to lift in England and Europe, online swimwear searches in the U.K. surged 114 percent between April and May, according to digital marketing agency Media Vision's Digital Demand Tracker.

"When you think about it, you combined that pent-up travel demand with the desire for something new and swimwear has just really been benefiting from that," said Kristen Classi-Zummo, director of apparel market insights for NPD. "It's going on that long-awaited vacation - whether it's with friends or with family - and I think she just wants to update her summer swim wardrobe."

Most of the recent gains Stateside come from women's swimwear and beachwear (about 95 percent), but Classi-Zummo said men's is growing, too. Also on the rise is the average unit retail, or average selling price, of swimsuits - up 5 percent in 2021, compared with 2019.

"So we know that consumers are getting ready for that vacation and they're spending a little bit more," Classi-Zummo said.

Nor is it just swimwear. Sales of beachwear, beach accessories and sportswear, specifically for water sports, are also up.

"She wants to look good from head to toe, so she's investing in a swimsuit and she's investing in a cover-up for it," Classi-Zummo explained. "In years past, women would typically throw on a pair of shorts or shirt. But now she wants to look styled; she wants to look good for this vacation that she missed out on last year.

"And not only do they want to refresh and update what's in the closet, but we know a lot of consumers are a different size than they were pre-pandemic," she added.

Either way, shoppers are hot for swimwear right now and retailers are eager to capitalize on the moment. Examples can be found throughout the fashion industry.

Draper James and Lands' End, Kathy Ireland and Lands' End, American Eagle Outfitters' Los Angeles-based Trunkettes, Tanya Taylor and Summersalt, and French label Eres and Bonpoint all released swimwear Aerie, Target, Versace and collaborations during quarantine. Adam Selman, Bethenny Frankel and Beyonce's Ivy Park all expanded into the category. Vilebrequin, which is owned by G-lll Apparel Group Ltd., all called out swimwear as a growth driver in the last year.

"We sold swim like it was our best swim year ever; the margins were the highest ever," Jennifer Foyle, chief creative officer of American Eagle Outfitters and global brand president of Aerie, told analysts during the company's May conference call. "Who would have thought? I still don't think we're fully ready for spring break. And I have faith that next year we're going to even have a better spring break because people will be vaccinated."

Victoria's Secret also jumped back into the swimwear market earlier this year, a category that was once valued as a $525 million business.

"What makes us so excited about being back in swim is seeing how happy our customers are that we're back in swim online and in select stores," said Martin Waters, chief executive officer of Victoria's Secret. "It's clear they were waiting for us and their response continues to be enthusiastic, especially to fashion, print and novelty, as well as towels and cover-ups."

But while Victoria's Secret is the U.S. market share leader in lingerie, there's still no clear leader in swimwear - in either men's or women's - leaving the door open for smaller brands and start-ups to break in and take share.

Brands like Onia and Innerwear brands, including Cuup, MeUndies and Cosabella, are also diving into the swimwear pool this year. La Perla, Agent Provocateur and Adore Me have long offered swimwear, but are making more of an effort to promote the category. Activewear brand Shefit is launching swimwear in 2022. Meanwhile, other swimwear brands continue to expand with full lifestyle assortments. Frankies Bikinis most recently added footwear, apparel and accessories, such as cell phone cases, to its lineup, while swimwear brand Solid & Striped expanded with activewear and ready-to-wear.

Cosabella creative director and co-CEO Guido Campello described the recent requests for swimwear as "overwhelming."

"Swimwear has been the number-one search term on our site for well over a year now," he said. "We saw an incredible demand in the market for swimwear from our customers - even higher for our curvy DD+ sizing."

Consumers also have the option of shopping for performance swimwear at places such as Speedo, Lululemon and Adidas, or buying fashion bathing suits at big-box retailers and indie boutiques. On the other side of the spectrum are luxury swimwear brands, such as LaQuan Smith Swimwear, Eres, Robin Piccone, Dior, Marysia and Araks, to name a few, offering swimwear with triple-digit price tags.

There's also a whole list of models and influencers who have created their own brands, such as Devon Windsor, and Ashley Graham, Danielle Bernstein. Or celebrities who flaunt their favorite suits on Instagram, causing styles to sell out in hours. Shares of American Eagle Outfitters rose about 5 percent earlier this month after Brooke Shields posted a photo of herself and her daughters on Instagram in matching swimsuits, tagging Aerie.

" Social media is the thing that gave this industry a push and a platform to grow," De dic Stojanovic said. After all, it's always warm somewhere in the world. And with the constant pressure to show off new looks, swimwear has not missed the boat.

All of this may seem overwhelming for consumers shopping for the one bathing suit that will make them look good while nearly naked. But De dic Stojanovic said the increase in options is indicative of the fashion industry's newfound push for inclusivity.

"We're all different and picky about our swimsuits, because our bodies are all different," she said. "With clothing you can cover it. But the swimsuit really has to be fitted. That's why we need so many different styles, because we're all so different and differently built."

Many brands, such as Miami-based start-up Curvy Beach and fashion e-commerce site Shein, have added larger models showing off the latest swimwear, while labels like Chromat and TomboyX offer gender-neutral swimwear options.

"I think gender-neutral is something that will be showing up more and more as its own category," De dic Stojanovic said.

Consumers are also looking for swimwear options that they can wear from beach to street, any time of the day.

"This idea of swimwear being more than just swimwear, of being taken beyond the beach, has been something we've really seen our customers gravitate toward and respond well to," said Tabacaru Swim founder and creative director Stefana Tabacaru. "We have so many customers who wear our swimsuits all day. They can take it from the beach to lunch to a night out, without needing to ruin their day by going home."

Frankies Bikinis offers swim skirts that double as dresses when out of the water.

"I'm noticing people are taking more risks with their swimwear, which has been so much fun for me as a designer," said Francesca Aiello, Frankies Bikinis founder and creative director. "Our customers are open to experimenting with funky, psychedelic prints, new fabrics, cutouts and styles that are just different than anything else you are seeing on the market. What I have been able to do is play with new fabrics like our swim safe glitter, terry cloth and satin."

But there are other reasons why the swimwear industry is growing so rapidly. Like consumers' desire for sustainable products, including swimwear; new innovations, and a lifestyle that's centered around wellness and water sports.

"We know innovation drives purchasing and consumers love these special features, whether it's fast-drying or sun protection," Classi-Zummo said. "It's something we're seeing brands offer a lot more of and it's going a long way with the consumer."

Examples include New York-based indie brand Seventy One Swim, which offers reversible swimwear; bathing suits with quick-drying fabrics from Hermoza and REI, and built-in sun and chlorine protection at Kanu Surf, Lands' End and Patagonia.

Tommy Bahama, which sells both men's and women's swimwear, beachwear and lifestyle products, is emphasizing new technical attributes in its spring assortment, features that can be worn while walking the dog or jumping in a pool, such as stretch fabrics, compression liners and soft-mesh interiors.

"There's a real push toward things that are technical or hybrids," said Dawn Brandl, senior vice president of men's apparel design at Tommy Bahama. She pointed to the popular Monterey Coast 9-inch model in a perforated fabric for breathability, a performance mesh liner and reflective details. "That's been blowing out," she said. The short is also available in a shorter 6-inch length with a trimmer body.

Even more interesting is that consumers are drifting toward separates.

"One-piece swimsuits and bikinis actually declined year-to-date, compared with 2019, while swim separates - tops and bottoms - are up," Classi-Zummo said. "I think women are having fun mixing and matching styles and sizes and a lot of retailers and brands are offering this as an option now."

Brands like direct-to-consumer performance swimwear brand Left On Friday, which was created by two former Lululemon executives.

"We showed our customer mix-and-match options and they responded really enthusiastically to it," said Left On Friday cofounder Laura Low Ah Kee. "It was a natural evolution from our love for color and seeing how customers started to put their colors together inspired us both to continue to build on our palette. We also see customers buying one bottom, plus two tops for two different outfit options versus multiple one pieces. So naturally bikinis and separates sell in higher volume."

There's also bright colors, asymmetric designs, high waistlines, leopard, floral and stripe prints, ruffles, puff sleeves and lots of bows.

"There's definitely an optimism right now and a we-kind-of-made-it-through-hell feeling, so I want to come out and feel fabulous," said Elizabeth Taylor, founder and CEO of Curvy Beach. "We have a gold swimsuit right now, very James Bond girl, and neons are our top sellers."

And because it's an Olympics year, red, white and blue options, as well as other themed collections, including Pride, are showing traction, said Brian Basye, vice president of team and specialty sales for SpeedoUSA, which is owned by Pentland, the largest shareholder in the men's and women's swimwear and beachwear markets globally, according to Euromonitor, although the research firm declined to detail how much share Speedo currently has.

On the men's side, vivid colors and shorter lengths are driving growth as guys ditch their work-from-home wardrobe of sweatpants and polo shirts and head back to the beach for some fun in the sun. Trends for the upcoming season include 5-inch lengths, volley-style or square-cut trunks that can double as casual shorts and updated prints and patterns in bold colors.

Colors such as cobalt blue, orange and hues that pop are also popular. For next season, a subdued camo print in a perforated fabric and a polyester-spandex seersucker combo in a 6-inch retro cabana style are also expected to be popular, along with photoreal or watercolor prints. And of course, there will always be graphic elements, such as tiki bars or parrots on the swim trunks.

"Our [customers] come to us for humor and fun," Brandl said.

At Orlebar Brown, best-sellers include navy and light blue swim trunks - many in shorter lengths - along with "rich floral prints," said Adam Brown, founder of the luxury men's swimwear brand, which is owned by Chanel. "That's different from how our customer has traditionally shopped. They seem to be more extroverted now."

In addition to the brand's signature swimwear, Brown said "add-on" products, such as colorful shirts and lightweight jackets, are helping to increase business. "People are buying more than swim," he said.

Beauty and wellness also continue to trend post-pandemic, as travel once again begins to take flight. Many times the two merge, with spa trips and exotic resorts.

"Vacationing is evolving," Dedic Stojanovic said. "Before people used to just take some time off. But now it's about the experience. All these experiential things bring with them a different way of traveling and a different lifestyle. And swimwear is part of that."

Kelly Hibler, president of Nike Swim, told WWD in April that the brand is meant to be worn "in-and-around-the-water. COVID-19 has really awakened people's desire to get back in the water," he explained.

One example is surfing. LoveShackFancy recently launched a surfwear collaboration with Hurley, which includes an assortment of seaside accessories such as beach chairs, towels and bags with the trademark LoveShackFancy print, while Cynthia Rowley said sales of wetsuits have surged in the last year, especially among celebrities. Alo Yoga recently launched a swimwear collaboration with Frankies Bikinis. Danny Harris, cofounder and co-CEO of the brand, contends Alo Yoga is more than just a clothing company - it's a community that exists around air, land and ocean sports, which "Alo" stands for. Even just watching swimwear events on TV during the upcoming summer Olympics in Tokyo is guaranteed to give the industry a boost.

Of course this phenomenon applies to men's swimwear as well. The increase in travel means many shoppers are returning to stores, oftentimes in tourist destinations.

Orlebar Brown stores in New York City, East Hampton, N.Y., Miami and a few other U.S. resort communities are doing well, Brown said.

And while Europe is slower to rebound, the business there has begun to show encouraging signs as well. "We just had our best weekend ever in Saint Tropez," Brown said. "People are looking forward to going on holiday again and they're enjoying buying their holiday wardrobe."

He added that the brand's wholesale channel remains challenged.

"Retail is still tricky; we're not seeing the footfall," Brown explained. "People are conditioned to shop online now. We're definitely focused on our direct-to-consumer channels and talking differently to our customer on social media. We're being more targeted and personalized and our content is very varied with new stories to keep driving traffic."

Other companies, such as men's wear brand Fair Harbor, which sells to Nordstrom and 120 or so independent specialty stores, are noticing an uptick in in-store shopping, even as e-commerce penetration continues to grow.

Brandl said Tommy Bahama shoppers are starting to return to the company's brick-and-mortar locations. The brand is capitalizing on the increased traffic by being more aggressive in its messaging to men.

Basye said performance swimwear is getting a boost from the return of high school and collegiate sports, while recreational swimwear is on the rise thanks to warmer weather and the reopening of pools.

And anything sustainable is attracting fans.

"We know sustainability absolutely resonates with consumers," said Classi-Zummo, referring to both the men's and women's markets. "And, I can tell you, quality plays a huge role in sustainability. We asked consumers, when you think of sustainable apparel, what is the number-one thing you associate it with, and the answer was quality, long-lasting. It's that whole idea of people spending more on their swimsuits, investing in their swimsuits, also has an association with sustainability."

Aerie, Tabacaru, Indigo Wild, Swiminista, Deta Knits, Pau Román and Whimsy and Row are just some of the women's brands that offer swimwear made from recycled and eco-friendly fabrics.

"We've seen customers go from wanting a trendy bikini that will be 'over' by next summer to wanting something they can wear again and again, something that is classic," Tabacaru said.

Sustainability is also popular among men.

Brandl said 85 percent of Tommy Bahama's men's swimwear is made from recycled polyester and 70 percent uses sustainable fibers, another key touchpoint for the brand and its customers. "It's a win-win," she said.

Fair Harbor, founded by siblings Caroline and Jake Danehy six years ago, is another brand reaping the benefits of sustainability. The men's wear brand produces its collection from post-consumer recycled plastic bottles. To date, it has recycled more than 7.6 million bottles.

The brand's sustainability efforts are resonating with consumers, helping it build a community around cleaning up oceans and beaches. Once shoppers realize that Fair Harbor's products help the environment as well as being comfortable and stylish, they become repeat customers, Jake Danehy said. Fair Harbor's high retention rates help the brand know it's on the right track.

Meanwhile, industry experts and retailers alike don't see the swimwear party ending anytime soon, pointing toward the recent surge in revenues, as well as future projections, as proof of continued growth.

"Since many lockdowns and restrictions have been lifted, we are seeing an incredible recovery in our business, oftentimes double what we saw pre-pandemic," said Roland Herlory, CEO of Vilebrequin. "And we expect a huge growth over the summer [in the European business] with borders reopening."

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Swimsuit season has arrived. And it might be here to stay. Scroll through Instagram and one is left to believe that consumers are wearing nothing more than bathing suits and beachwear these days. There's the seemingly never-ending list of new brands popping up each day, many of them offering special features.

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I distinctly remember when the tags on the Knickerbocker MFG clothes that I scrimped and saved for ceased to read "Made in USA." When I first noted the new "Made in Portugal" tags, I felt robbed. Like many of us raised in this clothing sphere, I had come to consider MiUSA as the zenith of manufacturing.

Preoccupied, as I was, with my Red Wings and White Oak Cone Mills denim, I had deluded myself to believe that a product made in the United States was innately better than one made almost anywhere else. I had also overlooked a move made by many highly-esteemed brands to Portugal. A transition that continues to draw high-end brands, seeking the very best in scale and production.

Portugal's Textile Tradition

As countries go, Portugal was well-equipped to build a lasting legacy of quality manufacturing. Many of the factories and producers on which modern brands like and Universal Works really are multi-generational affairs, their roots stretching back over centuries. In stark contrast with American factories, many of which have been shuttered in the last 40 years, Portugal's manufacturing roots go much deeper, into the very fabric of the nation's identity.

Portugal, unlike many of its neighbors, lost control of its largest colonies in the early 1800s, notably with the independence of Brazil. While other European powers clung to theirs well into the modern era, Portugal was forced to re-evaluate its economy. In light of these marked changes, Portugal needed to change the way it did business, and in order to do that, needed to renegotiate the terms of its long-held trade treaty with England.

Despite the close relationship between England and Portugal, the terms of this treaty strongly favored the English. It covered all facets of Portuguese trade and commerce, but one in which the treaty was significantly lax, was textile production. A cottage industry of woolen and eventually cotton-weaving had long existed in the country and eager to raise the nation's profile, the country fostered growth in this sector.

The rise of industrialization eventually coincided with this already-thriving industry, causing a boom in textile production, one which skyrocketed with the founding of Portugal's colonies in Africa-a new market that demanded cotton garments.

No Longer Made in USA

Andrew Livingston, owner and designer of Knickerbocker, echoed my initial misgivings about the shift away from the U.S., "American manufacturing meaning better quality and working conditions is naive, that's what I initially thought with KMFG."

Even qualified designers with impressive resumes could be taken in by the myth of American manufacturing. The American heritage boom of the late 2000s and early 2010s conjured an idyllic image of high-quality production, squeaky clean facilities, and livable wages. But that was never entirely the case.

Recently, in Los Angeles, this mirage of ethical manufacturing has evaporated. A New York Times investigation publicized Fashion Nova's egregious mistreatment of workers (paid far far below minimum wage) and alleged sexual-harasser, Dov Charney's, newest venture, LA Apparel, flouted covid era safety regulations in his factories, sickening hundreds.

Cloaked in a a self-serving aura of goodwill and ethics, American manufacturers have rested on their laurels. Even in the heart of liberal, forward-thinking cities, negligent manufacturers can sneak by, simply by throwing an American flag label on their product.

Where Convenience Meets Quality

Dan Snyder, the founder and designer of Corridor NYC, has been working in Portugal for over eight years, first lured to the country by their luxurious brushed flannel. "I drove around the country and I toured any Portuguese factory that is working with like anyone from Universal Works ... to everybody. I went through all these factories and the quality of manufacturing is really good. The factories are just regular people working in good conditions. It's extremely extremely regular."

Dan was careful not to criticize those who choose to work in the United States, but he explained how his trips to Portuguese factories contrasted with his American experience. Unlike back in the states, where working conditions vary widely-from the very best to the very worst, the Portuguese factories tended towards the better, "I didn't see a single factory that I would feel the least bit uncomfortable working in on a daily basis."

Brice Ndoumbe, who heads production for Norse Projects, addressed some of the reasons why Portuguese manufacturing has remained so strong, "Portugal is still a country where factories (and state) keep on investing in their industrial means of production which combined to their longtime know-how of specific products makes them more competitive than ever today."

The benefits for European-based brands like Norse Projects extend beyond the quality of production. Ndoumbe explains, "Working inside the EU, when everybody is talking about sustainability is also for us a good way to say that we are proud to work with people who are fairly paid for what they produce, and offer a lot of transparency."

Even for Snyder, across the pond, Portugal's centrality is crucial. Why produce a "Made in USA" shirt, when the fabrics are made on the other side of the globe? "You're still shipping fabrics across the world," Snyder pointed out, "For me, it's about getting to a place where if we were designing a fabric, we are making the garment in the same place. So it's a really consistent product."

The proximity of textile-makers to the manufacturers was another reason Andrew Livingston brought KMFG to Portugal, "Much more advanced in terms of production and machines they're using. Footprint is an issue, they have a rich textile history. Having textiles closer to manufacturers is huge-cuts down on shipping costs." Lower prices and less transportation not only translates to a lower cost for customers, it amounts to a lower carbon footprint.

Multi-Generational Trades

When trying to determine just what separates Portuguese manufacturing from American, Dan hit on an important difference. "Because it's no longer a part of the culture. Garment production is no longer a part of the U.S. culture. So there's not people who have been at a factory for 30 years, there's no new blood. [In Portugal] people are continuing to work in these factories because they pay well, the conditions are good, and it's a profession. In the U.S. it's ceased to be a profession."

In The Guardian's coverage of the covid-19 outbreak at Los Angeles Apparel, their reporters found that many of those lured to the factory were undocumented workers, many of whom had been laid off in the hospitality and service industries. Undocumented workers, due to their legal status, are far more vulnerable to abuses and less likely to report them.

Though there are American factories with a conscience, (Dan Snyder commended Save Khaki in LA for their quality and transparency.) bad actors have cast a shadow on the splendor of Made in U.S.A. in the last few decades.

In the twentieth century, which saw the advent of the modern factory, there was a pride in textile work in the United States. (Although as we recently discussed, this pride was often White Supremacist in origin.) Eventually, American labor law fell by the wayside, with the federal minimum wage scarcely rising to meet modern cost of living.

Andrew Livingston admitted, "the median wage [in Portugal] may be lower, but the quality of life is much better, from what I've witnessed." This is large in part due to Portugal's inclusion in the E.U. in 1986, which increased transparency and accordingly, worker protections.

Those family-owned factories that survived until the 80s were undoubtedly saved by the European Union's oversight. With healthcare, parental leave, and other such crucial aspects of a social safety net provided, factory work needn't be a dirty secret, it provided for families just like any other career.

Snyder articulated the marked increase in quality of working with a multi-generational factory in Porto.

So about a year and a half ago, I started working on a sneaker and we placed the sneaker in Portugal, and that's where the sneaker's made and it's made in a factory outside Porto. The factory itself is actually more of a dress shoe factory. They're one of the biggest suppliers for Europe, for moccasins, driving moccasins. And they mostly work with leathers. And I think that's why the shoe came out so nice because a lot of these factories are super old. This guy, I think his great grandfather started the factory. So I'm working with the great grandson. And so there's like a lot of pride of ownership. And so people have been there for super long time.

The country that now produces some of the world's best woolens and leathers may not be considered as acclaimed or luxurious as Italy, but an influx of highly-regarded brands might speak to the contrary. Portugal isn't a manufacturing utopia, nor is it the silver bullet to the evils of the fashion world writ large, but the country showcases a manufacturing environment where heritage and honesty coincide to make rock-solid product.

The Final Say

In our final exchange, Snyder clarified his position one last time, "I'm only referring to my process and why I moved away from U.S. manufacturing and that I don't think that it's right or wrong-that's just been my process."

The move away from American manufacturing isn't an indictment of the country as a whole, but speaks to an increasingly difficult domestic environment, one too often exploited and one made challenging to operate in. For many brands, Portugal serves as an exciting, (not-so) new frontier, where you don't need to dig too deep to find a clean, well-run factory full of healthy, well-treated employees. Though Portuguese manufacturing has by-and-large been found to be consistently benevolent and positive, no country is a monolith.

After all, "Made in USA" isn't just one thing. For every shady middleman working with Fashion Nova, there is an honest Runabout Goods or a fastidious Roy and for every irresponsible Dov Charney, there is a responsible, conscientious brand like 3sixteen. There are still stalwarts reminding us of why MiUSA has such a strong appeal and there is just as much merit to taking business to a place like Portugal, where your dollar goes farther and renders an excellent product.

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The Growing Allure of "Made in Portugal"

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I distinctly remember when the tags on the Knickerbocker MFG clothes that I scrimped and saved for ceased to read "Made in USA." When I first noted the new "Made in Portugal" tags, I felt robbed. Like many of us raised in this clothing sphere, I had come to consider MiUSA as the zenith of manufacturing.

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This statement is made pursuant to section 54(1) of the Modern Slavery Act 2015 for our financial year ended 31 December 2019, setting out the steps La Perla has taken during the financial year to ensure that slavery and human trafficking is not taking place in our operations and supply chains.

Our Structure and Business

La Perla Global Management (UK) Ltd and its subsidiaries (" La Perla ") is a luxury fashion house and a leading designer, manufacturer and retailer of luxury lingerie, nightwear, swimwear and accessories.

Founded in 1954 in Bologna, Italy, the La Perla brand is renowned for its heritage and craftsmanship. Our operational headquarters are located in the United Kingdom and we directly employ over 1,100 people worldwide. In September 2019, the parent company of the group, La Perla Fashion Holding N.V., listed shares on the Euronext Growth Market operated by Euronext Paris.

We distribute our collection through three main channels: retail (including e-commerce), wholesale and franchises. As of 30 June 2019, La Perla has 70 global points of sale, consisting of 44 group-operated boutiques, 26 partner-operated boutiques, 36 concessions in department stores and 24 outlet stores. We also utilise various third-party digital sales platforms and operate our own online shop at "laperla.com" through which we ship directly to more than 40 countries.

For the financial year ended 31 December 2019, La Perla's most important geographic markets were Europe and the Middle East (about half of net sales), with the remainder divided between Asia and North America.

We work with longstanding suppliers with whom we have developed relationships over years. La Perla generally sources materials from several suppliers, but in some cases, for example, when sourcing a specific type of lace, La Perla relies on one or a small number of suppliers. Our fabrics mainly originate from Italy or other European countries, and some fabrics and accessories are sourced from Asia.

La Perla's main manufacturing facility is located in Bologna, Italy - this is where our design, research and development is predominantly done. From here, we send designs and fabrics to, and receive finished garments from, ateliers in Italy and other EU countries. La Perla owns a modern manufacturing facility in Portugal. In addition, La Perla works with subcontractors in Asia which procure fabric and accessories themselves and produce garments according to La Perla designs and specifications. Once produced, all garments are returned to La Perla for a final quality check before they enter La Perla's warehouse in Bologna.

La Perla is generally responsible for arranging the transportation of materials to the relevant factories, and the transportation of finished garments back to La Perla's warehouse in Bologna. We engage third party couriers for these shipments under short-term contracts, as these need to be updated regularly due to volatility and seasonality.

As a matter of practice, written contracts are in place with every supplier engaged by La Perla. These contracts are negotiated on an order-by-order basis and are based on standard terms of business.

We are also a member of Camera Nazionale della Moda Italiana, which has a manifesto for members on sustainable production, including fair labour principles and a code of ethics.

La Perla has certain jurisdiction-specific employee handbooks that cover professional ethics and which are implemented at a local level.

We recognise that establishment of effective policies set the tone of La Perla in assessing, preventing, and mitigating the risk of modern slavery risks in our supply chains and organisation. We are drafting and updating relevant policies, which will set out the minimum working conditions and ethical standards demanded from our suppliers.

Due Diligence, Risk Assessment and Management

We select top suppliers globally and expect them to comply with international best practices.

We also conducted a risk assessment in 2019 which, among other things, maps our human rights compliance risks. Based on the risk assessment, we have identified action points to implement, including enhanced business partner due diligence.

We are developing a training programme that is due to be rolled out across La Perla's operations in 2020. We also aim to provide tailored and more in-depth training to specific groups of employees who are most exposed to modern slavery issues on a day-to-day basis.

In 2020, we will continue to further map our supply chain risks and expand our risk assessment exercise. We will explore initiatives, develop further policies including a whistleblowing policy in order to promote responsible business practices in our operations and supply chain, and carry out audits where necessary.

We recognise that our customers expect La Perla to be aware and proactive about our work in this area. La Perla will monitor the application of its policies and procedures to ensure ongoing compliance. Going forward, we will review these key policies annually.

This Modern Slavery Act Statement has been approved by the Board of Directors of La Perla Global Management (UK) Ltd.

SIGNED:

Pascal Perrier

Director of La Perla Global Management (UK) Ltd.

January 2020

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Skip to main content This statement is made pursuant to section 54(1) of the Modern Slavery Act 2015 for our financial year ended 31 December 2019, setting out the steps La Perla has taken during the financial year to ensure that slavery and human trafficking is not taking place in our operations and supply chains.

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Sustainable Clothing | Ethical Fashion | Stella McCartney UK

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Staying true to ethical fashion, Stella McCartney's sustainable clothing initiative aims to be a positive impact on people and the planet. Learn more!

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Sustainable Fashion - Eco Design - Healthy Lifestyle - Luxiders Magazine

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Stellawear | The New Swim and Lingerie Collection by Stella McCartney

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Stella McCartney has just launched a new sustainable capsule collection. Stellawear is a body-sculpting swim and lingerie collection completely sustainable but also completely multifunctional, to be wear as underwear, as swimming or for a yoga classes. It provides endless versatility! 150 30 60 Stella McCartney present

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Coronavirus and luxury retail: Shopping for used Hermes, Cartier in Covid era

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The RealReal and ThredUp boomed before coronavirus. Stores like Macy’s and retailers like Walmart are trying apparel and accessories consignment. Can high-end pawn shops thrive in Covid?

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Country comparison

Select one or several countries/regions in the menu below to see the values for the 6 dimensions.
Go further, discover our cultural survey tool, the Culture Compass™ or join our open programme Introduction to Cross-Cultural Management or download the App ( Google Play, App store).

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Select one or several countries/regions in the menu below to see the values for the 6 dimensions. Go further, discover our cultural survey tool, the Culture Compass™ or join our open programme Introduction to Cross-Cultural Management or download the App ( Google Play, App store).

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In 2018, the global swimwear market was valued at 18.85 billion U.S. dollars. This market value was forecast to reach a value of 29.1 billion U.S. dollars by 2025.

Swimwear

Swimming is a popular fitness & recreational activity all around the world. Growing consumer interest in swimming and a rising rate of family vacations to resorts, islands, and near the beach have fueled the demand for swimwear; thereby, propelling the growth of the market. Speedo is one of the world's leading swimwear brands. In the United Kingdom, an estimated 624 thousand people used Speedo sports clothing in 2018. The brand sponsors many Olympic athletes, including Ryan Murphy, an American backstroke swimmer who has won two Olympic medals.

Swimwear in the United States

The United States' swimwear market is the leading market in the world. The revenue of sports and swimwear market in the United States amounted to approximately 46.2 billion U.S. dollars in 2018. In 2017, 38 percent of consumers from the United States stated that they purchase swimwear at least once per year.

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Swimwear market value worldwide 2018-2025 | Statista

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In 2018, the global swimwear market was valued at 18.85 billion U.S. dollars. This market value was forecast to reach a value of 29.1 billion U.S. dollars by 2025. Swimming is a popular fitness & recreational activity all around the world.

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Does 'Made in' matter?

Labelling specifying the country in which a good was produced has long been a marker of quality. The ateliers of France, leather workers of Italy and watchmakers of Switzerland have built global reputations for their exacting standards. Today, 'Made in' labelling is also an indicator of the regulations and health, safety and wage standards under which a good was produced.

But in a world with increasingly complex supply chains that can span several countries, a jacket sold by a European brand can be manufactured in a cheap and relatively unregulated labour market like China, but finished and packaged in France or Italy, thereby earning a 'Made in France' or 'Made in Italy' label. Indeed, according to European Union regulations, companies need only spend a certain amount manufacturing a good in a certain country in order to qualify for local 'made in' labelling.

At the same time, powerful alternative labelling systems, like Fairtrade and Certified Organic, have emerged, offering companies new tools for communicating manufacturing standards to consumers, who are increasingly concerned with the provenance of their goods. Does 'Made in' still matter?

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Labelling specifying the country in which a good was produced has long been a marker of quality. The ateliers of France, leather workers of Italy and watchmakers of Switzerland have built global reputations for their exacting standards. Today, 'Made in' labelling is also an indicator of the regulations and health, safety and wage standards under which a good was produced.

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Last updated: January 5, 2024

TikTok is available in over 160 countries, has over 1.1 billion users, and has been downloaded over 220 million times in the United States alone. If your brand's target audience includes anyone between the age 13 and 60, you should be on TikTok right now. Need inspiration on launching your TikTok strategy? Click here for amazing TikTok examples from brands. Want to know how the TikTok algorithm works? Click here. Without further ado, here are the most important TikTok statistics (we will continuously refresh this article as new data becomes available - some data is directly from our TikTok contacts).

1. Monthly Active Users - TikTok officially has over 1 billion monthly active users. For reference - active users of other social platforms: Facebook - 2.9B, YouTube - 2.2B, Instagram - 1.4B, TikTok - 1.0B, Snapchat - 750M, Pinterest - 480M, Twitter - 300M.

2. Total App Downloads - The TikTok app has been downloaded over 2.7 billion times worldwide, as reported by Sensor Tower in December, 2020. In January 2021, TikTok had 62 million downloads. In Q1 of 2020, the app had 315 million downloads, which is the best quarter by any app, ever. 500 million of those come from India, 180 million from China, and 130 million from the U.S. In June of 2020 TikTok was downloaded 87 million times worldwide (with 7.5 million of those coming from the U.S.).

3. Monthly Active Users in the United States - TikTok now has over 150 active users in the U.S, according to their CEO.

4. Monthly Active Business Users - It was also recently reported that over 5 million businesses actively use TikTok in the U.S.

5. Among U.S. over 18, TikTok brought in 22.2 million mobile unique visitors in January, 23.2 million in February and 28.8 million in March. In April, that number jumped to 39.2 million-three times the 12.6 million who used the app last April, according to the most recent Comscore data provided to Adweek (note - Comscore only tracks users over 18).

6. The percentage of U.S.-based TikTok users by age: 10-19 - 32.5%, 20-29 - 29.5%, 30-39 - 16.4%, 40-49 - 13.9%, 50+ - 7.1%. This means that the TikTok userbase is aging up (so get on it now!). All data via Comscore.

7. Average Minutes Per User - TikTok users love the app. They spend an average of a WHOPPING 95 minutes per day (over 1.5 hours) in the platform.

8. Opens - A user opens the TikTok app 8 times per day.

9. Creation - 83% of TikTok users have posted a video.

10. U.S. Audience - As we mentioned, we estimate that TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34. This data comes straight from TikTok.

11. Gen Z - 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of "Gen Z", which will make it the largest generation of all.

12. Revenue - TikTok is estimated to pull in $500 Million in revenue from the U.S. alone in 2020 (source).

13. Countries - TikTok is now available in 154 countries worldwide (and 75 different languages).

14. TikTok Vs. The Facebook Empire - Facebook's "Lasso" (it's TikTok clone), has 250,000 downloads in the U.S. since last November. TikTok has 41.3 Million in that timeframe.

15. $500 - the amount TikTok is reportedly paying influencers to join the app and start creating content. It's working well though. The platform is growing like crazy.

16. According to Sensor Tower, TikTok was the second most downloaded app in the U.S. in November with 4 million downloads (trailing only Disney+).

17. According to TechCrunch/Apptopia, TikTok's Q4 2019 revenue grew over 300% from the same period a year earlier.

18. Douyin, aka TikTok in mainland China, just hit 400 million daily active users there (and the most active dance video creators are over 60 years old!).

19. A top trending song is typically a top trending song Spotify, as well. Illustrates the true influence of the platform.

20. The TikTok Creator Marketplace is a platform run by TikTok that houses thousands of profiles of TikTok creators. Brands can search the marketplace for creators whose audiences best fit the target market of their campaign (need access? We have it!).

21. TikTok had 104 million downloads just last month (an increase of 46% from the year ago period).

22. Engagement - it's hard to quantify this. But the engagement on TikTok is incredible. Case in point: Jennifer Lopez recently posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views (off 45 million followers). The video on TikTok got 71 million views (off 5 million followers). So start using TikTok now! They recently started nightly programming which is undoubtedly training Gen Z to tune in at certain times a la appointment TV viewing of days past. Engagement has increased dramatically over the past few months. The New York Times reports that TikTok usage has been skyrocketing since Coronavirus began.

23. TikTok has recently created a $1 Billion Creator Fund. This money will be paid by TikTok directly to its creators in an effort to further solidify its relationships with influencers. TikTok has many competitors, large and small (Facebook's Reels, YouTube's Shorts, former Vine creator's Byte, and Triller, among others). This fund should prove to be very effective for the platform.

24. Forbes put out a report on the highest-earning TikTok stars. Addison Rae comes in at number one making $5 Million, Charli D'Amelio is number two at $4 Million, and her sister Dixie is number three at $2.9 Million.

25. TikTok Top 100 Influencers - this list shows the top 100 most-followed TikTok accounts.

26. There are six creators who have at least 50 million followers: Charlie D'Amelio, Addison Rae, Zach King, Spencer X, Loren Gray, and Bella Poarch

27. TikTok released the Top 100 of 2020

28. TikTok just increased the max video length from 3 minutes to 10 minutes (it was originally 1 minute)

29. TikTok screen time per user is crushing its competitors - it's currently at 26 hours per month.

30. 29% of consumers that have TikTok installed on their phone use it every day - second only to Instagram at 39%.

31. 67% of teens use TikTok (second only to YouTube according to a new Pew research poll)

32. Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google's own internal data.

33. Click here to see the most followed and highest earning TikTok accounts.

34. 33% of TikTok users say they regularly get their news from the app, according to Pew Research.

35. According to the Wall Street Journal, users currently spend 17.6 million hours per day on Instagram Reels , versus 197.8 million hours per day on TikTok.

36. TikTok is beta testing live shopping in the wild now.

37. TikTok SEO is huge (with tens of millions of searches per day), and something you need to be working on right now.

38. Mr. Beast was the fastest growing TikTok account of 2022, adding almost 36 million followers (crazily enough, he was also the fastest growing YouTube account as well, adding 38 million subscribers)

39. Consumers in China spent over $200B on TikTok's eCommerce offerings last year.

40. The Top 1000 advertisers are drastically increasing their spend on TikTok. Ad impressions there cost 50% less than on Instagram Reels, 33% less than on Twitter, and 62% less than on Snapchat.

41. Average time spent per day by U.S. adults is 53.8 minutes, according to Insider Intelligence in a June 2023 study.

Here's a quick rundown of some marketing and advertising related statistics:

1. Brand takeover ads cost anywhere between $20,000 - $200,000 (Digiday, 2019)

2. Hashtag Challenges cost brands $100,000+ (Adweek, 2019)

3. Advertising campaigns start at just $50/day now with no long-term commitment (contact us today if you want to launch a TikTok advertising campaign!)

4. TikTok recommends an additional $100,000 - $200,000 in ad spend within TikTok to promote a hashtag challenge (Adweek, 2019)

5. TikTok influencers with 2.5 million followers or more charge around $600-1000 per post compared to $100-$200 for every 10,000-20,000 followers on Instagram (Telegraph, 2019)

6. TikTok ads can send users to your website, an app page in the app store, or promote your hashtag challenge on the platform (TikTok, 2019)

7. Brands are able to create branded AR lenses, filters, and stickers for TikTok users to insert into their video content. (TikTok, 2019)

8. TikTok is working on a new augmented reality ad format that should be available soon (Digiday, 2020)

9. Self-serve ads are now available! It's a unique platform though, so we recommend working with an expert agency if you want to launch there (contact us if so!).

10. TikTok is now offering ad credits for new brands advertising on the platform. There is a $300 ad credit and a $2000 ad credit. Contact us if you want these applied to your account!

11. TikTok's global ad revenue has already passed Twitter and Snapchat combined.

12. TikTok ad spend as a percentage of Facebook ad spend has reached 40%, per Varos. It goes up every month.

13. Avg revenue per post: $0.71 per 1,000 followers (86% lower than Instagram!)

14. Top 50 median follower count 41m

15. Top 50 median price per post of $28,670

16. According to Triple Whale, TikTok is the most valuable advertising/influencer platform for DTC brands.

17. TikTok added a Talent Manager Portal so managers can negotiate brand deals for clients.

18. TikTok is quietly testing an in-app checkout system. Would be huge for eCommerce brands.

19. TikTok ranks #1 in "ad equity" according to a recent report by Kantar.

20. 33 million people in the U.S. have purchased through a TikTok Shop this year! See image below for more details.

21. Per PM by ST data, ad spend on TikTok in the U.S. increased 27% YoY in 2023, officially becoming the fastest growing social media advertising channel.

22. Also from ST, U.S. mobile users through Q4, 2023 spent more than 2.2B hours/wk on YouTube, Instagram, and TikTok combined (aka short form video is dominating).

23. TikTok is targeting $17B in U.S. ecommerce volume for 2024, according to a recent report.

Some other quick hits:

Have questions? Email me personally at brandon at wallaroomedia dot com. Want to get a TikTok strategy going of your own? (You should!). Contact us today by clicking here! Or fill out the form below!

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TikTok Statistics - Everything You Need to Know [Jan 2024 Update]

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TikTok is the hottest social network right now. Here are all the TikTok stats you need, in one place. Last updated - Jan 2024.

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Find out more about The MBS Group’s Coronavirus (Covid-19) preparations >

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Why do luxury pop-ups work and who’s doing them well? - Fashion & Luxury, Marketing & Strategy, Weekly Column Executive Search - The MBS Group

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The cost-effective nature of these temporary spaces means they’ll be around for some time to come - and as luxury becomes more personal, pop-ups will only encourage new and exciting ways to interact with customers.

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North America Luxury Goods Market - Trends, Share & Industry Size

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The North America Luxury Goods Market worth USD 163.48 billion in 2026 is growing at a CAGR of 2.85% to reach USD 188.14 billion by 2031. LVMH Moët Hennessy Louis Vuitton, Hermès, Kering, Chanel Limited and Prada S.p.A. are the major companies operating in this market.

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Complimentary Project Preview - This is an ongoing global program. Preview our research program before you make a purchase decision. We are offering a complimentary access to qualified executives driving strategy, business development, sales & marketing, and product management roles at featured companies. Previews provide deep insider access to business trends; competitive brands; domain expert profiles; and market data templates and much more. You may also build your own bespoke report using our MarketGlass™ Platform which offers thousands of data bytes without an obligation to purchase our report. Preview Registry
ABSTRACT-
Global Luxury Goods Market to Reach $296.9 Billion by 2026
Luxury goods are products that can be defined as a non-essential and expensive good or service purchased by wealthy consumers in the higher income bracket. Demand in the global luxury goods market is primarily driven by a rise in sales supported by growing affluence of people in several countries across the world. The global luxury goods industry is in a transformative stage, due to factors such as digital advancements, new technologies, increasing wealth of individuals, fluctuating currencies, changing marketing strategies of players and growing media influence. The popularity of e-commerce platforms for purchase of luxury goods is also expected to spur growth. Several luxury companies have been utilizing the current crisis for the development and execution of an omnichannel and online strategy. During the COVID-19 crisis, e-commerce has managed to attract new markets and customer segments in China, and a similar trend is also expected to be witnessed in other geographies. Further the pent-up demand for especially amongst Millennials and Generation Z customers is expected to positively impact the market in the post COVID period. Though online sales of luxury goods are increasingly cannibalizing physical store sales, brick and mortar sales are expected to continue contributing to a high share in the coming years.

Amid the COVID-19 crisis, the global market for Luxury Goods estimated at US$224.8 Billion in the year 2020, is projected to reach a revised size of US$296.9 Billion by 2026, growing at a CAGR of 4.8% over the analysis period. Apparel, one of the segments analyzed in the report, is projected to record a 6.2% CAGR and reach US$93.9 Billion by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Cosmetics & Perfumes segment is readjusted to a revised 5.1% CAGR for the next 7-year period. Global market for luxury apparel is significantly influenced by consumer spending levels and spending of high net worth consumers. The sales of luxury apparel are being fostered by the growing influence of social media platforms and rising sales through e-commerce channels.

The U.S. Market is Estimated at $51.2 Billion in 2021, While China is Forecast to Reach $31.6 Billion by 2026
The Luxury Goods market in the U.S. is estimated at US$51.2 Billion in the year 2021. China, the world`s second largest economy, is forecast to reach a projected market size of US$31.6 Billion by the year 2026 trailing a CAGR of 6.7% over the analysis period. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.8% and 5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 3.5% CAGR. Europe accounts for the largest regional market for all types of luxury goods. Italy and France especially are the major markets for luxury goods in the continent. The Middle East and Asian countries are currently showing immense potential for future growth. With increasing purchasing power of individuals and growing number of high net worth individuals, these two regions hold positive prospects for luxury goods market growth in future.

Watches & Jewelry Segment to Reach $58.2 Billion by 2026
Luxury watches market benefits from the product being perceived as a status symbol among wealthy adults. Increasing penchant for lifestyle products and growing prevalence of gift giving culture are also fueling sales of luxury watches. Popular brands in this segment include Rolex, Baume & Mercier, Cartier and Omega. In the global Watches & Jewelry segment, USA, Canada, Japan, China and Europe will drive the 3.8% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$34.2 Billion in the year 2020 will reach a projected size of US$44.5 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$8.5 Billion by the year 2026, while Latin America will expand at a 4.8% CAGR through the analysis period. More

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Global Luxury Goods Market to Reach $296.9 Billion by 2026

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Complimentary Project Preview - This is an ongoing global program. Preview our research program before you make a purchase decision. We are offering a complimentary access to qualified executives driving strategy, business development, sales & marketing, and product management roles at featured companies.

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With 112 consecutive months of real estate price appreciation in Miami, it seems like the market couldn't get any hotter. And it's not just blue-collar condos or small single-family homes -- Miami's luxury market is booming as well. The months of supply for luxury properties has been trending steadily downward, both month over month as well as year over year. This means the real estate that's listed is moving fast. Read on for insight on what the Miami luxury market has been doing as well as whether this trend will last so you can make sound investing decisions in what appears to be a foolproof market.

Miami's luxury market

Miami's luxury market is defined as real estate that sells for $1 million or more and can be both single-family properties or condos. The number of sales for luxury homes has increased 225% year over year, with 312 sales in March 2021 alone. Luxury condos have been lagging just slightly behind, with a 204% increase year over year.

And it's not just million-dollar mega homes -- single-family homes between $400,000 and $600,000 are seeing huge increases as well, with an 81% increase year over year in single-family residences and a 136% increase for condos. There were 729 closings for March 2021 in this price range, making this even more liquid than the upper-end luxury market.

Will the boom actually last?

There have been record-low interest rates, as well as migration away from the high-income tax states and large metropolitan areas up north that work-from-home freedom because of COVID-19 has created for employees. Both U.S. citizens and international buyers have been seeking out Miami's sunshine, outdoor living, and upbeat lifestyle.

But history tells us that things cannot continue climbing forever. The luxury market rallied before the prior Great Recession in similar fashion to what we're seeing today, only to come crashing down shortly after the market correction. While sales remained positive in the luxury market until 2017, they surely weren't in the triple digits. Miami's 2019 luxury condo market saw a measly 2.3% growth rate.

The Millionacres bottom line

There's no denying the fact that Miami is a hot real estate market, and the current luxury market is presenting unique opportunities for investors right now. With over nine years of consistent appreciation, a pullback could be in the near future. Miami is facing imminent impacts from climate change, and some believe the influx of interest in this market will subside as states like New York, California, and other international countries loosen their policies around COVID-19, relieving some of the demand and alleviating the shortage of properties.

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Miami's Luxury Market Is Booming -- But Will It Last?

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With 112 consecutive months of real estate price appreciation in Miami, it seems like the market couldn't get any hotter. And it's not just blue-collar condos or small single-family homes -- Miami's luxury market is booming as well. The months of supply for luxury properties has been trending steadily downward, both month over month as well as year over year.

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This Supplycompass partner specialises in lingerie, corsetry, swimwear and athleisure. Their strengths lie in working with elastics, laces, embroidered fabrics and light knits.
Why we picked them
Their team are experienced in technical design and product development, enabling them to create and produce high quality, sustainable products with complex construction. They combine handmade production with high tech software and machinery, such as automated cutting machines, CAD/CAM software, and specialised bonding machines.

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Swimwear Manufacturer · SupplyCompass Supply Chain Partner

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This Supplycompass partner specialises in lingerie, corsetry, swimwear and athleisure. Their strengths lie in working with elastics, laces, embroidered fabrics and light knits. Why we picked them Their team are experienced in technical design and product development, enabling them to create and produce high quality, sustainable products with complex construction.