# data[].attributes.headline
Australian Government Census - Australian Bureau of Statistics

# data[].attributes.subject
Australian Government Census - Australian Bureau of Statistics

# data[].attributes.body
25 million people - 10 million households - first conducted in the NSW colonies in 1828

# data[].attributes.body
2 min video

# data[].attributes.headline
Assessment Two - Group work - choose (a) or (b)

# data[].attributes.subject
Assessment Two - Group work - choose (a) or (b)

# data[].attributes.body
Working in teams -  students will research and craft a research proposal for the team to present in Week 7.

Each team member must present a section of the work to be graded.

Worth 25% of each student's overall mark - participation is essential to qualify to pass this Unit.

Choose a Business Case Study topic from the below :

(a) your team is a research agency pitching for a major contract to work with Toyota to research their customers - to find out what kinds of cars they will want to drive in the future.

They have asked you to explain in detail how you would research consumer interest in various new models. using qualitative and quantitative research design(s). Detail your objectives and each step of the proposed research process.

OR

(b) your team is the comms agency for an entertainment company - the Nine Entertainment Group.  Your board has given your team the responsibility of growing your revenue (gained from advertising) by 20% in two years. To do this, you will need to grow the audience for the group - across digital and television predominantly.  This is a massive challenge and the first step is to undertake comprehensive market research. Explain how your team will go about this to understand what entertainment options customers will want, what programming types will draw big audiences. Your research proposal will detail your objectives, your proposed research methodologies - qualitative and quantitative - and research design(s) that you will use.

You will be presenting in class (online via Zoom) to your Lecturer and your classmates for 5 - 7 minutes, using a Canva, Powerpoint (or similar) presentation as a visual aid to your verbal presentation. Both elements – what your team presents and the way you present are important.

Please detail your rationale for each of your recommendations and choices. For example, is your recommended method qualitative, quantitative or both (mixed). How will you gather your research respondents? What questions will you ask? What do you expect to discover as you conduct this research? Why should the potential client choose you to win the business in this theoretical scenario?

Your Lecturer will mark your work based on your delivery of your presentation in class and also on the quality of the presentation that you prepare.

This is an essential class to attend, and your presentation must be ready – any students who are not ready to present will not be allowed to view other student teams presentations on this day.

This Assessment reflects the fact that in business, effective presentations are an important key to success. Students who actively learn the skill of preparing and presenting their work will find this a real advantage in their career.

# data[].attributes.body
Practice your presentation as a group
Each group will present in class next week and upload presentation deck to Moodle.

Annabel
Caity
Jaidyn
Tonia

Asha
Evie
Jed
Jentezen
Sophie

Hyun (Alex)
Jeremy
Managori
Nim

Radhika
Shahrayz
Syed
Stanly
Sean

Yuxin
Suzainne
Yu Jhen
Isabella
Hui Ling

# data[].attributes.body
What did you learn today?
Add in comments below.

# data[].attributes.body
Same every week

# data[].attributes.body
How to start using Grammarly Premium:
1. Go to  www.grammarly.com/edu
2. Click on JOIN YOUR ORGANISATION, at the top of the page
3. Then sign up with your mymacleay email

# data[].attributes.attachment_link.title
Market Research Recruitment Australia | Focus People

# data[].attributes.attachment_link.description
Operating across Australia, we recruit research participants of all ages and backgrounds for market research companies.

# data[].attributes.body
In teams, prepare a questionnaire to distribute in class. You are researching mobile 'phones and your client is a completely new entrant to the market. Please design a 10 question survey/questionnaire using Survey Monkey or similar. Discuss and work on the questions together and then appoint one volunteer to upload to Survey Monkey, ready for distribution.

# data[].attributes.body
In teams, in break out rooms, discuss and agree relevant, useful insights to develop for one of these scenarios.

Red Team - a new online food delivery business, a competitor to Uber Eats.   Talk about who your likely customers are and why they would be likely to use your service.

Blue Team - a new pop up cronut shop, selling delicious croissant/donuts. Talk about who your likely customers are and why they would be likely to buy your cronuts.

Yellow team - a rideshare service taking small groups on winery & vineyard trips eg to the Hunter or the Yarra Valley as a weekend adventure.  Talk about who your likely customers are and why they would be likely to use your service.

Come back into class to share your insights.

# data[].attributes.body
In teams, prepare a questionnaire to distribute in class. You are researching mobile 'phones and your client is a completely new entrant to the market. Please design a 10 question survey/questionnaire using Survey Monkey or similar. Discuss and work on the questions together and then appoint one volunteer to upload to Survey Monkey, ready for distribution.

# data[].attributes.body
Working in teams -  students will research and craft a research proposal for the team to present in Week 7.

If you are catching up on class via lecture recordings and padlets and you are not yet in a group,  please email your lecturer to be added to a group.

Each team member must present a section of the work to be graded.

Worth 25% of each student's overall mark - participation is essential to qualify to pass this Unit.

Choose a Business Case Study topic from the below :

(a) your team is a research agency pitching for a major contract to work with a new entertainment streaming service that is researching  and evaluating their potential entry to the Australian market. This new company - BTC (Better Than Chocolate) have asked you to explain in detail how you would research consumer interest in various new products, using qualitative and quantitative research design(s). Detail your objectives, proposed research methodologies  and each step of the proposed research process.

OR

(b) your team is the comms agency for a worldwide airline  - Emirates. Your board has given your team the responsibility of rebuilding and even growing your customer base by in the next  two years. Following the pandemic, the world has changed and so have consumer expectations - the first step is to undertake comprehensive market research. Explain how your team will go about this to understand what airline customers want. Your research proposal will detail your objectives, your proposed research methodologies - qualitative and quantitative - and research design(s) that you will use.

You will be presenting in class (online via Zoom) to your Lecturer and your classmates for 8-10 minutes, using a Canva, Powerpoint (or similar) presentation as a visual aid to your verbal presentation. Both elements – what your team presents and the way you present are important.

Please detail your rationale for each of your recommendations and choices. For example, is your recommended method qualitative, quantitative or both (mixed). How will you gather your research respondents? What questions will you ask? What do you expect to discover as you conduct this research? Why should the potential client choose you to win the business in this theoretical scenario?

Your Lecturer will mark your work based on your delivery of your presentation in class and also on the quality of the presentation that you prepare.

This is an essential class to attend, and your presentation must be ready – any students who are not ready to present will not be allowed to view other student teams presentations on this day.

This Assessment reflects the fact that in business, effective presentations are an important key to success. Students who actively learn the skill of preparing and presenting their work will find this a real advantage in their career.

Confirm teams, team names and chosen topic :

Streaming service:
Olivia, Bridget, Bella
Syed, Abby, Bree, Ali

Airline-Emirates:
Arnold, Sophie

If you are catching up on class via lecture recordings and padlets, please email your lecturer to be added to a team.