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EXAMPLES OF THE ACTIONS THAT HE HAS DONE 

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EXAMPLES OF THE ACTIONS THAT HE HAS DONE 

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- Efforts on represent the single largest block of community support in the history of New Orleans, contributing more than 54,000 volunteer hours and investing more than $1 million in local projects like painting, landscaping, and building playgrounds.
- Health care costs over the past 12 months were approximately $300 million. [Starbucks offers health care benefits to any eligible employee who works at least 20 hours a week.]
- He took 10,000 managers to New Orleans for a four-day conference to help inspire and challenge employees. The result? All 10,000 left the conference on "a tidal wave of energy." By 2013, Starbucks was reporting record profits.

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1. He believes in hiring the right people.

2. He sticks with being consistent in delivering products and services.

3. He takes real good care of his employees.
4. He respects cultures and encourages diversity.
5. He has a mission and vision.
6. He believes in the importance of partnerships.
7. He knows the importance of knowing employees and customers.
8. Brilliant management strategies.

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Howard Schultz

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Group Member's
Stephanie Augustine   BG17110102
Chua Siew Mei              BG17160487
Shalini Rames               BG17110329
Ler Wen Yea                  BG17110297
Cabrini Shaina              BG17110419

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Howard Schultz, the Executive Chairman of Starbucks was born on 19th July 1953 in Brooklyn, New York to a lower middle class family. Schultz was very active and good in sports in his high school time. He was given an athletic scholarship to the Northern Michigan University where he received his bachelor's degree in Communications in 1975. After graduated, he got a job from Xerox Corporation. He worked for 4 years in Xerox. His next job was at a Swedish drip coffee maker manufacturer named Hammarplast. He had to visit to a coffee bean shop called ‘Starbucks Coffee Company’ for Hammarplast. He was very inspired by their dedication and recognized its potential business opportunity. A year later he joined them as Director of Marketing.
During his visit to Milan, Italy, Schultz returned with the idea of adding traditional espresso beverages to the menu. The concept was very well received by the public however the owners of Starbucks did not agree to him. He was very disappointed.  In 1985, he started his own coffee shop called ‘il Giornale’. After two years, Schultz purchased Starbucks for $3.8 million. He renamed his own shop ‘Starbucks’ and started aggressive expansion all over the country. Starbucks underwent heavy expansion in the 1990s and in 1992 went public.