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If we evaluate things and do a bit of experimenting with different ways of reporting intangibles, perhaps we can find something more useful.

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I think GAAP is the best we can do because it is hard to fairly and accurately measure the value of internally developed intangibles.

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The current US GAAP is good because copyrights and trademarks give brands a competitive advantage

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Can’t think of anything better so it’s the best i guess

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Capitalize r&d

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Of course we can find a way to make reporting better, but usually these improvements result in extra cost to compile.  Currently the way we value intangibles is intuitive and easy enough to develop and write-off, even though there is subjectiveness  in doing so.

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I feel like to get a more accurate accounting for intangibles would require more money to find than it is actually worth. Would likely require a lot of customer surveys, evaluations of products, etc that would often only be feasible for the larger companies.

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There is always room for improvement, and situations such as this prove that we can find better ways to evaluate them.

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Best we can do because evaluating intangibles is a fine line

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Best we can do because evaluating intangibles is a fine line

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It would be hard to give a concrete value to these assets and under the current us gaap they stick to as definitive of a value as they can get.

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I think using the company’s valuation of its own intangibles is not providing an entirely neutral figure. However, it is difficult for a third party to value a company’s intangibles as well because intangibles are more difficult to be compared with one another

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Should reflect what investors are concerned with

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Should reflect what investors are concerned with

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If 90% of what investors are making decicions based on is not in current financial statements. What is included in these statements should be adjusted.

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Companies should be allowed to report intangibles and GAAP treats their reporting fairly. The issue is that a lot of estimates and discretion goes into valuing intangibles

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GAAP is a sufficient method as the process of intangible valuation is complex and I don’t believe there are methods that will completely remove subjectiveness associated with intangible valuation

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a company’s books should reflect what is important to investors, so I think more intangibles should be capi

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GAAP is simply the best way to value a company's intangibles. I don't think it could be done any better.

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I️m not sure how we could make I️t more objective

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GAAP is the best way to report

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Currently the best because there would be increased costs to better information if the standards would be changed

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GAAP is probably the best we can do

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I think that reporting intangibles is a very difficult process, but GAAP allows for the least costly measurement of these intangibles

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It is difficult to put a proper value on something that has no physical value. The value of intangibles is very subjective

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It accurately measures intangibles

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Gaap is good enough for intangible assets. Because they are hard to measure 

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Gaap is good enough for intangible assets. Because they are hard to measure 

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GAAP is likely the best way to report value of the intangibles

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Gaap is the best way