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Samsung

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-Samsung is an electronic company from South Korea
-The company was founded in 1969
-It majors mainly in mobile market, televisions, fridges, chip market and washing machines.

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-Success enjoyed by Samsung today is based on milestones made during its starting years.
-After being established in 1969, the company over 10 million sales of black and white television sets in 1983.
-By 1984, the company became the third in the world to produce Dynamic Random-access memory (DRAM).
-These are just a few of the progress made by the firm, leading it to its fame.

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-Galaxy is a Samsung phone brand that has a commanding market share.
-Statistics show that Samsung is the largest  producer of mobile phones since 2011.
-Similar statistical analysis also show that the company is the leading

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-One of the main challenging issue at Samsung is its corporate culture.
-Despite technology being dynamic, Samsung has stuck to its old culture.
-Similar innovations has since Samsung share the market with other companies such as Apple and Tecno.
-That has led to drop in sales

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-Despite Samsung being the world largest manufacturer of mobile phones, the most recognized phone brand is the iPhone.
-iPhone is a product of Apple company and enjoys prestigious accolade.
-The phones are the most expensive and widely used by the wealthy population.

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-The fact that Samsung is based on android, every software the company produces has its rivalry.
-For example, Samsung Bixby has the same functionality as Google assistant whereby both automate tasks and execute voice commands.
-Samsung pay works in a similar way to android pay.
-Auto HDR mode in Google pixel works in the same ways as automatic multi-frame shooting in Galaxy S8.

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-These issues are important as they define the long-term future of the company.
-Competition is one of the factor that each firm should consider while making long-term strategy documentation.
-By analyzing the issue of google software, conservative culture and quality, Samsung will manage to make strong walls against competition.

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-Apart from analyzing importance of the issues, it is important to look at what is the best way forward.
-The company can come up with systems based on another platform apart from android.
-This would help in overcoming Google software and fierce rivalry from other android phones.
-Setting standards such as those of iPhone. Samsung should set classic products , i.e, metallic phones such as those of apple.

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-Jang, S., Hong, K., Woo Bock, G., & Kim, I. (2002). Knowledge management and process innovation: the knowledge transformation path in Samsung SDI. Journal of knowledge management, 6(5), 479-485.
-Neumeier, M. (2009). The Designful Company: How to build a culture of nonstop innovation. Peachpit Press.
-Hobday, M. (1998). Latecomer catch-up strategies in electronics: Samsung of Korea and ACER of Taiwan. Asia Pacific Business Review, 4(2-3), 48-83.
-Cho, N. (1996). How Samsung organized for innovation. Long Range Planning, 29(6), 783-796.