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marketing technique which involves promotion of other products targeted to the customers of a related product.

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marketing technique which involves promotion of other products targeted to the customers of a related product.

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We've witnessed Cross Promotion ever since we've learned to read and recognize. The term might be new to us but the concept isn't. For example -

Cross Promotion is a marketing technique which involves promotion of other product(s) targeted to the customers of a related product. It usually involves two or more parties, as it is seen in the inclusion of Visa and Mastercard in the promotion of Credit, Debit, and Reward cards. But it's also common to see cross promotion in the promotion of different products of a same brand; a game is offered to try for free when you play any related game.

Features of Cross Promotion

Cross Promotion is a great way of tapping target group of partners without investing much. It's a win-win situation for all of the parties involved. It has following features -

Customer Touch Points

Cross Marketing involves usage of customer touch points. The customer interacts with a brand at various level and at various times. These customer touch points are used to promote partner brands as well.

Related and Relevant Products

Parties involved in cross promotion usually sell related products. It would be of no use (and could even result in bad publicity) if an educational institute partners with a liquor company.

Advantages of Cross Promotion

Nearly all of the top brands have included Cross Promotion in their marketing strategies.

Win-Win Situation

It's a win-win situation for all the parties involved in a cross-promotion contact as everyone gets what they need. One party may look for money while other need more exposure.

Less Cost More Reach

Cross promotion is an easy and economical way for brands to reach the more people.

Brand Equity

Sometimes, partnering with a big brand may result in increased brand equity of the brand concerned.

Examples and Ideas for Cross Promotions

Joint Advertising

Many Fast Food Restaurant Chains often indulge in joint advertising with beverages like Coca Cola, Pepsi, etc. Joint advertising is often used to increase the brand equity of the concerned brands.

Joint Contests

Brands may come together to conduct contests which lead to more user engagement.

Cross Marketing enable brands to borrow the brand equity of other brands concerned and use their touch points to get more reach.

Product incorporation

Brand partnerships which result in the incorporation of other brand's product/service in one's own product are an effective way of cross promoting.

CSR Projects

Corporate Social Responsibility projects often require brands to join hands with NGO's and other social entities.

Sponsorship

Brands may sponsor related events / Tv shows to get more reach. This might result more beneficial if the event is also sponsored by other Big Brands.

Cross Promotions in Digital Marketing

Influencers

Influencers are people with huge reach. They belong to a particular niche and people often use their reviews and opinions to make any purchase decision. It is a good practice to use influencers to promote your brand or product.

Guest Posts

Bloggers often guest post on other websites to get more exposure and increase their website traffic. This type of partnership is a good deal for both the parties as one party gets quality content while other get more exposure and a backlink to his website.

Branded/Sponsored Content

Sometimes websites and influencers post content exclusively to promote certain brand or product.

Go On, Tell Us What You Think!

Did we miss something? Come on! Tell us what you think of this article in the comment section.

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Cross Promotion : Definition, Benefits, Examples and Ideas. | Feedough

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We've witnessed Cross Promotion ever since we've learned to read and recognize. The term might be new to us but the concept isn't. For example - Cross Promotion is a marketing technique which involves promotion of other product(s) targeted to the customers of a related product .

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A collaborative new report ranks the 25 largest US fast food and "fast casual" restaurant chains on their antibiotics policies and practices. For the second year in a row, Panera Bread and Chipotle Mexican Grill take top honors, each receiving an A grade. Sixteen of the 25 chains received a grade of F, though that's actually an improvement over last year's findings.

Nine companies didn't respond to the survey at all.

The report, called Chain Reaction II, is co-authored by six nonprofit activist organizations, including the Natural Resources Defense Council, Consumers Union and Friends of the Earth. It seeks to sound the alarm about the overuse of antibiotics in poultry and livestock, typically "to help them survive and make them grow faster in unsanitary, crowded and stressful conditions."

"This misuse of antibiotics contributes to antibiotic resistance -- the ability of bacteria to withstand exposure to an antibiotic," the authors write. "Antibiotic resistance makes treatment of bacterial infections harder, increases how long people are sick, and make it more likely that patients will die. Curbing the misuse of antibiotics in the meat industry is a public health imperative."

How did your favorite food fare?

This year, in the second annual report, twice the number of restaurant chains received a passing grade. The authors say this is in large part due to companies' transition of chicken supplies away from routine use of antibiotics.

"Just as we reported last year, Panera and Chipotle remain the only two restaurant chains that report that they currently offer an array of meat options produced without the routine use of antibiotics, including pork and beef," the authors write. According to the report, Panera promises that as of this fall, 91% of all the meat and poultry it serves will be raised without antibiotics.

"We're proud to have led the way on antibiotic reduction for over a decade, and continue to push ourselves to new milestones," says Sara Burnett, director of wellness and food policy at Panera. "This month, we introduced deli turkey raised without antibiotics, which we serve on some of our most popular sandwiches. All chicken and turkey served on our sandwiches and salads now meets our [raised without antibiotics] commitment."

For its part, Chipotle says, "We have been leaders in the quest to serve meat from animals that are raised without the use of antibiotics, and do more of that than any other restaurant. We are pleased that studies of this kind are calling more attention to the issue of antibiotic use in livestock, and hope more restaurants will follow our lead in this area."

SUBWAY jumped from a grade of F all the way up to a B, on account of it being the only restaurant chain to adopt a new antibiotics policy that applies to all types of meat it serves, according to the report.

" Chick-fil-A, one of the first companies to announce a good antibiotics use policy in 2014 for its chicken (essentially everything it serves), stays put with a B grade, reporting that it has converted 'more than 23%' of its chicken supply to chicken raised entirely without antibiotics to date, indicating only marginal progress over last year," says the report.

McDonald's improved its performance, getting a C+ "for completing its transition of its chicken supply, reporting that an impressive 100% of the chicken served at its roughly 14,000 US restaurants is now raised without antibiotics important in human medicine," according to the report. "However, the company made no commitments for its beef and pork."

Wendy's says that 50% of its chicken is raised "without antibiotics important in human medicine" and that its entire chicken supply will comply with its policy by the end of 2017; it earned a C grade.

In April, Taco Bell announced that it would source only chicken raised without antibiotics important to human medicine by early 2017, earning a grade of C-.

Pizza Hut and Papa John's received D grades "for making token efforts -- i.e. setting good antibiotics use policies on chicken, but applying them only to a small fraction of their chicken purchases," according to the report.

Sixteen of the top 25 fast food chains "have taken no action to reduce use of antibiotics in their supply chains" and received grades of F.

CNN solicited responses from all companies that scored higher than an F; click through the photo gallery above for those responses.

What's the big deal?

"Antibiotic resistance is one of the biggest health threats facing us today," says CNN Chief Medical Correspondent Dr. Sanjay Gupta. "We've taken too many drugs, and as a result, they don't work the way they used to."

The US Centers for Disease Control and Prevention and the World Health Organization have repeatedly warned about the not-far-off public health threat of antibiotic resistance. The CDC estimates that at least 2 million Americans contract antibiotic-resistant infections every year and that 23,000 die as a result.

"A post-antibiotic era -- in which common infections and minor injuries can kill -- far from being an apocalyptic fantasy, is instead a very real possibility for the 21st century," the WHO cautioned in a 2014 report.

In its second year, the priority of the Chain Reaction survey and scorecard "remains to encourage companies to adopt good policies that prohibit routine antibiotic use for growth promotion or disease prevention across all the meats they serve, even if those policies are not yet fully implemented," the authors write. "Our scoring reflects this priority, with 40 points out of 100 offered for good policies that include time-bound commitments."

"However, as more companies adopt such policies ... we anticipate offering a greater share of points for implementation -- i.e. to companies making good on their commitments and serving meat and poultry that meets their antibiotics use standards."

As it happens, this week in New York will mark a rare occurrence at the United Nations General Assembly, with a "high-level meeting" on antibiotic resistance. This will be one of just a few times in history when world leaders have convened to discuss a global public health issue, instead of matters of war, or the economy. On Wednesday, superbugs will be the center of attention on the world stage.

The authors of this new report believe it's about time, saying that "the government response to this major public health threat has been woefully inadequate."

While they agree that restaurants are making changes for the better, when it comes to healthier, more responsible food sourcing, they add that efforts to date are simply not enough.

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are there too many antibiotics in your fast food meat? - cnn

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A collaborative new report ranks the 25 largest US fast food and "fast casual" restaurant chains on their antibiotics policies and practices. For the second year in a row, Panera Bread and Chipotle Mexican Grill take top honors, each receiving an A grade.

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If you need a credit card to use during study in the United States, you have several options. The easiest way is to apply for one in your home country before your trip.

International banks can provide MasterCard, American Express or VISA brand cards, all of which can be used in the U.S.

However, if you plan to stay in the country after your study, you may want to build an American credit history through a credit card issued by a U.S. bank. That process can be challenging because most U.S. banks require you to have a Social Security number (SSN). Here are your options:

Citibank simplifies steps

Applying for a credit card in the U.S. can be daunting. Citibank is one of the best options because it offers an easy process. Most U.S. banks require a Social Security number to issue a credit card to an international student, but Citibank does not. It has a credit card for international students with no annual fee. And its bank accounts also have no monthly fees.

The Citibank Global Transfer service allows users to easily send money from the U.S. to another country, so you can easily move funds back and forth between your accounts and your family's accounts in your home country.

How to get a Social Security Number

While Citibank does not require a Social Security number, you need one to get a credit card with most other U.S. banks. And you can get a Social Security number as long as you are studying on an F-1, M-1 or J-1 student visa, and are authorized to work in the U.S.

The best kind of credit card requires that you first obtain a job. This can be complicated if you are not able to find employment on campus. Getting a job off campus requires authorization from the Department of Homeland Security.

A letter of authorization from your school or future employer allows you to apply for a Social Security card that permits you to work. If you are not employed, you can get a different type of Social Security number, but your card will be marked that you are not eligible for work. However, it will still enable you to get a credit card from banks that offer them to international students.

Expect a Secured Credit Card at First

After you get a Social Security number, you need to address your lack of credit history in the U.S. You will most likely have to apply, at least initially, for a secured credit card.

For this kind of card, you generally must deposit the amount of money you will use as a credit line. For example, you will need to put down a $500 deposit for a $500 line of credit. It is not a prepaid card, so your money will remain untouched, earning interest, as long as you pay your bills. Your best option for a bank providing a secured credit card will likely be near the school, serving other students.

Be sure to pay all your bills on time so you build up a good credit history. After six to 12 months, you should have a strong-enough history to get an unsecured credit card that does not require a deposit. You could either get it from the same bank or another bank. (See also: A Smart Approach To Student Credit Cards.)

Other Ways to Build Your Credit History

In addition to starting with a secured credit card, you may be able to build a credit history with regular payments for other bills.

For example, if you are living off campus, you can ask the managers of your apartment complex to report your regular rent payments to the credit reporting agencies to show that you pay your bills on time. You may also be able to request that your payment history for your cell phone and other utilities be reported to help build your credit history more quickly. Some of these entities may agree to do that reporting, but not all do. As your credit improves, you should have more choice of credit cards on better terms. (See also: Start Building Solid Credit At A Young Age.)

The Bottom Line

International students face challenges getting a credit card in the U.S. The best way to get a credit card that can be used internationally is to get one from a bank in your home country.

If that is not an option, Citibank offers student credit cards that do not require a Social Security number. Other banks do require that piece of identification. Once you get the credit card, make sure you build a solid U.S. credit history by making all your payments on time.

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Best Credit Cards For International Students

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If you need a credit card to use during study in the United States, you have several options. The easiest way is to apply for one in your home country before your trip. International banks can provide MasterCard, American Express or VISA brand cards, all of which can be used in the U.S.

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Harvick, a 42 old NASCAR veteran who's been racing for nearly 20 years, partially attributed his long-running career to his 2014 champion win. Last year, Jimmy John's Gourmet Sandwiches extended its partnership with Harvick, which underscored the importance big brands place on visibility at premier NASCAR races.

The company "told me personally, 'this is why we signed up to be on the car,'" Harvick said. "I want to go to Homestead with the chance to see my car win the championship, with my name on the hood."

The prize money is at least as important as the sponsorships, the drivers explained. In some cases, sponsorship cash represents a stream of money that outlast a driver's tenure on the race track.

"We have a time span in our life to make the money that we're going to make for the rest of our lives. And when you win a championship, it really feels great because you know that you're going to be financially secure after you get done performing, after you get done being a race car driver," Keselowski said.

Although the competitors share some similarities with athletes in other sports, they differ in one major way: Their bodies, and their careers, tend to last much longer, they told CNBC.

"It's not like the NFL and Major League Baseball where you're 100 percent dependent upon your body, and thank God because I'm very slow and very uncoordinated," Harvick joked.
Disclosure: The Monster Energy NASCAR Cup Series Championship airs this Sunday at 3 p.m. ET on NBC, which is also owned by CNBC's parent company, Comcast.

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There's lots of money at stake in NASCAR races, but it also takes lots of money to race those cars

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Harvick, a 42 old NASCAR veteran who's been racing for nearly 20 years, partially attributed his long-running career to his 2014 champion win. Last year, Jimmy John's Gourmet Sandwiches extended its partnership with Harvick, which underscored the importance big brands place on visibility at premier NASCAR races.