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"Radar" suggests that this magazine will be detecting all of the latest fashion news.

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https://ethannation.wixsite.com/radar

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Psychology of colours in marketing a brand.

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Psychology of colours in marketing a brand.

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I have researched that magazines tend to use one primary colour from this scale which will be made continuous across all texts in order to present a certain image (e.g. the red writing represents youthfulness for RADAR's young target demographic.

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Gentlemen's Quarterly was launched in 1931 in the United States. Winner of 68 major awards, British GQ is "the only brand in Britain dedicated to bringing
together the very best in men’s fashion, style, investigative journalism, comment, lifestyle and
entertainment."
GQ is the go-to brand for discerning, affluent men, delivering award-winning content across
multiple platforms: in print, digital, online and social.

BRITISH GQ GLOBAL REACH
4.1 MILLION

GROSS REACH PRINT + ONLINE + SOCIAL

ONLINE UNIQUE USERS
2.4 MILLION

SOCIAL FOLLOWERS
1.3 MILLION

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Thrasher Magazine is one of the leading skateboarding magazine brands. It is famous for its involvement in the sport and its clothing line which helps define the 'skateboarder look'.
I have taken inspiration from this magazine as it achieves a highly professional aura while addressing information about a topic which is stereotypically surrounded with antisocial behaviour (e.g. drinking and smoking at skate parks). This inspired me to represent skateboarders in a different light and show that skateboarding is no different to any other sport and can be performed by of any background