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everything we need is in the we chat group.

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https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4820454/

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For this Friday, I think we could do more interviews at school or start editing the imovie...I'll bring some of the left over paper surveys

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For this Friday, I think we could do more interviews at school or start editing the imovie...I'll bring some of the left over paper surveys

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We've got 18 online surveys and 9 paper surveys!!
idk how many

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We've got 18 online surveys and 9

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PUBLISHED : Tuesday, 08 August, 2017, 5:00pm
PUBLISHER: LAM KA SING
2000 more macdonald's in next five years, they make money, china is going to be the world second largest macdonald market, after

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traditional restaurants

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https://www.surveymonkey.com/r/BVSL2SR

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video itself can be raising awareness

looking at poster--talk to them

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check zhangjiajie , it has a mcdonalds on the mountain 

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check zhangjiajie , it has a mcdonalds on the mountain 

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primary research?
qr code
Ask people in honglijing

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4/14(fri)- make survey questions, do secondary research
4/17(mon)- make a poster to raise awareness in school, make

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GREEN- IMPORANT/PLAN
PINK- Emmie
PURPLE- Chenan
BLUE- Jimin
YELLOW- Douglas

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http://www.bbc.com/news/magazine-21226068

https://edition.cnn.com/2017/12/08/asia/china-migrant-workers-evictions-beijing/index.html

https://www.theguardian.com/world/2009/dec/14/china-historic-sites-survey

https://www.nytimes.com/2014/02/02/world/asia/once-the-villages-are-gone-the-culture-is-gone.html

https://chinachange.org/2011/11/03/what-happened-to-chinas-historical-buildings/

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school tv screen- mr arora
school wechat- marketing
we can make a poster and stick on the class

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surveys
interviews
starbucks(somewhere traditional)
markets

how to raise awareness of this issue at school:
interview the chinese teachers
tv screen(raise awareness)

marketing: because chenan is in marketing, she can interview one of u guys

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beijing forces migrant workers from their homes in savage demolitions

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beijing forces migrant workers from their homes in savage demolitions

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cnn
2017

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film rural area
film interviews
film macdonald's
film historical sites=hutong, tiananmen

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to what extent has modernisation affected Beijing's uniqueness and culture

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i think we could use this kind of thing for global

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i think we could use this kind of thing for global

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relationship between being rich and keeping old things

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                         Question 5                 Globally- many countries are becoming more developed and foreign companies and goods and services are taking over the area. This includes western food chains such as Mcdonalds taking over traditional places and traditional food.           Nationally- in china, especially Beijing, the government are getting rid of structures where migrants live because the think that they are unsafe and taking up space. The government needed migrants from the country side to help build Beijing, but they no longer need them. 

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                         Question 5                 Globally- many countries are becoming more developed and foreign companies and goods and services are taking over the area. This includes western food chains such as Mcdonalds taking over traditional places and traditional food.           Nationally- in china, especially Beijing, the government are getting rid of structures where migrants live because the think that they are unsafe and taking up space. The government needed migrants from the country side to help build Beijing, but they no longer need them. 

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6. Why has this happened?

These types of things are happening and are officals decsions. They give the migrants a very short time period notice before they must leave the city. This is happening because over population is a big thing for Beijing, and the government have made this decision because they want this to change and they want it to change soon. Government wants to clean up beiji

Answers to question 5 and 6
https://edition.cnn.com/2017/12/08/asia/china-migrant-workers-evictions-beijing/index.html
website I used

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to what extent has modernization/globalization changed the ways of culture and uniqueness of Beijing

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to what extent has modernization/globalization changed the ways of culture and uniqueness of Beijing

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traditional landscape

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let's put something about the government, the communists, the modernization, technology, rural areas, history

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let's put something about the government, the communists, the modernization, technology, rural areas, history

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How the government destroys historical sites 

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How the government destroys historical sites 

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modernization???

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-what are the several issues within tradition happening around the world.

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modernization makes people to leave their villages, however once the villages are gone, the cultures are gone either

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not nowadays, but few years ago, especially in less cultivated cities in china, they did not aware about the historical places and relics so they just let them break or something like that. ex) in Datong there is a very famous stone cave, but less than 10 years ago, coal carrying cars were getting coals of the cave and there was no protection at all, so many of the statues are broken and became black and that could have been avoided by being more aware and also not chasing privilege/money(carrying coals near relics)

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the communists, rapid modernization and the style of construction vanished the china's historical buildings

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i think we could use "china regulation on foreign companies" as our resolution for the issue

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i think we could use "china regulation on foreign companies" as our resolution for the issue

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rapid development: thousands of historic sites destroyed, so they decided to rebuild some of them. Even though they rebuilt them, they are still not the old, original ones.

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1how important is protecting old architectures? example: imperial palace

2government,people, companies

3.

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1.     Group Research Topic & Research Question - -To what extent has modernization affected Beijing's traditional streetscapes-Whose responsibility is it to keep Chinese historical agricultures?-Do the benefits of modernization outweigh the disadvantages?We thought that there is more than one key concept related to the topic, such as modernization, globalization communism, rapid economic growth, franchise companies in China’s historical places that might ruin its culture, the fourth industrial revolution, lack of awareness and respect to historical sites and relics of Chinese people and the government( they only care about the money)and so on.  We are going to make an i movie, which contains the basic information about our research topic and why we chose it, and the statistics that we found using secondary research that could help us, and also the video of us interviewing people in the historical sites, asking about what do they think about history ruining because of modernization and so on, and the i movie will also contains the graphs we made according to the data we created using primary research(interview, survey) such as bar graphs, pie charts. And we might also do a survey in and out school about our topic and analyze them in the video. And we will make a conclusion of ourself,

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1.     Group Research Topic & Research Question - -To what extent has modernization affected Beijing's traditional streetscapes-Whose responsibility is it to keep Chinese historical agricultures?-Do the benefits of modernization outweigh the disadvantages?We thought that there is more than one key concept related to the topic, such as modernization, globalization communism, rapid economic growth, franchise companies in China’s historical places that might ruin its culture, the fourth industrial revolution, lack of awareness and respect to historical sites and relics of Chinese people and the government( they only care about the money)and so on.  We are going to make an i movie, which contains the basic information about our research topic and why we chose it, and the statistics that we found using secondary research that could help us, and also the video of us interviewing people in the historical sites, asking about what do they think about history ruining because of modernization and so on, and the i movie will also contains the graphs we made according to the data we created using primary research(interview, survey) such as bar graphs, pie charts. And we might also do a survey in and out school about our topic and analyze them in the video. And we will make a conclusion of ourself,

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https://www.nytimes.com/2014/02/02/world/asia/once-the-villages-are-gone-the-culture-is-gone.html

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1.we chose tradition, culture and identity

2. we chose this because everyone in our group knew a little about it, and chenan had done a similar research project about this, so we decided it would be slightly easier for us to do. And also its a good topic

3. a)technology advancement leading to "destruction" of the past. b)Foreign/new companies taking over traditional places/organizations/something like that c)Forgotten history!!

4. Yes! surveys, interviews

5. Lesson by lesson, so we have a clear understanding of what we want to do at that specific time and what should be completed before that time

6. padlet and wechat, mainly because on padlet you can send in your ideas any time you want at the same time, and also more ideas the better. and also wechat, because its convenient and everyone sees the messages quite quickly

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	How important is (access to free education / protecting coral reef / awareness of the causes of climate change / the use of diplomacy /...)?	Whose responsibility is it to (protect coral reef / combat climate change)?	Do the benefits of (advancing technology / factory farming / patent laws / urbanization / globalization / access to cheap goods...) outweigh the disadvantages?	What is more important:  (the right to free speech or a nation’s security /conserving energy or making renewable energy sources accessible...)?	Should (education be considered a right or a privilege / people have access to free drinking water / animals have the same rights as people / freedom of speech ever be limited, and if so, why...)?

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	How important is (access to free education / protecting coral reef / awareness of the causes of climate change / the use of diplomacy /...)?	Whose responsibility is it to (protect coral reef / combat climate change)?	Do the benefits of (advancing technology / factory farming / patent laws / urbanization / globalization / access to cheap goods...) outweigh the disadvantages?	What is more important:  (the right to free speech or a nation’s security /conserving energy or making renewable energy sources accessible...)?	Should (education be considered a right or a privilege / people have access to free drinking water / animals have the same rights as people / freedom of speech ever be limited, and if so, why...)?

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2. chenan did something in chinese class
3. foreign  companies in summer palace
4.

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korea: more technology so less people care about the history

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Q: What challenges do foreign companies face in entering the Indian market?
Some companies, just because of their name, appear alien to Indian consumers. If the company is involved in a category where consumers look for global signs of social status, then that foreignness can be played to advantage. But for categories like packaged food, it often doesn't sit well with consumers. So you see a company like Pillsbury making very clear efforts in their advertising to show that their foods fit into traditional Indian family structures.

The other common challenge comes from offering new types of products. Commodities that we take for granted in the West might not be completely new, but they don't have the same kind of penetration in India. Take shampoo or toothpaste and you will find that the market penetration of these products is actually quite low when compared to Western countries. For example, the penetration of toothpaste in India is only around 50%, while for shampoo it is around 30%.

So companies new to India face competition from alternatives that are very different from what they encounter in the West. For example, in the toothpaste category, Colgate isn't competing only against Procter and Gamble's products and brands. It is also trying to create a market by convincing people to upgrade from tooth powders and natural ways of cleaning their teeth, to toothpaste. The vertical stretch of many product categories is simply different, and it's one of the main challenges for foreign companies in India.

A great deal of that stretch comes from the huge population and the large disparities in income that you find in India compared to a more homogeneous middle class in the U.S. or Europe.

Q: Does the country of origin matter for the way multinationals are perceived?
One of the mistakes that some foreign companies have made is to believe too strongly that their country of origin will help make the sale. Indian consumers do care about where products come from and the image of products, but I think in general the importance of country-of-origin tends to be overvalued and overestimated by foreign companies.

Some foreign companies have done extremely well though. Hindustan-Lever, the Indian branch of Unilever, is probably one of the most profitable branch of Unilever worldwide with an operating margin between 15% and 20%. It has been in India for more than 100 years and is thought of by many Indian consumers as simply being an Indian company.

Q: You have described tensions that come up around personal identity, national identity, and globalization when consumers are faced with new products or new sources for products. Could you discuss that?
I believe that there is a kind of selective frame that many people in India employ when thinking about their relationship with foreign commodities, foreign companies, and the modernization of the Indian economy in general. That means a product or company can go against the grain in a way that raises resistance to modernization when it is perceived as endangering Indian identity. There is a famous slogan by an Indian nationalist party, which used to say in the 1990s, "We want computer chips, not potato chips." Now Indians are definitely buying potato chips. But what the slogan is pointing out is that there is an ambiguous relationship with the West in India. The relationship has never been pure admiration; rather there is a process of selective modernization at play in India. It is as if products went through a sieve: certain products and practices are adopted, others are modified, and still others are rejected outright.

Valentine's Day is an example of this. Both Indian and foreign companies have been promoting Valentine's Day, and it has been quite successful with young, urban couples. But some extremist political groups have used it as a symbol of modernization and Westernization. Every year Indian newspapers will have pictures of these groups burning Hallmark cards. Last year they actually went into restaurants that were promoting Valentine's Day to cause some trouble. For these groups, it is a political stunt to generate publicity around the issues that they want to promote. But it also reflects larger questions about India's modernization.

An interesting example to juxtapose with Valentine's Day is Akshaya Trithya. It is a Hindu festival which has existed for hundreds of years and is seen as an auspicious time to start a new venture, but, until recently, it was not very commercialized.

Indians have one of the largest private collections of gold in the world. In fact, India generally accounts for 20% of global gold offtake in any one year. But in the early 2000s sales were stagnating, so the World Gold Council decided to put a lot of money into marketing festivals such as Akshaya Trithya, especially in the south where a great deal of the gold is bought.

Instead of being an obscure Hindu festival, Akshaya Trithya became a day where if you are a middle class or upper middle class family in Chennai, you go to your jeweler to buy gold. The existing cultural tradition has been transformed into a highly commercialized occasion.

The campaign was successful enough that the Platinum Guild saw an opportunity. Managers at the Platinum Guild realized that many South Indians who observed Akshaya Trithya in its traditional form would dress in white clothes and eat from white vessels. The Platinum Guild hired astrologers to research the roots of the festival and got them air time on radio and television to talk about the fact that on that day everything needs to be white. The campaign is very subtle in the sense that it doesn't say that it is promoting platinum. But because astrologers are very popular in India, and they talked about how everything had to be white, it created a competitive advantage for platinum. These are foreign organizations explaining to Indians what Indian tradition is all about, which I thought was quite fascinating. It shows that tradition is rarely fixed but always evolving, and that marketing is playing a significant role in this evolution.

Q: From an organizational perspective, what do companies go through as they enter the country?
For many companies that are not used to emerging markets, there is often a sort of cultural shock. It is remarkable how difficult it can be for many foreign companies to adapt to the Indian market, not because they don't have the resources in terms of, for example, money for market research, but mostly because the ideas about the world that are the norms inside the company are so different from the reality of the Indian marketplace. In fact there is research that shows that smaller companies actually tend to be more successful in India than larger ones. So it is not so much a matter of resources. Rather, it requires a very different way of understanding the market. But the stretch of product categories I already talked about or the nuances of people's relationship to modernity make it an especially difficult market to understand and succeed in for many foreign companies. For all the talk about the promise of the Indian market, it remains an extremely difficult challenge for companies that are mostly used to Western markets.

Interview conducted and edited by Ted O'Callahan.

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How do foreign companies market to India?

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Q: What challenges do foreign companies face in entering the Indian market? Some companies, just because of their name, appear alien to Indian consumers. If the company is involved in a category where consumers look for global signs of social status, then that foreignness can be played to advantage.

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maybe we could do a survey to young people and maybe they could know more of international things than traditional things

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maybe we could do a survey to young people and maybe they could know more of international things than traditional things

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Component 3 – Group Project

1.     Group Research Topic & Research Question -

-To what extent has modernization affected traditional streetscapes

-Whose responsibility is it to keep Chinese historical agricultures?

-Do the benefits of modernization outweigh the disadvantages?

You may use websites such as United Nations which shows items, to help you zone in on a particular topic of interest.

·       Examples of Research questions:

§  How important is (access to free education / protecting coral reef / awareness of the causes of climate change / the use of diplomacy /...)?
To what extent has modernization affected Beijing's traditional streetscapes

§  Whose responsibility is it to (protect coral reef / combat climate change)?
government

§  Do the benefits of (advancing technology / factory farming / patent laws / urbanization / globalization / access to cheap goods...) outweigh the disadvantages?

§  What is more important:  (the right to free speech or a nation’s security /conserving energy or making renewable energy sources accessible...)?

§  Should (education be considered a right or a privilege / people have access to free drinking water / animals have the same rights as people / freedom of speech ever be limited, and if so, why...)?
the destruction of historical sites should be limited. because

2. What is the key concepts/issues/questions related to the topic?  [Based on your readings]

We thought that there is more than one key concept related to the topic, such as modernization, globalization communism, rapid economic growth, franchise companies in China’s historical places that might ruin its culture, the fourth industrial revolution, lack of awareness and respect to historical sites and relics of Chinese people and the government( they only care about the money)and so on.

3. What are the views on this issue/topic?  [Based on your readings]

4. What is my own take/opinion/viewpoint of this issue?  [Based on your readings]

5. What has happened so far?  [Based on your readings]

·       Globally- Around the world/multiple perspectives/roles/different groups/stakeholders/interest groups

·       Nationally- what is the situation like in America/Ireland/Middle East?
Globally- many countries are becoming more developed and foreign companies and goods and services are taking over the area. This includes western food chains such as Mcdonalds taking over traditional places and traditional food.Nationally- in china, especially Beijing, the government are getting rid of structures where migrants live because the think that they are unsafe and taking up space. The government needed migrants from the country side to help build Beijing, but they no longer need them.

6. Why has this happened?

These types of things are happening and are officals decsions. They give the migrants a very short time period notice before they must leave the city. This is happening because over population is a big thing for Beijing, and the government have made this decision because they want this to change and they want it to change soon.

7. What are the effects/consequences of this? [Based on your readings] What primary research can we do on this topic ?   Surveys? Questionnaires? Is there a rational for this?

consequence: We can get data collected from people
for primary research’s I believe that survey, Questionnaires are rational choice because for in survey there is already objective choices done so therefore we can get a quick data and the answer that we want to reach our aim.

8. How can we raise awareness on the issue in school and outside school? How are you going to plan this out? I.E. Where is it appropriate to do this?

We can raise awareness by asking people by our feet out of school (running around asking people in street) so that we can expect increase in experience to strengthen our weakness. Also, we can use Wechat messages, interview teachers/ ayi, show in tv screen, posters and easily raise awareness in school.

9.  What methods are you going to use to Illustrate this outcome? What will the logistics of this be?

We are going to make an i movie, which contains the basic information about our research topic and why we chose it, and the statistics that we found using secondary research that could help us, and also the video of us interviewing people in the historical sites, asking about what do they think about history ruining because of modernization and so on, and the i movie will also contains the graphs we made according to the data we created using primary research(interview, survey) such as bar graphs, pie charts. And we might also do a survey in and out school about our topic and analyze them in the video. And we will make a conclusion of ourself,

10.What was my initial understanding/take/opinion of the issue/topic?

- My initial understanding of the topic was that

- Has researching this topic in any way changed my understanding of the topic?