# data[].attributes.headline
Price - for high end & educate middle income group to go for high-end level

# data[].attributes.subject
Price - for high end & educate middle income group to go for high-end level

# data[].attributes.headline
Customer database - understanding customers' interest, background > to recommend the right products

# data[].attributes.subject
Customer database - understanding customers' interest, background > to recommend the right products

# data[].attributes.headline
(Technology) Synchronize Corporate & Leisure 

# data[].attributes.subject
(Technology) Synchronize Corporate & Leisure 

# data[].attributes.body
one focal contact
corporate planner to manage the corporate clients data > data sharing with Leisure team

# data[].attributes.headline
(HTT) High operating costs (e.g. staff costs, rental, utility bills, IT opex)

# data[].attributes.subject
(HTT) High operating costs (e.g. staff costs, rental, utility bills, IT opex)

# data[].attributes.headline
IT infrastructure (e.g phone system, ticketing system, robotic ticketing)

# data[].attributes.subject
IT infrastructure (e.g phone system, ticketing system, robotic ticketing)

# data[].attributes.headline
Digital sales, website sales (e.g. Agoda, Expedia, Booking.com) vs HTT more offline sales

# data[].attributes.subject
Digital sales, website sales (e.g. Agoda, Expedia, Booking.com) vs HTT more offline sales

# data[].attributes.headline
Easy to get info, do bookings (e.g. Agoda)

# data[].attributes.subject
Easy to get info, do bookings (e.g. Agoda)

# data[].attributes.headline
(HTT) Conservative  - playing safe, not risk taker

# data[].attributes.subject
(HTT) Conservative  - playing safe, not risk taker

# data[].attributes.headline
Exclusive agents for selected brands (Trafalgar, CWT)

# data[].attributes.subject
Exclusive agents for selected brands (Trafalgar, CWT)

# data[].attributes.headline
Holding brands that other companies don't have (Trafalgar, Royal Caribbean)

# data[].attributes.subject
Holding brands that other companies don't have (Trafalgar, Royal Caribbean)