# data[].attributes.body
1. Culture
2. Experience
3. Price
4. Brand
5. Quality

Shin: Culture has to forward thinking, we are a huge company but we work in distant settings, it's important to have a single goal as a team, even if they are working in respective teams and focus on a singular goal
Joshua: When people talk about travel, think about HTT, just like Apple, like people want something secure, something stable, want customer to immediately think that we provide assurance, experience through our services
Price: We must source for good suppliers that are able, deal directly with suppliers... Price is not the factor, what service we want to provide, the niche market. Create different products where the market does not have it. Different from the one available, something worth talking about - remarkable experience to share and that's how we build trust and gain confidence.

# data[].attributes.body
- inconvenience, to buy one thing, you've got to go everywhere
- the quality is not good - this is highly relevant to HTT, the quality that we choose to sell is really important, like what Ben has been saying, we're a wholesaler, we choose the right products, we do it well, and we give them 5 star service till they reach home so that the whole experience is complete (KEYWORD: Quality experience)
- self service, from our point of view, if they post on FB, how the TC communicate with them is they give the full flyer and it's like a choose what you want, which is a sensory overload, do all this work, which is not a very good premium experience, we want a high profile clientele to serviced like they prefer and not waste their time.

# data[].attributes.body
- Self service
- Design

# data[].attributes.body
- stick to the key selling point and focus on it, do it really well
- when you think about products you think about the brand, you think about travel, you think about HTT, the price points you think later
- they know who they are talking to and they do it really well
- high performance culture, definitely a changed HTT culture and because have been around for a long time, new people, new insights, good or not, it's still better, high performance and high rewards

# data[].attributes.body
- Strong branding
- Assured quality
- Consistency
- Innovative
- Market leader

# data[].attributes.body
Shin - good working culture, they try to be modern, built based on trust, very similar to what Ben has been sharing. Because their business model is so modern, their culture is based on that.

# data[].attributes.body
- Good share
- Revolutionize home TV viewing
- Good entry point for pricing
- User friendly
- Good algorithm track your watch habits
- Good working culture (openness, modern culture)

# data[].attributes.body
- Very good bonus
- Well plan for the next 5 years
- Innovative
- Agile
- High performance culture

# data[].attributes.body
Netflix - Affordable
Nokia - Bad history (Joshua), no innovation (Jacq)
IKEA is good - Sam
Toys R Us - Makes Jacq spend money, so don't want
Mayflower - competitor
CIMB - pay good bonus
Blackberry
Genting - expand well, HK black market, our corporate partner - consumer brand
Ritz Carlton -
AirAsia - bankrupt

Pick top 3 companies.