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Nowadays, to effectively communicate climate change to customers people should use easier, and more common words. Relating climate change to the way how it might be connected to people (on a personal level) is the right way to make everyone understand how important this topic is.

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The best way to communicate climate change could be to show the negative effects that will occur if we do not act quickly and become more eco-efficient. Giving a representation or facts that would shock individuals into the reality of how important this change is. Providing this information about what our future will look like if there is no change will encourage individuals to change their ways and to reduce pollution.

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Understand how relating your message to cater towards your target audience greatly impacts your ability to be heard.

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Use words that are more commonly used, rather than more scientific words, even if it sounds less professional.

Instead of showing boring charts and graphs that display numbers. Show them how it will affect them and the future and how it could ruin the lives of future generations.

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To effectively communicate climate change, we need to be accurate, authentic and aware. Many people are not convinced that there is an issue at hand and it mainly stems from a lack of trust and an unwillingness to be open and listen to other point of views. Being authentic may show others that the issue is significant and that it is an ongoing one.

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We need to find a way to deliver climate change messages by trusted groups. Most beliefs are shaped by the social groups people consider themselves to be a part of and scientific evidence does sometimes contradict some groups' values.

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Make it relatable to the audience. Address why and how it will affect them. Refrain from information overload such as too many statistics and charts. Try and be engaging, vivid through imagery, and interactive with scenarios

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find a way to communicate the topic or eco-friendly goals in a way that can be seen as a motivator for the audience (e.g. "your children" instead of "future generations")

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Get someone who they can relate too to share their story and their reasoning

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Get someone who they can relate too to share their story and their reasoning

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Create and use a marketing strategy that emphasizes the use of simple yet effective vocabulary

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Create and use a marketing strategy that emphasizes the use of simple yet effective vocabulary

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Relate climate change to how it might affect the individual on a personal level

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Relate climate change to how it might affect the individual on a personal level

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I remember listening to another TED talk where the speaker mentioned how to be an effective speaker and I believe Jordan B. Peterson wrote in one of his novels about this too. The idea is to present the information through stories or real events. Show them the reality of climate change, don't just tell them! We must be direct in our speech and convince the population that this global issue can affect them personally too. Perhaps we could argue that the Loss Aversion bias is something that could bring about change. The feelings we experience from a loss are stronger than those we receive from a gain of an equal amount. For example, you will feel more emotions if you lost $100 than you would if you gained $100. This is a tough conversation to have, but telling people what they could lose may the best motivator to combat climate change.

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Create a personalized message that is relatable and relevant to the lives of others in the 21st century. Spark a thought provoking conversation about climate change between others. Even if the conversation is uncomfortable, it is a conversation worth having.

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in a simple, yet conveying explanation showing the effects of climate change and what directly can be done to fix the problems.

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Evoke emotional responses through visual examples of possible consequences

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Evoke emotional responses through visual examples of possible consequences

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Vivid, comprehensive, and personable language

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Vivid, comprehensive, and personable language

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break it down into concepts that are relatable and relevant to the audience's personal lives