# data[].attributes.body
According to me I consider Halogen light bulb a badly designed product as it gets dangerously hot when left for a long period of time. If a halogen lamp falls over with the light on, the bulb can get hot enough to start a fire if it comes in contact with something flammable such as curtains or a lampshade.
I personally also think that it is not energy efficient and use more electricity compared to LED lights.
ARPAN MAHINDAR
AM.BT.U3MIB19016
Amrita School of Biotechnology

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Before Jio was launched in 2016 data prices where pretty high in metro cities in India.
Also the penetration of good internet connectivity in the interiors was not that good.
The data price for 1gb was about 225rs. which at that time was a pretty substantial amount.
What Jio did was that it reduced the cost of Data and increased the speed and connectivity to such an extent that now the data price in India is the lowest in the world.
The connectivity also improved drastically there is 4G connectivity even in the remotest places in India.
PRANAY GOPALKRISHNAN
AM.EN.U4MEE19130
Mechanical Engineering
ASE
MAVERICKS

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Blackberry was one of the best phones to ever come out in the early 2000's. It was smooth, stylish and portable. Blackberry was the typical businessman's phone. Also the security was exceptional.
But this was all in the pre iPhone era. When the iPhone was launched it destroyed the blackberry slowly.
Blackberry at its peak held 50%of the market share for mobile phones in  USA and about 20% of the market share around the world.
When the iPhone was launched it was updated every year with really good features. Blackberry could not update their phones as quick as Apple did. Also Blackberry only thought of a single customer base, the "businessmen" but iPhone was for everyone, it had features which interested everyone. All this could have been avoided if they knew what their customers wanted.
Finally in 2016 Blackberry stopped manufacturing phones.
PRANAY GOPALKRISHNAN
AM.EN.U4MEE19130
Mechanical Engineering
ASE
MAVERICKS

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In the late 1970s, a dynamic young lady in her 20s was deeply upset. Born in typical Indian middle class family, she had aspired to become a doctor, but when she was unable to clear the medical entrance exams, she chose to pursue a degree in Zoology. Later, she again applied for medical schools abroad, but when she couldn't get a scholarship, she decided to pursue a masters degree in fermentation science at an Australian University. That course was the turning point of her life, because it not only changed the her attitude towards microbial sciences, but also helped her develop so much passion in the field of brewing and fermentation, that she actually went on to top the Australian University with a Gold Medal. Soon after her return to India, she started applying for jobs at various companies, but the kind of responses she received shattered all her dreams.
Every company, despite acknowledging her qualifications and skills, rejected her, because back then in India, the fermentation jobs were mostly limited to "hard-drink" companies which were male dominated industries. For her qualifications, the only role suitable was that of a "Master Brewer", which was usually the top job in any brewery, and the companies felt that giving such coveted job to woman would hurt the ego of men working under her and demoralize the entire workforce.
Due to a series of such job rejections, the young lady felt immensely helpless and disillusioned. After a lot of introspection, one fine day she decided if brewing companies are not hiring her, she will start her own company in which she will imbibe her microbial science knowledge to develop affordable medicines as well. That's how she started a brewing and microbial company focused on healthcare, in the garage of her rented house in the 1970s, (1978) which is now among the Top 5 Biotech companies in the world!
That young lady's name was Kiran Mazumdar Shaw of Biocon.
https://www.sciencehistory.org/historical-profile/kiran-mazumdar-shaw
TEAM ASTRA
Arpan Mahindar (AM.BT.U3MIB19016), B.Sc Microbiology, ASBT
Krishna Rajeev (AM.EN.U4CSE19030), Computer Science Engineering
AMS Latha Reddy (AM.EN.U4ECE19063), Electronics and Communication Engineering
Kandula Vijay Kumar (AM.EN.U4ECE19026), Electronics and Communication Engineering
Chiradeep Reddy (AM.EN.AM.EN.U4MEE19014), Mechanical Engineering
AS Devanarayanan (AM.EN.U4MEE19001), Mechanical Engineering

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According to me I consider Fitbit a well designed product as it revolutionized the industry of wearable health tech. With a sleek design that fits comfortably around the wrist, acts as a pedometer, altimeter, and sleep tracker all in one.
I personally have a Fitbit Inspire HR which also has features such as heart rate indicator, step measurement, calorie burnt, notification alert, alarm, outdoor exercise features, etc.
ARPAN MAHINDAR
AM.BT.U3MIB19016
Amrita School of Biotechnology

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This is the picture of 10 rupee cost ice cream cone introduced by Amul. When Amul introduced 10 rupee ice creams it became a great success because even the lower class people can afford the price and make their kids and family happy.

SONU S KARANAVAR
AM.EN.U4ELC19030
ELECTRICAL AND COMPUTER ENGINEERING, ASE

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A company that was founded by a few farmers with a mission to stop the exploitation by middlemen, gradually became the biggest brand in the nation. A brand that not only changed the lives of many poor farmers but also took our nation to new heights.
It all started 70 years ago when poor farmers who worked hard, day in and day out were exploited by the local traders and given small incentives. Angered by unfair and manipulative practices followed by local traders, the farmers under the leadership of Tribhuvandas Patel approached Sardar Vallabhbhai Patel to resolve their grievances. Empathising with the farmers, Patel Ji advised them to be self-sustaining entrepreneurs and work for themselves. The farmers took the advice seriously and formed their own cooperative societies. What started with only a few farmers producing 247 litres of milk. It's none other that AMUL GROUP, which is now having a turnover, includes the businesses conducted by the 18 member dairies under the Gujarat Cooperative Milk Marketing Federation (GCMMF), crossed ₹53,000 crore for the fiscal 2020-21, a 2-per cent rise over last year's ₹52,000 crore.
Amul group aims to provide remunerative returns to the farmers and also serve the interest of cosumers by providing quality products which are good value for money. It operates through 71 sales offices and has a dealer network of 10000 dealers and 10 lakh retailers, one of the largest such networks in India.
Website links:
(1)https://www.youthkiawaaz.com/2016/09/amul-india-success-story/
(2)https://amul.com/m/organisation

TEAM BLAZE
Sonu S Karanavar ( AM.EN.U4ELC19030)
Electrical and Computer Engineering
Navaneeth Jayan (AM.EN.U4MEE19126)
Mechanical Engineering
N Sai Ganesh (AM.EN.U4AIE19076)
Artificial Engineering
Riddhi Menon (AM.EN.U4ECE19048)
Electronics and Communication
Venkatadas Samyuktha (AM.EN.U4ECE19057)
Electronics and Communication
Priyansh Piplani (AM.EN.U4ECE19047)
Electronics and Communication

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Pepsi introduced this clear cola in the early 1990s. Unlike other clear carbonated drinks, this one didn't have a lemon or lime flavor—yet it didn't quite have a normal cola flavor either. Despite a very expensive media blitz, this see-through soda just didn't catch on. Pepsi lost hundreds of millions guessing at straws, and they have never recovered fully," said Laermer.

SONU S KARANAVAR
AM.EN.U4ELC19030
ELECTRICAL AND COMPUTER ENGINEERING

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On May 8, 1886 , Dr John Pemberton sold the first glass of Coca-Cola at Jacob's pharmacy in downtown Atlanta. Serving nine drinks per day in its first year, Coca-Cola was new refreshment in its beginning. Coca Cola went from a cocaine-infused elixir in 1886 to a ubiquitous sugary drink by 1929. Coca-Cola is a beverage that people enjoy most of all, but is not the only thing that made Coca-Cola the world's most valuable company. Coca-Cola used unique marketing strategies to achieve its goals. As the most recognizable brand in the world, Coca-Cola certainly knows a thing or two about succesful global marketing. A significant part of Coca-Cola's success is its emphasis on brand over product. Coke doesn't sell a drink in a bottle, it sells "happiness" in a bottle. Coke aims to sell consumers the experience and lifestyle associated with its brand. Making human connections, remaining innovative while staying true to simple priciples, and creating branded experiences are all global  marketing techniques that have contributed to Coca-Cola's place as an industry leader, even after 125 years!!

KRISHNA SUDHEER
AM.EN.U4ECE19030
Electronics and Communication Department, ASE

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Samsung has different approach from other companies.Samsung has always tried to offer range of phones for different prize range.This has brought Samsung success across the globe,especially it is cost effective. This strategy has made Samsung the smartphone giant of the world we know today. The technology of smartphones is also getting pretty advanced.Hence,that’s why Folding phones and phones with completely bezel free screen are going to dominate in future.
AKASH K M
AM.EN.U4ECE19065
Electronics and communication
ASE

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Kingfisher Airlines  was established in 2003 and ceased operations when its license was cancelled on 20 October 2012.This suspension had been due to failure to give an effective response to the notice issued by DGCA(Director General of Civil Aviation). Kingfisher Airlines has pledged its
brand as collateral and loan raised worth triple the carrier's market value.They failed to pay the dues.
AKASH K M
AM.EN.U4ECE19065
Electronics and communication
ASE

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Why the Amazon fire phone was a failure in the market?

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Two months after Amazon released the Fire phone, it is totally fair to call the newly launched device a disappointment. Some of the major reasons behind the drastic failure of the device from a user's perspective are
1)Top expensive- The Fire phone was launched at $199 with a two-year wireless contract, essentially the same price as the iPhone and Samsung Galaxy.

2)Small app store-  Amazon's app store has about 240,000 apps, compared to more than 1 million in the Google Play store.

3)Late to Market- The Fire phone was a classic case of "too late, too late".

4)Features of limited interest- Many of the Fire phone's most innovative features made its appeal will be limited to only heavy Amazon users.

KRISHNA SUDHEER
AM.EN.U4ECE19030
Electronics and communication department, ASE

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Kid's Toothbrush designed by IDEO for Oral-B

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Kid's Toothbrush designed by IDEO for Oral-B

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Problems

1.  Kids Hands are so small

2. They hold toothbrush inside their fist Adults hold it inside their fingers

3. Lack of motivation to brush their teeth

Solution designed

1. Made the handle fat and squishy

2. Introduced small bristles

3. Introduced funny characters to the handle

4. Created funny accessories

Valuable opportunities  can arise when designers, innovators, and entrepreneurs see with fresh eyes.
Rather than scaling the product back - going with the industry standard that smaller people needed a smaller product - Tom Kelley,General Manager of design firm IDEO  and his team did hands-on field research, and noticed that children tended to grip a toothbrush in their fist, necessitating a chunkier, wider design. The new take on an old product re-invented it, made it the best-seller in its field, and re-designed the entire shelf spectrum of all other children's toothbrush manufacturers.

Reference
General manager of IDEO cites his company's challenge to design a new children's toothbrush
"https://www.youtube.com/watch?v=tvkivmyKgEA"

Merin Joy
AM.BT.U3BIT19129
Amrita School of Biotechnology (ASBT)
Team : Shreyas

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OYO is a global platform that empowers entrepreneurs and small businesses with hotels and homes by providing full stack technology that increases earnings and eases operations. It provides affordable and trusted accommodation that guests can book instantly. Its founder Ritesh Agarwal has achieved the feat of being the World’s Youngest Self-made Billionaire after Kylie Jenner in February 2020.

Well, it is all the brainchild of the man with the OYO vision, who became a  successful entrepreneur at just 26 years old and has several accolades to his credit. In fact, in the era of start-ups, he had to face several difficulties in trying to make his unconventional idea work. Ritesh Agarwal gained enough success by understanding business needs and building something that people want. It’s not always easy to get a start up funded. But nowadays you don’t have to travel to silicon valley and have lunch with venture capitalists to get money. Try looking for an online loan broker for funding your start up.Here’s some more you should know about the man behind OYO rooms.To pursue his passion of becoming an entrepreneur, he enrolled into Indian School of Business & Finance, Delhi however he did leave college mid-way to start his own company. He was hesitant about his decision but he took some tough choices to accomplish his dreams. Ritesh Agarwal has been a wayfarer himself and traveled across the country before launching OYO and during such travels he discovered the problem with budget hotels. Thus at the mere age of 17, he launched Oravel travels, which he modeled after Airbnb.  He had discovered that the problem with budget hotels was bigger than just availability, so, to counter other issues, he launched OYO. The year he launched Oravel travels, he was nominated for the Thiel fellowship. The fellowship is designed by Peter Thiel, the founder of PayPal and provided a college drop-out, less than 22 years of age, a sum of $100,000 to pursue a start-up dream. Needless to say, he has been the only Indian to receive it.

The HCD based idea he had was to virtualize hotel booking. It was hard especially for travellers and tourists to find a best stay wherever they go. So making it online by making  contracts with the hotels and giving them a larger marketplace made it grow very fast. When this innovative idea was promoted by brilliant marketing and excellent customer feedbacks, they got publicity by advertisements and also personal reccomendations by customers to their friends and family.  It growed from managing one hotel to partnering and managing 1000s of hotels and millions of rooms all across the globe.

However, OYO was hit hard by the covid pandemic. Since then, it has focused on improvements in technology and user experience to get back on the road to recovery.
There was a rise in work-from-anywhere and staycations. So OYO made work-from-anywhere their focused concept. It improved the digital based reservations. The value of money, health and sanitation are critical. Therefore OYO launched ‘Sanitized Before Your Eyes’, where people can see their rooms being sanitized before them. And 'VaccinAid' are the hotels where the entire staff has been vaccinated.
OYO helped the hotel owners with new kinds of products and software - lots of features were launched which either improved revenue or brought simplicity and lower costs of operations for them. OYO used technology to operate the business better. 85% of the customer service and 80%-plus of the merchant service are served through chat and chatbots. This has improved the service. Earlier customers and hotel owners had to wait in a queue to get a service. Now they get it much quicker.

OYO Hotels & Homes, a young hotel startup when it  first opened its doors in 2013, has grown to become the world's largest hotel network, with locations in 800 cities and 80 countries. The company runs a low-cost, asset light chain of predictable, easy-to-book accommodations around the world, allowing its 43,000+ hotels and 150,000 vacation homes to benefit from increased occupancy and revenue.  On a global scale, OYO began as a prominent vacation home rental site, with its brands Belvilla, Dancenter, and Traum Feirenwohnugen offering lovely homes across Europe. The company recently acquired TUI Ferienhaus from e-domizil GmbH that has helped OYO in becoming the second-largest global vacation home business by the number of homes.

Reference links:
Ref. Site 1

Ref. Site 2
Ref. Video 1
Ref. Video 2

TEAM     SHREYAS
* Akash R - AM.EN.U4MEE19005
Mechanical Engineering
* Arya R N - AM.EN.U4CSE19209
Computer Science Engineering
* Devanand MD- AM.EN.U4ECE19015
Electronics and Communication Engineering
* Merin Joy -AM.BT.U3BIT19129
B.Sc Biotechnology, ASBT
* Sunish S - AM.EN.U4EEE19029
Electrical and Electronics Engineering
* PR Vyshakh - AM.EN.U4MEE19026
Mechanical Engineering

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This lip balm did actually taste like Cheetos. The reason it failed though is because was having the cheese on your lips all the time made you so thirsty and then once you got a drink, it would just wash the lip balm away. Then you would have to re apply it but and the same problem would start again. It would be pointless to keep on putting it on and on again.

This product seemed like a good brand expansion because of the chips making you thirsty and then drink satisfying that. But when you think of a Frito Lay drink you think of crunched up chips or grease. Not something quenching.
Merin Joy
AM.BT.U3BIT19129
Amrita School of Biotechnology
Team: Shreyas

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Sanitary napkin machines from Jayashree Industries

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Sanitary napkin machines from Jayashree Industries

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In a survey conducted in 2011 it was found that only 12% of the Indian women use sanitary pads. In the rural areas most women used cloths and rags which was unhygienic. It was also found out that almost 70% of the reproductive diseases were caused by poor menstrual hygiene.
The reason for this was that most sanitary pads that was available were really costly for the women in rural India.

Jayashree industries provides low cost sanitary napkin using affordable machinery.  Arunachalam Muruganantham , the founder of Jayshree, industries invented the low cost sanitary pad making machine and it is this design that is now used by multiple companies to make sanitary pads. These pads are much more affordable than the ones made using expensive machines. These machines use pinewood fiber to make the napkins and undergo a UV sterilization. The added benefit is that these machines are brought and pads are distributed by rural women's self help groups, thereby providing income to the women as well.

Reference links:
https://www.bbc.com/news/magazine-26260978
https://healthmarketinnovations.org/program/jayaashree-industries

Sunish S
AM.EN.U4EEE19029
ASE
Team: Shreyas

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Spotify made music available to everyone and anyone for very little. Users needed to buy CDs or download mp3 files after long search through the web to find the music they needed to hear. Spotify delivered music – all the music in the world – to a customer’s fingertips for next to nothing.
Before Spotify, people needed to browse through their mp3 files to play songs and that too not in an organized manner.
But Spotify on the other hand  utilized advanced technologies to provide their user with a software which understands the tastes and needs of the user from his listening patterns. In this way it provides the user with an effortless way of finding and listening to their tastes and desires. They put the user first in crafting an interface.
Spotify actually reduced the illegal download and use of music through internet and by data sharing. It provided a free and comfortable way to listen to music rather than to download the files and organize it manually.
The Daily Mix playlists are a big plus point of it.
A music listener will now analyze listening to music as before Spotify and after Spotify.
Spotify dominates this space and is a user’s go-to for music listening.

Reference Link:
https://www.youtube.com/watch?v=F9sbMVkdCcY
https://www.youtube.com/watch?v=PBoz2XigTFA

Devanand M D
Team: Shreyas
AM.EN.U4ECE19015
Electorincs and communication Engineering

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Found in July 1st 2003, Tesla revolutionized not just the electric automobile industry, but the Automobile sector as a whole. Said to be Elon Musk's brainchild, Tesla had a rather humble beginning. But the innovations made by Tesla which includes a full fledged Autopilot system which was far ahead of it's time and the sleek design which was unique to Tesla, all contributed to it's success.
The Model S can go up to 402 Miles(647km) on a single charge, which even the competitors and well known manufacturers are still struggling to achieve. Tesla also incorporated performance with durability, the recent Model S Plaid is claimed to have a 0-100km/h time of 2.1s and a top speed of 322km/h, which clearly outperforms several hyper cars available in the market. Tesla also ensures that they make their cars affordable to all who wishes to spend 2 times the same amount of money on any other luxury car which offers much less features.

KARTHIK HARIKUMAR
AM.EN.U4MEE19020
MECHANICAL ENGINEERING
ASE
Team: Brigade

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I believe the Swiss knife is one of the best well-designed products in the world. This tool has many uses and can be carried easily. Originally this knife was imported to Switzerland and is used by the Swiss army to open canned food and disassembling M1889 rifles and during that time this knife has only one blade. Later on, many tools were added into a single knife, In 1893 Victorinox a Swiss company started producing them and became the official supplier of pocket knives to the German army.
At present, there are various kinds of Swiss knives and they are not only used by the army but also common people use them in their day to day life. some of the tools included in the present Swiss knifes are blade, bottle opener, can opener, screwdriver, wire striper, tweezer, scissors, toothpick, corkscrew, etc.. and some of them even come with a pen drive.

reference : https://www.alpenwild.com/staticpage/swiss-army-knife-history-and-facts

P.Nishith Reddy
AM.EN.U4ECE19143
Electronics and Communication
ASE
Team Name: Brigade

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Atlas is one the oldest cycle brand in india which started production of cycles in 1952, it started its exports in other countries too(rather than india).
but the drawback of this company is:-
Not improving its design
Not bringing up varieties of models of cycles
as the competition increases , other companies are improving their marketing strategy and drawing public interest towards them but atlas has no updated.
and also we have heard that atlas brand has closure to its manufacting in india.
Kanduri Venkat Nitin
AM.EN.U4MEE19119
Mechanical Engineering
Amrita School Of Engineering
Team Name:- MAVERICKS
Reference links:
https://www.quora.com/What-is-the-main-reason-behind-the-closure-of-the-Atlas-Cycle-company
https://www.business-standard.com/company/atlas-cycles-42/information/company-history

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Xiaomi makes excellent phones, with almost all the features which are available in the premium phones of other brands like Apple, Samsung. Xiaomi makes high-performance phones with the latest specs and hardware and sells them at a very cheap rate which is almost 60% less than that of the competitor's brands. And this is the main reason for the growth of this company. it offers us great flagship phones at a much lesser price without compromising on the quality aspect as well. the quality is so high-end that it doesn't even look as if it was cheap. how the company can make such smartphones at a low price is because

1- They don't advertise their mobiles as much as the other brands

2- They copy the designs of the other companies which makes helps them with the cost of designing and R&D costs.

Even though with a lower price, the life cycle of the phones is high and as powerful as the high-end premium phones.

In conclusion, we can say that just because of Xiaomi, people can get premium designed and high-performance mobiles at a very lower rate.

Link for reference:

https://provscons.com/why-are-xiaomi-phones-so-cheap/

https://www.knowyourmobile.com/phones/should-you-buy-a-xiaomi-phone-pros-cons/

Name: Prahalad Krishna
Class: ECE-A
Roll No: AM.EN.U4ECE19046
Team Name: Synergy

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ANSYS is a CAE/multiphysics engineering simulation software for product design, testing and operation.
Like all finite element software it really depends on what you want to simulate. For mechanical and multi-physics problems I found that in Ansys it is very easy to link different simulations. Another thing is that there are a lot of mesh options which allow you to control your mesh and subsequent elements to a high degree. The mesh options combined with the contact options allow for easy modelling of seemingly complex geometry in an easy and structured way. The contact definition allow you to connect parts with different nodal interfaces
Whether it’s structural analysis, fluids, thermal, electromagnetics, meshing, or process & data management we have the level of functionality appropriate for our requirements.
Kanduri Venkat Nitin
AM.EN.U4MEE19119
Mechanical Engineering
Amrita School Of Engineering
Team Name:- MAVERICKS
Reference links:
https://www.ozeninc.com/about-ansys/ansys-advantages/
https://en.wikipedia.org/wiki/Ansys

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There was a huge hype for the this smartphone, but the poor engineering of the product made it a failure. The explosion of the Samsung Galaxy Note 7 resulted in to recall of the phones. phones that were overheating were taken for analysis to establish the causes of the explosion. The techniques employed for the analysis were Failure Mode and Effect Analysis (FMEA). This entails a critical analysis of the entire lifecycle of a product. It analyzes the specifications of the design, operation, and maintenance by establishing the system functions, identification of the failure modes in the system, and functions which then leads to the determination of the effects and possible causes. The analysis covers both the software and hardware functionalities.

The FMEA is used by engineers in the design stages of a product or posts analysis in the case of issues arising. The initial FMEA conducted after the failure was hardware FMEA. This is a straightforward analysis guided by the understanding that mechanical, electronic, and electrical failures happen due to some issues such as unanticipated stress, overload, and faulty wiring. The analysis of the engineers concluded that lithium-ion batteries from one of the suppliers had a fault. Part of the battery’s inside coiled incorrectly; hence, caused stress to the battery.

By performing critical risk analysis, the possible malfunction of software or hardware can be established before the product is launched into the market. The critical failure modes can be ascertained by calculation of the Risk Priority Numbers (RPN) through brainstorming. This helps to establish the potential areas of failure and the possible degree of damage. As a result, before the product is released, mitigation measures are taken to ensure that the risk is contained.

Reference:

B. Chen and C. Sang-Hun, “Why Samsung Abandoned Its Galaxy Note 7 Flagship Phone”, The New YorK Times, 2016

K. Krishnakanth and P. Kavipriya, “Android application development for environment monitoring using Smartphones”, International journal of Mobile Network Communications & Telematics, vol. 3, no. 3, pp. 41-45, 2013.

Name: Prahalad Krishna
Class: ECE-A
Roll No: AM.EN.U4ECE19046
Team Name: Synergy

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It was Julius Maggi from Swtizerland, who invented the popular Maggi in the year 1872. It was during the Industrial Revolution at that time when women didn’t get time to cook after spending long hours in factories. Julius came up with this solution of providing noodles that were nutritious and filled stomachs within minutes of just boiling it. Nestle gained rights to Maggi and brought it to India.
When Maggi instant noodles arrived in India in 1983 - the year when India won the cricket World Cup for the first time - they instantly caught the nation's imagination.The idea that anything could be cooked in two minutes had an immediate impact on people.The "two-minute noodles" advertising campaign on television with which Maggi launched itself turned out to be an instant attraction because of its liberating message for women as cooking is "a huge task". The "Maggi Mom" was not only seen as loving and caring of her children as her mother was of her, but she was also able to juggle her workplace and domestic responsibilities because of the snack.The Maggi promotional campaign was among the first to recognise the changing profile of middle-class women in metropolitan India.

Reference links:
https://thestrategystory.com/2021/01/07/story-of-maggi-in-india/
https://www.marketingmind.in/history-of-maggi-becoming-the-most-popular-noodles-in-india/

TEAM SYNERGY

Rohitha.K (AM.EN.U4ECE19031, Electronics and Communication),
Aswin.R (AM.EN.U4CSE19310, Computer Science Engineering),
Mani Praneeth (AM.EN.U4MEE19021, Mechanical Engineering),
Pavani.P (AM.EN.U4EAC19041, Electronics and Computer Engineering),
Prahalad Krishna (AM.EN.U4ECE19046, Electronics and Communication),
Pannaga Sreya.U (AM.EN.U4CSE19258, Computer Science Engineering)

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The puzzle’s inventor, Erno Rubik, patented the soon-to-be-iconic puzzle in 1975 and launched it internationally in 1980. He never anticipated the level of success his puzzle would enjoy. I think the reason the Rubik’s Cube was a hit was because it was a toy unlike any that the world had seen. It wasn’t a doll. It wasn’t a truck. It was a cube. And its sole function was as an enigma to be solved. Solving the cube earned bragging rights. And the depth of the cube’s challenge kept players coming back. Today there are a variety of Rubik’s puzzle styles, and popular speed-cubing tournaments are still held. There is no specific age for use this. People at different age group could use it.

Link of reference
https://www.crowdspring.com/blog/successful-product-design/

Name: Aswin R
Class: CSE D
Roll No: AM.EN.U4CSE19310
Team Name: Synergy

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WhatsApp was invented in 2009. This was the time when the App industry was just in its roots. Messaging during those times was not developed and it cost lots to send a text message via your telecom operator. The need of the hour was a cheap reliable and safe messenger app.
This is where WhatsApp came in. In the early stages WhatsApp was an app which notified the users about one of their friends/acquaintances changed their status as this was the time when push notifications was first introduced by iPhone. Later it added messaging support. After this WhatsApp skyrocketed with almost 2.5 million active users. Seeing this support WhatsApp started adding support for pictures, GIFs , video, audio, audio messages, calls and many more. Finally WhatsApp was acquired by Facebook for $19billion in 2014 which was the largest acquisition by Facebook till date.
WhatsApp now operates in over 180 countries with over 1.5 billion active users. There are much more new features which are in the works with Payments as well as reactions for Messages.
It was highly impossible for sending media and documents before what's app, but WhatsApp made revolutionary change in sharing documents and media within seconds.
There are many features in WhatsApp which comes handy in emergency times like sharing live location.
WhatsApp also helps to connect with customers for business people.
We can make groups of any size chat, call etc.
Messages and calls are end to end encrypted
It also has desktop access and we can link to multiple devices With new feature multiple device beta

CITATIONS:
https://www.opennaukri.com/history-whatsapp-story-success/
https://brandriddle.com/whatsapp-successstory-history/
TEAM MAVERICKS
1)PRANAY GOPALKRISHNAN
AM.EN.U4MEE19130
MECHANICAL (ASE)
2)KANDURI VENKAT NITIN
AM.EN.U4MEE19119
MECHANICAL (ASE)
3)ALURI SAIBHAVANA
AM.EN.U4EAC19004
EAC(ASE)
4)SANJANA NAYAR
AM.EN.U4CSE19148
CSE-B(ASE)
5)GUDALA VENKATA SATHVIKA
AM.EN.U4ECE19067
ECE-A(ASE)
6)MADHAVA REDDY MURUKOLLA
AM.EN.U4ECE19037
ECE-A

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Regardless, the Touch Bar is one of the most useless additions to the MacBook Pro, a feature Apple first foolishly introduced back in 2016. I think it as a failure. Most of them do all text formatting with keyboard shortcuts. It would be inconvenient to move my hands away from the keyboard to use touch bar. Sure it looks cool, but it's super unintuitive — adjusting things like volume and brightness requires extra taps, and it's not even optimized for all apps.

Reference link:
https://in.mashable.com/tech/19630/the-death-of-apples-touch-bar-is-long-overdue

Name: Aswin R
Class: CSE D
Roll No: AM.EN.U4CSE19310
Team Name: Synergy

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When faced in 1938 with fountain pens that would leak ink or dry out, László Jozsef Bíró invented the ballpoint pen. With the thicker ink and the tiny ball bearing controlling the flow, the ballpoint pen became one of the most innovative and most purchased products in history. It has widely influenced pop culture to become an instrument not only used for smooth writing but also graphic design, doodling, and artwork.

Name: Sreedevi S
Class: ECE B
Roll No:  AM.EN.U4ECE19152
Team Name: The-Hexa-Code

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Jeans were originally created as practical, and their indigo colour was chosen so that it would better hide the dirt when worn by miners and labourers. it was is use under labour class during industrial revolution. over the time, it came intol use among the people becuase of its:
durability
Hide Stains Very Well
Comfortable
Easy to maintain
Over the time, it started to be used by all classes(the elites too). now it has an additional advantage of stylish look and endless options in it.
Ref link: http://www.historyofjeans.com/
Name: Pannaga Sreya.U
Class: CSE C, Computer Science Engineering
Roll No: AM.EN.U4CSE19258
Team Name: Synergy

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Jeans are pants made from denim or dungaree cloth. They were invented by Jacob Davis and Levi Strauss in 1873 and a worn still but in a different context. Jeans are named after the city of Genoa in Italy, a place where cotton corduroy, called either jean or jeane, was manufactured. Levi Strauss came from Germany to New York in 1851 to join his older brother who had a dry goods store.

In 1853 he heard about Gold Rush in the West so moved to San Francisco to establish Western Branch of the family dry goods business. There he sold, among other things, cotton cloth. One of his customers was Jacob W. Davis, a tailor from Reno, Nevada. Davis made functional items such as tents, horse blankets, and wagon covers.

One day, his customer ordered a pair of sturdy pants that could withstand hard work. He made them from denim that he bought from Levi Strauss & Co and made them stronger by placing copper rivets at the places pants rip the most: pockets and flies. When he wanted to patent them, he wrote to Levi Strauss, and they became partners. They opened a bigger factory, and that is how jeans were born.

History of Jeans Making

Jeans are made of a material called denim. The name "denim" comes from the name of a sturdy fabric called "Serge de Nîmes", initially made in Nîmes, France, hence "de Nîmes" - "denim". Weavers of Nîmes tried to reproduce the cotton corduroy that was famously made in the city of Genoa, in Italy, but with no luck. With trial and error, they developed another twill fabric that became known as denim. That was cotton twill textile, in which the weft passes under two or more warp threads. Warp threads were dyed in indigo while weft threads remained white that gave to denim blue color on the one side and white on the other. Denim is highly durable, and that is why he was used by people that needed clothes that would last long. That is also why it was used by Levi Strauss and Jacob W. Davis for material for jeans pants.

Indigo dye is a color used for coloring the denim. It is an organic dye with a distinctive blue color. It was manufactured and used in India, from where it got its name, since the ancient times. From India, Indigo is imported to Egypt, Greece and Rome. Other ancient civilizations, such are China, Japan, Mesopotamia, Egypt, Britain, Mesoamerica, Peru, Iran, and Africa also used indigo for dyeing. Indigo in India was made from plant Indigofera tinctoria. It was used on cotton because it was the easiest method of coloring. The only problem was: color didn't last long. Indigo was a rare luxury in Europe in the Middle Ages because of high duties imposed by Persian, Levantine, and Greek middlemen. With discovering of a sea route to India that problem was solved and indigo plants are moving to colonies. Organic Indigo is used until the discovery of the synthetic indigo in the late 19th century. It becomes cheaper variant and replaces it.

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History of Jeans - Origin of Denim Jeans

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Jeans are pants made from denim or dungaree cloth. They were invented by Jacob Davis and Levi Strauss in 1873 and a worn still but in a different context. Jeans are named after the city of Genoa in Italy, a place where cotton corduroy, called either jean or jeane, was manufactured.

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A 100% telugu cartoon channel. it has serial dubbed into telugu and made in telugu. it was supposed to be a hit as it was in mother tongue. In my opinion it failed because:
1. better content in other channels
2. already used to other channel cartoons
3. dubbed versions nto being so intersting
4. existence of famous cartoons
Pannaga Sreya.U (AM.EN.U4CSE19258, Computer Science, Team Synergy)

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It was launched in 1982. The idea was to capitalize on the popular Colgate brand to sell a new line of frozen dinners. The idea must have been consumers would eat their Colgate meal, then brush their teeth with Colgate toothpaste. The problem was that for most people the name Colgate doesn't exactly get their taste buds tingling. This not only failed to draw customer attention but also reduced its sales of toothpaste.
Name: Sreedevi S
Class: ECE B
Roll No:  AM.EN.U4ECE19152
Team Name: The-Hexa-Code

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According to me, I would consider caliber shoes (first ever design and made in  Nepal), a good and well-designed product in Nepal. As Nepal is full of mountains, hills and with the seek of people  of hills , caliber design a shoe that fits comfort during Treking in hills and mountains. what I feel that Caliber provides good and durable shoes of good quality at a cheap price in Nepal. People feel comfort while going in hills and mountains by wearing Caliber shoes. Due to affordable price,Even low-class families can afford branded shoes in Nepal. Caliber shoes start a revolution in the market of shoes by providing good brand, durable and good quality shoes at cheap price.!!
Reference link:
https://calibershoes.com/
https://calibershoes.com/about-us/

PRAVIN KUMAR SAH
AM.EN.U4ECE19069
Electronics and communication
TEAM :VIKRANT

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From the melange of colors to reusability, Tupperware is worth the hype!

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One of my favorite daily-life personal products. When I was young, I was in love with the variety of colors and shapes of these containers. Only when I grew up, I realised that Tupperware was MUCH more than that.
These iconic containers are BPA free, first thing. They also last SUPER LONG, are easy to wash and looks aesthetically attractive. The colorants used in the products will not transmit any of their elements to food in quantities that could be harmful to human health.
The containers can be reused, hence sustainability can be met! This brand plays a huge role in protecting nature from pollution. You can use the same container over and over again. Tupperware is also affordable and worth the price.

Reference link: https://blog.tupperware4sale.com/tupperware-storage-4-reasons-buy-tupperware-containers/

MALAVIKA J
AM.BT.U3BIT19030
Biotech Dept.
TEAM-3: ELITE

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                                 Shape the Future of Trade

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Who are OLX Group?

World’s fastest-growing network of trading platforms.

Founded: 2006

Founder: Fabrica Grinda, Alec Oxenford.

Headquarters: Amsterdam, Netherlands.

Key People: Martin Scheepbouwer

Parent Company: Nasper

Founders:

OLX was founded in 2006 by Fabrice Grinda (“Grinda”), Alec Oxenford (“Oxenford”)

OLX platform was developed to cater specifically to consumers in emerging markets.

Founders sought to establish an online platform through which general consumers are able to sell unwanted items at no cost to themselves

Why OLX?
OLX provides value to its customers in the following ways which has made it an obvious choice for customers:

The quality and reliability of its platform

Its accessibility and ease of use

Its broad range of product categories

Its expertise and experience

Its international reach

Funding

The company gain interest from a number of investors, with the Company raising more than $28 million in five rounds of funding.

OLX - India
OLX pe bech de!!

Olx India has witnessed stellar growth in FY18 scoring past its performance last year. The platform saw total revenues rise almost 94% to come in at Rs 179 crore.

“Cash My Car” for Olx and has seen the firm clock between 50-100 transactions monthly

Pre-owned smartphone sales have also been a significant needle mover for the firm with a growth of almost 40%.

About Company

Operating in 30+ countries around the world.

Powered by a team of 7,500+ people

Working across 5 continents in offices all around the world

Jobs offered at OlX are consolidation specialist, pricing expert, backend software developer, business analyst.

Links and References

https://www.olxgroup.com/

https://www.cleverism.com/company/olx/

http://www.socialsamosa.com/2019/10/brand-saga-olx-india-advertising-journey/

Link to presentation:
https://docs.google.com/presentation/d/1KauTDSmsdWah9NHuZZEYBWDJPX5xuwavUrj8HRimCvY/edit?usp=sharing

Soumi Chatterjee
AM.EN.U4EAC19048
Electronics and Computer Engineering.
Team Vikrant.

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I think Kindle is well designed product due to the following reasons:

Kindle is lighter than many paperback books and can store thousands of books.

It automatically back ups all the entire library free to cloud. So there is no need for the users to worry about losing the books.

Users can organize the library into customized collections or categories. This will help the user to easily find a book.

As kindle is light, we can carry it in one hand for long reading sessions.

Screen brightness can be adjusted.

No distractions like email alerts or push notifications

We can learn more about a book before buying it.

With 'About the Book', see information about the book including its place in a series and author information

Download and read samples for free

Reference: https://www.amazon.in/gp/product/B00QJDOEAO/?ie=UTF8&ref_=topnav_storetab_kinc&th=1

Name: Arya R N
Class: CSE C
Roll No: AM.EN.U4CSE19209
Team Name: Shreyas

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It all started when one random day, one of the developers of this App was enrolling for a gym membership for the 100th time, he remarked "Why am I paying the gym so much? Getting fit is so hard, the gym should be paying me!".

Step Set Go is an Indian based app that tracks the steps you take everyday and pays you in In-App coins with which you can buy products/vouchers for multiple brands of various items. The app rose to fame in its very initial stage itself with almost 30-35000 downloads per day in its first 3 months of release. The App helps people stay motivated with their fitness goals and get rewarded for it. This app in my opinion is well designed and really well maintained to keep the competitive spirit up between your friends.

Reference link:
https://stepsetgo.com/index.html

Aditya Balachandran
AM.EN.U4MEE19103
Mechanical Engineering (B)
Team-3 : Elite

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L I V E    T O    R I D E  ,  R I D E    TO    L I V E

Harley Davidson?

American motorcycle manufacturer.

Founded in 1903 in Milwaukee, Wisconsin.

Gave rise to the chopper motorcycle style.

Traditionally marketed heavyweight, air-cooled cruiser motorcycles.

Founders

Walter Davidson

Arthur Davidson

William Davidson

William Harley

Expedition - INDIA

Second-largest motorcycle market in the world.

Rapid development of India’s economy and physical infrastructure.

India continues to extend its global reach, so does Harley-Davidson.

Man in Lead

“So it was a personal challenge. I wanted to see if I could do it. Joining Harley was no different, and bringing Harley to India was no small job. I felt like I could make a difference.”

- Anoop Prakash

The Journey

Harley-Davidson India commenced operations in August 2009.

29 dealership facilities across India.

In 2011, The company  set up an assembly unit at Bawal, Haryana.

In 2014, Harley-Davidson began manufacturing the Street 750 and 500 motorcycles in India.

Harley’s  Rumble  Loss

What looked great in paper however did not translate on the ground.

The move involved $75 million in restructuring costs, 70 layoffs and the closure of its Bawal plant in northern India.

Reasons for Retreat

Price sensitive market.

Fierce competition.

Smaller scale of reach.

Harley Davidson tried to make on it’s own without any tie up with local companies who knows the market better.

Poor service back-up.

High tariff economy.

Final Nail in the Coffin

With sales dwindling, Harley had to do something radical and it did! But didn’t work out.

Another big setback for Harley was the launch of the Royal Enfield 650 twins.

The pandemic.

Resources

https://www.bloombergquint.com/opinion/motorcycle-icon-harley-davidson-rides-out-of-india-with-a-whimper

https://www.insurance.harley-davidson.com/the-open-road/profiles/founders-of-harley-davidson

Link to presentation:
https://docs.google.com/presentation/d/19V9hBv8tJpNMbcuz17ms1D8yHWppDkN8NwFTUYpAwl0/edit?usp=sharing

Soumi Chatterjee
AM.EN.U4EAC19048
Electronics and Computer Engineering.
Team Vikrant.

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Why a simple paper clip is considered a masterpiece when it comes to design

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Isn't it amazing how a product made by simple turning of wires can hold dozens of paper with ease.
It seems simple to think about this design but it wasn't easy at all. The classic loop in loop clip is also known as Gem. But initially paper clips were just a pin which was pushed through the papers. The major drawback was the pointed part which used to hurt the users. Additionally, it made a hole in the paper which can deteriorate the quality of the paper and lead to tearing. I can remember getting my presentation pages getting ripped apart due to pins and it was frustrating.

Then it was improvised to resemble the shape of letter T. Though this was easy to push through and reduced the chances of getting hurt but it still made a hole in the paper.

In 1898, Matthew Schooley introduced the loop version of paper clips. But then the extended part of the wire would rip apart the papers.

Finally in 1899, William Middlebrook designed the gem clip which we know today. This iconic design was enough to hold down dozens of papers without snapping

Anirudh Venugopal
AM.EN.U4MEE19008
Mechanical Engineering
Team Vajra

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The Nokia N-Gage was a failed attempt at combining a hand held gaming consul with mobile phone technology. The buttons on the N-Gage were designed for dialing rather than gaming, while the shape of the device was better suited to gaming rather than talking. The speaker was located on the thin side of the device so it had to be awkwardly held sideways to be used as a phone. This product was discontinued after only two years on the market.

References: https://en.wikipedia.org/wiki/N-Gage_(device)

MALAVIKA J
AM.BT.U3BIT19030
Biotech Dept.
TEAM-3: ELITE

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On social media, GoPro has had a lot of success. Nick Woodman started GoPro in 2002 after a five-month surfing tour to Australia. He'd discovered a loophole in the camera market, as good camera equipment for amateur surfers was difficult to come by at a fair price.

His objective was to create a product that could capture the angles of professional equipment with the convenience of portability, and ‘GoPro’ was born.

In 2004, the first GoPro was sold: a 35mm film camera, suitable for surfers and other extreme sports enthusiasts. Fast forward a few years and GoPro became one of the most sought-after gadgets on the planet, with a range of products available. One of the main reasons behind GoPro’s success is that their products offer users the chance to let others see their experiences at the height of the action from their point of view. In the past, this was an expensive, uncomfortable, and nigh-impossible feat to achieve.

GoPro has achieved consistent success levels with its products and brand image. In 2013, GoPro placed at #27 in the 2013 Social Brands Top 100, being the only brand in the Consumer Electronics category to reach the top 100. In 2016, they were named the 18th “coolest brand” by the Centre for Brand Analysis.

GoPro’s social media success helped put them on the map as a strong brand in the camera market, and GoPro’s innovative products kept them there.

The recent GoPro Hero9 Black is recognised as one of the best and most-recommended action cameras for Instagrammers who enjoy sharing their “rugged adventures.” Made with this in mind, the product features great stabilisation and waterproof features, increasing its usability and the quality of the video it produces.

CITATION - click here!

Team 2 - Metanoia
Harikrishnan JR (AM.EN.U4EEE19012) Electrical and Electronics Engineering, ASE

Yalla Vishal Reddy (AM.EN.U4ECE19158)
Electronics and Communication Engineering, ASE

Kavya P  (AM.BT.U3BIT19123)
Biotechnology, ASBT

Amrita Varshini E R  (AM.EN.U4AIE19010)
Computer Science and Engineering (Artificial Intelligence), ASE

Ch.Ramsai praneeth (AM.EN.U4ECE19061)
Electronics and Communication Engineering, ASE

Bellamkonda Sai Hanwith (AM.EN.U4EAC19010)
Electronics and Computer Engineering, ASE

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The polaroid camera first presented in 1947,  it was the first instant camera in the world.
According to me polaroid camera is a well designed product .It was the perfect unity of high design and  combining the latest electronic sensors for light and focus with a mess-free developing agent. One of the main advantages of polaroid cameras is that they provide you with basically instant access to the physical photo just after it has been taken. As we get the physical photo immediately users liked it very much. This product recently celebrated the 75 years of its journey.
K. VIJAY KUMAR
AM.EN.U4ECE19026
electronics and communication ,ASE
Team: ASTRA

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The follow up of Windows XP, Windows Vista OS was launched in 2007 by Microsoft. People were excited to try it (as it has been 6 years since XP was launched) and had many expectations. But, unfortunately, there were many flaws in it.
It was hated by customers and even IT professionals. This OS reduced PC performance drastically as it has over 50 million lines of code(15 million more than that of XP), it consumed 8 times more ram than Windows XP and caused a number of internet problems for users.
So many users weren't satisfied with the new OS and Microsoft itself removed the support of Vista in PCs.

Vashista Jalli
AM.EN.U4MEE19017  (ASE)
ME A

Team Name: The-Hexa-Code

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The journey of a thousand miles begins with one step!

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He is the mastermind behind the success of a company that not only makes millions in revenue but is a reason behind millions of people to smile every day by its noble deeds, versatile vibes, and piping hot tea!

Four years ago, Prafull Billore, a 20-year-old B.Com graduate from a village in Madhya Pradesh arrived in Ahmedabad with plans of starting a business that would help him overcome the disappointment of not getting an MBA seat in any of the prestigious business schools in India.
Within three months and christened a roadside shop with a quirky name, MBA Chaiwala. (The MBA in the name stands for Mr Billore Ahmedabad).
He has tried many new things; including selling tea at political rallies, naming the tea after the programmes initiated by the parties etc.
He finally hit upon the idea of starting a tea stall, and borrowed about Rs 8,000 from his father to launch his business.
Though his was a roadside stall, he differentiated it from the others by serving tea in earthen pots, along with a toast and tissue paper and priced the combo at Rs 30.
He also did a bit of marketing by approaching people sitting in their cars and asking them to try his tea.
“I introduced myself in English and urged them to try my tea. People used to become awestruck at a tea seller speaking English and they purchased from me,” he says.
Prafull shifted to another locality, and this time set up a proper outlet which also had a big verandah. The area had a lot of colleges and offices.
He offered snacks, shakes, coffees, and a few varieties of tea and made his tea stall into a networking platform for young people and offered them space to post their ads regarding jobs and other information.
He also organised entrepreneurship programmes and musical nights among other small events.
He opened a full-fledged restaurant in a 300 sq ft area in 2019 and began to set up tea stalls at political rallies tying up with the parties and naming the tea after popular programmes of respective parties.
Prafull has delivered numerous lectures at different colleges, including one at IIM Ahmedabad.

His private limited company, which employs around 20 people now, registered a turnover of Rs 3 crore in 2019-20.
He chalked out a new course, dreamt a new dream and now shares his success stories on various platforms to motivate others, when many people his age are still looking for a job!

His advice for budding entrepreneurs: Believe in your dreams and never give up. Stay focused on your work. Give your best in whatever you do. The results will come.

References: https://www.theweekendleader.com/Success/2935/chai-garam.html
https://mbachaiwala.com/

TEAM-3 : ELITE
1) Malavika J
AM.BT.U3BIT19030
Amrita School of Biotechnology
2) Aditya Balachandran
AM.EN.U4MEE19103
Mechanical Engineering
3) Anugraha K
AM.EN.U4CSE19008
Computer Science Engineering
4) T. Prakash Reddy
AM.EN.U4ECE19054
Electronics and Communication Engineering
5) Dadi Jaideep
AM.EN.U4ECE19113
Electronics and Communication Engineering
6) Jayasankar P M
AM.EN.U4EEE19016
Electrical and Electronics Engineering
7) Sai Kiran Rachakonda
AM.EN.U4EAC19044
Electronics and Computer Engineering

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Red Bull was initially introduced to the market in 1987, after Austrian toothpaste salesman Dietrich Mateschitz visited Thailand and heard about Chaleo Yoovidhya's "energy tonic." The tonic was supposed to help keep drinkers awake and alert.

When Red Bull first launched, there were no energy drinks on the market, and traditional advertising was prohibitively expensive.

As a result, Red Bull deviated from the routine and followed a different strategy.

They simply approached their target audience (18-35-year-old males) at college parties, libraries, coffee shops, bars, and other places where they gather. By providing free samples to their audience, they put the product directly in the hands of their customers.

That got their new audience talking, and they were able to spread the word about their product for free.

They still use a similar strategy today: they go wherever their audience is.

They'll do whatever it takes, whether it's sponsoring a music festival or producing high-quality cultural content.

Red Bull Uses Publicity Stunts to Build Hype

Red Bull's insane publicity stunts are another component of their marketing strategy. They sent a man 128,000 feet above the earth in a small ship and helium balloon and let him free fall from it. This stunt, known as the Red Bull Stratos Jump, broke two world records.

Reference:
https://coschedule.com/blog/red-bull-marketing-strategy

CH.RAM SAI PRANEETH
AM.EN.U4ECE19061
Electronics and Communication Engineering, ASE
Team : Metanoia

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Introduction
Ratan Tata is an Indian industrialist, philanthropist, and a former chairman of Tata Sons.  He is  very active on social media and is always learning new things in his life. He tries his best to make people’s lives better by various charitable works.

Story about Tata nano
The entire concept of the Tata Nano was put forward by Ratan Tata. In November 2003, Ratan Tata saw a family of four on a scooter. It was raining and the family was somehow managing and adjusting themselves on the two-wheeler. This incident moved Tata so immensely, that he took it on himself to come up with a safer alternative for this. He wanted the country to move around in a safer mode of transport.

Tata Nano responds to the crucial Indian design issue of affordability, safety and human dignity. Designing an affordable means of transport for an average Indian family commuting precariously on two-wheelers is no mean challenge. The Tata Nano offers an affordable design solution to a common man’s transportation needs. It also stimulates the Indian design community to think out of the box and look at a car not just as an showy accessory, but also as a functional, safe, technologically appropriate, and yet affordable product.

Product Details
Tata Nano is a compact city car that was manufactured Tata Motors.
Production date: 2008–2018
Price: approximately 2 to 3 Lakh
Fuel Type: Petrol & CNG
Engine: 624 cc.

Reference

https://www.republicworld.com/auto-news/cars/ratan-tata-opens-up-about-his-decision-to-go-ahead-with-tata-nano.html

https://gomechanic.in/blog/tata-nano-india/

https://www.livemint.com/Opinion/Dsu64iBUxFEx3qJ5AqVxPN/Tata-Nano-and-design-dreams.html

https://en.wikipedia.org/wiki/Tata_Nano

Team name: Zealous Link

Team members:

Ashish J (AM.EN.U4MEE19009) {Mechanical Engineering, ASE}

Jaya Shankar V (AM.EN.U4ELC19044) {Electrical and computer engineering, ASE}

Adithya S (AM.EN.U4ECE19101) {Electronics and Communication Engineering, ASE}

Adarsh S Unnithan (AM.BT.U3BIT19102) {Biotechnology, ASBT}

Harish R (AM.EN.U4ECE19121) {Electronics and Communication Engineering, ASE}

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UPI or Unified Payments Interface was launched in April 2016.
This is a system that powers multiple bank accounts into a single mobile application.
It has achieved various milestones since then. I feel like this was a very big push towards "Digital India". It really helped people in many ways, particularly in rural areas. There won't be any need to roam around banks for transferring money from one bank to another, it happens with an ease of just one click in our Phone. Almost each and every store and all online stores in India uses UPI to receive instant payments from customers. We ourselves also find it as an easy way to make payments. If you need to receive money or send it, one click it is.
In fact, there could be thousands of UPI payments going on while you are reading this!
This software design system revolutionized India, it's people and I'm a glad user of it.

Vashista Jalli
AM.EN.U4MEE19017  (ASE)
ME A
Team: The-Hexa-Code

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It was when lockdown striked Kerala and colleges were locked, I was more concentrated into this app or I would say the app which distracted me from academics and made me feel relaxed.

Youtube is a very interesting American video hosting and social media platform owned by Google. It was launched in 2005 by Steve Chen, Chad Hurley, and Jawed Karim.

It has more than one billion monthly users who watch more than one billion hours of video each day.

Recently it has turned an employing site helping many to earn their bread and nowadays its very difficult to find a person who doesn't have a YOUTUBE CHANNEL.

Reference link:
https://www.google.com/search?q=youtube&oq=&aqs=chrome.0.69i59i450l2.171311842j0j15&sourceid=chrome&ie=UTF-8

Kavya P
AM.BTU3BIT19123
Biotechnology
Team-2 : METANOIA

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The idea for the stand mixer was developed by Herbert Johnson, an employee at The Herbart Corporation. The first incarnation of the machine was used on Navy battleships. The first household, Kitchen-Aid branded mixer was unveiled in 1918.
KitchenAid mixers are renowned for their versatility and dependability. They allow for easy culinary creations utilizing doughs, batters, mixes, and even ice cream and homemade pasta, for high-quality dishes of all types.

KitchenAid mixers virtually invented the term “user-friendly” as it pertains to one of mainly used kitchen appliance. This is where simplicity meets high-utility.

They sell everywhere — online and in bricks-and-mortar stores — which can keep costs relatively low.( i.e. Cost effective)

Full-service product assistance for this stand mixer adds more accessibility for the owner of the product.

As a countertop appliance, the stand mixer is a space-saving and affordable choice that will look good in your kitchen.

Guggilla Sai Laxmi Nikhita
AM.EN.U4ECE19120
Electronics and Communications Engineering, ASE
Team: Brigade

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Good Knight insect repellents from Godrej is a category of products I consider to be really well designed.

What is it?

Non-toxic and affordable insect repellants in various forms - fast cards, patches, roll-on, gels,etc

Why do I consider it to be well-designed ?

Effective and innovative- When household insecticides were a relatively unknown idea, Mr R Mohan came up with a product which was effective and affordable so people of all  socio-economic backgrounds could use them.

Suitable for the market in India- India being a country where tropical climate means mosquito breeds significantly during monsoon and summer season, these products were effective in reducing mosquito-borne diseases.

Long lasting effects- Many products have residue effects for 4-5 hours after burning for 1 hour.

High efficiency products customized for different uses  - For rural areas and conventional users, jumbo mats and other long-lasting options were launched.

Products that can be used outdoors - gels and roll-on products can be applied on clothes so as to protect from bites while outside. These products are said to be safe for people of all ages.

Sources:
https://www.forbesindia.com/article/innovation-nation-2021/can-good-knight-kill-the-mosquito-incense-stick-market/71327/1
https://brandyuva.in/2019/08/marketing-strategies-of-good-knight.html

Meenakshi P
AM.EN.U4ECE19035
ECE A
Team: Vikrant (12)

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OTT platforms, also known as Over-The-Top platforms are content providers which are growing rapidly, as more and more people are switching to online mediums for entertainment. A report by ComScore stated that 50 million households across the globe access OTT video, which they consume in the same time-of-day pattern as traditional TV viewers. Looking at the current scenario, it can be easily said that the video content medium has been reshaped and evolved by  OTT video streaming providers.

OTT has gained huge popularity and wide access with the burst of high-speed internet and access to cheaper mobile devices. The global OTT revenue is likely to hit $150 billion by 2024. That’s a massive opportunity.

References:https://www.vdocipher.com/blog/2018/01/7-key-ingredients-to-building-a-massively-successful-ott-platform/

Yalla Vishal Reddy
AM.EN.U4ECE19158
ECE-B
TEAM- Metanoia
Amrita School Of Engineering

# data[].attributes.body
Nike raised some eyebrows in 2016 when it released $720 "self-tying shoes" modeled after the ones in Back to the Future II. The company released a new version in February 2019 that cost a slightly less outrageous $350. But a glitchy software update rolled out days later prevented the shoes from connecting with the app, which means they couldn't self-tie.
Since the sneakers don't have laces that can be tied the old-fashioned way, they essentially became useless. Also after it's release people criticized it saying, that this technology is making people even indolent.

Guggilla Sai Laxmi Nikhita
AM.EN.U4ECE19120
Electronics and Communications Engineering, ASE
Team: Brigade

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Tales of rebranding success stories are few and far between, which is what makes the successful ones worth heralding. Old Spice has been a recognized men’s brand since 1938.

I consider the brand successful because it's been providing men the best quality grooming products for more than 70 years , with the increase in the number of modern, sleek brands like Axe, Old Spice seemed old and outdated. In fact, it was often associated with a grandfather’s bathroom cabinet. To turn things around, Old Spice appointed a new advertising agency Wieden & Kennedy. Together they turned the perceived weakness into strength.

Old Spice creates it's own flavors which attract many men . Personally, Old Spice is one of my favorite brands . To catch up with the changing market, they launched one of the most successful rebrands of the decade. Featuring new commercials, new packaging, a new site design, and a complete upheaval of their entire marketing scheme, Old Spice completed a full rebrand in an effort to attract a broader, younger customer base.

Reference : click here

Bellamkonda Sai Hanwith
AM.EN.U4EAC19010
Electronics and Computer Engineering  , ASE
Team : Metanoia

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Ford cars can be considered a failed venture in India.
Ford is the second largest U.S based automaker and fifth largest in the world.
In the '90s Ford came to the Indian market. By then many knew the brand "Ford" by name and some even had experienced the products. Despite being a famous and successful brand in many other contries, in the coming years the market share of the brand dropped and finally after 25 years they are shutting down manufacturing operations in India after incurring billions of dollars loss.

Why did this happen ?
The reason for this failure can be viewed as misunderstanding the priorities of market or customers. While American market valued engine power and size, Indian consumers preferred

Fuel efficiency

Low cost

Resale value

which they failed to provide until much later by which losses had started to pile due to an array of bad decisions and strategies. They also took the customers for granted and released a previously failed model creating a bad impression.
Hyundai which was a less popular brand at the time managed to capture the market understanding the needs and researching to match customer needs perfectly. This made them the second largest player in Indian market. This perfectly captures the essence of how Human Centered Design is the most basic premise for success.

Sources:
1. https://www.thehindubusinessline.com/companies/a-tale-of-two-automakers-fords-failure-hyundais-dream-run/article36388029.ece

Meenakshi P
AM.EN.U4ECE19035
ECE A
Team Vikrant(12)

# data[].attributes.body
A credit card is a payment card issued to users to enable the cardholder to pay a merchant for goods and services based on the cardholder's accrued debt (i.e., promise to the card issuer to pay them for the amounts plus the other agreed charges). The card issuer creates an account and grants a line of credit to the cardholder, from which the cardholder can borrow money for payment to a merchant or as a cash advance. They’re pocket-size, easily portable, secure, and have no intrinsic value in themselves. We can ,

Save on interest: When buying a home, for example, good credit can easily save you tens or even hundreds of thousands of dollars on a mortgage loan.

Auto loans credit cards, private student loans, personal loans, and lines of credit typically give lower interest rates to people with better credit and fees

Manage cash flow: When you buy a new purchase with a credit card, you don’t have to pay for it right away. The bank puts the money up when you swipe your card and you pay it back later. If you pay off your entire balance in full by the statement due date, a good habit to get into, you won’t have to pay any interest on those purchases.

Avoid utility deposits: In a nation where 78% of people live paycheck to paycheck, the added startup costs of utility deposits on top of moving costs can be financially challenging to say the least. Building a strong credit history can help you keep your cash in your own bank account instead of the utility company’s.

Thus in many ways credit and debit cards made life easier and lead to a cashless society.

Athira B Menon
AM.EN.U4CSE19111
Computer Science Engineering, ASE
Team : Vajra

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About BYJU's
BYJU's, a Bangalore-based educational technology platform, is a subscription-based online tutoring and coaching company that was created in 2011. Its main purpose is to provide online video lectures for students in grades 1 to 12 as well as people studying for competitive exams like IIT– JEE, NEET, CAT, GRE, and GMAT.

BYJU's Founder
Byju Raveendran born in Azhikode a small village in Kerela is the founder and CEO of BYJU’s Classes.  He graduated from Government Engineering College in Kannur, Kerela, with a B. Tech in mechanical engineering. Byju Raveendran worked as a service engineer for a multinational shipping company before founding BYJU’s. However, teaching was his true calling, which led him to start BYJU’s.

How BYJU's Started
Raveendran started teaching maths to friends after spending a couple of years at a shipping company. He would help students prepare for entrance exams like the common entrance exam (CAT). In 2005, he helped some friends crack CAT and then decided to take up teaching as a full-time job. Raveendran went from teaching a few friends, to teaching hundreds of students in large auditoriums, and taking classes through satellite communication. He set up Think & Learn in 2011, to offer online lessons, before launching his main app in 2015.

Growth and Success
BYJU's is a very unique firm that has had a lot of success in the market. It employs strict marketing methods. BYJU’s brand ambassador is Shahrukh Khan. BYJU’s bought US-based learning platform Osmo in January 2019 to increase its footprint in the United States. BYJU's was recently in the spotlight for taking a proactive attitude during the coronavirus outbreak. Because numerous schools in India were closed due to the coronavirus outbreak, BYJU's has made its learning app available to students for free until the end of April 2020, allowing them to continue learning without any interruption. The Bangalore-based business has raised roughly $350 million with the newest round of funding from UBS Group, Eric Yuan, Blackstone, and others This new round of funding, which valued the Edtech behemoth at $16.5 billion in June 2021, vaulted BYJU's ahead of Paytm, which was valued at $16 billion, to the top spot, making it India’s most valuable firm. The company has successfully penetrated the Indian market and has also built a presence in the Middle East.

BYJU's - Funding and Investors
BYJU’s total funding to date is approximately $2.7 billion, with the latest funding flowing from IIFL and Maitri Edtech. In its most recent round of fundraising, BYJU was valued at $16.55 billion. It previously raised $350 million from investors including UBS Group, Zoom’s creator, Blackstone, and others. BYJU’s was the first Asian startup to get Funding from the Chan-Zuckerberg Initiative.

Conclusion
BYJU's App is noted for giving understudies a self-guided learning experience by permitting them to separate complex thoughts. To convey a vivid learning experience, the application utilizes an assortment of current methodologies, for example, online learning, visual illustrations, video-based preparing, etc. BYJU’s app has changed Indian education by efficiently merging Constructive techniques of teaching and learning.

References:

https://startuptalky.com/byjus-learning-app-success-story/

https://sugermint.com/byju-raveendran-sucess-story-founder-and-ceo-of-byju-learning-app/

https://blog.finology.in/startups-india/byjus-success-story

https://www.startupinsider.in/the-succes-story-of-byjus-the-future-of-online-education/

Team name: The-Hexa-Code

Team members:

1) Sanjana Kushwaha
AM.EN.U4ECE19149

Electronics and Communication Engineering

2) Sreedevi S
AM.EN.U4ECE19152
Electronics and Communication Engineering

3) Vishal Menon
AM.EN.U4AIE19070
Computer Science Engineering (Artificial Intelligence)

4) Vashista Jalli
AM.EN.U4MEE19017
Mechanical Engineering

5) S Sai Nithin
AM.EN.U4ECE19049
Electronics and Communication Engineering

6) Shanky
AM.EN.U4MEE19134
Mechanical Engineering

# data[].attributes.body
The entry of DVD in 2002 not only achieved great success in terms of technological innovation, but it also changed the movie industry. Because of the invention of the DVD, many US audiences have changed their habits, preferring to collect movies on DVD rather than renting videos from Blockbuster or going to the movies . As a result, studios were tempted to increase profits by repurposing the same film content in a variety of ways. Furthermore, the profit from selling DVDs is more appealing than the profit from video rental. To enhance picture quality and storage capacity, global studios collaborated into DVD market by seeking compatible format.

HD-DVD is not a new technology, but rather an improved DVD format. As previously stated, DVD production facilities could easily and inexpensively convert to HD-DVD disc facilities. In terms of storage size, HD-DVD has a disadvantage when compared to Blu-ray, with 15GB in a single layer disc vs 25GB in a single layer disc. As a result, HD-DVD would be less appealing to stakeholders who support cutting-edge technology. Toshiba would like to use a cost-cutting strategy to make it easier for both manufacturers and consumers to enter the market.

Rivalry in the Industry

The threat of industry rivalry is much serious. There were several global home applicant manufacturers that produced DVD players, such as Samsung, LG, Philips, Sony, and others. Sony was the main competitor of Toshiba at the time, which only supported the Blu-ray format. Furthermore, Sony expanded its Blu-ray technology into the video game market, with the PS3 using Blu-ray as the standard format. Despite the fact that Microsoft Xbox 360 agreed to use HD-DVD as an HD format, its coverage was comparatively smaller due to its greener history, and HD-DVD drives were optional accessories.standard format. Despite the fact that Microsoft Xbox 360 agreed to use HD-DVD as an HD format, its coverage was comparatively smaller due to its greener history, and HD-DVD drives were optional accessories.

Reference:
http://coco-mate.blogspot.com/2015/03/hd-dvd-failure.html?m=1

CH.RAM SAI PRANEETH
AM.EN.U4ECE19061
Electronics and Communication Engineering, ASE
Team: Metanoia

# data[].attributes.body
A Post-it Note (or sticky note) is a small piece of paper with a re-adherable strip of glue on its back, made for temporarily attaching notes to documents and other surfaces. A low-tack pressure-sensitive adhesive allows the notes to be easily attached, removed and even re-posted elsewhere without leaving residue. As of 2019, there are at least 26 documented colours of Post-it Notes.

While trying to create a high strength adhesive for planes in 1968, Spencer Silver accidentally created an adhesive that was pressure sensitive and perfect to peel away without leaving residue.

It is convenient and easy to use. This is used daily in schools, offices and other institutions. It's simple but efficient design makes it user-friendly.

References:

https://en.wikipedia.org/wiki/Post-it_Note

https://www.post-it.com/3M/en_US/post-it/contact-us/about-us/

https://www.ideatovalue.com/insp/nickskillicorn/2017/04/true-story-post-notes-almost-failed/

Sanjana Nayar
AM.EN.U4CSE19148
CSE-B
Team: Mavericks

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Product Details:

Company: Harley Davidson

Year released: 1994

What it was: Perfume

Harley Davidson is one of the most iconic and valuable brands in the world. It is also one of the most masculine brands. The company has not deviated considerably from this manly personality, although it has tried. The company released Legendary Harley-Davidson, a cologne for men, among several other varieties, starting in 1994. Another perfume, Black Fire, hit the market in 2005. All are now discontinued. In the 1990s, the company released a number of other products, including wine coolers and aftershave, which after failing miserably have also become classic cases of brand overextension.

Reasons for Failure:

Harley Davidson and fallen into the trap of thinking that more product gives more sales.

They moved away from their loyal customer base or they misinterpreted their customers.

The image of "Perfume" is completely opposite of the image created by other Harley Davidson products.

Details:
Vishal Menon
AM.EN.U4AIE19070
Computer Science Engineering(Artificial Intelligence)

Team:  The-Hexa-Code

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Purpose of invention:

When it comes to keeping up small things like keys ,most of us are pretty bad Generally we leave the keys somewhere and sometimes we lose it also. If we have a hard time keeping up with your keys, this cool Magnetic Switch Cover might be perfect for you. Designed by Jake Frey, the switch cover has a silver bottom section that is magnetized. Assuming you have a metal keyring, all you need to do when you come in the door is stick the keys to the light switch cover. That is that is interesting, and you probably won’t forget your keys there. The cover comes in a standard single switch size. The cost is almost 1,857.09rupees which is not a big amount and it's also affordable for everyone.

Details:

This switch is practical light switch cover which is designed for keep our metal items in place. As we can see this is standard single switch plate with neodymium magnets for easily attach the metals. This is one of the intelligent innovation for day to day life.

Features:

User Friendly

Low Cost

Easily Available

Long Lasting

Economical

Reference:

https://technabob.com/blog/2011/08/02/magnetic-light-switch-plate/

Adithya S
AM.EN.U4ECE19101
Electronics And Communication Engineering, ASE
Team: Zealous Link

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Purpose of invention:

Laserdisc was effectively a precursor to the DVD, offering consumers a higher quality picture and sound than VHS tapes. The product’s numerous drawbacks, however, outweighed any benefits. Unlike VHS players, Laserdisc players could not record television shows -- an important feature before the days of TiVo. Laserdisc players, as well as Laserdiscs themselves, were also relatively expensive. Introduced in the 1970s, Laserdisc made a brief comeback in the 90s, but ultimately failed to gain traction.

Details:

Company: Phillips

Year introduced: 1978

Use: Media storage/playback device

Reference:

https://www.usatoday.com/story/money/2018/07/11/50-worst-product-flops-of-all-time/36734837/

Adithya S
AM.EN.U4ECE19101
Electronics And Communication Engineering, ASE
Team: Zealous Link

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With nearly 30,000 stores in 78 countries, Starbucks is one of the fastest-growing companies in the US. The company skyrocketed from 46 stores in 1989 to 32,938 retail locations until 2021. And there’s no reason to believe it has any plans of slowing down.

It is so successful because it was able to provide an experience that changed how much of the world thought about coffee shops and how many of us drink coffee outside of our homes.

Starbucks created a third place between home and work where people can relax, enjoy a cup of coffee and experience the inviting ambience. They even create their own music.

One of the main reasons Starbucks has been so successful is because they focus on quality and experience rather than price. The Starbucks' image and experience has been one of the key elements to their success.

References:
https://medium.com/swlh/how-starbucks-became-a-100b-success-story-44762fb95862

Team - Elite
Sai Kiran Rachakonda
AM.EN.U4EAC19044
Electronics And Computer Engineering, ASE

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Introduction to Violin:

A beautiful and soulful musical instrument, the Violin is the smallest and the highest-pitched string instrument among its family.

The sounds from a violin can be described as dark, sonorous, lustrous, metallic, mellow, full sounding, intense bright as it is true that diverse. Forming an integral part of the Western classical tradition, violins are used in a variety of musical genres. It is starkly influential in Indian music. The soft, sweet, merry, or clear and brilliant sounds of a violin make it an eloquent instrument.

Purpose Of Making Electric Violin :

Electric violin signals usually pass through electronic processing, in the same way as an electric guitar, to achieve the desired sound. This could include delay, reverb, chorus, distortion, or other effects. Today electric violins are even being used to reinvigorate music education.

The electric violins have been just around the corner recently. So they mostly go with the newer styles of music. This gives artists a connection to be more related to the current trends. It also allows artists to express their creative juices since an electric violin can cater to different ranges.

Another advantage of electric violins is their sound playability. On a normal acoustic violin, you can control the sound by bowing but not eliminating the sound. But with electric violins, simply plug the headphone jack into the built-in amplifier and you can practice all day and night quietly. It is a similar process when recording. With a good set of amplifiers, you can practically do anything.

Reference:

https://en.wikipedia.org/wiki/Electric_violin#:~:text=Electric%20violin%20signals%20usually%20pass,used%20to%20reinvigorate%20music%20education.

https://www.yogems.com/yopedia/a-complete-guide-to-violin/

https://www.roguevalleymessenger.com/the-pros-and-cons-of-electric-violin/

Team - Zealous Link
Ashish J
AM.EN.U4MEE19009
Mechanical Engineering, ASE

# data[].attributes.body
The car did not manage to establish an emotional connect with the audience. It costs very high about  Rupees 26.95 Lakh.
It is not suitable in Indian roads with less ground clearance and with less mileage.

References:
https://indianautosblog.com/vw-beetle-india-p99926

Team: Elite
Sai Kiran Rachakonda
AM.EN.U4EAC19044
Electronics And Computer Engineering

# data[].attributes.body
Zip-N-Squeeze bags were designed for convenience and comfort for patients with facial and mouth surgeries who face difficulties with, or are unable to use, cups and straws for feeding. It is designed specifically to be squeezed with no sucking required which prevents pain, pressure and new incisions from bleeding. Gives jaws a rest and diverts liquid foods away from painful areas. Zip-N-Squeeze bags feature a soft, flexible tube which allows patients to gently irrigate difficult to reach areas where a toothbrush temporarily cannot be used. This provides a convenient method for frequent mouth care and we can mix whatever solution we prefer to use.

I consider Zip-N-Squeeze bags as a well designed product because of the following benefits:-

They are easy to use.

Gentle squeeze of the bags dispenses contents, and there is no sucking required which prevents pain, pressure and new incisions from bleeding.

Promotes better nutrition when cups and straws are difficult to use.

Leakproof resealable zipper.

Soft, flexible tubing promotes increased comfort.

Lowers anxiety at mealtime thereby increasing appetite.

Food can be pre-measured, filled in advance and stored in freezer.

They are disposable which reduces the risk of bacterial contamination.

P E Archana
AM.EN.U4EAC19038
Electronics and Computer Engineering, ASE
Team: Brigade

# data[].attributes.body
Zune was an entertainment platform and portable media player made by Microsoft. It was first launched in November 2006. The Zune entertainment software platform and supporting products designed and marketed by Microsoft include Zune Marketplace Software, the Zune Social, Windows 7 Media Center (Podcasts only) and Xbox 360 (TV & Movies).

Zune failed because of the following reasons:-

Timing - Zune was launched about five years after the iPod and so Apple had gained such a lead on the market that Zune was simply too far behind to catch up even though they had plenty of time to plan.

Poor Marketing - The marketing effort by Microsoft may have had the money, but it didn’t have the focus to inform consumers as to what Zune was all about. Zune’s marketing campaigns lacked the essential elements of informing consumers about exactly what the product is, what it addresses, and why they should have it.

Lack of Identity - Zune being a solid device, didn’t have anything to make it stand apart from the competition. It didn’t help that Apple was continually innovating the iPod which meant that any new feature consumers would like was already being addressed.

Lack of Focus - The target of Zune was those who were outside the mainstream and didn’t care for Apple and yet wanted essentially what the iPod offered. So, the people at which the advertising was aimed were simply not broad enough to support the device.

P E Archana
AM.EN.U4EAC19038
Electronics and Computer Engineering, ASE
Team: Brigade

# data[].attributes.body
Google+ was a social network owned and operated by Google. The network was launched on June 28, 2011, in an attempt to challenge other social networks, linking other Google products like Google Drive, Blogger, and YouTube, Created by Vic Gundotra, Bradley Horowitz. Features included the ability to post photos and status updates to the stream or interest-based communities, group different types of relationships (rather than simply "friends") into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums.
The failure of the product was due to many reasons like lack of user engagement, inadequate changes, and software design errors – there are several reasons to mark its failure. Many other reasons include:

Google+ wanted people to share everything — their emails, tweets, photos, videos, and thoughts. But that’s not what people wanted.

It was challenging for people to connect with other people on other platforms. It seemed that this product was a google-centered design.

The last November, the authority found a flaw. 52.5 million users’ data were leaked for at least 3 years. Google refused to comment on whether the security breach was an outcome of a third-party user. Or, there is no proof of whether the data was misused in any way.

Continuous rivalry with Facebook has been quite persistent. Above all, Google plus did not make a solid plan for combating the Facebook craze.

The incapability of catching up with modern social platforms killed the idea before flourishing into something new. However, on a bittersweet note, the platform was a favorite among many for the less drama (compared to FB). It might fizzle out for different reasons but this Google product was useful for many company apps.

Athira B Menon
AM.EN.U4CSE19111
Computer Science Engineering
ASE
Team: VAJRA

# data[].attributes.body
The first smartphone with a pop-up camera was introduced by Vivo, which became became a talk of the town due to its futuristic camera style!
Following that, Redmi, Oppo, Asus, Realme, Samsung and OnePlus also joined the bandwagon.
However, today, the pop-up selfie camera is regarded outdated.

Now many would think the real reason behind its demise was durability issues, but that wasn't the only case. It generally came down to 2 or 3 major issues.

With a pop-up selfie camera linked to the phone, water and dust resistance is obviously more difficult.
Two, it made the phone significantly more expensive because manufacturers had to design a motor to drive the camera up when needed, which added to the phone's overall weight.
The main issue was that the motor occupied a huge amount of internal space, which could otherwise be used for something more significant, like adding a bigger battery.

Personally, I don't think it's worth the money when I can get a phone with a punch hole camera for the same price and not have to worry about it malfunctioning.

Harikrishnan JR

AM.EN.U4EEE19012
Electrical and Electronics Engineering,
ASE

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Sony introduced the concept of mirrorless cameras, which would shake up the camera world at a time when DSLRs dominated the market.

Since 1988, Sony has been producing digital cameras. However, they did not have much success due to the presence of other well-established brands such as Nikon and Canon.

Although Sony caught up to its rivals in the late 2000s, it was the debut of Sony's mirrorless cameras that drew the attention of both professionals and consumers.

Mirrorless cameras filled a void left by DSLR cameras. The list goes on and on: faster autofocus, greater image quality, faster burst shots, and so forth. One additional advantage was that the camera was substantially lighter than a dslr, even with a tele lens mounted, allowing for better portability, which is critical for professionals.

Sony was also ahead of the game in the video department, where companies like Nikon lagged behind, allowing users to record 4K video and use advanced Autofocus features to focus on the eyes of moving subjects.

Today Sony holds a big place in the world of photography.

Harikrishnan JR
AM.EN.U4EEE19012
Electrical and Electronics Engineering,
ASE

# data[].attributes.body
Introduction
Mobile ESPN was a cellular phone which was introduced in November 25, 2005 and was stopped in December 2006. It had an ideal sports application with the help of ESPN [Entertainment and Sports Programming Networks] to get real-time news, scores, and the highlights of the matches when there was a live broadcast.

Reason for failure

The screen was small, therefore difficult to use.

The price of the  phone was more than $350, which was very high considering the features available. so, only wealthy people were able to afford the price of this product.

To get the ESPN service continuously user had to pay a cost between $60 and $250 per month. Customers weren’t willing to pay for the expensive plans.

Negative Outcomes

After six months from its launch, total sales of the product reduced to zero.

The project only reached 6% of the total sales target.

Reference

https://medium.com/@nipuniweerasinghe/mobile-espn-negative-outcomes-of-bad-decision-making-d77822bbb32d

https://en.wikipedia.org/wiki/Mobile_ESPN

Submitted by,
Adarsh S Unnithan (AM.BT.U3BIT19102) {Biotechnology, ASBT}
Team name :- Zealous Link

# data[].attributes.body
First of all, I am chocolate lover and I didn't come across this wowsomes. I am user here and I didn't know about this & many more so I guess they did poor marketing.
Released in 2018,the bars have 30 percent less sugar than usual chocolate bars, but have not been a hit with shoppers.
Let us see the reasons behind failure of Milkybar Wowsomes:

Nestle wowsomes contained technology that resulted in it having 30% less sugar than original amount. The product appeared to be in response to a government pressure to reduce sugar in the food and drinks industries rather than consumer demand.

While marketing, they would have made user's emotional to eat with their marketing skills rather than functional reasons.

They should have thought about compromises that they can make.

User's got habituated to more sugar contained chocolates, its hard to change user habits.

No proper advertisement.

Wowsomes did not meet consumer expectations in terms of price and taste.

Reference Link:

https://www.express.co.uk/life-style/food/1242472/nestle-chocolate-bar-discontinued-milkybar-wowsomes-white-chocolate

Team: SYNERGY
Rohitha Kyadari
AM.EN.U4ECE19031
Electronics & Communication Engineering.

# data[].attributes.body
Since,Ponds is one of the popular cosmetic brands and using Brand extension it launched a toothpaste in 2012 .But ponds didn't prove to be so popular when it applied its name to toothpaste.
Also,most of the consumers failed to distinguish ponds toothpaste from colgate's toothpaste and also to consumers the thing  that strikes first when they hear the   brand ponds is nothing but related to beauty and skincare products.So,they weren't accepting this different  product.So,the pond's toothpaste extension failed miserably.

GUDALA VENKATA SATHVIKA
AM.EN.U4ECE19067
Electronics and Communication Engineering(ASE)
Team Mavericks

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UNEXTS Multipurpose Laptop is 5 rated, well-designed product. Recently, I ordered this in amazon. I am satisfied. I am using this daily. So, I thought of sharing about it.

Made in INDIA.

Reasons for being well-designed from User perspective

It can be used as Laptop table, reading desk, working desk, table tray.

Easy to maintain, wipe off dust and use it whenever needed.

Foldable.(use as plank)

low cost around 400/-.

Premium quality wood.

We can sit on bed in relaxed poster and work as well.

Rounded edges which will not harm.

Cup Holder.

Mac holder.

Drawer.

Available in different sizes and colors.

Attracting & unique look.

Portable.

it frees from disorders such as backache, neck pain and stiffness caused by sitting long hours in the same posture.

Team: SYNERGY
Rohitha Kyadari
AM.EN.U4ECE19031
Electronics & Communication Engineering.

# data[].attributes.body
The DMC DeLorean (AKA the "DeLorean")  is a rear-engine, two-door, two-passenger sports car manufactured and marketed by DeLorean Motor Company (DMC) for the American market from 1981 to 1983. John DeLorean, the man behind the creation of DMC wanted to create a long lasting, safe and sustainable car.

The reason for the failure of the brand as well as its one and only model the DMC 12 was several. For example the gap dimensions weren´t perfect because of the complicated body, or the iconic gullwing doors were just to heavy. The electronic wasn´t the best as well. Also the engine ventilation didn´t always work which of course caused overheating. The other problem was, that the DMC-12 only had 132 hp but weighed around 1.3Tons , which means that it wasn´t a performance car at all, given it was marketed as a sports car by DeLorean . Well, not only the many problems and low performance, but also the high price caused many people to not buy the car.

All these problems lead the company to cease its production in late December 1982, shortly after DMC filed for bankruptcy. DMC is said to have sold around 9000 units before shutting down its production in 1982.

Note: The DMC-12 was featured in the 1985 movie "Back to the future" , 3 years after DMC stopped producing the DMC-12, which widely increased its popularity.

Karthik Harikumar
AM.EN.U4MEE19020
Mechanical Engineering
ASE
Team: Brigade

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Dettol is a cleaning supply, disinfectant, and antiseptic brand that was introduced in 1932 and is manufactured by the British company Reckitt Benckiser.

Inception of Dettol

Sepsis, a potentially life-threatening condition that occurs when the body's response to an infection damages its tissues, struck millions of mothers and children in 1933. Dettol was created to reduce the patient's exposure to bacteria and viruses and to provide a disinfectant for medical supplies used to deliver babies.

Dettol's antiseptic liquid was first introduced and tested in a number of hospitals and maternity centres. It was a huge success. In the places where the antiseptic liquid was introduced, the incidence of puerperal sepsis fell by more than 50 percent within a few years.

Brand Identity of Dettol
Dettol formed a unique brand identity that we recognise and trust. "Help keep you and your family healthy, whatever their stage of life," and "Be 100 percent Sure" are two of the brand's taglines that we are familiar with and have heard frequently. Not only does Dettol's tone of marketing communication reflect certainty in the products' effectiveness, but it also promises customers safety, well-being, and belonging.

Dettol's goal as a brand is to elicit a variety of emotions in its customers through positive imagery and communication styles. Dettol creates a connection with its target audience by conveying how their products are the best available on the market, from making them feel safe and secure about their health to ensuring high-quality products.

Awareness oriented advertisement campaigns

"Innovative" and "out-of-the-box" are rarely words that come to mind when viewing a Dettol commercial. Unlike many other brands we're familiar with, Dettol uses a simple and straightforward product advertising strategy. Nonetheless, its advertising campaigns have been extremely effective in spreading the brand's message and promoting its products. Dettol's advertisements emphasise raising awareness about healthy habits such as hand washing and making an appeal for its products.

Creating an Appeal to families and people from all backgrounds
Dettol's products have the advantage of not having a specific target audience to cater to, as hygiene brands are used by people of all ages and backgrounds. For a household brand like Dettol, families are particularly important customers.

A crucial element of a Dettol commercial is how it emphasises mothers, children, and keeping homes and surroundings clean. This is how Dettol makes its products appealing to families and people of all ages. These advertisements evoke feelings of safety, well-being, and belongingness among the target audiences by appealing to their emotions – some of the core brand values Dettol strives to demonstrate.

In India, Dettol quickly established itself as a leader in the field of household hygiene products. For the average Indian household, hand wash and antiseptic liquid have made healthcare and wellness much easier than before. Dettol eventually rose to prominence in the market with its beautifully crafted branding and advertising strategies to attract Indian audiences from various backgrounds when it began offering soaps, bandages, disinfectants, and other products.

Outcome
Dettol's strategy emphasises the importance of creating a brand with a persona and an authentic storey that connects with customers on a deeper level. Because, at the end of the day, the idea and aspiration that a brand represents has a greater impact on us than the outward appearance and appeal of its advertisements and brand communications.

Reference Links:

https://www.dettol.co.in/purpose/our-history/

https://thestrategystory.com/2021/09/30/dettol-marketing-advertising-strategy

https://www.businesswire.com/news/home/20110714006084/en/Research-and-Markets-Dettol-Case-Study-Targeting-the-Personal-Care-Market-in-the-Far-East---2011---The-Personal-Hygiene-Market-Is-Witnessing-Good-Growth-in-Emerging-Markets

http://vslir.iima.ac.in:8080/jspui/handle/11718/8447

Team : Brigade

Team Members:

1) P E Archana

AM.EN.U4EAC19038

Electronics and Computer Engineering, ASE

2) Guggilla Sai Laxmi Nikhita
AM.EN.U4ECE19120
Electronics and Communications Engineering, ASE

3) Karthik Harikumar
AM.EN.U4MEE19020
Mechanical Engineering, ASE

4) Pochareddy Nishith Reddy
AM.EN.U4ECE19143
Electronics and Communications Engineering, ASE

5) Ashwin V
AM.EN.U4AIE19018
Computer Science Engineering (Artificial Intelligence),  ASE

6) Sashmita Raghav
AM.EN.U4AIE19059
Computer Science Engineering (Artificial Intelligence), ASE

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Hoverboards seemed like the next big thing, until they started exploding. Thousands of hoverboards from at least eight brands were recalled in 2017 because the lithium-ion batteries in the devices caught fire.

Shortly after their debut, several manufacturers started selling hoverboards that were not inspected for quality or safety.

About 237,000 units are affected. CPSC said there have been incidents of motorized boards spontaneously overheating, catching fire and causing burns.

Most common injuries were :

Fractures (40 percent)

Bruises (17 percent)

Strains/sprains (13 percent)

Reference :  click here

Bellamkonda Sai Hanwith
AM.EN.U4EAC19010
Electronics and Computer Engineering  , ASE
Team : Metanoia

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Even before Google glass, the concept of using glasses with a built-in screen was there in play. In 2004, the first glasses with a 320-240 pixel screen built-in to one of its eyepeice were designed. The glasses let you watch DVD with the DVD player that came with it.
There were mainly 3 problems with its design:

People got motion sick because the left eye was free and the right eye has the whole display in it and the user cant see the normal view using their right eye.

They had to carry the DVD player with them. It was not a small thing which is fit in a pocket as it definitely had a size larger than a DVD. So carrying it with them was same as carrying a screen instead of it.

The movie only played in one eyepiece. This may sound like a normal thing for a display glass because most of the designs has display in one eyepiece itself. But here the purpose of the glasses for a user was to play DVD and one of the main thing to see with a DVD is a movie. So watching a full length movie in it would create problem as one eye needs to focus to the movie and the other eye serves as a distraction.

Devanand M D
AM.EN.U4ECE19015
Electronics and communication engineering
Team: SHREYAS

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The Newton by Apple was a one of a kind Personal Digital Assistant (PDA), according to  then Apple CEO, John Scully. This product was aimed to bring a smartphone like experience with the technology available then, back in 1993.
The device could take notes, store contacts, and manage calendars. It could send a fax and even translate hand-writing into text. This was similar to having a computer in your pocket.

There were three stark problems with the device.
1. Handwriting feature - The handwriting feature was supposed to recognize whole words written by the user, but this function never worked properly in the Newton. It regularly translated words written by users into weird phrases. This caused a lot of trouble within the users.
2. Storage space - There was very little storage space for the users to play with. For a device that seemingly supported adding software from a Mac, there was no space for such additions in the Newton.
3. Price - The Newton had three models all priced differently. None of the three models were 'affordable'. The Senior was 9 x12 inches and cost $ 5,000. A midsize model was 6 x9 and cost less than $ 2,000. The smallest model was called Junior; it was 4.5 x7 inches and cost $500. To go with this was the cost of the storage cards that Apple sold separately to compensate for the storage issue mentioned.

Altogether the immature launch of the Newton that was finished in a hurry, to beat the competition, may be considered as the failure of a product that would have otherwise been useful to those who could afford it.

P R Vyshakh
AM.EN.U4MEE19026
Mechanical Department
Team - Shreyas

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A doorbell camera is simply a doorbell equipped with a camera, simply put. But a doorbell camera, aka video doorbell, is a WiFi-enabled smart device with motion detectors, recording capabilities, and a speaker that allows you to speak to the person at the door.

There are multiple benefits that this innovative device brings out. A few are mentioned below.
1. Deters would be thieves - Seeing a doorbell camera usually discourages potential thieves from breaking in, considering the possibility of getting caught.
2. Avoid unwanted visitors - Avoiding unwelcome guests, like salespersons or canvassers, has become easier with the help of such doorbell cameras.
3. Video evidence - Another main use of such doorbell cameras are to provide video evidence in case something does go wrong. There have been many instances where such cameras helped in nabbing the wrongdoer.
4. Delivery associates - Waiting for delivery associates to bring in our package for long periods of times can be really discomforting. This ritual of waiting for the mailman/ delivery agent can be essentially eliminated by the installation of a doorbell camera.
5. Motion detection - Detecting the presence of a stranger, a trespasser, or even your own children running out unsupervised is made possible, and easy,  by this device as well as similar ones.

P R Vyshakh
AM.EN.U4MEE19026
Mechanical Department
Team - Shreyas

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Zoom, a video teleconferencing software program

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From the start of the COVID-19 pandemic and ensuing countless lockdowns and quarantines, Zoom grew so quickly that its brand became the default term for video conferencing beating established giants in the field of video conferencing like Microsoft's Skype, Google's Meet and Cisco's WebEx.

Zoom grew more rapidly than its much larger competitors because it made things easy for its users, even those who are not very tech-savvy. Free to download, easy to set up, easy to use, easy to change one’s background and the list goes on maximum simplicity, minimum effort. All this was done while offering reliability and features of its competitors including some marketing winning offerings like ability to add up to 100 people in one call in its free tier (albeit with 40 minutes limit) and free plans for schools.

This is in line with Zoom’s mission statement which is remarkably simple and straightforward, “Make video communications frictionless.”

Athul Menon
AM.EN.U4AIE19019
Artificial Intelligence Engineering (AIE)
Amrita School of Engineering
Team: Vikrant

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Introduction
Anytime Water Machines (ATM) is a water dispensation system which can be automatic with a coin or smart card, or manually. Installed at various public places such as railway stations, bus stands, places of worship and slums where the need for potable water is acute.

Need for Water ATM

Comptroller and Auditor General of India (CAG) pointed out that only 18% of the rural population has access to potable piped water.

India is ranked at 120 out of 122 countries on the Water Quality Index.

Many households cannot afford to buy a household RO.

70% of water in the country is contaminated by pollutants.

21% of communicable diseases are linked to unsafe water.

Advantages

Its comparatively low investments and operating cost is cheaper when compared to packaged drinking water.

Reduce the use of plastics in which packaged water is available.

Water ATMs ensures availability of safe drinking water.

Technology Used
A water Vending Machines users Reverse Osmosis (RO) Water Purification Technology which helps in removing bacteria from the water.

Water ATM by Indian Railway
Indian Railway installing Water ATM across various Railway stations in India for giving good and hygienic drinking water to the passengers. It very help full to the passengers because the rate of this water is low compared to other bottle water.

Reference

https://www.drishtiias.com/to-the-points/paper3/to-the-point-paper-3-water-atms

https://www.irctchelp.in/water-atms-by-indian-railway/

Submitted by,
Adarsh S Unnithan (AM.BT.U3BIT19102) {Biotechnology, ASBT}
Team name :- Zealous Link

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Parle-G is a very famous brand known for its biscuits. Parle Products Private Limited owns it. In the year 2011, a survey was conducted, and the results were quite surprising. Parle-G got to be named as the most widely selling biscuit of that year. As the brand is indigenous, this was a proud moment for the company. Parle products company claimed that they had achieved the highest sell of Parle-G in the lockdown 2020.

Starting a business and making it a worldwide success isn't easy. Parle-G is one of the oldest biscuit brands in India. The founder of this, the Chauhan family, needed a piece of great information as to what the country's people wanted in their food. Biscuit was the answer.  After British rule ended, ads featuring this biscuit got famous. The importance of advertising was recognized at those times, and this was when a future success seed was planted by this brand.
Parle-G is the most selling biscuits in the world. You will be surprised to know that the company didn't increase the biscuit price for the last 25 years.

In the year 2013, Parle-G gave a turnover of more than 5000 crores to the company. Gradually the biscuit skyrocketed to a massive turnover of 8000 crores in session 2018-20.

Parle-G - Founder and History

The biscuit brand, Parle-G is owned by the Chauhan family. Parle-G is a production of the Parle Products part of the company. The owners of the company were Vijay Chauhan, Sharad, and finally Raj Chauhan. The headquarters were set up in a neighborhood called 'Vile Parle.' This was located in the Western part of Mumbai.

Historically, this brand was one of the first Indian brands. The factory of Parle was established as early as 1929. The Parle-G was started to be made in the year of 1939. And finally, after independence, this company started putting up ads to promote its biscuits. The ads showcased glucose biscuits and were favored by Indians in a large number.

The biscuit was at first named as Parle-Glucose till the year 1980. After this, it became Parle-G ( G stands for glucose that was present in the biscuit, but in recent slogans, it stands for genius). This biscuit is now being sold worldwide, in the United States, Europe, and Africa.
https://startuptalky.com/parle-g-success-story/
Team: ARCHONS
Anantha Lakshmi
(AM.BT.U3MIB19010)
Bsc.Microbiology, ASBT.

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TV manufacturers, beginning with Panasonic and LG, introduced 3D TVs in order to bring the 3D experience to homes capitalizing on the success of 3D blockbusters such as Avatar on the big screen.

3D TVs had a variety of factors going against it right from the start, the first of which included 3D glasses that had to be worn in order to experience the effect in all it's glory. These glasses were expensive, uncomfortable and weren't interchangeable as different manufacturers had different requirements. Along with this buyers also had to purchase a 3D-enabled Blu-ray Disc player and/or buy or lease a new 3D-enabled cable/satellite box.

Apart from this, 3D TVs also suffered from technical shortcomings as 3D images were much dimmer 2D images, lack of 3D support on live broadcast television. Another huge setback was the decision not to include 3D into 4K standards, so, by the time the 4K Ultra HD Blu-ray disc format was introduced in late 2015, there was no provision for implementing 3D on 4K Ultra HD Blu-ray Discs

Athul Menon
AM.EN.U4AIE19019
Artificial Intelligence Engineering (AIE)
Amrita School of Engineering
Team: Vikrant

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Fleets was an ephemeral feature rolled out for Twitteratis to share their fleeting thoughts, similar to the Instagram Stories feature which has already become a highly replicated feature across social networking sites. Twitter launched this feature in 2020 June and within just over a year, it set out on removing this feature.

According to Twitter, the goal of developing Fleets was to give those who were afraid of tweeting a means to still express themselves on the microblogging site through ephemeral stories. However, it turned out users who might not be comfortable tweeting are neither enthusiastic about this new option of getting to share moments lasting just for 24 hours. At the same time, most of the users who did use Fleets, were the ones who have actively been tweeting already. Unlike the Instagram Stories which turned out as a massive success, fleets ended up being an utter failure.

The feature of sharing a momentary thought for a time span of 24 hours is a highly successful feature on social media platforms like Snapchat, Instagram, Facebook, and even Linkedin. Then…

Why not Stories on Twitter?

Upon the launch of the feature, lots of users noted that the function was buggy and sluggish. And later, when the technical concerns were resolved, there came a greater challenge: people just didn’t happen to use the feature. But why? The answer to this lies in the thought of what we, as users, expect from various social media platforms.

Twitter is a social media platform with the sole focus of connecting people and allowing them to share their ideas with a large audience, unlike Instagram and Snapchat where users opt to have their own closed space of acquaintances.

As a user, the purpose for which I get into Twitter is to know what all is happening around the globe and to put out my thoughts regarding something which I feel like expressing in public. At the same time, if I feel like sharing my fleeting thoughts or how my day went, the platform I would be choosing would be Instagram or Snapchat, but never, never ever Twitter. Just because, that's not where I have my personal connections, rather, it is where I have public exposure. Considering this, the Fleets feature was never what the user wanted from Twitter and that clearly explains why Fleets had been a bad fit for the platform from the start.

References:

Goodbye, Fleets

Twitter has written off Fleets as a failed experiment – here's why it didn’t work

AMRITA VARSHINI E R

AM.EN.U4AIE19010

Computer Science and Engineering (Artificial Intelligence)

Amrita School of Engineering

Team: Metanoia

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Zomato Base is a cloud-based POS system, Zomato Base allows restaurants to access operations from a single platform to help them manage their businesses. It acts as a gateway for restaurants to organize their procedures and systems. For better coordination between kitchen staff and front-of-house, Zomato Base also connects with different hardware. Additionally, restaurants can configure the system as per their needs as the system works with other applications. Moreover, the app acts as an all-rounder POS system as it integrates with other Zomato products. Through Zomato Base, restaurants are empowered to offer the best dining experience.
Zomato Base not only ensures the availability of stocks but also keeps an update of ingredient used as per meal order. This helps managers keep tab of their budget and reduce variances between purchased items and inventory.
The insights provided by analytics help them improve their services and operations. Restaurants can generate a report on demand with the latest data.
This feature allows restaurants to take control of all aspects of the business.
A M S LATHA REDDY
AM.EN.U4ECE19063
Electronics and Communication Department ,ASE
Team-7: ASTRA

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New Coke is often cited as the ultimate example of one of the most notorious product flops and brand missteps of all time. New Coke was launched in the mid-1980s by Coca Cola in an attempt to help the soda company stay ahead of competitors during the so-called "cola wars." Instead, it just annoyed consumers.

"The tacky way it was introduced made it seem as though the regular Coke drinkers mattered little to the company and a boycott was started," said Richard Laermer, CEO of RLM PR, a public relations firm New York City, and author of "2011: Trend spotting for the Next Decade."

New Coke was abandoned within a few weeks, and the original version was then resurrected as "Classic Coke."
A M S LATHA REDDY
AM.EN.U4ECE19063
Electronics and Communication Department,ASE
Team-7:ASTRA

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Alexa , companion of the 21st century household. Alexa is designed to be user friendly with people of all age and made things simple for Senior citizens The voice operation has made things simple to use. As the product is launched by amazon, products can be easily searched. List can be managed, talk to someone if we are bored, listen to music in just one say. Timers, alarms, reminders can be set by Alexa ,teaching us to live with a proper time management. The home automation has reached a level up with the device, every action can be done with a voice. The name Alexa came from the library of Alexandria which is also used by Amazon. A device that is owned by APPLE App store ,AMAZON app store and google play.
KRISHNA RAJEEV
AM.EN.U4CSE19030
COMPUTER SCIENCE ENGINEERING
TEAM-7:ASTRA

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In an ever-growing and developing country like India, people look for ways to relieve their mind of stress, and those who enjoy sports come to a turf where they could play games like football or cricket with their friends for an hour or two for a fixed price.
Not being able to enjoy your favorite sport because there isn't a ground around? Problem solved once and for all. These synthetic grass-fitted turfs are built up pretty much anywhere. They are built on top of malls or in a small plot of land surrounded by safety nets. The easy accessibility and low cost make them a good choice not only for causal friends trying to kill their time but also for coaching centers and clubs who don't have a ground to their name. The fitted flood lights also allows for a late night match or a tournament final. Aside from the initial costs, the low maintenance make turfs a good business oppurtunity for the owner as well.
-----------------------------------
Jayasankar PM
AM.EN.U4EEE19016
Electrical & Electronics Engg
Team-3: Elite

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“We are like Zara of electronics, not highly-priced like luxury brands or cheap like Chinese products”- Sameer Mehta, Co-founder, boAt

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Listening to good music is the best way to treat yourself and if the device you are listening on is a boAt device, it is indeed icing on the cake. Such has been the revolution of this lifestyle brand which provides us affordable, stylish, and good quality consumer electronics.

The brand offers us a range of products from an extensive catalog of headphones, earphones, speakers, to travel chargers & premium cables. There have been excellent brands in the market that offered a great range of products but the problem with them was that they were either very expensive or looked awful to the eyes. This is where the boAt lifestyle brought-in the revolution. This India based startup has managed to attract customers with its stylish products.

What was the idea behind boAt?

boAt Lifestyle doesn’t boast of a very prevalent history. It is a Delhi-based startup that was started in 2016 by Aman Gupta and Sameer Mehta. The company term itself as a lifestyle brand that deals in fashionable consumer electronics. boAt Lifestyle was started with the sole aim of bringing affordable, durable, and more importantly, ‘fashionable’ audio products and accessories to millennials.

Having started as a cable manufacturer and seller company, today, it has expanded its catalog. Now it sells a wide variety of fashionable electronic goods ranging from travel chargers and premium cables to headphones, earphones, speakers. The company is steadily growing and extending its services to millions of ‘boAtheads’. It has been only four years since the journey but the company stands tall with more than 800,000 happy customers.
One of its founders Aman Gupta was familiar with the electronics trade. He worked for three years (2007-10) in his family business. Before joining the business, he had completed his Chartered Accountancy and worked in Citibank between 2003 and 2006.

In 2010, he enrolled for a MBA at the Indian School of Business (ISB) which led to his placement at KPMG, the auditing firm. He worked there for a brief period of six months but those were enough to affect him. He was fascinated by electronics and gadgets and applied at JBL. The company signed him for two years. Gupta managed the start-up’s offline distribution through stores such as Croma and Reliance Digital. A little later, he also got into product management. His job was to identify the right products for the Indian market. His learnings while working for JBL came in handy during product developments at boAt.

Reasons behind their success

There is no single mantra for success.  There are several factors that put boAt on the road to success.

Consumer-first approach and improvisations

Portrayal as a lifestyle brand

Continuously expanding catalog

Right targeting

Online marketing
https://www.analyticssteps.com/blogs/success-story-boat
Team: ARCHONS
Anantha Lakshmi
(AM.BT.U3MIB19010)
Bsc.Microbiology, ASBT.
Amina Ajim
(AM.EN.U4CSE19205)
Computer Science Engineering.
Anek C B
(AM.EN.U4ELC19006)
Electrical & Electronics Engineering.
Vikranth Datta Chennupati
(AM.EN.U4ECE19157)
Electronics and Communication Engineering.
Akash K M
(AM.EN.U4ECE19065)
Electronics and Communication Engineering.
Addagalla sahith
(AM.EN.U4EAC19002)
Electronics and Computer Engineering.

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Indian auto giant Mahindra is known for its bold and muscular vehicles. Its SUVs are doing well in the market and are the first preference for many SUV buyers. But not all rides made by the company were a huge success. One of them was the Mahindra Quanto.

Pros:

1. This car gave a good performance with its 1.5 Litre diesel engine that delivered 100hp with a peak torque of 240 Nm.

2. It was available to the customers at a low price compared to its competitors.

Cons:

1. The disproportionate design and unattractive rear looks of the car were not well received.

2. The high kerb weight of the vehicle worked against its favour.

3. A very tall body with a short base did not fit well with engineering dynamics.

4. The suspension setup of the vehicle was not good.

5. To accommodate an extra two seats at the rear. The company had ruined the occupancy in the middle Row. With such a terrible design, the car failed to find any buyers in the market.

6. Due to the above-stated reasons, the car failed to impress Indian crowds. Thus the vehicle was discontinued in 2016.

Name - Shinil Tony Abraham

Roll No - AM.EN.U4MEE19033

Team - Zenith
Department - Mechanical

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What is Uber?

Uber is a transportation network enterprise that is best known for its taxi app.

Since then, the company has become synonymous with disruptive technology, with the cab app sweeping the globe, revolutionising transportation and introducing the world to a new business model known as uberisation.

The rise and growth of Uber

When Garrett Camp and Travis Kalanick developed 'UberCab,' the initial prototype of today's popular app, in 2009, the journey Uber began. The startup received $200,000 in seed capital in 2009, followed by an additional $1.25 million in funding in 2010.

Uber officially started in San Francisco in 2011 after a beta release in 2010. Uber began its global takeover in May 2011, when it launched in San Francisco. Since then, it has expanded to a new US city every month. Uber is now available in over 60 countries and 400 cities around the world. The technology and business model were, of course, the driving forces behind this expansion and adoption.

Taking the core element, technology, Uber relies on app software and smartphones. Put simply, you install the Uber app on your smartphone, set a pick-up point and destination from a map and then tap to request an Uber driver.

Well designed features

The user-centred design has been at the foreground of design offering easy and quick execution to the main objective of ordering a taxi.

The app has a welcoming and clean interface that is simplistic to the user and allows a smooth flow of the app.

The app can be adapted for each individual user offering favourite locations such as a home address saved in the user’s account that can be accessed by a single click on the main display.

The map is simple, and only shows basic information such as street names which is visually easy to read and understand, with a clear indication of how many taxis are in the customer’s local area. This is made evident using car icons complimented with a live location feed.

The strong usability of sliding across different taxi options creates a strong user flow which immediately makes clear the costs.

Start-up page is clear and minimal, offering straightforward questions to register or log back in.

At the end of the trip, there is no need to hand over any cash as payments are taken from debit or credit cards stored in the app itself.

There are also other additional features such as splitting fares with friends, connecting your smartphone music playlist to some car stereos and sharing your route with family and friends.

Reference

https://www.investopedia.com/articles/personal-finance/111015/story-uber.asp

https://medium.com/@kunalabichandani/uber-ui-ux-critique-f041654253cc

https://capian.co/blog/ux-review-uber

https://www.linkedin.com/pulse/what-contributes-ubers-extraordinary-success-yasi-baiani

Ashwin V
AM.EN.U4AIE19018
Computer Science Engineering (Artificial Intelligence),  ASE
Team: Brigade

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From a grand line of amazing smartphones manufacturer, The OnePlus Watch should have been one of 2021's most compelling gadgets. Instead, it's turned out to be one of the year's biggest flops.
Expecting a "smart" watch with app integration, sleep cycle tracker, and other flagship features, the OnePlus watch failed to deliver on most fronts. The inconsistencies in most health tracking features made the device even more undesirable.

Reference:
MrWhoseTheBoss
ScreenRant

----------------------------------
Jayasankar PM
AM.EN.U4EEE19016
Electrical & Electronics Engg
Team-3: Elite

# data[].attributes.body
Chromebooks are laptops and two-in-one computers that run Google's Chrome OS. The hardware may appear to be similar to other laptops, but the minimalistic, web-browser-based OS is different from the Windows and MacOS laptops we are used to. Chromebooks run on Google's Chromium, an open-source browser-based operating system. Samsung and Acer manufacture the hardware for Chromebooks. Chromebooks occupy the least percent of the laptop market compared to their competitors.

Why did Chromebooks fail?

Despite the fact that the Chrome OS is referred to as an operating system, it is essentially only a web browser. With a few UI changes, the browser serves as the primary user interface. Most applications and user data are stored in the cloud; this type of reliance on the cloud necessitates a consistent, fast-enough internet connection, which is still not guaranteed in many parts of the world; this is one of the most significant issues with a Chromebook, as laptops are portable devices, making it difficult to find good internet while on the go.

Chromebooks do not include any built-in photo, video, or audio editors. The only option would be to use a web app or an Android-based alternative. Web apps frequently have restricted functionality and, once again, a good internet connection is required. Although newer Chromebooks support installing apps from the Google PlayStore, some programmes may not be optimised for use on a Chromebook.

Most programmes in the PlayStore do not allow mouse-keyboard interactions, necessitating the purchase of a Chromebook with a touch-screen.

Chromebooks are not gaming devices, with the exception of a few light web games accessible on the Google Web Store.

Chromebook development has its restrictions as well. Though it may be adequate for web developers, languages such as Pharo and Elixir are not supported on Chrome. Aside from that, testing and debugging can be difficult because many third-party development tools are not yet available for Chrome OS.

The high cost of cloud services also contributed to the downfall of Chromebooks. Although the software itself is inexpensive, subscribing to numerous cloud resources is an additional cost.

References

https://www.gminsights.com/industry-analysis/chromebook-market
https://theweek.com/articles/483937/google-chromebook-failed-experiment
https://www.androidpolice.com/2020/01/02/chrome-os-has-stalled-out/

Ashwin V
AM.EN.U4AIE19018
Computer Science Engineering (Artificial Intelligence),  ASE
Team: Brigade

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Tata is known to make sturdy and robust vehicles. Presently, Tata Motors has got 5-star rated cars in its arena.

Tata Nexon is a compact SUV car launched by Tata Motors last year. It has both petrol and diesel variants.

It comes with next-gen features like a floating dash-top touchscreen and smart cabin utility. Not only does it look great, but it is also very safe.

Main reasons that make Nexon a well-designed vehicle:

1. It has excellent pricing. It is cheaper than most of its competitors.

2. Despite being affordable, the Nexon comes with several first-in-segment features.

3. The Nexon was first showcased to the public at the 2014 Auto Expo as a concept. What’s interesting is that the production model looks exactly like the Concept, featuring futuristic styling elements. The model looks completely different from most of the traditional SUVs.

4. It has an excellent diesel engine.

5. It has several driving modes to suit the driver.

6. The safety of this vehicle is unmatched. It is the main selling point of Tata Nexon. Safety has always been a concern for people as several road accidents occur these days.

Tata Nexon seems to be a vehicle designed according to the needs of the people. Therefore, we can say that it is a well-designed vehicle.

Name - Shinil Abraham
Roll no - AM.EN.U4MEE19033
Team - Zenith
Department - Mechanical

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Nokia is known for its sturdy designed phones, but this wasn't the case for this phone/ gaming console. The speaker and microphone were on the side of the phone, which made using the phone awkwardly, plus you had to remove the battery every time you changed games. Not Nokia’s finest hour.
Shanky
The Hexa Code
Mechanical Engineering
AM.EN.U4MEE19134
Amrita School Of Engineering

# data[].attributes.body
Wattpad is an online social-reading platform, where users can read or publish their writings. The website contains a wide range of novels, articles and biographies that are written by authors all over the world and read by readers all over the world. It was founded by Allen Lau and Ivan Yuen in 2006, and does the best for what it was intended to do.
Wattpad is mainly designed for creating a fictional world around stories and share each others idea. This website is very well designed for two classes of people - For Writers and Readers.
For Writers,

1. It creates a space for them to upload their works.

2. It allows them to provide pictures, videos and audio that are a relevant to their work for the readers convenience.

3. Writers can get feedback on their works for each paragraph they have written.

4. The writers can gain followers and exposure from the website and often end up publishing their novels or turn it into Web series.

For Readers,

1. It allows them to follow the author of the novel and interact with them and create a community around the subject.

2. Allows the reader to select their book from a wide range of genres for free.

3. Provides options of following, messaging  and connecting with fellow readers and authors all over the world.

4. Allows them to give feedback and provide support for budding authors.

Wattpad is now a huge community, that has allowed a lot of people to be successful and create a career for themselves from a hobby.

Sivaranjani Mahesh
AM.EN.U4MEE19136
Mechanical Engineering
Team Zenith

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Car suspension designer George Carwardine designed the Anglepoise lamp in 1931 and his design has remained largely unchanged for over 80 years.

The use of springs in the design meant that the Anglepoise can be repositioned easily without needing to be clamped into position. This made the lamps perfect for tasks where the light source would have to be constantly readjusted as the person using it needed to change their view of the task at hand. They were soon being used by surgeons in hospital operating theatres and by navigators in the turbulent environment of World War II military aircraft.

In 1986, wreckage from a World War II bomber plane was found in Loch Ness, Scotland and with it an Anglepoise lamp. Surprisingly, even after the crash landing and over forty years underwater the lamp still worked!

Shanky
The Hexa Code
Mechanical Engineering
AM.EN.U4MEE19134
Amrita School of Engineering

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Arvind Eye Hospital

Today roughly 12 million of India’s population is estimated to be blind. Every one out of four has various levels of disability of vision. The majority of them could be cured with simple surgery or glasses of the right power. These people do not receive the solution due to various reasons like

Lack of economic means

Lack of awareness of solutions available

Inaccessibility due to location

This not only impacted their education and further life but also lead to a decline in the economy of our country.
Dr. Govindappa Venkataswamy or Dr. V, as a trained ophthalmologist who was aware of the blindness that plagued his country decided to create a sustainable solution to try to eradicate this suffering when he retired in 1976 at the government-mandated age of 58.  He understood that two types of organizations existed as eye care solutions -

One which tended the privileged segment

One which only provided to those in need by heavily relied on donations thus limited in scale and sustainability.

Dr. V created a business model that could remove this barrier- a sustainable and replicable solution that generated enough revenue while still treating the poor without cost.

How does it work?

He developed an assembly line approach for eye surgery thus decreasing the time required to perform a single one. As a result, each surgeon performs over 2000 surgeries per year compared to the 150-200 range in most regions.
The efficiency decreased cost and by also providing high-end services to those willing customers, he was able to subsidize the surgeries for the patients who couldn’t afford it.
They also began other endeavors like a factory to manufacture lens, This was due to the high cost of the imported lens which could only be afforded by paying clients. By this method, they further cut down the cost.
As a result of all of these innovations, a cataract surgery that might cost $3,000 in the United States costs as little as $50 at an Aravind clinic.
They also conducted various outreach programs like camps in villages to
help those disabled by location as a barrier.

Finance

During the initial stages of its development, they utilized loans from banks, Subsequent infrastructure and expansion only relied on their own savings thus making it a self-sustaining service model.
Starting from an 11 bed hospital in Tamil Nadu, Aravind has grown tremendously over the years. Between its hospitals and outreach programs, they perform almost 4 lakh eye surgeries per year. Now Aravind’s eye care facilities include 14 eye hospitals, 6 outpatient eye examination centers and 94 primary eye care facilities in South India. Apart from impacts in eye care, it has created numerous job opportunity in rural areas as well effectively tried to eliminate gender inequality in workforce by hiring 60% women trained and certified locally.

For Aravind, the level of success it has today was driven by innovation driven by the needs of customers as well as non-negotiable values and attitude.

Sources:

https://www.christenseninstitute.org/blog/a-market-creation-story-aravind-eye-care/

https://aravind.org/our-story/

Team name: Vikrant
Team members:
1) Soumi Chatterjee
AM.EN.U4EAC19048
Electronics and Computer Engineering, ASE.
2)Athul Menon Muthirackal
AM.EN.U4AIE19019
Computer Science Engineering (Artificial Intelligence),  ASE.
3)Pravin Kumar Sah
AM.EN.U4ECE19069

Electronics and Communications Engineering, ASE.
4)Meenakshi P
AM.EN.U4ECE19035
Electronics and Communications Engineering, ASE.
5)Anagha Pavithran
AM.EN.U4ELC19004

Electrical and Computer Engineering,ASE.
6)M Chetan Reddy

AM.EN.U4MEE19039

Mechanical Engineering,ASE.

# data[].attributes.body
Pets can be so picky when it comes to drinking water. At least that’s what the creators of this bottled water for pets had in mind. The company infused bottled water with vitamins and flavors — crispy beef (for dogs) and tangy fish (for cats). Not enough people were willing to spend their money on bottled water for their pets, while others believed the product was a joke.
Venkatadas Samyuktha
AM.EN.U4ECE19057
Electronics and Communication Engineering(ASE)
Team: BLAZE

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It's a 360-degree rotating pickle rack container for the kitchen. Am talking about this product from my personal experience. At the first, I thought it would be a nice product by seeing its stunning look. But the reality hits so bad. I tried to keep different things such as curry powders, pickles. Even so, that only leads to the loss of my products.it would be nice if there is no open space after closing the container. Actually, they made that hole for keeping the spoon properly, but there is a chance for air to get a contact with the product inside the container and to get caught by the mold. Otherwise, we can use it for some other purpose also to decorate and all, but they mentioned it as a kitchen product.
Anugraha K
AM.EN.U4CSE19008
Computer Science engineering
Team Elite

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The hair-dryer was initially invented by Alexandra Godefroy in France in 1890 when people felt the extreme need for something that could help them dry their hair. Alexandra Godefroy ran a salon and came up with an idea of blow dryer for his clients.
A hair dryer, also known as a blow dryer, is an electrical device used to dry and style hair. It uses an electric fan to blow air across a heating coil; as the air passes through the dryer it heats up. When the warm air reaches wet hair it helps evaporate the water.

How a hair dryer works?
Hair dryers use the motor-driven fan and the heating element to transform electric energy into convective heat.The current then makes the small electric motor spin, which turns the fan. The airflow generated by the fan is directed down the barrel of the hairdryer, over and through the heating element.

Types of hairdryers – Classification of Hairdryers
Based on different heating and working methods, every person has unique hair structure so,here are some hairdryers which are classified into four types.
Ionic Hair dryers,Ceramic or porcelain hair dryer,Tourmaline hair dryer,Titanium hair dryer

Benefits of hair dryer
1.Hairdryers lighten the hair
2.Decreases Drying Time
3.Blow drying is base of grooming

Venkatadas Samyuktha
AM.EN.U4ECE19057
Electronics and Communication Engineering(ASE)
Team: BLAZE