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The footage is timed well to the music in places, meaning that it flows well, making audiences want to nod/tap along with the video as well as the music. An instrument is also used, in the form of a ukulele, which is timed well to the music, adding a different element to the concept video, showing a tiny aspect of performance also. This complies with the Goodwin convention that the video and audio must have a link or relationship, further emphasised by footage, which is happy in nature, with smiles and dancing, this in turn symbolises the mood of lyrics and music.

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One way in which the video could be improved (in my opinion) is a wider variety of interesting shots and camera angles. I think their use of a tripod in some scenes and lack of it in other scenes is actually effective, maintaining a professional quality, whilst showing an amateur feel also. However I believe they could have made more extensive use of extreme close ups and long shots. This would add an important extra dimension to the video, ensuring each clip does not feel exactly the same.

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They have used a green screen, to show a tea party in a forest. This is an interesting concept and allows them to effectively explore the concept of their video without having to stay within the constraints of her own home or school. This is because you can choose footage, or in this case an image, from anywhere in the world and implement it. Thus, adding value to the video in the sense that it makes it look more highly budgeted. I am impressed by the scene where the camera is zoomed in on the girl's face, with his hands covering her eyes, and he moves his hands, which starts a transition into another shot. This is achieved by layering the two clips, with the use of either a green screen or tools to cut out the background, in order for a seamless transition.

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The video comprises of many jump cuts and shots flickering into other angles. The up beat, fast paced and energetic editing does match the mood of the song very well. The editing creates a collage effect, as if clips are mashed together in such a way to reflect the 'fun' feel of the lyrics. This highlights a sense that the video does feel like an amateur one. Normally I would see this to be a bad thing, but due to the fact that the video is all about fun, laughter and happiness, audiences will understand that this amateur feel actually matches the song well and has paid off.

Colour manipulation has been used, with high saturation of blue and red tones. Although I do think this is effective in reflecting the 'fun' factor of the video, I do believe however, that warmer and happier colours like yellows and oranges could have been implemented to show a generally more 'joyful' atmosphere.

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Cristina has created the title of 'Noah and the Whale' and layered it over the initial footage. This gives a very profesional feel, ensuring that it doesnt start with a blank screen and a title, but the song title and logo are implemented and introduced into the footage. This allows for a much better initial flow to the video. I am impressed by the song logo/title, it feels professional and reflects the 'querky' 'happy' feel that the video evokes.

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Past Student Example- Noah and the Whale

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Past Student Example- Noah and the Whale