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Beauty set by the society. Unwittingly, many of us tend to judge women's beauty mainly from their physical appearance. To be labeled as beautiful.

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Prejudice or discrimination against individuals with a dark skin tone, typically among people of the same ethnic or racial group.

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Doll test - The effects of racism on children (ENG)

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Black Women have been at the bottom of the spectrum for thousands of years. Being white was seen as civil, rational, beautiful and superior, While being Black was seen as ugly, savage and inferior. Beliefs like this lead to white supremacy, because it made people think anything lighter was better.

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I chose this video because it shows what Black dark-skinned females go though in the Model Industry

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Darkskin Models Talk About Their Struggles In The Industry | Black Like Me

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Madam C.J. Walker offered face powder and skin care products to drugstores for sale
to African American women. During that time controversy was stimulated because many
companies decided to sell skin bleachers to consumers to have lighter skin tones. Walker
declined to market any skin bleaching products within her company. However, skin
bleaching products became popular after her death in the 1930's

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African- American women started to lighten their skin during the 1900s because white people convinced Black women that dark skin was ugly and they had to have lighter skin to fit in. Even though it is very dangerous people still do it to this day.

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Black women were often told that their hair was ugly or unprofessional so they would use relaxers to fit in with the social norms.  Even in 2020 Black women are told that their hair is unprofessional and ghetto.