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This shows big names because if you drink Gatorade you can be athletic like Durant and Wade. They are using these famous people in their ads so you can buy and consume more Gatorade.

Slogan at the end "Win from Within." You can win if you drink this product.

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Kevin Durant & Dwyane Wade Gatorade Commercial

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This shows facts, because vaping can amplify feelings of depression and anxiety. It is in the name.

-Mahmoud

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Very appealing.
- Mahmoud Raheem

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They used Drake to show off sprite. Lana Shuaibi

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Drake's Sprite "Spark" Commercial - Hip Hop Endorsement

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In the video you can see how much smoking has effected her life. Lana Shuaibi

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Centers for Disease Control and Prevention (CDC)

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CDC: Tips From Former Smokers - Terrie H.’s Tip Ad

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This is an example of kairos persuasive because JCPenny has a one time offer and you can't get it after Thursday 3pm- Friday 2pm.
-Stephanie

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This Heineken commercial shows famous actor Benicio Del Toro at the bar enjoying a Heineken. Benicio chats about how both he, and Heineken, are world famous and instantly recognizable.

Then, a pair of goofy tourists spot him in the bar, and they call out for him to pose for a photo, but... they actually think he's Antonio Banderas.
-Stephanie

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This video encourages people to start drink sprite by using a celebrity. it's a trend to copy celebrities.

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Drake's Sprite "Spark" Commercial - Hip Hop Endorsement

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This ad uses pathos to evoke the emotion of sadness in the audience by showing you how sad the child was when he lost his mother for only one minute, and implying the idea of the child losing his mother forever due to her smoking that led to her own death.
nadeen