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About the Design

The packaging is a buttercream kraft carton paper box equipped with a compartment that can be pulled for its reveal. The scones should be neatly organized within the box using cupcake paper wraps. I understand that I found it insignificant at first, but I acknowledge that it is a good separator for the different scones and flavors and decrease the risk of contamination with other products. In the case of a delivery, the packaging may be sealed with a double pink band so the hold would be stronger. Overall, the packaging does cater to the usability of the product. It is durable, spacious, establishes the brand’s identity, and maintains the wellbeing of the product stored inside.

About the Material

Kraft carton packaging possesses excellent strength, low cost, good air permeability, and wear resistance. It is also environmentally friendly, in accordance with the owner's value of being environmentally cautious. It protects the product very well; there is no significant damage in the eyes of a customer. The cupcake wrapping paper is a good separator for the different scones and flavors and decrease the risk of contamination with other products.

Color Palette
Mustard is representing youthful and positive energy coming from the brand. The beige reflects the brand's friendly and casual atmosphere, and it brings simplicity to the design. The soft pink color indicates sweetness, kindness, and compassion.

Elements Used

Spoon and spatula: Represents the baking tools used to make the scones.

Logo: Signifying the brand.

Oddly shaped ovals: Decorative purposes.

Typography
The font used is called Sacramento. It is said to represent handwriting, non straightforwardly implying that it is homemade.

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Improvements:
- Added text to the back of the box
- Included measurements, which are:

Length - 6 inches // 15 cm

Height - 5.75 inches // 14.6 cm

Width - 2.9 inches // 7.5 cm

Explanation (same as the one in the picture but with better wording):
"Since this is the shipping/outer packaging, it'll contain at least two of Hemp Juice's products. Inside the box would also be a thank you note accompanied with instructions as to how to properly use hemp oil. The products will be protected by biodegradable filling."