# data[].attributes.body
Market intelligence is the practice of gathering market information about a product or service to help an organization better plan its marketing strategy. It involves studying the available customer base to predict the future performance of the product. Market intelligence also includes research and development of means to increase sales. This is a form of competitive intelligence.

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1. It is beneficial for enterprises to establish a "market-centered" planned economy
2. It is beneficial for enterprises to improve their operation and management and enhance their competitiveness
3. It is helpful for enterprises to formulate long-term planning goals and market strategies
4. It is conducive to the formulation of economic plans by national departments

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It is very hard to break criminal statutes around competitive intelligence in the United States, particularly the Economic Espionage Act of 1995. You have to really, really try to get busted for a violation of the EEA, and if you do, you are hilariously over the line of any behavior that might be called “ethical.” To violate the EEA, the following conditions have to be true:

There is competitively sensitive material about a company
The company has taken active measures to protect it
You intentionally breach those measures using deception
You smuggle the information out of the company
The information is employed at a competitor’s firm
The information causes the violated company to be harmed financially
You can connect the breach competitively sensitive information to the harm
And you can prove it in court

# data[].attributes.headline
UNETHICAL COLLECTION OF MARKET INTELLIGENCE

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UNETHICAL COLLECTION OF MARKET INTELLIGENCE

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It is much more important to concentrate on ethical collection of intelligence than the out-and-out criminal. As shocking as it might seem, the following activities are not illegal so long as you cannot tie them directly to an economic loss at a competitor:

Lying in general

Pretending to be a customer looking to purchase something

Posing as a job seeker at informational interviews

Claiming to be from a company other than the one you work at

Wandering into an office asking to use the bathroom and then reading a bunch of documents lying around

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1. Determine the research purpose of market research
2. Determine the sources and methods of data collection
3. Gather information
4. Analyze the data

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The type of research suitable for these situations

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The type of research suitable for these situations

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（A）Observational research
（B）Experimental research
（C）Survey research
（D） Experimental research