# data[].attributes.body
Instagram is the most used social media platform worldwide. The reason for this is that Instagram are heavily invested in data analysis, this helps them target their users and keep updating their platform in a way that will attract more users.

# data[].attributes.body
- This website is engaging because it is very easy to use, to find a specific clothing item is easy because they are listed on tabs spread across the top of the page with links to go directly to those clothing items.

- Search engine provides images of clothing/suggested clothing to make it easier to find, gives more outfit ideas and is a good way of selling products on their site. Also encourages other items to go with outfit, to create a whole look for the customer, engaging more activity by consumers/customers. (Good marketing method)

- Main colours are pink/white, which are friendly and appealing to target audience. (girls)

# data[].attributes.body
Online clothes shopping is easy and fast

# data[].attributes.headline
Amazon: Why? Because its very interactive it engages with you by showing you what you've previously looked at and saved (in your basket). The website will also have your email so they can  tell you about the latest offers and if the products in your basket have gone down in price. Another Website is Pinterest: Why is it successful? It looks at what you like/ follow and will then share those things with you on the home page. They will email you updates of who has followed you or decided to share a post of yours. Its easy to navigate and use.  You can even link accounts to your profile so you can share pictures/GIFs easily.

# data[].attributes.subject
Amazon: Why? Because its very interactive it engages with you by showing you what you've previously looked at and saved (in your basket). The website will also have your email so they can  tell you about the latest offers and if the products in your basket have gone down in price. Another Website is Pinterest: Why is it successful? It looks at what you like/ follow and will then share those things with you on the home page. They will email you updates of who has followed you or decided to share a post of yours. Its easy to navigate and use.  You can even link accounts to your profile so you can share pictures/GIFs easily.

# data[].attributes.body
https://bellroy.com/explore/slim-your-wallet

Bellroy wallets

Usability

Intuitive

Co-herent

Simplistic layout

Features promptly displayed

Personalisation

Explains curated to the viewers

Cart

Sign in

Language

Engagement

Slider

Color

Animations

Visual

White & Blue - contrasts with the wallets — and text

Old wallet is black —— the new one looks fresh

# data[].attributes.body
Boohoo - bright, bold, easy to use.

# data[].attributes.body
Indeed - difficult to use (e.g. when uploading your CV to it)

# data[].attributes.body
Unable to order any products online

# data[].attributes.body
- Website just looks so weird.
- Too much going on.
- The colours are too much, looks too disorganised.
- Some of the links may lead to pages that lack information.
- Not straightforward/easy to use.
- Personalisation of the website isn't the best.
- It isn't the most appealing website so it is difficult to engage with. Especially with the colour coordination the website being all over the place.

# data[].attributes.body
I find the overall accessibility of NILE poor because the layout makes for difficult use, but this may be due to lack of experience with the website.

# data[].attributes.body
it is catchy and express the values of the hotel chain.
very easy to maneuver
easy to find and make a reservation.

# data[].attributes.body
very difficult to use
difficult to download information.

# data[].attributes.body
Amazon is pretty engaging site. Its pretty easy to use and its easy to shop for items and find the ones that you want

# data[].attributes.body
I find Amazon engaging because whenever I am logged into my personal account it suggests to me products that they believe I will find of interest, this is often very accurate.
They often offer discount codes when shopping such as £5 off if you watch a video promoting Prime.
The variety of products is also vast, and being able to sub-categorise these makes the website more accessible; altogether allowing customers to find what they are looking for fast but also have an option of substitutes - clear reviews often aid in making the final decision.

# data[].attributes.headline
Prettylittlething is a website that I find engages me successfully. On the home page promotions are immediately introduced which encourages us to want to buy things because we are made to feel that we are saving money. Visually the page is quite inviting, given the bright colours; the vibrance of the pink helps create a happy, ‘girly’ feel to the website. Also the way their use of wording such as ‘hurry’ adds a sense of urgency which I find engaging because it makes me feel as though, if I don’t, I may be missing out. Not to mention the accessibility of the page is simple and easy.

# data[].attributes.subject
Prettylittlething is a website that I find engages me successfully. On the home page promotions are immediately introduced which encourages us to want to buy things because we are made to feel that we are saving money. Visually the page is quite inviting, given the bright colours; the vibrance of the pink helps create a happy, ‘girly’ feel to the website. Also the way their use of wording such as ‘hurry’ adds a sense of urgency which I find engaging because it makes me feel as though, if I don’t, I may be missing out. Not to mention the accessibility of the page is simple and easy.

# data[].attributes.headline
H&M’s is less engaging. The colours they use on their website are basic which gives off a less youthful feel. There is also a lack of promotions regarding sales, discounts or any type of incentive, which for a student, is less engaging. It is visually not impressive and lacks incentive for my engagement.

# data[].attributes.subject
H&M’s is less engaging. The colours they use on their website are basic which gives off a less youthful feel. There is also a lack of promotions regarding sales, discounts or any type of incentive, which for a student, is less engaging. It is visually not impressive and lacks incentive for my engagement.

# data[].attributes.body
I sometimes find NILE quite hard to use as the layout isn't that clear and sometimes the links don't always work first time. I think there should be a more simple web design and layout with clearer headers at the top of the page. However, there is a lot of engagement with the website as students and teachers can use it to access multiple sources although it can sometimes be confusing and there are too many different links.

# data[].attributes.body
Booking.com
They offer great deals and the website is very easy to use. It has a theme that is consistent and stays professional while maintaining, the interest of holiday go’ers. It also has very many useful tools that may attract more users to use it.

# data[].attributes.body
it is not user friendly at all and does not engage people to use the site. Although the target that it is meant for do not have much choice in weather they are going to use it or chose an alternative. As it’s for students of the university that need the resources to complete their work.

# data[].attributes.body
They offer a wide variety of tv shows and film that can appeal to a big audience. However, they will also provide the viewers shows and movies that are suitable for its style of film and shows. Netflix also successfully engage with the customers by "continue watching".

# data[].attributes.body
The website engages girls with the colours and the images of the clothes rather than lots and lots of written copy that would bore the viewer. Engaging and interesting to look at and makes you want to buy more!

# data[].attributes.body
I understand as a news website that the content isn't always going to be majorly interesting, however there is too many adverts along the side which draws attention away from the articles, too many words everywhere and the columns at the top are too clunky and wordy. I think that if they had a drop down menu so less words were on the static screen and the articles down the side were the titles only (as a hyperlink) and not the first few sentences, the reader would be more inclined to click instead of get spooked by the amount of written copy on the page and instantly shut off from the content of the website.

# data[].attributes.body
Skyscanner is a website where you can find cheap flights, it is a really easy website. I feel specially engaged to it because it is the cheapest flight website I have found and once I have put my data on the website it stays registered so that I don’t have to waste time writing again all my data. Visually it is a really basic platform, it doesn´t have too many colours and first of all you find where to search for flights and if you continue going down the page, you will find other different offers.

# data[].attributes.body
Stradivarius is a shopping platform where you can buy clothes and other complements like shoes, necklaces… I don´t really like this website because it is quite confusing, and it works a bit slow. Although I don´t like it, the appearance it´s really nice, it gives you a clean and an innovative sensation.

# data[].attributes.headline
Prettylittlething; popular online clothing website aimed at young adults/teens. Very straight forward, uses promo so engaging, lots of discount and offers, bright and colourful, lots of pictures, uses models that are popular with the aimed consumers. Is an online based shop so important that the website is to a very high standard as is where all sales are made.

# data[].attributes.subject
Prettylittlething; popular online clothing website aimed at young adults/teens. Very straight forward, uses promo so engaging, lots of discount and offers, bright and colourful, lots of pictures, uses models that are popular with the aimed consumers. Is an online based shop so important that the website is to a very high standard as is where all sales are made.

# data[].attributes.headline
I find instagram an engaging site as it offers relevant info and uses data analysis to target you with relevant information to your interests and needs

# data[].attributes.subject
I find instagram an engaging site as it offers relevant info and uses data analysis to target you with relevant information to your interests and needs

# data[].attributes.headline
Zara: -          Very bland and boring-          Has improved but still doesn’t compare to other online shopping websites-          Limited use of colour-          Difficult to use as the checkout is not that straightforward and not as easy to scroll through pictures. Is a popular store situated in most shopping centres, so an engaging website is less important than for other clothing brands. 

# data[].attributes.subject
Zara: -          Very bland and boring-          Has improved but still doesn’t compare to other online shopping websites-          Limited use of colour-          Difficult to use as the checkout is not that straightforward and not as easy to scroll through pictures. Is a popular store situated in most shopping centres, so an engaging website is less important than for other clothing brands. 

# data[].attributes.body
easy to access, pictures and videos to view the product better.

# data[].attributes.body
a really user friendly website that engages the younger generation. it uses relevant information and regularly comes out with new products for its consumers

# data[].attributes.body
Bright Colours
Animations
Interactive viewing of products

# data[].attributes.headline
The Sun, very bland covered with text few images doesn't draw the readers attention into a story for them to spend more time on the site, black and white text very poor colour scheme

# data[].attributes.subject
The Sun, very bland covered with text few images doesn't draw the readers attention into a story for them to spend more time on the site, black and white text very poor colour scheme

# data[].attributes.body
Asos is a shopping website that engages with the customer by using the searches and previous purchases to make new suggestions for future purchases. They also use a program where you put in your measurements and they suggest a size and tell you what is available in that size.

# data[].attributes.body
Poorly Structured
Text is too small and not clearly visible
Too many colours

# data[].attributes.body
Visuals are poor and because its mostly updated by volunteers the information on the page can be outdated or just wrong

# data[].attributes.body
Beautybay.com - Beauty products

It’s easy to use and has a variety of products/brands to choose from. It’s straight forward and has different discount offers and vouchers all year long. It has a good reputation and very high standards.

# data[].attributes.headline
SUCCESSFUL ENGAGEMENT- YOUTUBE.COMYouTube is a video sharing service where users can watch, like, share, comment and upload their own videos.YouTube is success in its engagement to users due to the usability; the website/ app offers free services, will being very easy and simple to navigate around the site. YouTube has become the most popular video streaming site amongst all sort of people and demographics, another main reason being the personalisation of the website, with there being an incredible inventory of content with there being more than 7 billion videos available to stream. The layout of the website; having a search bar clearly presented at the top of the page alongside sub sections underneath categorising popular video genres allow simple navigation throughout the time spent on the page, allowing young children to access the page to even the elderly. The main engagement method that YouTube uses is through video recommendations, the process of this being; YouTube remembering previous videos watched so then the data is stored within the webpage and the next time an individual goes back onto the page another video can be recommended based on the previous streamed videos. This method is highly effective due to the fact that the individual accessing the site can feel as if YouTube knows their direct interests allowing the person to feel as if they can continue returning to the site and experiencing the same connectivity, creating customer loyalty.

# data[].attributes.subject
SUCCESSFUL ENGAGEMENT- YOUTUBE.COMYouTube is a video sharing service where users can watch, like, share, comment and upload their own videos.YouTube is success in its engagement to users due to the usability; the website/ app offers free services, will being very easy and simple to navigate around the site. YouTube has become the most popular video streaming site amongst all sort of people and demographics, another main reason being the personalisation of the website, with there being an incredible inventory of content with there being more than 7 billion videos available to stream. The layout of the website; having a search bar clearly presented at the top of the page alongside sub sections underneath categorising popular video genres allow simple navigation throughout the time spent on the page, allowing young children to access the page to even the elderly. The main engagement method that YouTube uses is through video recommendations, the process of this being; YouTube remembering previous videos watched so then the data is stored within the webpage and the next time an individual goes back onto the page another video can be recommended based on the previous streamed videos. This method is highly effective due to the fact that the individual accessing the site can feel as if YouTube knows their direct interests allowing the person to feel as if they can continue returning to the site and experiencing the same connectivity, creating customer loyalty.

# data[].attributes.headline
LACKS ENGAGEMENT- 007MUSEUM.COMAfter roaming the web for websites that lack engagement, this website stood out to me significantly. 007Museum is an online website that gives information on different James Bond exhibitions, photos, history and film updates.From initial entry onto the page you are able to understand that the accessibility of the website is poor, there doesn’t appear to be any navigation tabs to help an individual find direct information, instead a user is made to scroll down an extremely vast amount of pages in order to find the information they desire. An engagement method used is the websites link to external webpages such as their own social media page and also YouTube videos about James Bond, however this isn’t an effective form of engagement due to the fact that the link connected to their social media is surrounded with more text with the same font and colour (Comic Sans, Blue) making it difficult for a user to differentiate the link and ordinary text.The visual appearance of the website impacts 007museum very negatively due to the underlining main factor being; the font size and photos are extremely big creating a simplistic and unprofessional representation of the website. Due to these factors accruing on every page of the site, it will leave engagement to be extremely low, due to the fact that the web browsers will have a large issue trying to corelate text to images and also finding their desired information due to their being no categorisations.

# data[].attributes.subject
LACKS ENGAGEMENT- 007MUSEUM.COMAfter roaming the web for websites that lack engagement, this website stood out to me significantly. 007Museum is an online website that gives information on different James Bond exhibitions, photos, history and film updates.From initial entry onto the page you are able to understand that the accessibility of the website is poor, there doesn’t appear to be any navigation tabs to help an individual find direct information, instead a user is made to scroll down an extremely vast amount of pages in order to find the information they desire. An engagement method used is the websites link to external webpages such as their own social media page and also YouTube videos about James Bond, however this isn’t an effective form of engagement due to the fact that the link connected to their social media is surrounded with more text with the same font and colour (Comic Sans, Blue) making it difficult for a user to differentiate the link and ordinary text.The visual appearance of the website impacts 007museum very negatively due to the underlining main factor being; the font size and photos are extremely big creating a simplistic and unprofessional representation of the website. Due to these factors accruing on every page of the site, it will leave engagement to be extremely low, due to the fact that the web browsers will have a large issue trying to corelate text to images and also finding their desired information due to their being no categorisations.

# data[].attributes.headline
Amazon is an example of an engaging website, people like buying things without moving of their sofa and it works perfectly, also its a web adapted to future changes and multioptional to custumers.

# data[].attributes.subject
Amazon is an example of an engaging website, people like buying things without moving of their sofa and it works perfectly, also its a web adapted to future changes and multioptional to custumers.

# data[].attributes.headline
Twitter is an example of a non-enganging website, its a very adictive web where people post their opinion constatly without thinking, their own ussers afirm that its toxic and harmfull. 

# data[].attributes.subject
Twitter is an example of a non-enganging website, its a very adictive web where people post their opinion constatly without thinking, their own ussers afirm that its toxic and harmfull. 

# data[].attributes.body
They recommend series, movies that might be suitable for me.

# data[].attributes.body
Zara.com
Hard to navigate
Never find find what you are looking for