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Muhamad Faris Irfan bin Zulkapli
Razer

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Garnier - takecare

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Fair & Lovely

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“Go Further”

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Levi's

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Nestle
"Good Food,Good Life"

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FOREVER FASTER

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Vans

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Brand : coca cola

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McDonald’s - “i’m lovin’ it”

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Tagline : The power of dreams

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Nike
Tagline: Just do it

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Cosway- Enriching Lives The Smarter Way

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Muhammad Asyraf bin Mohamad Lailani

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Gardenia

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Brand - The Chicken rice shop
Tagline - "Bukan sekadar nasi ayam! kok kok kok"

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GROUP MEMBERS (attach your group picture in this post )
1 - Ahmad Shazmi Haziq
2 -  Muhammad Asyraf
3 - Wajdee Hamdzar
4 - Muhammad Faiz
5 - Muhammad Izwan
Describe the brand of product that you buy due to CULTURAL FACTOR. ( list and provide reason for your answer).

Culture - set of basic value, perceptions, wants, and behaviours learned by an individual from family and other important institutions.
for examples, in every country, Mc'donald advertise diffrerent meals to each country. for example, nasi lemak is only available in Malaysia. another examples, Mc'donald Malaysia only provided chendol mcflurry only available in our country.

Sub-culture - group of people with shared value systems based on common life experiences and situations.
for examples, during Chinese New Year, the favoured colour is red and therefore, most product including ''ang pow'' must be in red colour

Social class - relatively permenant and ordered divisions on a society whose members share similar values, interests, and behaviors.
for examples, only certain occupation that can afford to buy Honda's cars such as laywer, doctor, manager and etc.

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GROUP MEMBERS  (attach your group picture in this post )
1 - Nur Syazwani
2 - Nurhaliza
3 - Nur Hazwani
4 - Norazwani
5 - Nur Maizatul
Describe the brand of product that you buy due to SOCIAL FACTOR. ( list and provide reason for your answer).

Opinion leader - Is the process  which one person informally influence the action or attitudes of others that who may be opinion seekers or merely opinion recepients. As for this brand, which is Ariani, there are three leaders which is Siti Nurhaliza, Mira Filzah and Bella Dally. The reason why people buy this product is because these three leader is a public figure in Malaysia. They have different design for each one of them. They indirectly influenced us through brand marketing and product marketing, planting in us the seeds of the importance of using their products.
Family influence -
The family as the first unit with which children have a continuous contact and the first context in which socialization patterns develop. the development of a child’s behavior is strongly influenced by how well his or her family functions. It is during this time that children are dependent upon adults to meet their needs that their concept of the importance of family develops. For this Ariani brand, in family members, mother is always influenced by their daughter to buy this brands. Because this product is only suitable for women.
Reference groups -
Role & status -
Status - Ariani RTW or Ariani Scarf is one of the leading brands in Malaysia. Examples of statuses that are closely related to these factors are because these brands are well known among women. Because Ariani chose ambassadors  among the affected public figure such as Datuk Siti Nurhaliza, Mira Filzah and others. This can affect the society to increase their collections and interests to buy this product.

Role- A person who is entrusted with and responsible for producing a product, for example the company's Ariani is Mirah Filza,she is as Actress,Emcee,and also a Business Women.
Mirah Filza personality makes the users more attractive to the Ariani's brand because every day she will share various styles of the scarfs and match it with the outfit that she will wear.

Role
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GROUP MEMBERS  (attach your group picture in this post )
1 - Nur Syazana
2 - Noor Elisa
3 - Amirah
4 - Yasira
Describe the brand of product that you buy due to PERSONAL FACTOR. ( list and provide reason for your answer).

Brand : Nike
Age & life cycle stage - Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty. Nike addresses this segment by deploying marketing campaigns about young adults striving to be like their athlete idols.

Occupation - Nike making it the most valuable brand among sports businesses because Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the company can give the good service  for their customer. Nike also have their own design. This brand can design different shoes for office management, sports teacher or manager.

LIfestyle -Nike shoes help prevent foot injuries. It is one of the most important reasons for the popularity of Nike shoes. These shoes have features that protect your feet while you are participating in any sport. Shoes reduce the likelihood of catastrophic foot injuries.

Personality - Through advertising and marketing communications, Nike seek to appeal to consumers based on the personality characteristics of their best prospects. They believe that personality factors influence greatly what consumers purchase, as well as when and how they use/consume products and services.

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GROUP MEMBERS  (attach your group picture in this post )
1 - Batrisya
2 - Firdaus
3 - Rusydah
4 -
Describe the brand of product that you buy due to PSYCHOLOGICAL FACTOR. ( list and provide reason for your answer).

Perception - Nike brand reputation and quality of their product has given the consumer a positive perception of the brand.
Conceptual learning - Iphone- people who loves this brand will always go to their website and make they buy it because the product have high satisfaction level
Experiential learning -Brands toyota - car dealer give customer to driving test
Belief & Attitude - McDonald's halal certification has influence Muslim people to buy their food and various type of menu have given the consumer behaviour to buy.