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Digital games are rated using a process developed by the International Age Rating Coalition (IARC).

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k-A rating changed to E

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ESRB Privacy Online certification service launched and sanctioned by the FTC as a “Safe Harbor” under COPPA

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E10 was introduced for kids 10 and up

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ESRB begins assigning Interactive Elements to physical (e.g., boxed) games, including In-Game Purchases and Users Interact

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Sr. Vice President,
Marketing and Communications

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Sr. Vice President