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what social media are they using ?
what is the most active ones they use?
How often they post weekly? ( What is the Time-Frame)

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What to they post on their respective social media's?

What Content do they provide inside newsletters?

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What is IREC's Vision & Mission and Goals?

What is IREC's Current position comparing to other organization in same areas?

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what do we hope to achieve when we provide the communication Plan?

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Build new platform or improve the platform

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Build new platform or improve the platform

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Youtube?

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demographics on each social media :
what platforms are used the most
what content increases engagements?
which age groups uses which social media ?
what times is best to post . (which frequency time is social media used most)

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YouTube analysis

User demographics
- majority of users - people 15-35 years old
- male:female = 11:9

Average users check 9 pages per day

Effective timing of posts
- Sunday 9am-11am
- Thursday-Saturday are effective too (the closer the audience gets to the weekend, the better the content appears to perform)

How frequently?
- once a week

Content (what kind?)
- 77% of people watch comedy
- users spent 100 billion hours watching gaming content in 2020
- 72% of people watch fitness videos
- 20% of top 100 searches are related to music

YouTube is the most used social platform for research purposes among B2B decision-makers with 50.9% users.

Video length
- average 12 mins

Shorts engagements
- over 15 billion views per day globally
- over 70% of shorts are longer than 15 seconds (60 second time limit)

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The last updated there are 574 likes and 625 followers on the Facebook home page

They don’t have reviews from the visitor or customer on their pages.

The photos uploaded were not in good quality and some of it is too wordy

The videos uploaded on their page need improvement (instead just showing the activities without expatiation, they could use animation or documentary video for it)

Improve the story telling for each caption on their posting

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At the end of 2021, Instagram passed the 2 billion monthly active users mark. This time, with our free browser, we compiled some Instagram demographics data for Australia over the past couple of years.

Let's see how many people use Instagram on our smallest continent 🙂

Instagram statistics for Australia (September 2018 - May 2019)

9,037,000 people used Instagram in Australia in May 2019, which accounts for 35.8% of the entire population. That's 403,000 fewer users than in September 2018.

Other key observations for May 2019:

The majority of Instagram users in Australia were women - 57.3%.

People aged 25 to 34 were the largest user group (2,900,000).

Instagram users in Australia - March 2020

Instagram user statistics in Australia - March 2020.

There were 9 709 000 Instagram users in Australia in March 2020, which accounted for 38.1% of its entire population.

Instagram is not just a social network for sharing photos, it is a platform for building a brand and promoting services.

The majority of them were women - 56.4%.

People aged 25 to 34 were the largest user group (3 200 000).

How many people used Instagram in Australia in 2021?

Instagram users statistics in Australia in February 2021

There were 10 840 000 Instagram users in Australia in February 2021, which accounted for 42% of its entire population.

The majority of them were women - 56.9%.

People aged 25 to 34 were the largest user group (3 200 000).

How many people use Instagram in Australia in 2022?

Instagram users in Australia - February 2022

There were 13 200 500 Instagram users in Australia in February 2022, which accounted for 50.4% of its entire population.

The majority of them were women - 55.2%.

People aged 25 to 34 were the largest user group (4 000 000).

We recently launched the stats archive, so now you can also access data from previous months 🙂

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Instagram demographics in Australia [February 2022 UPDATE]

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At the end of 2021, Instagram passed the 2 billion monthly active users mark. This time, with our free browser, we compiled some Instagram demographics data for Australia over the past couple of years. Let's see how many people use Instagram on our smallest continent 🙂 9,037,000 people used Instagram in Australia in May 2019, which accounts for 35.8% of the entire population.

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fastest social media in terms of engagement encounter

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Facebook watch
Instagram Reels
Youtube Shorts
Twitter Video
Tiktok

With a bit of editing that consists of text, audio + background music, the duration is between 15-30 seconds

Perfect for the weekly rice/cotton updates

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Content Creation Guideline for Short Videos

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Content Creation Guideline for Short Videos

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to make sure that they know what is good quality content for the short videos

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they can have create a group on facebook, and they can raise awareness about this group in the seminars they run, if they create a group they can have their target audience under one roof.

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For youtube videos on trials:
Highlight the reasoning behind the experiments, maybe link to a research or an article?

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URL: https://deakin365.sharepoint.com/:b:/r/sites/grad-employment/careerseducation/freelancinghub/student-resources/Shared%20Documents/5.%20Past%20Project%20Reports/MACA/T3,%202020/Final_Project%20Report_MACA_T3%20.pdf?csf=1&web=1&e=X22Oyh

REVIEW:
This team focused on two social media platform: LinkedIn & Facebook

List of key organisation for MACA

key organisations' LinkedIn and Facebook groups

suggestion of social media posting frequency

LinkedIn & Facebook insight analysis

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Have all committee members take part in promoting

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Have all committee members take part in promoting

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could be retweets, likes, shares

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https://buffer.com/library/best-time-to-post-on-facebook/#:~:text=According%20to%20a%20Buffer%20study,during%20the%20week%20and%20Saturdays.

FB post timing
weekdays 1-3pm and Saturdays

FB Reel timing
early morning or around midday is recommended
9-11am or 12-1pm

Trend on Facebook 2022

1. Facebook Live

2. The AR Ecosystem

3. Facebook Video Marketing

4. Private, Interest-Driven Communities

5. Facebook online shopping

6. News Feed Ads

7. Chatbots

8. User-generated content

9. Use of hashtags

[source]
https://au.oberlo.com/blog/facebook-trends

Facebook posting tips

1.  ask questions to audience

2. behind the scenes photo/video of your business

3. trending topics (e.g. #stayhome)

4. branded graphics

5. tell stories

6. videos

7. product photos

8. inforgraphics

9. show your personality

10. blog posts

11. industry tips

12. contents and giveaways

13. discounts and sales

14. right posting timing

15. test various post frequencies

[source]
https://sproutsocial.com/insights/facebook-posting-tips/

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Summary

Finding the best time to post to Facebook can massively help your business stand out and reach more of your audience.

You will learn

How to determine your best time to post on Facebook, based on your data and audience

Overall best practices for Facebook timing

The tools and tips to make sure you're giving yourself the best chance to raise the visibility of your Facebook content

Finding the best time to post to Facebook can massively help your business stand out and reach more of your audience-even as Facebook organic reach continues to decline.

But knowing the best times to post, can be a challenge and we'd love to help.

In this guide, we'll share exactly how you can find the best time to post content on your Facebook Page for maximum reach, exposure, and engagement.

Ready to jump in?

Buffer enables you to schedule Facebook posts at the very best times, along with all your other social media marketing. Plan, preview, and schedule on web or mobile. Get started now with a 14-day free trial.

Is there a best time to post on Facebook?

There probably isn't a single best time to post on Facebook.

Plenty of studies that have attempted to uncover a 'best time to post to Facebook', Twitter, Instagram and almost every other social media marketing channel, with each study finding a wide range of results (we've even created our own studies here at Buffer).

According to a Buffer study, the best time to post to Facebook is between 1pm - 3pm on during the week and Saturdays. We also found that engagement rates are 18% higher on Thursdays and Fridays.

The best time to post to Facebook is between 1pm - 3pm on during the week and Saturdays.

However, other studies uncovered that the best time to post to Facebook is:

Thursdays and Fridays from 1 p.m. to 3 p.m. are the best times to post on Facebook [Hubspot]

Thursday at 8 p.m. [TrackMaven]

1-4 p.m. late into the week and on weekends [CoSchedule]

All of these studies can be helpful to point marketers in the right direction. But almost every study reveals a different 'best time to post' and, in reality, the best time to post depends on a number of factors that are specific to every business: What's your industry? In what location is your audience based? When are they online? Are you sponsoring your post?
We'd love to flip the conversation and say that instead of looking for a universal 'best time to post', maybe we should be focusing specifically on when is the best time for your brand to post.
Looking for the best time to post on Instagram? Check out our guide here.

Why there's no universal best time to post on Facebook

The content crush is truly upon us. There's more content shared to Facebook than any of us could ever consume, and as such, Facebook's News Feed algorithm helps to determine what is shown to us every time we open up Facebook.

On their Business blog, Facebook's VP of Advertising Technology, Brian Boland explains:
"On average, there are 1,500 stories that could appear in a person's News Feed each time they log onto Facebook. For people with lots of friends and Page likes, as many as 15,000 potential stories could appear any time they log on.
With this in mind, it's also possible that the best time to post could also be the worst time.
"As a result, competition in News Feed - the place on Facebook where people view content from their family and friends, as well as businesses - is increasing, and it's becoming harder for any story to gain exposure in News Feed."
Whenever you post to Facebook, you're essentially competing against at least 1,500 others post for a place in the News Feed and timing is only one of a number of factors that determines which content appears.

Let's say a study found the best time to publish is 6pm on a Friday, and every brand was to try and push content to their audience at that time, it's likely that very few of those posts would be seen due to such high competition.

The same is true for saying off-peak times are best to publish - if all brands post off-peak then there will be more competition, and so they should go back to posting at peak time.

It's all very muddled and there's no clear answer. As such, I'd argue that there's no specific time that's best to post to Facebook.

1. When your data tells you

2. When it's relevant

So, when should you post to Facebook? A couple of strategies you can try

If there's no 'best' time to post, how do you decide when to share your content to Facebook?

To answer this question, I feel like there are two approaches we could use:

1. When your data tells you

When it comes to marketing and digital strategy, the best data is always your own. And, thankfully, Facebook has a ton of data available for all page owners and admins. A comprehensive understanding of your own audience on Facebook and how your content is performing will bring more success, than generic insights drawn from studies on a wide variety of Pages from a range of industries and brands.

2. When it's relevant

This one is a little less scientific. But some content will work best in-the-moment or at a time when it's most relevant. A great example of this is the content many sports teams share to Facebook to update fans on the scores or breaking news.

For your business, the same can also be true. Some pieces of content will perform best when they're relevant. For example, the best time to share content related to the launch of your new product tends to be directly following the announcement. Or if you had an advert on a local TV station, it's best to create and share social content around the same time that it's broadcast.

How to use Insights to find your best time to post on Facebook

If you're looking to find the best time to post on Facebook, the first best place to start is Facebook Insights.

To see your Page Insights, click Insights at the top of your Page:

Once you're in the Page Insights dashboard, there's a wealth of data available to you. For this post, though, we're going to dive into a couple of specific areas to help you discover when to post your content.

How to find out when your fans are online

From the Insights dashboard, select Posts in the left-hand column menu. This will take you to a detailed breakdown of the days and time your fans are most active on Facebook:

This chart shows the average times across the week. You can hover over each individual day to see an overlay of how that day looks vs the averages. Here's an example of how Sunday's tend to look for our Page (the dark blue line is data for Sunday):

What does this data tell us?

Here at Buffer, we can see our audience is online 7 days per week and that there's no specific day where we see a spike. We can also see that from around 9 am in the morning the number of people online is gradually increasing up until around 4 pm where the number begins to decline slightly.

There are plenty of ways to interpret this data. But, to me, this would suggest our best times to post are during the work day between the hours of 9 am - 5 pm when our audience are most active on Facebook. I'd recommend testing a variation of times between those hours to see what works and if there's a best time at all.

Another experiment we've been trying off the back of this data is posting at off-peak times. Brian, our social media manager, has recently been posting when less of our audience is online and we've been seeing some success between 3 am - 5 am.

How to find posting times of successful posts

Facebook Insights records reach and engagement figures for every post you share to your Facebook Page. This data can be found in the same place as the data for when your fans are online. Head to your Page Insights, click Posts and below the graph showing times your fans are online, you'll see 'All Posts Published'.

Here, in the 'Published' column, you can see the date and time when each post was published to your Facebook Page. With this data you're looking out for any trends regarding the times. For example, do posts published around a specific time tend to receive more reach or engagement.

Note: If your posts are Sponsored or Boosted (like many of ours in the above screenshot), this could also skew your data a little as these posts are likely to gain significantly more reach than organic posts regardless or the time they're published.

What does this data tell us?

Personally, I think our data on the Buffer Facebook Page is pretty inconclusive at the moment. It's clear that posts published between around 10 am - 12 pm seem to do well, as do posts at around 5 pm. But I'd love to test a bunch more variables before making any clear conclusions.

Putting your data into action

Once you've identified your best times to post to Facebook, it's worth testing those assumptions in the real world. One of the easiest ways to do this is by scheduling your Facebook posts-this saves you from having to open up Facebook and manually post at each of your best times.

Buffer offers a simple and intuitive way to schedule your Facebook posts at the ideal times. Here's a quick guide on how to test your best posting times using Buffer:

1. Connect your Facebook Page to Buffer

First, head over to your Buffer dashboard.

Then, if you're on the free Individual Plan, click the Connect More button at the bottom left of your dashboard and then click or under the Facebook option.

If you're on a paid plan (Awesome, Business, Enterprise), click on the Add a Social Account button at the top left of your dashboard and then choose Facebook Page or Facebook Group.

2. Set up a new scheduling time

Once you've connected your Facebook Page to Buffer, you can set your ideal posting times as a schedule and Buffer will automatically schedule your content for those best times.

To set up a new schedule, select the social account you'd like to customize the posting schedule for on the left hand side of your dashboard and then click on > Posting Schedule.

From the drop down menu, underneath "Add a new posting time", choose the day or days you'd like to add the time to. In addition to being able to select specific days, you can also choose to add a posting time to "Every Day", "Weekdays" or "Weekends". Then, select the time you'd like to add and then click Add Posting Time.

Once a time has been added to your schedule, it can be modified by changing the hours and/or minutes. Times can be deleted from your schedule by hovering over the time and clicking the X icon.

3. Add content to your queue

Now you're all set and ready to start scheduling content.
If you want to succeed on Facebook, your content will be just as important as the timing.
When you're scheduling posts, you don't need to think about the date and time it should be published, all you need to do is add it to your Queue and it will automatically be placed into the next available time slot and published as part of your usual posting flow.

Focus on sharing great content (as well as the best times)

When one of your Facebook friends gets married, the chances are you'll see their wedding photos stuck to the top of your News Feed all day, regardless of the time they're posted. This happens because wedding photos, whether you like them or not, are great content and as soon as they're posted, a bunch of people rush to like, share and comment on them.

Did you find this article helpful? You might also like our all-you-need social media toolkit.

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Best Time to Post on Facebook: A Complete Guide -

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Finding the best time to post to Facebook can massively help your business stand out and reach more of your audience.