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‘Francescarella’ referring to herself as a princess as she thinks she is above replica products and is rich enough to afford Jimmy choos instead

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the terminology used is colloquial and there is a lack of correct grammar.

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messages have likely been passed by a mod

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Sharing chi’s order makes the company seem more trustworthy as they are willing to order so much from them- chi does this to form a relationship with ‘favourite worst nightmare’ so they stay in contact to hopefully secure future purchases

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'mmm..' - prosodic features, using paralinguistic techniques

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'Chi206' - 'I have just ordered 2x shirts.' 'I cannot trace your link'

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'Chi206' - 'I have just ordered 2x shirts.' 'I cannot trace your link'

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Juxtaposition is used because one review states that the link does work whereas the over implies that the website is a scam. The user 'CHI206' seems to be over compensating for his/her website and the legitimacy of it.

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common lexis, ideas and goals within this message board

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University students are smart but they are using low/ less formal words

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“Anyone who knows about designer goods could spot a fake easily” -expecting the audience to have some knowledge about fashion so they don’t fall for the trick - negative face towards the products

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'so I bought some Jimmy Choos instead' -- assuming the readers will have an awareness of different brands, root directory shows this reader does since they looked for this specifically

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Representing all students as chavs

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Pragmatics imply that it is a very classist term used to generalise the working class. The person is trolling the website and it implies that the user is there to provoke the consumers.

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all using similar register language -- lexical accommodation, convergent, not overly formal

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many flamers replying, aggressive attitudes and anger towards these fake products & those buying them

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“All the designer sunglasses cost £10 omg”

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- 'LOL' is an acronym used. It was most likely to be a comment written by a younger person and is there to place emphasis on the fact that the website is stupid and anyone that buys from there is silly.
- 'this site is a joke' pragmatically speaking it is looked down on to wear decoys of designer clothing

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Don't want other people to buy these products so they are putting a negative face on them

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root directory shows that the viewer has come looking for a thread like this, they are interested in this topic

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It will be a higher class person who has posted it. "chavs" means the person has stereotyped uni students as a lower class citizen

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Premodifier "fake"
Head noun "crap"

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A few of the users are adapting their vocabulary in order to further relate to each other.

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online language, abbreviations and neologism. e.g. op, moderator

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some responses include incorrect spelling and punctuation -- function over form

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It is stereotyping students/ young adults into all chavs. Which is making them be represented like that

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Root directory is used

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Some use of graphology

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Taboo... Juxtaposes the image the writer wants the trader to picture

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Adjectives "disgusting and sickening"

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triadic structure, emphasising disgust.
'chavtastic' - represents the lower classes as undesirables, you don't want to look like one. representing the op as a higher class, doesn't want to associate with those who have to buy fake products

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usage of humour

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"this is disgusting. Its all fake crap. No wonder so many chavs.. Sickening". Starts as an interrogative but turns into an imperative by adding on a website for people to look at

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Links for universities down the side because it is for students

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Waiting between turns/replies