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​WEEK 6 ASSIGNMENT

GROUP MEMBERS:

| No | Name | Matric number
| 1 | Wang Xuzhou | BB17180927
| 2 | Yi Jiya | BB17180928
| 3 | Wang Liqing | BB17180926
| 4 | Zhang Yuan | BB17180930
| 5 | Huang Liuchun | BB17180017
| 6 | Hou Lin | BB17180024

1.       Direct competitors:

Our product Electric Donkey is a cell phone APP to serve public transportation. sharing services for college students to provide convenient, environmentally and friendly sustainable use of electric bicycle, the core function is electric bicycle sharing, mainly overcharged car deposit and the use of billing deductions way as the main income. So our direct competitors are those provide transport service company like grab, uber and public transport bus.

2.       Indirect competitors:

For our products, in addition to the school bus、grab、uber three direct competition, there are three main indirect competition reasons：

Rental car service : There have a lot of local car, and also a lot of car rental companies, and the leasers do not need to book online in advance, the local brand car is also cheaper, students can individually or collectively as the representative of the car rental, car rental period to the number of days as a unit, because the car is more comfortable than our product--"the shared electric bike" and the price is not high, students are likely to choose to rent a car, and reduce the use of our products, which will lead the use of our product the rate is reduced and the income is affected.

Rent motorcycle service: UMS campus can be seen everywhere riding motorcycle students, boys and girls have, and motorcycles also available for rent, some students may prefer motorcycles , because they feel more relaxed when riding. First and foremost we just proposed the share electric bike, our product still in its infancy, some students may not be easy to accept new things and use our products ,when they want to use our product , they will be hesitant before use, but they may choose to continue to use the previous product.

Walking: On campus, sometimes students need to go to the destination is very close to the starting point, they will not choose to use our products; Or for other reasons, such as the local hot weather, the sun is very hot, but our product--"the shared electric bike" can not block the sun, etc, in view of these problems, they will not choose our products.

3.       Future competitors:

Future competitor is someone who might provide the same product in the future or who might join the industry when the industry prospects is well. The future competitors of our service is same type of products will be appears in the future and other share economic companies extend their business.

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| No. | Name
| 1 | Azlan Izzuddin bin Zalani
| 2 | Arisha binti Abd Rauf
| 3 | Cathelleen Ujang
| 4 | Chan Hooi Xin
| 5 | Elisa Andrea Vitalis
| 6 | Iqleema binti Fadzil
| 7 | Nur Amirah binti Adnan
| 8 | Nurezza Sahara binti Said Rasul
| 9 | Yap Tze Cheng
Based on your proposed business idea, briefly explain who is your

i)             Direct competitors

Our direct competitors will be those who sell the same product line as us. Means the competitors which businesses are selling products or services that are essentially the same. As we provide fast service and our main ingredient in our product is chicken and our business line is focus on the local. Hence, we have to compare with local store who sell ayam panyet, sate and fried chicken.

ii)            Indirect competitors

Indirect competition is the conflict between vendors whose products or services are not the same but that could satisfy the same consumer need. We might not selling in the same product which is chicken but is still affect us Our indirect competitors will be those who sell the same product line as us. For example local nasi kandar, mamak shop and catering shops. Shops that have at Sabah will be Nasi kandar anak mami, Nasi kandar Pak LANG Halim, Haruman Restoran, Amyra, CFC and etc.

iii)           Future competitors

Future competitors is someone have possibility to be or future to be competitors we might face. For example those who going to sell the same exactly product as us and if we want to expand our business into fast food business line. Hence, KFC, MC Donalad, RFC and Borenos will be our biggest competitors.

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1.Raphella binti julay (BB16110592)
2. Norsimah binti kimpi (bb16160931)
3. Nur syafiqah Nabilah Binti Yahaya (bb16160855)
4. Syarfa binti Mohd Hassan (bb16160815)
5. Farrah Afifah Filzah binti Fauzee (bb16160856)
6. Kasidah binti Abrauf (bb16110187)
7. Nurul Maziah binti Ratimin (bb16110145)
8. Zulfarahin binti Aluwi (bb16160857)
9. Kimberly Justin (bb16110301)

A : Direct Competitor

Direct Competitor is a market situation where two or more firms offer essentially the same good or service. The direct competitors for our beverage business, Freezy Fizzy are those other beverage business that use the same type of brand such as pepsi, sprite and combined it with ice cream of condensed milk to produced a new product. Though, the only thing that can different between our product and the competitor product is that we use a small amount of Liquid Nitrogen in our drinks to keep it cool for a longer time that average.

B: Indirect  Competitor

Indirect competitor are those who attract same customers but offer different products or services to customers. Indirect competitor for Freezy Fizzy are the product from other drinks that are much more healthier and used less sugar such as fresh milk and fruit juice. In order to be able to rival the competitors, we must show the uniqueness of our drinks, so that the customers will be attracted to try our products.

C: Future Competitor

Future competitor is something that we cannot predict, any news that we have picked up about new business entering your market should be taken into account as we analyse our current and future competitors. Future competitor for Freezy Fizzy is a beverage company that can produce a product that is more unique and healthier than out product and can attract many loyal customer.

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Group Leader :
Felicia Edora anak Pokean (BB16110282)

Member :
1. Christie Tong Sei Ying (BB16110339)
2. Audrey Stephanie Stephen (BB16110094)
3. Leona Juhin (BB16160898)
4. Grace Christy Nicholas (BB16110381)
5. Mohd Najmie bin Ahmad Tarmizi (BB16110391)
6. Primus Masudal (BB16110729)
7. Brenna Venita Simon (BB16160953)
8. Goh Li Ying (BB16110430)
9. Deveenajit Kaur Josen a/p Jusbir Singh (BB16110408)

Direct Competitor
Direct competitors are businesses that offer product or services that are identical or highly similar to those of the firm completing the analysis. In our business, the direct competitors is the stall that selling snack, french fried, and wedges. They are similar to our product, that fried sweet potato with corn or chicken.

Indirect competitor

Indirect competitor are competition among businesses who attract same customers but offer different products or services to customers. Indirect competitor for Ubilicious product could be Food Truck product which offer the same value proposed such as easy to carry and has quick services for customers.

Future Competitor

Future competitor is when there is a new competitor that produce the same products and services. Future competitor for Ubilicious is a big food and beverage company such as Potato Story. There also possibilities a new competitor serve the same product and services as Ubilicious with new flavor or ways of cooking.

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Moon dahye(BB17180003)
Park Jieun (BB17180001)
Wang Zixiang(BB15271056)
Almeedah binti albani(BB16110315)
Cheng Yongwei(BB15271039)
Zhang Yueyang (BB15271064)
Liu Xiyu(BB15271049)
Wu Jiahao(BB15271057)
Li Runpeng (BB15271030)
Hu Minghua(BB14170739)
Li Mengyuan(BB16170715)

A；DIRECT COMPETITOR
Because we sell a yogurt, so our direct competitor is other brands of yogurt, such as Nestle, cheerings, meiji and so on. Although these brands are international brands, have their own unique taste and publicity, but our brand of yogurt excellence, for success。

B：INDIRECT COMPETITOR
Our indirect competitor is the product of some other drinks, such as pure milk, fruit juice, coffee and so on. In order to defeat these indirect competitors, we need to show our customers the benefits of yogurt, so that customers can choose our products

C:FUTURE COMPETITORS
Our products are many kinds of flavors of yogurt.they are tasty,and they have something in common with the snack.so the snack is the future competitor of yogurt. Moreover.some flavors of yogurt tastes like ice cream,water ice and pudding,therefore,these things are also the future competitors

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Nurul Ahmadi Bin Ahmad (BB16160836)
Datu Mohd Ashran Bin Abdul Rahim (BB16110685)
DAYANG