# data[].attributes.body
Asepta.Org., MCFestLogoCOLOR. 2017, Digital Image. Available Online From: Google Images (asepta.org 2017)

# data[].attributes.body
Discipline: Theatre Arts
Role: Actor and Production work

Contribution

Help promote the festival through social media to attract, not just locals but also people outside the community

Twitter: @ThomasBach

Providing cultural entertainment, including music, dance and short films

Production works, to ensure the entertainment runs smoothly before and throughout the event

Setting up the stage lighting and music, and providing rehearsal time for the acts

Setting up projection for the short films and providing chairs and bean bags

# data[].attributes.body
Discipline: Creative Advertising and Graphic Design
Role: Graphic Designer

Contribution

Prepare work by gathering information and materials to create flyers and posters. Devise an advertising strategy that will promote and endorse the community to its people.

# data[].attributes.body
Discipline: Web Media
Role: Web Designer and Social Media Manager

Contribution
-Create and design the website which suit the project by communicate with the graphic designer to decide the design of the website.
-Create, manage the social media accounts and update the information of the event regularly as well as communicate with the audiences.

# data[].attributes.body
As a group we all feel strongly about supporting new Australians as they settle into their new lives in Australia. As such we've chosen a project that not only shows new Australians that they are supported but that will also help them feel welcome and part of their new community. Holding a festival with a multicultural theme both demonstrates community support and celebrates multiculturalism as something to we promote and are proud of.

Target Audience
The City of Canning in Perth's southeastern suburbs is our target audience. The Bureau of Statistics figures from last years Census (2016), show that "In 2016, 39% of people in the City of Canning, came from countries where English was not their first language." And of the estimated 93,600 people living in the City of Canning, approximately "45,358 people were ... born overseas ..." (.idcommunity 2017). These figures make it the ideal community in which to hold a Multicultural Festival. Our Festival will engage local cultural groups and leaders to promote their culture through art, music, dance and food, as well as local support groups to provide information and networking opportunities for community groups who support new Australians in their community. The event is to be held in the Cannington Exhibition Centre and Showgrounds and is being promoted within the City of Canning and the greater Perth metropolitan area. Promotional materials and campaigns are being run via Web, Print and Social Media. Promotional activities also include a Photography Competition leading up to and culminating on the day of the event.

# data[].attributes.body
To make the community aware of the event flyers are a great way to advertise.

Mediums such as TV broadcast, radio can be expensive and over the budget for us to promote the event.

One promotional medium that has been around for years is word of mouth. In fact, word of mouth is how advertising as we now know it started. After seeing the flyers and posters the locals will spread the news and for someone to promote something through word of mouth is the very basic of advertising.

# data[].attributes.body
1. Research:
For research I visited a spot where there are lots of flyers and looked at different design sites. I noted which ones stand out to me the most and brain stormed what made those flyers stand out to me. As well as online articles on event posters.

2. Design:

To grabs readers’ attention the title will be the main focus. Light, bright and colorful to give readers a happy feeling. The colour will communicate the mood of the event. It is simple and clean. It pops because it has high enough contrast and saturation.

3. Colour:
Than I decided to use soothing colours because it will grab attention on its own but did it in a way that it wont overpower the text. I decided to use blue, orange and yellow because it is bright but still soft enough to contrast with the text colour.

4. Text:
After different thumbnails I used simple and thick font. The funky fonts look good on the computer but they are hard to read from a distance and don’t photocopy well.

# data[].attributes.body
City of Canning, City of Canning Logo. 2016, Digital Image. Available Online From: Wikipedia (City of Canning 2017)

# data[].attributes.body
The banners will be displayed along the main roads. The purpose of this  is to reach the residents driving to and from work. It is a way to quickly inform them of an event and activities they can do around their community.

The use of street has been effective in communities and tourist destinations. It does not only beautify the community but also informs people of the current and upcoming events and activities in the area.
A huge benefit to use posters to promote the event is its tangible nature. The people in the community will physically hold the flyer which means we are half way to getting our message across. How the flyer is designed and printed can impact on whether or not the people will decide to read on to find out more information. This is why it is important to make it stand out and also ensure our main message is clear and easy to see.

# data[].attributes.body
I managed to avoid clutter even though it was tempting to cram every square inch of the flyer with words and graphics but I felts having space and leaving the sun as it is makes it stand out better.

We are going to post and handout our flyers early, at least one month before the event. This will ensure that our poster is posted before others events and help publicize our event early on. We will keep checking as days go and re-post the flyers where necessary.

In terms of advertisement the poster will be put up at schools and universities because children are always looking for things to do and they are more likely to encourage their friends and parents to attend.

It will reach our community by:

• Door to door mail drop

• Newspaper insert

• Street distribution

• Instore distribution

# data[].attributes.body
Community is Everything ampaign
This Campaign is a good example of creating community awareness. Community is Everything is a campaign that gets the community together to impact the future of the children.

# data[].attributes.body
https://venngage.com/blog/poster-design/

https://designschool.canva.com/blog/presentation-design-101/

# data[].attributes.body
A map of the venue, showing locations for stalls, vendors, entertainment, activities and exhibitions will be available on the Festival web and social media sites, as well as at the entrance to the venue in pamphlet format.

# data[].attributes.body
cahrs.com, Email Signature. 2017, Digital Image. Available Online From: (cahrs.com 2017)

# data[].attributes.body
Discipline: Photography
Role: Event Photographer

Contribution

Developed promotional photos for Web, Print and Social Media.

Official event photographer, photographing the event activities and participants/festival-goers throughout the day.

Source and setup/design of Photo Booth for enjoyment of festival-goers.

Collaboration with Graphic Designer on development of an Instagram photo frame for uploading photos from the festival Photo Booth to the Festival's Instagram page.

Developed, promoting, and coordinating promotional Photography Competition.

Networked sponsorship of competition prizes and advertising costs.

Liaised with Graphic Designer to include competition promotional materials in Festival's overall advertising campaign, and with Web Designer for promoting on Festival's website.

Will participate in judging of photography competition, announce prize winners, and award the prizes.

# data[].attributes.body
Mumbrella, [Multicultural Group]. 2017, Digital Image. Available Online From: mumbrella.com 2017]

# data[].attributes.body
Elesa Kurtz, [You Are Welcome Here]. 2015, Digital Image.Available Online From (The Canberra Times 2017).

# data[].attributes.body
All entries into the festivals photo competition will be included in an exhibition, to be held in the Exhibition Centre for one week from the day of the festival.

# data[].attributes.body
The festival photo booth will naturally have a multicultural theme. The backdrop will be a colourful world map; props will be small cocktail flags of every nation for participants to place in their country of origin on the map

# data[].attributes.body
PrintMePoster.com, Watercolour World Map. Digital Image, 2017. Available Online From: (printmeposter.com 2017)

# data[].attributes.body
Cocktail flags of the world

# data[].attributes.body
Greens of Gloucestershire, 100 Different Cocktail Flags. 2017, Digital Image. Available Online From: (Google Images 2017)

# data[].attributes.body
City of Canning, Community Engagement. 2017, Digital Image. Available Online From: (Google Images 2017)

# data[].attributes.body
Asepta.Org. 2017. “MCFestLogoCOLOR.” Google Images. http://asepta.org/wp-content/uploads/2017/04/MCFestLogoCOLOR.jpg

City of Canning. 2016. “City of Canning Logo.” Wikipedia. https://en.wikipedia.org/wiki/File:City_of_Canning_Logo.svg

CAHRS.Com. 2017. “Email Signature.” CAHRS. http://www.cahrs.com.au/

City of Canning. 2017. “Community Engagement.” Google Images. https://i.ytimg.com/vi/H5Jg99J6tZI/maxresdefault.jpg

# data[].attributes.body
https://www.facebook.com/theapcstudentswiththecanningtonexhibitioncentre/
https://allychuabz.wixsite.com/website-2

# data[].attributes.headline
Disciple: Professional Writing and Publishing and Cultural and Literary Studies

# data[].attributes.subject
Disciple: Professional Writing and Publishing and Cultural and Literary Studies

# data[].attributes.body
Role:  Copywriter including the publishing of a Media Release, helping with Advertisement and Social Media

Contribution:
- Media Release, to be published in Canning Times newspaper, WA Today (online) and The West Australian newspaper

- Helping our Social media Manager Ally Chua to develop our social media platforms – Instagram and Facebook

- Collaborated with our Web Media Designer Ally Chua to create a website for Cannington’s Multicultural Festival

- Links to further explore us, the organiser's goals, community achievements and news

# data[].attributes.body
Instagram: @canningtonmulticulturalfestival2017

Facebook: Cannington Multicultural Festival Fair page

# data[].attributes.body
https://www.multiculturalfestival.com.au/

http://www.mitchamcouncil.sa.gov.au/multiculturalfair

http://www.educationworld.com/a_admin/exceptional_events/exceptional_events021.shtml

https://www.pinterest.com.au/analwilson/multicultural-fair/

https://www.edutopia.org/blog/celebrating-your-schools-cultural-diversity-clare-roach

# data[].attributes.body
- Spreadibility
- Provide Information & updating the news
- Communication & Engagement
- Showcase our services and events
- Increase awareness of Australia Multicultural

# data[].attributes.body
Discipline: Fine Arts.
Role: Artist and Curator.

Contribution:

Guest host of the art's events.

Curator of local artist exhibition on the grounds.

Provide materials for workshops.

Highlight the importance of art in culture.

Expose local artists into the professional art world.

# data[].attributes.headline
Media Release for Cannington's Multicultural Fair Mock and further links to Media Release information

# data[].attributes.subject
Media Release for Cannington's Multicultural Fair Mock and further links to Media Release information

# data[].attributes.body
https://blog.hubspot.com/marketing/press-release-template-ht

https://publicrelationssydney.com.au/media-release-template-2-2/

# data[].attributes.body
As a professional artist that personally likes to bring my own element of culture into my brand in Australia, i'd like to incorporate art into the multicultural festival.

Identity is a huge part of my art career, i've displayed my own ideas in galleries in both Australia and the UK (my homeland). I often do collaborations with local artists to have a more well rounded idea of identity, mostly with Australia due to it's multiculturalism.

With a university degree, I have great experience as a curator as i've held many events in surrounding Perth galleries. As well as auctioning art and commissions, Iunderstand the value of art and plan to use that effectively during the event.

I've traveled globally and being able to see different cultures express themselves and their particular communities. People, immigrants and refugees alike can display their vision of culture to spread diversity in the Cannington area.

# data[].attributes.body
For the format, I have used a simple and friendly look template for the website so that user can access it easily and to give them a warm image of the event.

For the Design like the colour and Profile logo, I will have to discuss with the graphic designer so that it can show that the website is belongs to the same event or community (it's linked).

# data[].attributes.body
I provide the information like phone number, address,email address and what are we and what services we provide.

I will have to collaborate with the copywriter to get the information that she have generated and put it on the web since she is a professional writer.

I will also have to collaborate with photographer, the artists from both theatre art and fine art to get the photo, art works and the performances to enrich my website and social media pages.

# data[].attributes.headline
Updating news and Communicate with the audiences

# data[].attributes.subject
Updating news and Communicate with the audiences

# data[].attributes.body
I am going to schedule my posts and maximise our engagement to our followers by responding to their comments.

Posting videos and photos of the event to let them know the outcome of the event.

# data[].attributes.body
Why?

To engage the community in an interactive experience.

Learn new and useful skills in creative fields.

Create something physical that can be taken away from the festival as a sort of memento.

Support local artists.

# data[].attributes.body
Cannington Exhibition Centre, Arts and Crafts Workshop. 2016, Digital Image. Available Online From: https://www.facebook.com/pg/CanningtonExhibitionCentreShowgrounds/photos/?tab=album&album_id=1090035741079292

# data[].attributes.body
Similar in layout, I plan to arrange groups of people to interact with one another though art. It will be held in one of the inside halls of the center.

I will give then a task with particular skills I provide and allow them to create something as a group.

Proposed Activity Ideas:

Portraits conventions and drawing one another.

Build a sculpture (ie. spaceship, fortress) and be judged on sturdiness, integrity, creativity etc.

Painting techniques and have groups to display expression of identity.

Or perhaps hold a workshop for younger kids, a simpler crafts session to make a gift or replicate a particular item close to them.

# data[].attributes.body
The exhibition brings a chance for local artists and foreign artists living in Australia to display their work in a professional environment. Artists can apply through the website for the event, I and other curators will decide who will be displayed to keep within capacity.

Artists can contact me via the details provided on the event pages and website.

Artists have a chance to speak about their work to their community and with potential clients.

The pop up exhibition will be held in the main hall later on in the event, taking place after the morning/afternoon workshops.

Benefits of including arts exhibition in the festival:

Exposure.

Networking opportunities.

Auction off work for a price/as a donation.

Expressions of culture, a new experience of culture for visitors.

Inspire young artists.

# data[].attributes.body
Hunters Hill Art Hall, Hunters Hill Art Exhibition. 2016, Digital Image. Available Online From: http://www.perthnow.com.au/news/hunters-hill-art-exhibition-continues-to-bring-culture-to-the-northern-district/news-story/48ab530da56bd37182b4bdf309284ad0

# data[].attributes.body
I plan on asking for volunteers that will be available throughout the whole event. Artists will take their own works after the event and the volunteer team will take down pop up walls and displays. Similarly to the setup, artists will show before the event and volunteers will set ready the pop up displays.

# data[].attributes.body
Artists in the exhibition have the option to auction off their work to collectors or visitors. They will place a value, I and other curators will help value the art. This enhances exposure in the art community and the proffesional experience.

Artists that don't appear in the exhibition are free to open stalls for smaller print work, paintings, sculptures, and commissions. However set up for this will not be provided. If any artists print their works onto memorabilia (ie. postcards, prints), they are free to sell those at the exhibition event.

# data[].attributes.body
Discipline: International Relations and Chinese.
Role: NGO Officer.

Contribution:
•Provided help and support the people in our community who are vulnerable as a result of migration.

•Determined the different groups and background of people amongst our communities.

•Provided services and programs that protect and uphold health, dignity and wellbeing of vulnerable migrants.

-Red Cross’ Bi-Cultural health program

-Provides one-on-one conversations, group information sessions and community forms

-Offers range of sessions topics such as nutrition, reproductive health and importance of mental health.

-Find My Family – The Tracing Service.

# data[].attributes.body
Find My Family:
We can help:

find a family member missing as a result of war, disaster or migration

send a message to a relative where there is no formal means of communication

check the welfare of a relative overseas whom you are unable to reach due to illness or other circumstances

by providing you with a confirmation of detention if the International Committee of the Red Cross visited you in detention overseas.

Our service is free of charge and confidential.

# data[].attributes.body
Redcross.org.au. (2017). Help for migrants in transition | Australian Red Cross. [online] Available at: https://www.redcross.org.au/migration-support [Accessed 20 Oct. 2017].

Redcross.org.au. (2017). Find My Family: Restoring Family Links. [online] Available at: https://www.redcross.org.au/get-help/help-for-migrants-in-transition/tracing-and-restoring-family-links [Accessed 30 Oct. 2017].

# data[].attributes.body
australia.com, National Multicultural Festival. 2017, Digital Image. Available Online From: (Google Images 2017)

# data[].attributes.body
cahrs.com, 2016 Major Sponsors Logo Bar. 2016, Digital Image. Available Online From: (Google Images 2017)

# data[].attributes.body
Mumbrella. 2017. “[Multicultural Group].” Mumbrella. Accessed October 22, 2017, https://mumbrella.com.au/marketing-age-agelessness-475288

Kurtz, Elesa. 2015. “[You Are Welcome Here].” The Canberra Times. Accessed October 22, 2017, http://www.canberratimes.com.au/act-news/thousands-of-canberrans-to-promote-diversity-with-walk-together-kite-together-multicultural-festival-20151014-gk9k80.html

PrintMePoster.com. 2017. “Watercolour World Map.” PrintMePoster.com. Accessed October 22, 2017, https://printmeposter.com/blog/world-map-posters-kinds-styles-and-interesting-designs/

Greens of Gloucestershire. 2017. “100 Different Cocktail Flags.” Greens of Gloucestershire. Accessed October 22, 2017, https://www.greensofgloucestershire.com/international-assortment-cocktail-stick-flags.html

Australia.com. 2017. “National Multicultural Festival.”. Australia.com. Accessed October 22, 2017, http://www.australia.com/content/australia/en/events/2017/february/national-multicultural-festival/_jcr_content/hero/image.adapt.1663.medium.jpg

CAHRS.com. 2016. “Major Sponsors Logo Bar.” CAHRS.com. Accessed October 22, 2017, http://www.cahrs.com.au/wp-content/uploads//2009/08/2017-Major-Sponsors-Logo-Bar.png