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Brands Take A Stand | Stylus | Innovation Research & Advisory Report 

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Brands Take A Stand | Stylus | Innovation Research & Advisory Report 

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' With consumers struggling to make sense of an increasingly volatile world, there's a big opportunity for brands to play a more meaningful role in their lives. But this is no time to sit on the fence – be prepared to take strong positions or risk irrelevancy '

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LSN Macro Trends
Social media is changing how we interact, make decisions and form opinions.

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Gender and race are more divisive markers of identity, and today we see more people challenging the idea of what they can be and seeing them become more personal and emotional.
-Gender neutral Retail
-Women have and are redefining their roles, and so should men.
-Selfridges Agender Pop-up
-The third box
-Return of Zine culture, those who are not being represented and representing themselves.

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2017 Future Trends- Enlightened Rebellion Pg 70 discussing Gen Z taking a stand against stereotypes.

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Journal on the importance of Social Media in terms of sharing content and sparking discussion 

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Journal on the importance of Social Media in terms of sharing content and sparking discussion 

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Social media? Get serious! Understanding the functional building blocks of social media- Jan H.Kietzmann

http://www.sciencedirect.com/science/article/pii/S0007681311000061

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https://www.ted.com/talks/ashley_judd_how_online_abuse_of_women_has_spiraled_out_of_control

https://www.ted.com/talks/chimamanda_ngozi_adichie_we_should_all_be_feminists

https://www.ted.com/talks/sandi_toksvig_a_political_party_for_women_s_equality

https://www.ted.com/talks/jackson_katz_violence_against_women_it_s_a_men_s_issue

https://www.ted.com/talks/courtney_martin_reinventing_feminism

https://www.ted.com/talks/sheryl_sandberg_why_we_have_too_few_women_leaders

https://www.ted.com/talks/hanna_rosin_new_data_on_the_rise_of_women

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https://jezebel.com/
http://www.gurlstalk.com/
http://www.gal-dem.com/
http://www.womensequality.org.uk/
http://feministing.com/

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https://www.nytimes.com/2016/12/30/opinion/sunday/feminism-lost-now-what.html?_r=0

https://www.nytimes.com/2017/11/24/style/kiran-gandhi-mia-feminist-music-project-free-bleeding.html?rref=collection%2Ftimestopic%2FWomen%27s%20Rights

https://www.nytimes.com/2017/11/08/opinion/anger-women-weinstein-assault.html?rref=collection%2Ftimestopic%2FWomen%27s%20Rights

https://www.nytimes.com/2017/10/27/arts/weinstein-hefner-and-the-poor-excuse-that-explains-a-lot.html?rref=collection%2Ftimestopic%2FWomen%27s%20Rights

https://www.nytimes.com/2017/10/24/business/media/jezebel-koa-beck.html?rref=collection%2Ftimestopic%2FWomen%27s%20Rights

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http://www.vogue.co.uk/article/carla-bruni-dismisses-contemporary-feminism

http://www.vogue.co.uk/article/taylor-talks-feminism

http://www.vogue.co.uk/gallery/suzy-menkes-travaux-de-dames-paris-womens-work-being-female-before-feminism

http://www.vogue.co.uk/article/why-is-what-women-do-with-bodies-still-an-issue-reni-eddo-lodge

http://www.vogue.co.uk/article/miuccia-prada-not-a-feminist

http://www.vogue.co.uk/article/sophia-tassew-asos-insider-vogue-interview

http://www.vogue.co.uk/article/petra-collins-babe

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http://www.nber.org/papers/w23454

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http://www.elleuk.com/fashion/longform/a37788/grazia-chiurilady-dior-fashion-feminism/

http://www.elleuk.com/life-and-culture/culture/news/a34864/solange-knowles-talks-intersectional-feminism/

http://www.elleuk.com/fashion/news/a34007/emma-watson-on-feminism-and-womens-elle-style-awards/

http://www.elleuk.com/life-and-culture/culture/news/g31278/boston-university-students-explain-exactly-why-we-need-feminism/

http://www.elleuk.com/life-and-culture/culture/news/a32225/chimamanda-ngozi-adichie-beyonces-feminism-is-not-mine-interview/

http://www.elleuk.com/life-and-culture/culture/longform/a31993/my-story-elizabeth-nyamayaro/

http://www.elleuk.com/life-and-culture/news/a28463/women-are-being-airbrushed-out-of-history/

http://www.elleuk.com/fashion/celebrity-style/articles/a1607/so-we-googled-feminism-feminists-debate-rebranding/

http://www.elleuk.com/life-and-culture/culture/articles/a23777/rebranding-feminism-definition/

http://www.elleuk.com/life-and-culture/culture/articles/a36279/vladimir-putin-feminism-women/

http://www.elleuk.com/life-and-culture/culture/news/a39160/woman-takes-selfies-with-catcallers-instagram/

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Feminism from a Sociological view point 

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Feminism from a Sociological view point 

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https://www.eolss.net/Sample-Chapters/C04/E6-99A-21.pdf

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Article on brand engaging with activism 

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Article on brand engaging with activism 

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http://adage.com/article/agency-viewpoint/time-a-brand-stance/307970/

https://www.theguardian.com/sustainable-business/2015/jan/02/2015-social-justice-race-equality-rights-climate-business-marketing