# data[].attributes.body
Yap Wei Hong 1171101687

Yong Sheng Yi 1171101685

Chan Shiann Jie 1171100734

Lin Sze Choong 1171101498

Lai Ting Yang 1171100992

1. Success strategies of Air Asia

Greatest assets-cabin, pilots, engineers and ground generation staff trained to be the best, be professional, global safety standards while having fun.

Believe everything is all for one, one for all-Talented cabin crew take multi task, they only have 25 minutes to prepare for the next flight

Airbus A320-180 single class seats, no business class, more guests shared the cost one flight

Wing tip device allows to fly more pay less

No frills, just the essential -Fare bucket system (promo, discounted, full priced) grab early to enjoy low fares

While on ground operate on the 25 minutes turn around-allows to spend less time on ground and more time in the air

Keep fly in 4 hour radius-many other hub to extend Asia and beyond.

2. Yes, Air Asia practises relationship marketing. They offered AirAsia Big Loyalty Program for customers. Customers canearn point to redeem next flight. So customers will always fly with Air Asia to earn more point to redeem their next flight.

# data[].attributes.body
1. LOK QIN LIANG (1171102283)
2. SRIEE MATHYIE RASSU (1171101693)
3. FAIZIN NASRIN BT MD REJAB (1171101777)
4. TAN XUAN YOU (1171102182)
5. KUMUTHINI SEGAR (1171101887)
Question 1
Based on the video, the success strategies of Airasia are:
(i) Great assets
-  They have professional staff and crew. The cabin crew, pilots, engineers and ground operation staffs are graduates from an academy that train these people to be the best.They also have global safety standards. The crews are multi-talented too.
(ii) Great facilities
- They have 180 single class seats, no business class and the plane operate on a fleet of airbus A320. It also have streamlined maintenance because they are operating on a type aircraft. Features like wing tip device make the plane as fuel efficient and fly more.
(iii) Promotions
- The fares are based on fare bucket system which has 3 categories that is promo fare, discounted fare and full priced fare so that people can buy according to their affordable fares. The customers have to buy the tickets if they want the cheaper price because when the travel dates become closer the price will increase.
(iv) Other facilities
- Baggage, seat selections, insurance and hot meals. The main thing here is it is not compulsory to choose all the facilities. Just choose whatever you want and save the cost. Not only that, they also operate a 25 minute turn around to make sure they spend less time on ground and more time in the air. They use steps instead of narrow air bridge to save cost. They also keep their flights in four hours radius and they have many hubs in asia and beyond asia.

2. AirAsia practices relationship marketing because Airasia have a program that let the customers to earn point for every purchases which Airasia Big Loyalty Program. With the points earned, the customers also can redeem the points for their flights. Not only the purchases in Airasia, the customers also can get point when they are doing online purchases such as Zalora. They also send emails regarding the promotions frequently to their Big Loyalty members. This way makes them to create a very good relationship between their customers and them. In the same time, the sales increases for them and we can enjoy the best.

# data[].attributes.body
(1) Yong Jia Kang 1171101006   (2) Teh Chun Rong 1171101885      (3) Lai Yan Bo        1171102073    (4) Wong Kian Meng 1171101672  (5) Tai Jia Wei         1171100246                                                                    Question 1
Based on the video, the success strategies of AirAsia are:    (i)Professional staff and crew              -All of the cabin crew, pilots, engineers and ground operations staff graduate from an academy where they are trained to be the best and professional.                      (ii)Cheaper Price                                  -The airbus A320 provide 180 single class leather seats and there is no business class, that means more guests to share the cost of one flight and the guests can pay lesser. Besides, AirAsia also provide Fare Bucket System that is made up with promo, discounted and full-priced fares, so  if the customer buy early, they can get cheaper price.                       (iii)Useful design for airbus              -The Wing Tip Device make A320 more fuel efficient and it allow to fly more and reduce the price.           (iv)Promotion                                     -AirAsia's Big Loyalty Programme allows us to earn points from purchasing to redeem the next flight.                                                         Question 2                                                 Yes. AirAsia do practice the relationship market. It provides a promotion to their customer:Big Loyalty Programme to let their customer earn points from purchasing to redeem the next flight or discount. This can attract the customer to become a long-term user and increase the sales.

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1) Aashwini Rajan [1171101970]
2) Sumita Thanasegaran [1171102280]
3) Kirthana Sathiathevan [1171101655]
4) Thilagavally Balasundaram [1171101127]
5) Ooi Rou Ying [1171101556]

Question 1
Based on the video, there are few success strategies practiced by Air Asia :
1. Marketing — Tony Fernandes invests in and excels in marketing. He said: “If you have a great product but no one knows about it, it’s history.” Fernandes reminds me of his former boss, Virgin Group’s colorful Richard Branson and America’s high-profile realty developer Donald Trump. Like Trump, Fernandes this year hosted the Asian version of the TV series The Apprentice Asia, with the winner being Filipino UP Diliman economics graduate Jonathan Allen S. Yabut, who is now also chief marketing officer of AirAsia Zest.
2. Support from the government — As in most societies, entrepreneurs cannot go against the government but need their support. Fernandes got his break in 2001 when then Malaysian Prime Minister Dr. Mahathir Mohamad heard of his dream to start an airline and advised him to just buy the heavily in-debt, government-linked AirAsia. Fernandes mortgaged his house and got personal savings to buy this firm with two old jets and US$11 million worth of debt. He bought the company for one ringgit (about 26 US cents). After he turned around AirAsia, in 2003 Fernandes lobbied Dr. Mahathir to raise the “Open Skies” idea with leaders of Thailand, Indonesia, and Singapore, leading to these nations giving AirAsia and other budget airlines landing rights.
3. Use digital technology — Fernandes believes in using digital technology for his businesses. Much of his business comes from AirAsia.com. In fact, one unique thing about AirAsia flights is its inflight magazine Travel 3Sixty, which has this reminder: “Touch me, feel me and flip me over, but you can’t take me home. Read me online.” I think Fernandes isn’t scrimping on publishing costs, it is part of his clever marketing strategy to make passengers discover and enjoy his website.
Question 2
Yes, Air Asia do practice relationship marketing.

# data[].attributes.body
ChorJiaWei
1171101928
Clement Hii Zhi Kang
1171101675
Mervin Then YI Zhen
117130015
Nurul Hannah Maryam
1171101569
Arif Haiqal Azman
1171101671
Based on the video , the success strategies of the Air Asia is it low cost strategy which adopt a simplistic fare structure based on time value relationship for seats.Generally speaking, the earlier you book the cheaper the fare will be. There are a total of 12 fare buckets; each fare bucket is priced accordingly to our specification. The first few tiers are targeted to value conscious guests, but they can only get their hands to those extremely cheap tickets if they book way ahead of time. The mid tier buckets targets the captive market. Ones the revenue collected is sufficient to cover all the operational cost of the flight, the system will then move on to the top tier fare bucket.

2) In our opinion , Air Asia did practice relationship marketing by develop a customer relationship Management (CRM), The function of the CRM are Travelling Planning:
Site personalization for on line customer to create travel plan, bundled services information, flights notification systems, and gate information displays etc.
Reservation and Ticketing:
ITA search engines, roving agent check-in, kiosks, internet check-in, and phone check in systems etc.
Frequently Flyer Program:
Membership based or point based rewarding scheme offering to the applicable customer.
Campaign Management:
Email campaigns and promotion system are used for marketing.
Customer Care:
Web based self services such as e-ticket booking and reservation, online baggage tracing. RFID baggage tags, internet lounge, and in air internet services.

# data[].attributes.body
1) Nurfarah Emilia Binti Abdul Rahim (1161102521)
2) Farah Izzati (1161100452)
3)Shirlyn Seet (1161100688)
4)Rudtran A/L Sivamayam (1161100522)
5)Yong Kai Xuan (1171101555)

1) success strategies of AirAsia

- Apply fare bucket system means fares are discounted , and basically it is low fares . It is seen from some services for example , when they want to alight the passengers , they use stairs and not of a narrow bridge so it will lowered the cost.
- Have loyalty program . This means that they encourage passengers to progress by using their services. Giving out membership advantages is one of their loyal program and it is so that customers would be able to redeem prices such as flight fares through points.
-Well-trained crews. The crews are graduates from the academy and trained by the professionals so that they can meet global safety standards as they are qualified for the job
-4-hour radius. They have more hubs across all over Asia.

2) Yes. For instance , AirAsia Big. They allow the customers to redeem points as it increases as the mileage increases . With this all customers (Members) will have the benefits while using their services from time to time. Nevertheless, they also provide membership to customers. AirAsia Big also can be use to gain points by purchasing from other application or services such as Zalora. Lastly, they always reach their customers through emails regarding the latest promotions and points.

# data[].attributes.body
1. Tasha Gan Li Huei (1171100515)
2. Tai Jeyreen (1171101105)
3. Yong Yee Fei (1171101688)
4. Alex Ong (1171100756)
5. Kriss (1171101889)

Based on the video, the success strategies of Air Asia is:
1. Air Asia have a strong team of professionals such as cabin crew, engineers, pilots, operation staffs because their staffs were all graduated from  high standard training academic, this is to ensure that they provide better services to their customer compare to their competitors in the industry.
2. Other than that, Air Asia also promotes their slogan " Everyone can fly " this means that now everybody can afford to buy airplane tickets because the price tickets that Air Asia offer is much more cheaper than their competitors. Although their price is low but they can still earn profit and provide good services because they does not have different classes, the only class that available is economy class.
3. Air Asia also using eco-friendly technology that help to save the cost for each flight . For example, their airplane is using low fuel consumption to lower the fuel cost. Moreover, their plane spend more time in the air and lesser time on ground. Although their planes are always on duty but they still maintain their global safety standard by doing maintenance regularly.
4. Yes. Because Air Asia offer memberships to their potential customers to build long lasting relationship between them and their customers.

# data[].attributes.body
1. Muhammad Zuhaili Bin Ahmad Roshidi ( 1171101810)
2. Wan Eizhan Afeef Bin Wan Ahmad Faizal  ( 1171100205 )
3. Adi Syakir Aiman Bin Md Isa  ( 1171101093 )
4. Wan Muhammad Hariz Bin Hasmadi  (1171101799)
5. Amirul Rasyidi Bin Mansor  (1171101801)

Based in the video attached, AirAsia has been practised some strategies to be one of most success airlines company in the world by ;
1.
a )Providing a training and studies for all cabin crew, pilots, engineers and ground operation staff to be the best, professional and mastered the global safety standards from their own academy.  For example, all their cabin crews are multitasking in preparing a flight, serve food and clean the cabin within shorter period.
b ) Using high - technology , eco - friendly aircraft in term of reducing the fuel usage. For example, AirAsia has been used Airbus A320 which is has feature that has high flying efficiency through its Wing-Tip design and allow low fuel consumption while flying.
c )  Promoting Low-Cost Carrier system to all customers. AirAsia does not provide Business Class package like other airliner. This is allowing more passengers on board with equal amount of fare. Instead of LCC system, AirAsia also practising Fare Bucket System, a system that allow low and affordable fare. This system works by dividing seats into three catogeries ; Promotion, Discounted and Full Priced Seats.
d ) Providing loyalty programme where customers can earn point from their purchasing and can redeem it either into discounts for upcoming trips.

2. Yes. AirAsia do practice a good relationship marketing as they provide loyalty programme for its customers. This is allowing customers to collect points from their purchase. The point collected is redeemable for discounts for upcoming trip with AirAsia.

# data[].attributes.body
Nur Aiman Irtiza Bin Mohd Irtiza 1171200945

Amir Izzuddin Bin Zulkepli 1171100518

Niroshaan A/L P.Ramis 1171101816

Glenn Chia Jun Weng 1171101736

Muhammad Syazwan Bin Mohamad Salleh 1171101803

1. Based on the video , one of the succuess strategies of AirAsia is efficiency in terms of hiring workers and usage of fuel. To explain this, Air Asia is hiring workers like pilots, cabin crews, engineers and ground workers that are trained to be professional in it’s own field. This is to ensure the team formed is the best that be able to multitask and all the workers are fit to be part of the “All stars” team. In terms of fuel usage, AirAsia is using the Airbus A320 which having the feature of lower fuel usage and longer travelling distance. The plane also come with a wingtip device which allow it to maximise the flying efficiency. In addition, Air Asia which is a Low Cost Carrier(LCC) does not offer Business Class package. This allow more passengers to board the plane with a lower fair of flying to be pay and everyone will be sharing the same and equal amount of fare.

Next, their staff and service are also very friendly and warm which really attracts their customers. Viewing from the pricing aspect, they offer low and affordable price. The price is low and affordable because of the Fare Bucket System. A system where the seats are divided into three categories which are Promotion,Discounted and Full Priced Seats.

As for promotions, they offer price reduction/ discounts for those who did early bookings. Besides that, they also have a loyalty programme where customers can earn points and later on redeem it into discounts for their upcoming trips with Air Asia.

2.Yes. They do practice relationship marketing as they have a Big Loyalty Programme. This programme allows customers to collect points with every flights with them. These points can be used to redeem next flights with Air Asia. Hence, the programme done by Air Asia is a clear marketing strategy to build a long lasting relationship with their customers which is a proof of practicing relationship marketing.

# data[].attributes.body
ChorJiaWei
1171101928
Clement Hii Zhi Kang
1171101675
Mervin Then YI Zhen
117130015
Nurul Hannah Maryam
1171101569
Arif Haiqal Azman
1171101671
Based on the video , the success strategies of the Air Asia is it Profes

# data[].attributes.body
T23 Refrigerator

Hau Rui Shyen 1171101163

Ng Yu Fei
1171100810

Yew Yee Ning 1171100858

Teo Kok Cheng 1171101257

Based on the video ,The success strategies of AirAsia

1, All cabin crew, pilots, engineers, ground operation staff are graduated from their academy and they are well trained to be the best , be professional and yet to be global safety standards while having fun .Example on their cabin crew , they’re trained to be multitask preparing a flight , serving to cleaning the cabin and disembarking all in 25minutes to prepare for the next flight. Most important , to ensure having a fun flying experiences they provide generous with smile

2, AirBus A320

180 single class seats are fitted

No business class that means more guest share the cost of one flight which means that to save more

A320 are more fuel efficient due to the WingTip device features that allow to fly more and customers pay less

3, Fare Bucket System

That’s made up of promo fares,discounted fares and full priced fares. As the travel date get closer, the price increases . Customers are recommend to grab their seat early to enjoy the lowfares

4, Unlike full service careers, AirAsia has no fills. Customers have the option to choose what they need so that they will need not to pay for unnecessary services

5, AirAsia Big Loyalty, customers earn points with any purchase on it then redeem the next flight

6, And Lastly , AirAsia spend less  time on ground by keep flying in 4 hour radius-many other hub to extend Asia and beyond

Yes , AirAsia is practising relationship marketing that emphasises building lasting relating with their customers . The Big Loyalty Program allow passengers to purchase , earn points and redeem it for next flight . Moreover , birthday  discount also implemented as one of the benefits and updating latest promotions through email .

# data[].attributes.body
1. Ooi Zhi Ling  1171100732
2. Koh Jing Hui 1171100448
3.Yap Wei Yin 1171100525
4. Florence Sim Li Cheng 1171101375
5. Michelle Gene Natusch 1171101403

Sucess strategies of AirAsia:
1. AirAsia crews are professional.
Cabin crew, pilots, engineers and ground operation trained to be the best. Cabin crews talent to do multitask at the same time. They only use 25 minutes to prepare for the next flight. They always treat customer with smiles.
2. Fare Bucket System
Fare Bucket System have three categories : Promo Fares, Discounted Fares, Full Priced Fares. The travel dates get closer, the price of seats increase so customer have to grab their seats earlier to enjoy low fares. There is no business class. So, that means more guests share the cost of one flight.
3. Earn points to redeem next flight.
AirAsia give customer a chance to purchase big loyalty programme with the points that they earned from flight.

2. Yes. AirAsia treat customer in a polite way and the crews are also friendly create a good image for them. Other than that, guests can earn points to redeem their next flight as they make purchases with Air Asia’s Big Loyalty Program.Earn points with taking the flight not only increase the profit of the company , but also give customer a chance to get benefits and feedback. For the customer that often take the flight this is a chance to get free ticket or other promotion. For a personalized traveling experience with Air Asia, guests have the option to pick only what they need so they will not spend unnecessarily. Guests also have the option to pre-book their necessities for real savings This programme will make the customer feel enjoy and happy. AirAsia building lasting relationship with customer for example, they will have promotion on some spacial time and customer can use cheaper price to get their flight ticket.

# data[].attributes.body
1. Success strategy of Air Asia:

Have loyalty programme- this is encouragement for the customer to stay and continue using their service by giving out membership advantages so they can redeem the points in the future.

Air Asia is providing well- trained crews where the crews are graduated by the professionals and expert so they can achieve global safety standard.

Have more hubs in Asia and beyond by having 4 hours radius system.

Air Asia flies more in the air instead of landing, that helps them to havemore output than input. Rental for planes so by decreasing the time to land, it can decrease the cost and increase the sale revenue.

There is no business class which means more guests can be occupied in the plane that eliminate the unfairness between customers.

2.Yes. Air Asia do practices relationship marketing. This can be seen when they promote a loyalty programme known as AirAsia Big Loyalty Program where customers can earn point in every purchase and redeem for next flight or on the external promotion. So, customers not only get the tickets with low price but also they can earn points that definitely benefits them. In addition, Air Asia always make a promotion as the strategy to attract customers to fly with them.

# data[].attributes.body
1)      Based on the video, we had found out a few successful strategies that Air Asia uses. Firstly, Air Asia has employ their employees from all around the world as they have been looking for professional and well-trained crew. All of the Air Asia employees such as cabin crew, pilots, engineers and ground operation staffs are graduated from academy. They are well-trained and professional to face any emergency or difficulties. For example, the crew are given with multitask from preparing the flight, serving to cleaning the cabin and disembarking geusts within 25 minutes for the next flight and it is a superlative achivement. Secondly, the crew are also  generous with their smile and have good serving attitudes. This can let the passengers feel welcoming by the crew. Next, Air Asia also uses the air-plane named Air bus a320s. This plane are go with special features. For instance, it can fit  in 180 passengers per flight. They do not provide business class as it is fair so that their customers can all share the same cost. As they have a few types of fares (Promote fare, Discount fare and Business fare), the price of the tickets will be increasing as the date come closer. It is cheaper if we purchase the tickets earlier. This allows their potential customers to purchases the tickets in advance. In addition, Air Bus a320s is featured with wing tip device as it allows to fly more and in the mean time to use less fuel (fuel efficiency). Besides, they also provide personalised travelling to their customers which means that their passengers can pick the necessities that they want so that no need to pay for the others. The passengers also can pre-order their necessitites on plane.

2)      Practice relationship marketing.

Yes, we found that Air Asia practices relation marketing as they implements Big Loyalty Program to their customers. This can help Air Asia to keep their customer flow to maintain and even increase.With this, Air Asia is able to develop strong connection with the customers because this program will give customers a bigger reward in return if they accumulate enough points by purchasing flight tickets with Air Asia.

# data[].attributes.body
1)      Based on the video, we had found out a few successful strategies that Air Asia uses. Firstly, Air Asia has employ their employees from all around the world as they have been looking for professional and well-trained crew. All of the Air Asia employees such as cabin crew, pilots, engineers and ground operation staffs are graduated from academy. They are well-trained and professional to face any emergency or difficulties. For example, the crew are given with multitask from preparing the flight, serving to cleaning the cabin and disembarking geusts within 25 minutes for the next flight and it is a superlative achivement. Secondly, the crew are also  generous with their smile and have good serving attitudes. This can let the passengers feel welcoming by the crew. Next, Air Asia also uses the air-plane named Air bus a320s. This plane are go with special features. For instance, it can fit  in 180 passengers per flight. They do not provide business class as it is fair so that their customers can all share the same cost. As they have a few types of fares (Promote fare, Discount fare and Business fare), the price of the tickets will be increasing as the date come closer. It is cheaper if we purchase the tickets earlier. This allows their potential customers to purchases the tickets in advance. In addition, Air Bus a320s is featured with wing tip device as it allows to fly more and in the mean time to use less fuel (fuel efficiency). Besides, they also provide personalised travelling to their customers which means that their passengers can pick the necessities that they want so that no need to pay for the others. The passengers also can pre-order their necessitites on plane.

2)      Practice relationship marketing.

Yes, we found that Air Asia practices relation marketing as they implements Big Loyalty Program to their customers. This can help Air Asia to keep their customer flow to maintain and even increase.With this, Air Asia is able to develop strong connection with the customers because this program will give customers a bigger reward in return if they accumulate enough points by purchasing flight tickets with Air Asia.

# data[].attributes.body
Home Sweet Home

1.       Lim Yong Qi (1171100768)

2.       Ng Cammy (1171102127)

3.       Quah Joo Xuan (1171100733)

4.       Carmen Koh (1171100737)

5.       Teoh ZiNi (1171100999)

1)      Based on the video, we had found out a few successful strategies that Air Asia uses. Firstly, Air Asia has employ their employees from all around the world as they have been looking for professional and well-trained crew. All of the Air Asia employees such as cabin crew, pilots, engineers and ground operation staffs are graduated from academy. They are well-trained and professional to face any emergency or difficulties. For example, the crew are given with multitask from preparing the flight, serving to cleaning the cabin and disembarking geusts within 25 minutes for the next flight and it is a superlative achivement. Secondly, the crew are also  generous with their smile and have good serving attitudes. This can let the passengers feel welcoming by the crew. Next, Air Asia also uses the air-plane named Air bus a320s. This plane are go with special features. For instance, it can fit  in 180 passengers per flight. They do not provide business class as it is fair so that their customers can all share the same cost. As they have a few types of fares (Promote fare, Discount fare and Business fare), the price of the tickets will be increasing as the date come closer. It is cheaper if we purchase the tickets earlier. This allows their potential customers to purchases the tickets in advance. In addition, Air Bus a320s is featured with wing tip device as it allows to fly more and in the mean time to use less fuel (fuel efficiency). Besides, they also provide personalised travelling to their customers which means that their passengers can pick the necessities that they want so that no need to pay for the others. The passengers also can pre-order their necessitites on plane.

2)      Practice relationship marketing.

Yes, we found that Air Asia practices relation marketing as they implements Big Loyalty Program to their customers. This can help Air Asia to keep their customer flow to maintain and even increase.With this, Air Asia is able to develop strong connection with the customers because this program will give customers a bigger reward in return if they accumulate enough points by purchasing flight tickets with Air Asia.

# data[].attributes.body
Siti Nursyuhada Binti Hamzah (1171101819)

Nurul Izzah Khumaira Binti Md Amurad
(1171101738)

Muhammad Iqbal Yusri bin Yahya
(1171101794)

Muhammad Hakemy bin Bujang
(1171101818)

Muhammad Aidiel Haiqal bin Hamdan
(1171100645)

1. Success strategies used by AirAsia :
💠The cabin crews, pilots, engineers and ground operating staffs are graduated from an academy where they are trained to be professional and adhere to global safety standards.
💠Air Asia uses a fleet of Airbus A320s  which has 180 single class seats without any business class seats. Therefore, there will be more passengers to lower the fare.
💠 The aircraft has wingtip devices where it help to lower fuel consumption where it help to lower down the cost
💠They have " Fare bucket system" where the earlier people book the lower their fare. Therefore will have a list of customer ready to prepare for their flight to prevent loss
💠Customers can choose to pay for their services that they want, so there's no need to pay for unnecessary needs
💠They have "Air Asia Big Loyalty Program" where passengers can earn points with every purchase, these points are redeemable.
💠 The aircraft only spend 25 minutes on land, to maximize the time in the air, therefore there will be more flight.
💠 They used Steps for passengers instead of airbridge to save cost

2. Yes, AirAsia do practices relationship marketing. They promote a loyalty programme known as AirAsia Big Loyalty Program where customers can earn point in every purchase and redeem for next flight or even other external promotion. Customers also can earn this loyalty programme point through another merchants such as Lazada. This also shows that AirAsia having a good relationship with other company as well as their customer. Those who registered as a member will keep up to date with any news or promotion so they don't miss a chance to grab the rewards and build customers' trust. And both customers and AirAsia live a long lasting relationship and they lived together and happy ever after 💓💕

# data[].attributes.body
Aravind Palanisamy 1171100994
Muhammad Amirul Aiman bin Mohd Khoir 1171101292
Loges Tiyagaraja 1171102047
Rishveer Singh 1171101702
Harith Hairuddin 1171101635

Based in the video attached, AirAsia has been practicing some strategies to be one of most success airlines company in the world by :

1, All cabin group, pilots, engineers, ground operation staff are moved on from their institute and they are very much prepared to be the best , be proficient but then to be worldwide security measures while having a ton of fun .Example on their cabin team , they're prepared to be multitask setting up a flight , serving to cleaning the cabin and landing all in 25 minutes to get ready for the following flight. Most essential , to guarantee having a ton of fun flying encounters they give liberal grin

2.Yes. Air Asia do rehearses relationship advertising. This can be seen when they advance an unwaveringness program known as AirAsia Big Loyalty Program where clients can procure point in each buy and recover for next flight or on the outside advancement. In this way, clients get the tickets with low cost as well as they can gain focuses that unquestionably benefits them. What's more, Air Asia dependably make an advancement as the procedure to draw in clients to fly with them.

# data[].attributes.body
Wong Wen Bin 1171102290
Ng Pei Pei  1171101509
Chan Yong Wei  1171100925
Koh Yan Wei 1161100873
Indrani  1171101972
Leeshalini  1171101663
1. Success strategies of Air Asia.
> Air Asia gives greatest asset with cabin crew, pilots, engineers, while ground operations stop graduate from an academy where they are trained to be the best , professional and adhere to global safety standards.
> They believe that everything they do it's all for one , one for all.For their panes they operate on fleet of AIRBUS A 320 where 180 single class plus leather seats are fitted and there's no business class that means more guests share the cost of one flight.
> They use fare bucket system that is made up of promo fares, discounted fares and full priced fares as the travel dates get closer the price increase.
> In full service carriers with Air Asia there are no frills, just essential, baggage seat assignment, insurance, hot meals.
> Moreover, for personalized travelling experience with Air Asia they have the option to pick only what customers need, so they don't spend unnecessarily or have option to pre book necessities for real savings.
> Once the plane on ground they operate on 25 minutes turnaround. This allows them to spend less time on ground and more time in the air.
> Getting people from point A to point B, they keep their flights within a 4 hour radius  and that is why they have many other hubs to extend their reach across Asia and beyond .
2. Yes.I think Air Asia practices relationship marketing with maintaining lasting relationship with customers.For instance, currently, Air Asia invited the customers to come and take part in photography competition in a sense of marketing journey (Happy with Them AIR ASIA), the winner of this competition will awarded a ticket to Bangkok with accommodation.Through this method, they get more market penetration and make the customer interested in their new routes and keep the existing and as well as new customers.This performance measurement system is putting customer at the heart of the business.Hence, satisfaction of the customers can be increase when the company is able to constantly provide products and service that above customer's expectations.

# data[].attributes.body
1. Muhammad Fakhrul Izzat Bin Hasan (1171101741)
2. Muhammad Afiq Aqashah Bin Abdullah (1171101857)
3. Azizi Bin Amiruddin (1171101812)
4. Jeevarasu A/L Segaran (1171101732)
5. Tivendren A/L Vijayasekaran (1171101733)
6. Muhammad Nur Hakim Bin Zamri (1171101788)

1. Success strategies-
Low cost, all cabin crew, pilots, engineers and ground operation graduate from academy to be the best, professional and adhere global safety standards.
- the cabin crew can do multitask.
- they are generous.
-all are single seat , no business class, to ensure more people can fly, and also share the cost of 1 flight.
- they use wingtip device, allow they flight more, and customer pay less,
-there is no frills. we can pick just what we need, and does not spend necessarily.
- flying just within 4 hours radius.

2) yes, they have air Asia big loyalty program. earn points and then redeem the next flight. this can keep their customers buy more tickets flight from air Asia and keep customers coming.

# data[].attributes.body
Mohammad Amirul ikhmal- 1171101728
Muhammad Ridhuan - 1171201767
Muhammad Fayyadh - 1171101796
Hafiz Aiman Dinie- 1171101791
Muhammad Rafiq - 1171100278

1) Success strategies of Air Asia:
- They have the greatest assets. All of their cabin crew, pilots, engineers and ground operation staff graduate from an academy where they were trained to be professional
- They do ONE FOR ALL and ALL FOR ONE
- very talented ( cabin crew, they can do multitasking job)
- No business class which means more guests share the cost of one flight
-no frills
- They used fare bucket system that is made up of promo fares, discounted fares and full priced fares
- Keep fly in 4 hour radius-many other hub to extend Asia and beyond.

2) Do you think AirAsia practices  relationship marketing?

-YES, because they offered BIG LOYALTY PROGRAM for their customers. Customers will earn point from the previous purchase and redeem it for the next flight. it means that the customers will always fly with Air Asia as they can get a lower price with the point that they collected. Furthermore, Air Asia always make a promotion for the tickets as they want to attract the customers to fly with them.

# data[].attributes.body
NUR SYAHIRAH - 1171102251
AISYAH FATIHAH - 1171101758
AFRA NAZININ - 1171101709
NURUL AIMAN - 1171101092
NURUL AISYAH - 1171101170

1.       First of all, one of the successful strategies of Air Asia is their people such as the cabin crew, pilots, engineers and ground operations are graduated from academy where they are trained to be the best, be professional and adhere to global safety standards while having fun.  Air Asia also called themselves All Stars as they believe that all they do its all for one and one for all. Moreover, Air Asia is a talented bunch, for example the cabin crew they are multitasking from prepping a flight and serving to cleaning the cabin and disembarking guest within 25 minutes to prepare for the next flight while being generous with smiles just to ensure that their customer get a fun flying experience. So, this will put an image in the customer mind that the Air Asia’s service is excellent. Next, their planes operate on a fleet of airbus A320S where 180 singe class plush leather seats are fitted. There’s no business class; that means more guest share the cost of one flight. In addition, the plane is operating on one aircraft type that allows for streamlined maintenance as the A320 is more efficient because of the features like the wing tip device. These features allow us to fly more while the customer pay less. Furthermore, Air Asia company also use fare bucket system that is made up of promo discounted and full priced fares as the travel dates get closer the price increases so grab your seats early to enjoy the low fare that offered by Air Asia. Therefore, from the aspect of budget, Air Asia gives you many advantages so that you can get lower cost for your travelling than other company. Besides that, in full service carriers there are no frills; just the essential baggage, seat, assignment insurance, hot meal or all of that. Further, for a personalized travelling experience with Air Asia the customer has the option to pick only what you need so you don’t spend unnecessarily and also have the option to pre-book your necessities for real saving. When you make a purchase with air Asia’s big loyalty program you will earn points to redeem your next flight. Other than that, once the plane on ground they only operate on 25 minutes turn around this allows to spend less time on the ground and more time in the air. They also board and disembark guests which steps instead of a narrow bridge which means the customer pay less for your flight. Lastly, Air Asia keep their flights within a four-hour radius to make sure getting customer from point A to point B, that is why they have many other hubs to extend their reach across Asia and beyond their network is part of what makes the Air Asia experience so enjoyable. They are constantly expanding their network and innovating the way you fly with AirAsia.

2.       Yes. We think that Air Asia is practices relationship marketing because they launch Air Asia’s big loyalty program as the customer can earn points and redeem the points for the next flight. This will attract the customer continue to buy the flight ticket with them, so they can collect many point and redeem it. This will help Air Asia in building permanent relationship with the customer. As the conclusion this will benefit the Air Asia company and the customer.

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Do you think AirAsia practices  relationship marke

# data[].attributes.body
Tan Angie 1171100349
Teh Shi Kee 1171100257
Joanne Neo Huey Li 1171100766
Lim Er Jia 1171101377
Koh Jing Thong 1171101009

1. Success strategies of Air Asia
-Greatest assets-cabin, pilots, engineers and ground generation staff trained to be the best, be professional, global safety standards while having fun.
-Believe everything is all for one, one for all-Talented

cabin crew take multi task, they only have 25 minutes to prepare for the next flight

-Airbus A320-180 single class seats, no business class, more guests shared the cost one flight

-wing tip device allows to fly more pay less

-No frills, just the essential -Fare bucket system (promo, discounted, full priced) grab early to enjoy low fares

-While on ground operate on the 25 minutes turn around-allows to spend less time on ground and more time in the air

-Keep fly in 4 hour radius-many other hub to extend Asia and beyond.

2. Yes, Air Asia practises relationship marketing. They offered AirAsia Big Loyalty Program for customers. Customers can earn point to redeem next flight. So customers will always fly with Air Asia to earn more point to redeem their next flight.

# data[].attributes.body
Ng Yee Kiat 1171101144
Yie Chern Chuen 1171101521
How Shin Teng 1171101428
Carol Wong Jia Le 1171101143
Tan Boon Jie 1171101056
Lo Wey Han 1171201042

1.      The first success strategy of AirAsia is they offer low cost flights to all of the guests. Besides, they have the great assets which are cabin crew, pilots, engineers and ground operation staff. All of their great assets are all graduated and trained to be the best and professional. They also make sure the global safety while having fun. Moreover, they believe that everything they do are all for one and one for all. The staffs of AirAsia are all talented. For example, they can do multitask within 25 minutes for the next flight from preparing a flight, serving passengers to cleaning the cabin. Furthermore, one of the planes which named “AIRBUS A320” is a special plane. It has 180 single class seats and there is no business class. That’s mean more guests share the cost for one flight. This AIRBUS A320 is also special with its WING TIP DEVICE. This device has saved a lot of fuel. Thus, the passengers can pay less and fly more. AIRBUS A320 not only can save the fuel but also use the fare bucket system to save the fare. For instance, the seats have been divided into 3 categories – promo fares, discounted fares and full priced fares. So, everyone can fly now. Travel with AirAsia, there is no frills, just the essentials.

2.      Yes. I think AirAsia practices a good market relationship with its guests. The reason why I say so is because AirAsia has organized a lot of programs to the guests. For example, the passengers can prebook their flight for more savings. Besides, with the AirAsia big loyalty program, the passengers can earn the points by each time purchasing the flight tickets to redeem the next flight. They do also let their customers know whether they are having promotions and discounts for the flight tickets by email.

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Fatimah Zahra Binti Hamzah 1171101708

Anne Martha A/P Arulnathan 1171101727

Cheong Mei Leng 1171101861

Lim Sin Li 1171101711

Janani A/P Eeswaran 1171101761

1.     Based on the video, we have found some of the success strategies of Airasia. AirAsia, with its motto “Now everyone can fly” makes the flight experience more enjoyable besides saving the costs of passengers. Their cabin crew consists of talented people such as pilots, engineers and ground operation staffs which are trained professionally in terms of their services and their ethical behaviors on board. The talented cabin crew are trained to multitask on board besides giving the passengers a generous smile, which ensures the passengers a pleasant flight experience. They are strictly trained to adhere to global safety standards. Everything they do is all for one, and one for all.

-AirAsia has also come up with a brilliant idea of saving costs of passengers which differentiates them from other airline companies. The Airbus A320 offers a total of 180 single class seats. Since there are no business class seats, more guests are able to pay less as they shared one cost of the flight. The architecture of the Wing tip device lessens the engine oils used for a flight, thus guests need to pay lesser amount of money for a single trip.

-Moreover, AirAsia uses the fare bucket system by offering a lot of promotion, discounts and full price fare to let guests enjoy lower fare for a flight.

-AirAsia provides a user-friendly interface for customers to book a flight. The customers are able to access to the AirAsia online website to pre-book their necessities such as the flight tickets as well as the baggage, seat assignment, insurance and hot meals that they want. By allowing us to only pick what we need, it ensures us to pay for the essentials but not the unnecessary add-ons.

- Next, AirAsia organize the Air Asia big loyalty programme which makes us to sign up as a member to redeem points for the next flight.

-It will take approximately 25 minutes for their plane to turn around before they land on the ground so that the time in air is more than the time on ground. When the plane reaches the destination, there will be stairs connecting to the exit of the plane instead of narrow bridge so that customers are able to pay less for the flight.

- AirAsia also keeps their flight within 4 hours radius and they have many other hubs to extend reach across Asia and beyond. They are expanding their network to a larger scale and innovating the way they fly. This makes the boarding experience enjoyable.

2.     Yes, Airasia practices relationship marketing. They care about their customers’ safety and satisfaction before and after the flight. This can be seen through the programs offered by the company. Filling up the mandatory fields while purchasing the flight ticket enables AirAsia to retrieve the passenger’s personal information, which indirectly enables them to keep track of the customers and email them for rating and improvement after a flight is done. This way we can know that AirAsia cares about their passengers and they are eager to know how they can further improve their service.

In fact, the AirAsia big loyalty programme has its attractive features of having accumulated points converted into discounts and cheaper flights. Once subscribed to their newsletter, they will keep the passengers updated to the latest promotions and notify the latest cheap fares for grabs in the limited time.

Members of the AirAsia are susceptible to a lot of promotions which further make the customers loyal to the company when it comes to choosing flights.

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Chew Wan Ting
(1171100929)
Sally Tee Yi Siang
(1171102291)
Tay Bee Luan
(1171100212)
Nurul Shaqilah Ismail (1171100779)
Kenny Poh Tong Wei (1171101131)
Answer 1:
·         All of cabin crew, pilot, engineers and ground operation stop was graduate from an academy where they trained to be best, professional and adhere with global safety standards.

·         Everything that Air Asia do is all for one, one for all.

·         Talented bunch (Example: Air Asia cabin crew take multi task- from preparing a flight, serving to cleaning the cabin and disembarking guests within 25 minutes to prepare for a next flight.

·         Giving a really generous smiles to ensure customer get a fun flying experience.

·         Operate a fleet of Airbus a320s where 180 single class plush leather seats and no business class that means more guests share the costs of one flight.

·         Operating one aircraft type allows for streamlined maintenance, a320 is more fuel efficient and have a wingtip device. These allow Air Asia to fly more while you pay less.

·         Using a fare bucket system (Promo Fares, Discounted Fares and Full Priced Fares). As the travel dates get closer the price increases

·         Unlike full service carriers, there are no frills just the essentials, baggage, seat, assignment, insurance, hot meals or all of that.

·         For personalized travelling experience with Air Asia, customer have the option to pick only what customer need, so that customer don’t need to spend unnecessarily. Also have an option to pre book your necessities for real saving

·         Can earn point to redeem next flight

·         Once on ground, Air Asia operate a 25 minutes turnaround, this allows us to spend less time on ground and more time in air

·         Board and disembark guests which step instead of a narrow bridge which means we pay less for a flight

·         Air Asia keep their flight within a four hour radius and have many other hubs to extend their reach across Asia and beyond
Answer 2:
Yes,  Air Asia practices relationship marketing. They allow personalized travelling customer  to pick only what customer need. They also

# data[].attributes.body
Lee Zhe An 1171101515
Chua Jiaming 1171101251
Chew Mun Chung 1171101449
Soh Yean Fong 1171101931
Hui Min Shien 1171101378

1. The successful strategies of AirAsia are they employ all graduated cabin crew, pilots, engineers, and ground operation staff where they are very well to be trained, professional and adhere to global safety standards. Besides, the cabin crew have good multitasking skills from pepping a flight and serving to clean the cabin and landing guests within the time given to prepare for the next flight. The staff are very friendly and generous with smile to make sure that all the guests have a fun flying experience. AirAsia also operates on a fleet of Airbus A320 planes without having business class that consists of 180 single class of seats fitted with leather that can accommodate more guests to share the cost of one flight. The Airbus A320 planes consist of wingtip device that allows the plane to fly more and at the same time all of the guests pay less for the flight ticket. AirAsia uses a fare bucket system that divides into three different groups which are promotion fares, discounted fares and full-priced fares that encourage more passengers to book the flight ticket earlier to enjoy their low fares. AirAsia’s full-service carriers have no frills with just the essentials. AirAsia offers various of the option to pick what the customer needs without spending unnecessarily and customers also have the selection to pre-book their own necessities for real savings. Customers are able to earn point to redeem their next flight as they make purchases with AirAsia’s Big Loyalty Program. Before the planes landing on the ground, AirAsia operates on 25 minutes turnaround so that the planes spend less time on ground and more time in the air. AirAsia board and disembark guests with steps instead of narrow bridges to save costs and all the customers can walk within a short time. AirAsia keeps their flights within a four-hour radius so they have many other hubs to extend their reach across Asia and beyond.

2. Yes, I think AirAsia practices relationship marketing because this video has specified that AirAsia has organized the Big Loyalty Program which allows customers to collect their points and redeem for their next flight so that it will attract more customers for choosing to fly with AirAsia. Besides, AirAsia’s members can receive exclusive offers and free gifts from their emails. This helps them to build lasting relationships with their customers.

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Tang Weimin  1171100096
Thivagar Rajan 1171100436
Yap Peng Kang
Bernard Teo
Lee Jun Xian 1171201604

1. The success strategies of AirAsia is this company have already create some safety strategies to their customers to prevent them get hurt because before that the AirAsia company have happen many type of cases that cause their customers to get hurt and have receive  many complaint from the parents of the customer like cause some of them disability but nowadays this company have come out many safety strategies that can 100% guarantee bring them to the place safety. Next, the second success strategies that this company use is they have train all of their crews, captains and the engineer to repair and check up the plane into the most best one because all of them have get the best training and practical and now they are known as the professional, include the global safety standards after they graduated from the famous university and AirAsia company have confident of believe the services that they provide to their customers are good and have combine with the word that they say "One for all" and "all for one". Besides that, other strategies that use by AirAsia is the plane in this company have set a new rules that are do not have business class which means more guest share the cost of one flight. The purpose that the company make decision of this action is because so that every customers can get the same and cheaper price of the ticket. Then, the third success strategies that use by the one of the plane is known as a A320  is can help it to save a lot of fuel on each of the airline even this strategies can also make the customers to pay less money and can fly more because of this Wingtip device. Moreover, AirAsia also apply the strategies of  fare bucket system that are each plane seat have divide into three categories that are Promo Fares, Discounted fares and full price fares that can help some of the poor people to buy the ticket when the promotion come out. When the travel day get closer that will cause the price of the ticket to increase so they have advice their customer to grab early and can enjoy the low fares. Next, the service carrier is no frill and just the essentials so that can give a good services to their customers. The AirAsia company have also provide many different services such as the insurance of flight, hot meals and baggage to their customers  but the personalised  customer can only pick the services that they need and can save their cost  and that mean they do not need to spend  unecessary  and the customers can also use the online website of AirAsia to pre-book their necessities such as the baggage that need to transport and send or can also order the hot meal on the plane for saving their cost. The next strategies that this company use is they have organise a big loyalty program that the customers can earn the point to redeem their next flights  and  they can make purchases to the membership card to store the point by each times they use the plane. Before the plane want to landing will turn around about 25 minutes so that show more time on the air and less time on the ground even the board and disembark guest with stairs instead of narrow bridge which can save the cost  because this strategies can help the workers and the customers walk to the plane in a short period of time to save their time. This flight is also keep out of fly within 4 hour radius and that is the reason why there have many hubs to extend their reach to Asia and Beyond.

2. Yes, i think the AirAsia practices the relationship marketing because in this video that have stated that the company have organise a big Loyalty program and this program have give many advantages to the customers and also it's company such as when the customers birthday arrive they can get the discount of the ticket that travel to any place. The second example is when you register become the member of the AirAsia company that can make you earn the points by each times you purchase the flight tickets and when you get a full point that can use the point to change something with the company like get a free flight ticket. Besides that, the workers in this company will always remind their customers to receive or redeem their latest promotions through the email and the crews or the captain are also make sure get a good and complete training in order to ensure their customers to enjoy fun and get the experience of AirAsia because there are some people less of go travelling even first times take the flight so we can give them a good experience and memory for them to remember they have been take this AirAsia flight before and know about the benfits of this company.

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LEE WEI YE 1171101259
TAN SIN LEE 1171101252
ANG CUI SHAN 1171101137
CHONG GAH YAN 1171101676
YONG SHU FEN 1171100277

1. -Air Asia have the greatest assets such as cabin crew, pilots, engineers and ground operation staff which are graduate from academic and trained to be the best as well as be professional in order to global safety standards while having fun. So the consumers able to relax during their trip. They also general to smile just to ensure fun flying experience.
-Air Asia company that ready for us the type of “AIRBUS A320” because the type of flight have 180 single class seat for customer and company do not provide any business classes in this flight because for the sake of customers that they can share the cost on one flight.
-Multi task.They provide these multi task for preparing the next flight.For example serving, cleaning, instruction to guests. Next is the most important of these multi task which is the maintenance such as more fuel,stream line maintenance and wing tip device.
-In this flight,they also provide fare bucket system which distribute to 3 category but not include business class.These 3 category which are promo fares as lowest category, discounted fares as general and full priced fares. As the travel fare bucket get closer pricing increase. So,grab early to enjoy the low fares.
-If a personalised flight, consumer only need to pay what they need. So,they no need pay unnecessarily. Furthermore,the BIG PROMO which is collect the points.

2.Yes.They do practices relationship marketing.They have the “AirAsia Big Loyalty Program” to earn points on each flight for the next purchase.This programme attracts customer to purchase from them for the second time and so on.Programme such as, AirAsia provided fair bucket system in order to encourage customer to gain their ticket earlier to enjoy the low fares. Besides, consumer only need to pay what they need for their flight but no for unnecessarily.Consumer can earn points to redeem their next flight with Air Asia big loyalty Program.

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Brendan Yu Soon
(1171100342)
Thin Tian Sheng
(1171101162)
Ivan Lee Kang Zheng (1171101254)
Ryan Keith Thye Ming Xiang
(1171100150)
Zulfadhli Najmi
(1171100214)

1. Successful strategies of AirAsia are:

-AirAsia hire their employees from graduates of academy.

-They are operating with the motto of ‘All for one, one for all’.

-Cabin crews are trained to be multitask.

-Always keep a friendly attitude with the customers.

-Every seat in the plane share the same price and service.

-Limiting to 1 type of plane for easier maintenance.

-Efficiency in all sorts of aspect of the plane design.

-Installing ‘Fare Bucket System’ which enable customers to buy the ticket earlier at cheaper price.

-Customers can choose to pay for the services they requested only.

-Pre-booking necessity for a cheaper price.

-Earn point with ‘AirAsia Big Loyalty Program’ to redeem for next flight.

-On ground preparation only takes 25 minutes until the next flight.

-They keep their flight time in 4 hours.

2. Yes, they do practices relationship marketing. Their employees always keep a friendly attitude toward the customers. They also allow the customers to choose the services they need instead of including everything in the ticket. Lastly, they have the ‘AirAsia Big Loyalty Program’ to accumulate points on each flight which can use to redeem another flight.

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Lim Zhou Yi 1171101443
Khong Fan Yi 1171101412
Gan Yen Wen 1171101541
Neow Jia Zhe 1171100601
Tan Yi Fan 1171100501

1. Success strategies used by AirAsia :
*The cabin crews, pilots, engineers and ground operating staffs are graduated from an academy where they are trained to be professional and adhere to global safety standards.
*Air Asia uses a fleet of Airbus A320s which are fitted with 180 single class seats without any business class seats. This ensure more passengers to share the cost of one flight.
*As Air Asia only use one type of aircraft, this allows them to have streamlined maintenance. Moreover, the wingtip device helps the aircraft to lower the fuel consumption which will also lower down the cost.
*"Fare bucket system" is introduced to encourage people to book seats early to enjoy low fares.
*Air Asia's full service carriers have no frills but just only the essentials. Passengers can have their personalized travelling experience by paying what they need.
*The passengers' necessities can be prebooked to save money.
*Passengers can earn points to redeem flights which is known as their Big Loyalty Program.
*Whenever the aircraft is landed, they operate on 25 minutes turnaround to ensure that the passengers spend more time on air and less time on ground.
*Passengers are required to use steps to board instead of airbridge to save cost.
*Air Asia is also constantly expanding their network to offer more destination to travel with affordable price.

2.Yes, Air Asia practices relationship marketing by organizing the Big Loyalty Program for the members of Air Asia. When the Air Asia members accumulate enough points, they can redeem it for any Air Asia flights and Tune Hotel stays. Not only that, Air Asia members can also get discount if they purchase their tickets on their birthday. This concludes that Air Asia uses relationship marketing to foster customer loyalty, interaction and long-term engagement.

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TEE HAN YONG
(1171101057)
LWI JIA YI
(1171101196)
LAU SZE VEI
(1171100249)
HO WEE HANG
(1171101464)
NG YAN JIE
(1171102036)

1.       The success strategies of Air Asia are

-          All of the Air Asia Cabin crew, pilots, engineers, and ground operators are graduated from academy and well trained to be the best, be professional and adhere to the global safety standards. This enable customers feel safe and comfort with the Air Asia services. Besides, customers will have fun flying experience because all of their cabin crew are multi task and they are very generous in smile so if the passengers are facing any problems on their flight they will feel free to ask for help from the cabin crew.

-          Air Asia is using Airbus A320 with 180 single class seats with no business class and this mean that more guests share the costs in one flight. This mean that all of the guests can fly with low cost due to no business class and all of their flight ticket price are same.

-          A320 are more fuel efficient because of Wingtip device. This allow the passenger to fly more but pay less. This is because the aeroplane fuel is expensive, if the airplane can use less fuel means that the company will not charge the flight ticket in a higher price.

-          Air Asia use fare bucket system which made up of Promo Fares, Discounted Fares, Full Price Fares. They encourage passengers to buy their air ticket earlier as the travel date get closer, the price gets higher. This will cause the passenger to book their flight ticket earlier to enjoy low fares.

-          Air Asia are unlike full service carrier, they have no frills. Air Asia provide many services such as flight insurance, hot meal, and baggage to their passengers. The passengers have their option to choose what they need so that they will no need pay for unnecessary services. Passengers also can pre-book their necessity for savings.

-          Air Asia lets their customers to earn points with Air Asia Big Loyalty Program. Passenger can earn points with every purchase and redeem it for next flight. This will attract customers to fly with Air Asia as they purchase more they can redeem more.

-          Before the plane land, it will turn around about 25 minutes so that they spent more time on the air and less time on the ground. Air Asia board and disembark guest with stairs instead of narrow bridge which can save the cost because this strategy can help the workers and the customers walk to the plane in a short period of time to save their time. This flight is also keep out of fly with 4 hours radius and that is the reason why there have many hubs to extend their reach to Asia and Beyond.

2.       Yes, Air Asia promote a big loyalty programme which helps the customers to collect and redeem their points and use it for the next purchase. This programme attracts customer to purchase from them for the second time and so on. This helps them to build permanent relationship with their customers and ensure that they keep good relationship. When the customers register as their members, Air Asia will have their contact information, with these, Air Asia can keep their customers updated with their promotion.

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Hoong Li Kee 1171101650
Thien Hui Chie  1171101552
Natalie Lee 1171101553
Lai Hui Xuan 1171101831
Gan Jie Ying 1171102066

1. The success strategy that AirAsia use is all of their cabin crews, pilots, engineers and ground operation staff graduate from an academy where they are trained to be the best, be professional to adhere to global safety standard. The cabin crew are trained to be multi tasking from preparing a flight and serving to clean the cabin and disembarking guests within 25 minutes to prepare for the next flight and generous with smile.
- As for their planes, they operate on a fleet of Airbus which don't have business class. The guests shared the cost on flighting.
-Next, operating on one aircraft type allowed for streamlined miantenance as it is more fuel efficient and features like wingtips device allows us to fly more while you play less.
-They used a fare bucket system that is made up of promo fares, discounted and full priced fares. People are recommended to grab their seats earlier to enjoy lower fares.
- Their full service carriers does not have frills but just the essentials things. The personalize travelling experienced, you have the options to pick only what u need and it helps you to save money. You can also pre-book your necessities for real savings not to be missed.
- Furthermore, they also have a big loyalty programme which allows customers to collect points.
- They operate on a 25minutes-turnround which allows the customers to spend less time on ground and more time in the air.

2. Yes. They promote a big loyalty programme me which helps the customers to collect and redeem their points and use it for the next purchase. This programme attracts customer to purchase from them for the second time and so on. This helps them to build permanent relationship with their customers and ensure that they keep good relationship.
- They will keep their customers updated for their promotions via email.

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Tan Jia Chun 1171100329
Pang Ming Quan 1171100636
Leong Boon Sheng 1171101518
Chan Ting Chang
1171100524
Chia Jia Huey 1171101051

1. Success strategies of AirAsia:
- Well trained crews. Engineers, cabin crews, pilots, ground operation staffs graduated from academy are trained to be professional and adhere to the global safety standards. These enables customers to be safe and confident to AirAsia.
- No business class which means more guest share the cost of one flight. It bans the business class to eliminate the unfairness between the gap of rich and medium class people, making the flight ticket to be more cheaper.
- Wingtip device on the airbus are fuel efficient.
- Fare bucket system (Promo fares, discounted fares, full price fares). Encourage customers to buy the flight tickets earlier to enjoy low fares.
- Customer can pre-book their necessities such as baggage seats or hot meals for savings.
- AirAsia Big Loyalty program. Earn & redeem points as u make purchases with the membership card.
- Board and disembark guest with stairs instead of narrow bridge to save cost.
- It flies more in the air instead of landing, this also helps Air Asia to have more output than input. Besides the rental for planes to stop by at the airport is expensive. By decrease the time to land, it can decrease the cost and increase sales revenue.
- Flights are keep within 4-hours radius. They have many other hubs to extend their reach to Asia and beyond.

2. Yes. The membership offered by AirAsia Big Loyalty Program help AirAsia to build long lasting relationships so that customer will often fly with Air Asia to earn membership point.

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Soo Yee Khee 1171101850
Nur Amira Azreen 1171300492
Suhasni Mariyappan 1171101835
Sangeetha Narayasamy 1171102150

1) success strategies of AirAsia

- Apply fare bucket system - which the fares are discounted , low fare . The application can be seen due to some services for example , when they want to disembark the passengers , they use stairs instead of narrow bridge so it will lowered the cost.
- Have loyalty program . They encourage passengers to continue using their services by giving out membership advantages so the customers able to redeem the points in their future affairs.
-well-trained crews. The crews are graduates from the academy and trained by the professionals so that it can meet the global safety standards as they are qualified for the job
-apply 4-hour radius. therefore they have more hubs across the Asia.

2) Yes. For instance , AirAsia Big. They allow the customers to redeem points as it will increases as the mileage increases . So the customers will have the benefits while using their services from time to time. Not only that, they also provided membership to the customers. And AirAsia Big also can be use to gain points from purchasing from other application/services such as Lazada. Also they always reach the customers through emails regarding the latest promotions and points need to redeem.

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Dear students,
Watch the video clip as attached. Based on the video:
1. Discuss among your team members what are the success strategies of AirAsia. Briefly explain it. 2. Do you think AirAsia practices  relationship marketing ? Provide justification.

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Memberi Surprise Para Tamu di Hari Kasih

# data[].attributes.attachment_link.description
Take a peek into the world of low-cost travel, the AirAsia way