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This is an ad from Lifesavers in the 60's. The company is trying to sell it's product by making the customers want to eat the Lifesavers. They are curious on what it tastes like.

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This is an ad from a town's school library. It's trying to sell students on coming to the library and read books.

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In this ad of Mona Lisa the customers are curious about her smile and if she's chewing Trident White.

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In this from The Economist it's asking a question and making the readers think of an answer.

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In this ad provokes the reader to think as why this person got bit by a zombie and why it happened.

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Just like the first ad made by Lifesavers, Nutella thought it was a great idea use the same thing. Since it's a food product people would be curious to how Nutella tastes.

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https://www.youtube.com/watch?v=ahaOB_HFEO0