# data[].attributes.body
Consumerism
- Green marketing

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- Viral marketing
- SEO marketing
- Affiliate marketing
- Influencer marketing
- Customer security (online and offline)

# data[].attributes.body
- Trust
- Loyalty

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- Engaging users
- Communication
- Security
- As part of the extended IMC
- Engagement

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Analyzing and usage

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- Restrictive
- Legislation
- Customers' non-exposure
- Media consumption/preference

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- Customer feedback
- Customer criticism
- Relationship marketing

# data[].attributes.body
- Online shopping
- Latest trends

# data[].attributes.body
- Social media - is it good for advertising?
- WOM
- Guerrilla marketing

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- Impact on marketing/global marketing

# data[].attributes.body
- Creating campaigns
- IMC

# data[].attributes.body
- Latest trends i.e. AR/VR/Neuro
- Innovation
- Wearable technologies

# data[].attributes.body
- Legislation
- CSR
- Data protection

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Millennial/i-generation trends - online and digital technologies and the impact on marketing

# data[].attributes.body
- Consumer behaviour perspective
- Brand image
- Brand equity
- Differentiating brands
- Trade marks/legal aspects