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M4 – You have explained your television advertisement production work with reference to detailed illustrative examples and have displayed strong usage of subject terminology

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M3 -  You have produced an imaginative television advertisement to a good technical standard, with only occasional assistance.

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M2 – You have successfully originated and developed an imaginative idea for a television advertisement, with only occasional assistance.

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D1 – You have comprehensively explained the structure and techniques of television advertising with elucidated examples and consistent use of subject terminology.

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You have explained the structures of TV advertisement with some detailed and elucidated examples and subject terminology

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Geodemographics is the study of the population and its characteristics, divided according to regions on a geographical basis. This involves application of clustering techniques to group statistically similar neighbourhood and areas.

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Psychographics are applied to the study of personality, values, opinions, attitudes, interests, and lifestyles

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The psychographics area of research focuses on activities, interests.

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Demographics are broken into bands depending on peoples jobs or status

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Demographic is used in media marketing to sort an audience into age, gender, race and other categories

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An rate card can help an advertisement as it can clearly place adverts on different outlets. This is good so other people will see the advert therefore they can sell more products and gain more money.

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A rate card is descriptions for the various adverts placement options available from a media outlet.

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This advert tells you that you can have a glamorous life style as you can whatever you like because you have a lot of money on the credit card.

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The samsung advert companies its phone to the apple phone. It tells us that samsung already has the features that IPhone had. It is comparing there phone to this saying that it is better. They use the advert well to show this as we see people in a huge line to get the IPhone with the 'new' feature. This feature has already been in the samsung phone.

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The advert tells you the benefit of buying the Nintendo Switch as you can use it anywhere and it can help you not to be bored.

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This advert is a success because it appeals to people and clearly tells you how to fix the problem therefore it is success as it tells you what you can do to help. This may make people feel sorry for people in Africa as they don't have clean water.

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The advert also adds a solution to the problem. It talks about the people in Africa and how they don't have clean water. Then it tells us the solution to the problem, this is to donate money and also if you buy drinks it will give people clean water. Therefore the advert tells you how to solve the problem.

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This advert can be seen as a concern to people. This is because people may be living with or lost someone to cancer so seeing this may upset them. Therefore the advert must be careful on how it tackles the problem of cancer.

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In the not alone advert we see someone who has just been told that they have cancer and how he reacts to this and also how his life reacts to this. This advert has fear in it as the man is seen fearing for his life and the fear of unknown with his doesn't know how his life will change.

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https://www.youtube.com/watch?v=c8R4EhrAgXY

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An Overt advert is when the meaning is open and easy to see. The Go Compare advert is a good example of this as the whole advert we see a man singing Go Compare the name of the company and advert. This is good so the audience clearly understands the meaning of the advert. A benefit of this is that you can miss the meaning because it is in you face. A bad benefit of this is that it is that much in your face that people may get annoyed with the advert.

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A convert message in a advert is when a advert is for a company/product and the advert does not seem to be for that product. The best example for this is the sainsburys advert for christmas a couple of years ago. The advert begins with the two trenches shooting at each other then we see them coming out of the trenches and playing football together and sharing food together. Then it shows the sainsburys logo while watching the advert you wouldn't of known if was for sainsburys. The message of the advert is to share.

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In the John Lewis advert the creature is CGI this is because it looks more realistic then using a huge puppet. The downside of using CGI is that it costs a lot of money.

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In the John Lewis advert the music is important because it helps to tell the story of the child and the creature under his bed. This is because the words in the song connects with the story. In the song it talks about smiling all the time and being happy. This connects to the advert as the creature in the bed is seen smiling all the time in the advert and then it also makes the child smile as well.

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Slow Paced Editing is used a lot in romantic films. This is because the slow paced filming adds tension.

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Fast Paced Editing is used to convey a lot of information at a quick pace. Also using fast paced editing creates energy in the scene. This is good because in this scene you need to create energy as it is a mysterious scene with the main person following someone so therefore we don't know what is going to happen. Fast editing also adds suspense so we don't know what will happen.

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This High Angle has been used in the TV Show Scrubs. It has been used to make the person look weak and defenceless. Also in this seen we see a low angle shot being used on a woman. This shows that the woman in the scene is more powerful then the man and has more power over him.

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This low angle shot has been sed in the TV Show Scrubs. It has been used to make you feel intimated by the woman in this shot. It also makes you think that this woman has power in this scene.

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Audience Measurement measures how many people are in the audience. This is usually in relegation to a radio listenership and television viewership.

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The dis-advantages of a questionnaire is that it is a limited choice of answers. The questions may be unclear and it may also lack validity because the researcher imposes a limited choice of answers.

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The advantages of a questionnaire is that it is easy to produce standardised and statistical data. Data is reliable when using a questionnaire as well.

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You would carry out a questionnaire so you can get a better range of answers. This can help you build you company more knowing all the information.

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Imagine you have to reach 5 th floor of a building using only stairs. You take stairs but you skip every alternate step to reach to your destination quickly but then there is a risk of falling down at any point. Similarly, to conduct remarkable Focus Groups, make sure that you don't skip basic points. Let's have a look:

1. Job of a Focus Group arbitrator/moderator demands proficiency. You must know what it takes to start a discussion. You must have excellent people skills, ability to derive edifying responses from different people which also requires exceptional listening skills.

2. It is always beneficial to have a plan to decide what questions to ask and at what point of discussion the question needs to be asked. This will help keeping the discussion in the right direction.

3. Establish a set of laws that would help keep the discussion disciplined. This includes review of focus group duration, topics to be covered in the session, asking to turn off the phones, making aware that the session will be recorded, etc.

4. As an arbitrator, one should be able to break the ice, which will help participants to be at ease with each other. Remain neutral so that you may not end up asking questions that may impact participant's answers.

5. Try to ask more open ended questions which would help to make the discussion more clear and must not presume what any participant means.

Apart from the mentioned points also try to include light activities to retain interest & liveliness among the participants. Most important, provide objective explanation of the research discussion.

Bookmark the permalink.

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Imagine you have to reach 5 th floor of a building using only stairs. You take stairs but you skip every alternate step to reach to your destination quickly but then there is a risk of falling down at any point. Similarly, to conduct remarkable Focus Groups, make sure that you don't skip basic points.

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In a focus group there would be workers and in some cases people who don't work at the place because they can get more opinions.

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The Disadvantage of a focus group is that the researcher has less control over the session that is being held at that time. There are different personalities in the group this could course arguments in the group.

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The advantages of a focus group is that it is more flexible. It also generates quick results. It also costs little to conduct the focus group.

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Is it good for people to carry out a focus group because you can different idea's and options for different people therefore it will help to get a new idea easier and quicker.

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The interview is also more time consuming and takes ore time recruit the person interviewing.

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A good company to interview with is walt disney as they are very professional

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A disadvantage of having a face to face interview is if they don't get the job you have to tell them to there face and see there reaction.

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You would carry out a face to face interview so therefore you can see the person that you are interviewing. This is good because you can what they are like and get a better understanding of the person that you could be hiring for your company.

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Ofcom operates under the Communications Act 2003.

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Ofcom makes sure the people in the UK get the best for their communications services.

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Ofcom regulates the TV and radio sectors, fixed line telecoms, mobiles and also postal services and also the airwaves over which wireless devices operate

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http://www.youtube.com/watch?v=flkis9c1fq0&NR=1&feature=fvwp

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Anti-bullying ad: Why it is banned on TV

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Alice Shelley from Clearcast explains why a new anti-bullying advert was deemed 'too offensive' to be shown on television. . Follow us on twitter at http://twitter.com/itn_news.

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http://www.youtube.com/watch?v=qXkQ2pN7Mx0

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The ASA which was established in 1962 it is responsible for supervising the system and for applying the Codes to make sure that the public are not misled or offended by advertisements.

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Basic principles of the code are that advertisements should be:
1) Legal, decent, honest and also truthful

2) Prepared with with a sense of responsibility to consumers and to society

3) In line with the principles of fair competition generally accepted in business.

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The ASA have a panel that meet every week to at the proposals for the TV advertisement.

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The ASA build that trust by enforcing the advertising codes this was written by the committee of advertising practice and also the act quickly when these rules are broken.

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The aim of ASA is to ensure that the customers do not just enjoy the ads that they see but also so they can trust them to.

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Advertising is now a essential role in today's world. It informs entertains and promotes also helps to healthy competition.

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Cadbury's Gorilla Advert (Aug 31st 2007)

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Parodic adverts are adverts that make fun of themselves or other adverts. They are poking fun at the idea of selling the product

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It also has a hidden message in the advert when Cheryl Cole is wearing a white and red dress because these two colours are the same colours as the bottle of L'Oreal that is being advertised. Therefore this helps so the customer can remember these colours.

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They also make the customers feel good by complimenting them about the appearance and also what it would be like if they had this product on.

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In this advert we see Cheryl Cole advertising the product L'Oreal Advert. In this advert we see techniques like the Beauty Appeal to the audience to make them buy this product.

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The social position for a advert is for mothers. You can tell this because in the advert the vast amount of people are older woman who are mothers. Also at the end of the advert the slogan is 'That's why mum's go to iceland'. This is clear that this advert is aimed at mothers. By doing this it makes the audience think about how much they could save when going to iceland. Also when mothers see other mothers go to iceland it could make them want to go because they feel safe and also trusted about the shop because other mothers go there as well.

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Iceland Advert - Heads you Win, Tails You Win

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https://www.youtube.com/watch?v=C836r0pSuO4