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There's a whole section on health & fitness, which includes articles on stress and the responsibility of parents in making healthy food choices for their children. Who are these stories aimed at? I think they address me - male, middle-class, young-ish, worried about health and fitness. And of course, the one on parenting addresses parents in such a way as to encourage parents to reflect on themselves as 'good' or 'bad' parents - an example of Foucault's ideas on biopower - if you feed your kids bad food, conventional ideas informed by experts and institutions is that you must therefore be a bad parent!
I can't image my Dad ever reads these kinds of articles. So - they appeal to me as a particular kind of person - I identify with them, and take on board, to some extent, the advice and expertise they offer. I guess this reflect's Schilling's core point - that our identities are constantly in process- being made and re-made in relation to the cultural resources around us. But as Foucault teadches us, this isn't simply about individual choice - it also reflects the was in which we're compelled to conform with powerful discourses and social norms through the practices we engage in to manage our body's appearance and health.

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I've thought some more about The Bachelor story, and particuarly the concept/practice of 'dating'. When I was a kid, 'dating' was an especially Americal phrase - something that came from American TV. We didn't really talk about 'dating' - you might say 'go 'round with'! Obviously, The Bachelor is an Australian version of an American TV show, but I think we've probably seen the normalisation of dating in mainstream Aussie lingo - and I guess, in the ways Australians partner up too? I would say that this is a disciplinary practice - something that is normative, and involves 'doing' dating according to the scripts articulated in shows like The Bachelor. I think this informs my body project insofar as I might think about presenting myself as eminently 'datable' - have I got clothes for a date or two or three - what should those dates be - dinner, drinks, a movie? And when can I relax and let go of the pretence that my dating self (my best impression) is not as accurate as my everyday self - which is probably a bit messier, lazier, and less presentable (but equally deserving of love!)!!

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Chiselled good looks, athletic body, looking for love - what's not to like? But what's the purpose of this kind of TV? It's interesting to observe how images of masculinity have changed in recent years - in the mid-80s, Burt Reynolds in all his hairy glory was People magazine's best looking man. We're a long way from the au-naturale look these days. This year's Bachelor is more polished than his prospective bachelorettes. I don't watch this show, but the ideas about how a man should look, and what romantic success look like certainly resonate for me. Taking Schilling's 'body project' concept seriously, I suppose I'd say I have a cynical perspective on shows like The Bachelor, but the implicit messages it conveys - and cutural fantasies about success and romance, and sex! - are certainly pretty resonant. If I'm going out on a date, I want to look this good!

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Richie on a date with former Bachelorette Sam Frost.
Photo: Channel Ten

"He's a naturally nervy guy," says Shaun Murphy, head of entertainment for Warner Bros International Television in Australia. "But it's endearing.

"Some guys [get so nervous] they just fluff it, whereas he gets in his groove ... he grows, and we love seeing that."

Viewers met Strahan last year, as a competitor on The Bachelorette. When he was sent home by Sam Frost (the jilted winner of a previous season of The Bachelor, if you can keep up), producers pegged him as a leading man.

But not because he's a carbon copy of his predecessors. Tim Robards, Blake Garvey and Sam Wood were relentlessly slick; Strahan has a charmingly goofy side. It doesn't hurt that he looks like he's stepped off the set of The Bold and the Beautiful, either.

Richie Strahan, the star of Channel Ten's hit dating show.

"What sets Richie apart is that he's funny - like, rolling in the aisles funny," says host Osher Gunsberg.

"He had the girls in stitches the whole time. Plus, he's very adventurous. He's up for anything. He hangs off the side of oil rigs in the Indian ocean for a living."

That's not as scary as what's unfolding tonight. On a warm evening in March, Fairfax Media tours the new Bachelor mansion, a Kardashian-esque compound in Sydney's bible belt. Near the pool, one woman is channelling her psychic nan. Another is goaded into reading a terrible poem aloud.

"If he comes to me, he comes to me," declares a contestant.

"But he doesn't even know who you are," counters her nemesis. It's perfect fodder for a promo.

Strahan has endured his fair share of awkward cocktail parties on The Bachelorette. He also knows what it's like to wait for a rose in those dramatic eviction ceremonies. He finds it more wrenching, though, to be the bachelor: the one who sends women packing.

"Richie is the guy who would never want anyone in the room to not be smiling," Gunsberg says.

"When he is the one who is responsible for making someone in the room unhappy, it's very tough for him."

Having filmed months in advance, the series is now in the can. Strahan all but guarantees he found love: "I can confirm I'm extremely happy," he says.

Between The Bachelorette and The Bachelor, he worked on an offshore drilling ship called Deepwater Millenium. It was a good grounding for the brutal realm of social media.

"Working in oil and gas, you cop a lot of grief from your mates, but in a fun way," he says. "So a few bad articles [or comments]? Water off a duck's back. You have a cup of concrete and move on."

Where matters of the heart are concerned, however, he's the same soft-hearted Richie we saw last year. Perhaps no surprise, given his role models are his single mother and his sister.

"I've been raised by two beautiful women. They taught me you should always respect women. Going into this, [I know that] these girls are putting their hearts on the line."

WHEN Ten, Wednesday, 7.30pm

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The Bachelor 2016: Richie Strahan appears to have found love despite inner struggle

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"He's a naturally nervy guy," says Shaun Murphy, head of entertainment for Warner Bros International Television in Australia. "But it's endearing. "Some guys [get so nervous] they just fluff it, whereas he gets in his groove ... he grows, and we love seeing that." Viewers met Strahan last year, as a competitor on The Bachelorette .

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So, just beneath the section on fitness, the newspaper has a section on food! How to double-down on my guilt - If I wasn't already reflecing on my recent lack of exercise, now I'm worrying about all the bad food I've eaten recently. This is not helped by the image of a delicious-looking chocolate macaroon, but the headline asks: 'They sound healthy, but are raw desserts really that good for you?'. What is a raw dessert? I have no idea - what makes a food 'raw'? And why would this make it healthier anyway? What's the opposite of raw - manufactured, I guess? Presumably the advantage of 'raw' food is in the symbolism? And besides, who's eating desserts as a health food? I suppose the message is, even when you indulge, don't overdo it? In any  case, I'm struck again by the fact that this seems like lifestyle advice rather than traditional news. And, I'm now reflecting on whether I should be eating more 'raw' food.

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Here's a story about the increasing popularity of alteternative milks, i.e. from soy, nuts of animals other than cows. There is such a lot of competing information on cow's milk - about whether it's healthy, whether it causes weight gain, and whether, as a species, we're meant to consume the milk of another mammal. In this article, nutritionists, marketers, public health experts, altenative medicine practitioners, and informed people all weight in on milk. I'm left pretty confused by the whole debate. Which expert should I believe or defer to? There's such a wealth of conflicting advice here that I'm not sure what kind of milk is good for me. If anything, I'm likely to be lead by habit and price! I think in some ways, this undermine's Schilling's argument about 'dody projects' - that they're self-conscious projects related to identity management in late modernity. In regard to milk, I'm so confused by all the choice and the competing arguments - I think i'll just bury my head in and sand and do what I've alsways done... Atleast until I read the next article on milk!
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You'd be forgiven for thinking that dairy was sinful. To be cast aside, poured down the sink and forgotten it ever existed.

"We're the only animals who continue to drink milk into our adult years," say the critics. "We're the only mammals to drink the milk of a different species," say the naysayers. And according to the Paleo followers, "In the strict Paleo sense, dairy of any form was not consumed in the Palaeolithic Era, other than human milk in infancy of course. It just wasn't very practical to milk wild game."

So began the rise of "mylk". Yes, with a "y". It's a term adopted by the alternative milk industry, which is growing in leaps and bounds as I type. In fact, by the time I finish this sentence, there might just be another hip cafe opening that doesn't even serve dairy milk.

Nut milks, rice milk, oat milk and of course soy milk (which gained popularity more than a decade ago, but has since lost some of its shine due to conflicting studies about the way soy is sourced and what overconsumption can do to our health), have saturated the market since the whole health movement began around 2012, and has picked up pace in recent years. According to supermarket chain IGA: "Soy milk is still the most popular of alternative milks but almond, rice and coconut milk continue to grow exponentially in popularity with IGA shoppers, and we expect this trend to continue."
Who's giving up the white stuff?

One in six Australians are saying goodbye to milk, according to a June 2016 study of 1200 people by the CSIRO and University of Adelaide. Fairfax Media reported at the time that, "three-quarters were eschewing dairy in an attempt to relieve symptoms such as bloating, stomach cramps and wind. A smaller number said they simply didn't like the taste or thought it would make them fat. More women than men are avoiding milk and dairy foods that are rich in nutrients including calcium, iodine, and vitamins A, D and B12."

With personal health a big factor for many, and the current trend by "health experts" to encourage people to give up dairy, more women than men are staying away in an attempt, essentially, when you take away all their "health" excuses, to lose weight.

"My naturopath told me I should give up dairy as it was causing problems with my skin and making me bloated. Since giving it up I feel much better, but it hasn't made me lose weight," says Alison, 44, an account manager.

"I was advised to give up dairy in order to get pregnant," says sub-editor Nicole, 36, "but despite giving it up for almost a year, it didn't help me. I've since been back on it and am now pregnant - in fact, I drink a glass of cold milk every day!"

"The scale of people restricting their diet without a medical reason is very concerning in terms of the public health implications, especially for women," CSIRO's Bella Yantcheva told Fairfax Media.

While leading nutritionist Rosemary Stanton said: "Some think it's not natural for humans to drink the milk of another mammal but for those who can happily tolerate lactose, milk is a perfectly OK food and no more unnatural than breeding cows and other animals and eating their flesh." She was concerned people were self diagnosing symptoms such as bloating, when there might not be a direct link, and said those on dairy-free diets needed to supplement their intake with other calcium-rich foods.

So hip right now
"There are a lot of people jumping on the no-dairy bandwagon just because it's trendy," says nutritionist Jacqueline Alwill from The Brown Paper Bag. "But you should always try and learn whether foods are good for your body or not before making a decision. It's such a personal thing."

Alwill's philosophy is that it's more about getting your nutrients from different sources and mixing up those sources, instead of returning to the same source day in, day out.

"This might mean you swap out one dairy component for an alternative, rather than a blanket dairy cut. If you have a smoothie, a coffee and a yoghurt all with dairy in the one day, you might want to consider using almond milk for your smoothie and having a coconut yoghurt, but keeping the dairy milk in your coffee, where you really love it."

Alwill says there's no real need to give up dairy for the sake of it, or because you might have read that you need to. "If you don't have an allergy and it's not disagreeing with you, then a good, whole-fat milk is fine once a day. We should be varying our nutritional sources in every area of our diet, not just milk," she says.

And the new way to get your alternative creamy shot is to venture down to your local "mylk" bar, like Zeitgeist, recently opened in Sydney's Bondi, which serves home-made almond-macadamia milk with everything from milkshakes to vegan treats on the menu. It's a close cousin of Coffee, a Bondi Beach cafe that only serves only nut milk - no dairy. In Melbourne, on the "plant-based" menu at Matcha Mylbar in St Kilda you'll find soy, almond and coconut milk lattes (also with turmeric or apple cider), and Serotonin Eatery in Richmond offers macadamia milk, too.

"We make our own milk, so we know how creamy they are," says Zeitgeist owner Grace Watson. "The packaged ones are good, but home-made nut milks are much more delicious. Our milk gives the same creaminess as dairy and we can make it thick and frothy. It's perfect for steaming."
Which nut milk is best?
Not all alternative milks are created equal. Just like every other industry, there are those who have jumped on the trend and diluted the product down to a cheaper version of the original. And if you watch the video attached to this story on GoodFood.com.au, you'll see they didn't rate highly with our expert panel.

Comments on almond milk ranged from "It tastes like Mylanta", from the head chef of Gelato Messina, Donato Toce, to "It has a cooked taste", "It has floaties in it" and "It's too watery".

Vittoria's prime barista, Joe Rahme, says he wouldn't make coffee with it, "because it would be very hard to get a foam on the milk and it would separate".

Sommelier from the restaurant Automata, Tim Watkins, says of rice milk: "It smells great, it's got a really nice aroma to it, which makes the let down all the more great when you actually taste it."

And Colin Fassnidge from 4Fourteen says the almond milk "reminds me of milk of magnesia. It's medicine-y".

But the problem may be more down to the actual production of the milk, rather than the base flavour.

"We need to separate alternative milks into two categories," says naturopath Anthia Koullouros from Ovvio Organics. "One is those that are ultra heated and pasteurised, sold in the Tetra packs. They're long life shelf milks and the ones I've never recommended. The market listened to our protests however, because now there are a bunch of fresh nut milks available in the fridge section."

The problem with the Tetra options, Koullouros explains, is the ultra heating that essentially destroys the nutrients we'd otherwise get from the ingredients. "They also don't add much of the actual nuts to the product either, it's a lot of water and additives. Fresh milks are exciting as most of them are made from activated nuts and they're prepared well, with no heating, and are highly nutritious. They taste like fresh home-made almond milk. I would always choose the unsweetened variety and if you want to, add a little cinnamon or vanilla if you like it sweeter."

And if you are going to choose dairy milk, the overwhelming winner is full cream - preferably jersey (with the pod of cream on top). Besides being the best in taste, new studies suggest drinking skim milk doesn't have the slimming effect we once thought.

"Skim milk goes through that extra process to take the fat out of it, which means we're missing out on all the goodness and nutrition from the fat. Fat keeps us satiated, which will mean we eat less in the long run," says Koullouros. "Healthy living is not about counting fat or calories anymore. We look at the total nutrients consumed to have a healthy lifestyle. If you're getting nutrients from healthy sources then a little bit of fat with milk doesn't hurt."
The rise of raw milk
Raw milk (milk that is unpasteurised) is illegal to be sold as drinking milk in Australia, due to the bacteria content, which is said to cause E-coli among other things. But the raw milk movement has gained almost as much steam as the alternative mylk movement in recent years. Pro-raw milk users say the pasteurisation process that traditionally heats milk to 72 degrees, kills off the good microbes (mainly bacteria) as well as the bad, and we are not getting the full nutritional benefits of dairy once the milk has been pasteurised. Others actually blame dairy and lactose allergies on this pasteurisation process. Still, Australian law has not budged. Until now. A new company, Made by Cow, has recently been given approval to sell raw milk in Australia, using a cold press pasteurisation system, that uses the cold pressure of water to kill off bad bacteria.

"Good herd management, hygienic milking techniques and the cold pressure method have meant we can put 100 per cent safe, raw milk onto supermarket shelves," said company founder, Saxon Joye, to Fairfax Media.

"The bottles of milk are placed under enormous water pressure, squashed in about 15 per cent, to remove the harmful micro-organisms."

The company worked for a year with the NSW Food Authority to ensure the product was safe and fit for human consumption, though there are still some who have their doubts. It's for sale at selected Harris Farm Markets and About Life stores with a $5 price tag per 750ml bottle.

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The experts weigh in: Should you give up dairy?

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You'd be forgiven for thinking that dairy was sinful. To be cast aside, poured down the sink and forgotten it ever existed. "We're the only animals who continue to drink milk into our adult years," say the critics. "We're the only mammals to drink the milk of a different species," say the naysayers.

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Wow, when did the newspaper become so interested in my fitness? I used to read the news to find out what was happening in the world, now I find I'm drawn into articles about running and keeping fit. Funnily enough, despite reading about it, I haven't been for a run in weeks. The stories are motivational - kind of - but they also leave me feeling kind of anxious about my current lack of fitness... Is this their intention? Next to the stories are links to information, products and advice that I can purchase to improve my fitness

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Schilling, Chris (2012) The Body in Society. Sage, London.

Www.theage.com.au, accessed 21 July 2016

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This collection pad looks at what Chris Schilling (2012) calls the 'Body Project'. According to Schilling, 'In the West in particular, there is a tendency for the body to be seen as an entity in the process of becoming; a project to be worked at and accomplished as part of an individual's self identity' (pg. 6). Schilling is writing about how, in contemporary society, identity is less detemined by traditional relationships or practices. Rather, because we are confronted with so much choice, from the media and consumer culture, and are required by our government to be enterprising citizens, looking after ourselves, upskilling ourselves, and ensuring we're flexible enough to adapt to a fast-paced, ever-changing world, the body offers a site for the expression of our individuality, but also raises questions about the right way to live. 

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This collection pad looks at what Chris Schilling (2012) calls the 'Body Project'. According to Schilling, 'In the West in particular, there is a tendency for the body to be seen as an entity in the process of becoming; a project to be worked at and accomplished as part of an individual's self identity' (pg. 6). Schilling is writing about how, in contemporary society, identity is less detemined by traditional relationships or practices. Rather, because we are confronted with so much choice, from the media and consumer culture, and are required by our government to be enterprising citizens, looking after ourselves, upskilling ourselves, and ensuring we're flexible enough to adapt to a fast-paced, ever-changing world, the body offers a site for the expression of our individuality, but also raises questions about the right way to live. 

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In this collection pad, drawing together images and stories from today's newspaper, I'm going to explore just some of the many ways in which I'm invited to reflect upon my health and diet as an aspect of my own self-improvement - my very own body project.