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有想改的直接改，改完放到padlet

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In TESCO
Strengths: the products have low costs.
they keep long-term relationships with customers by creating loyalty packages, such as  the Clubcard.
Weakness: TESCO has been affected by bad debt of credit cards and high levels of household insurance claims.
Opportunity: Cooperated with Tata Group.
Threat: TESCO has many competitors, like Asda. In resent years, Asda stores has been increasing in UK.

In M&S
Strength: the products have high quality, M&S always focus on the customers’s need.
Weakness: there are some extra spaces in stores.
Opportunity: the development of the internet is increasingly fast, and people no longer only want the low-priced product, they pay more attention to the quality of food.
Threat: in clothing market, M&S has many competitors, such as Topshop and other fashionable brands.

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When we write the report. We have enough information to support our argument. And we analysis SWOT are easier than before. because we read book list which is teacher offer. We analysis and discuss the SWOT and information we can get the advantage and disadvantage to Tesco and M&S.

When we ready presentation.

Vito introduce the background about TESCO and M&S.

Bin talk about the finding.

Shirley analysis the SWOT. She read the book list, so her analysis SWOT is very easy.

Finally, Our report is analyzing the advantage and disadvantage of Tesco and M&S supermarket. For example, the kind of product, food quality, price, product rang and service. The topic we choose is own-brand product. We  analysis the information about our find, such as we take photo in M&S and Tesco. We also find some information from them web site. We can easy to find the two supermarket advantage and disadvantage. Meanwhile we will use SWOT to analysis the data that can make our argument have more power and represented.

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we choose Tesco and M&S.

TESCO was founded in 1919.  TESCO product: Food, daily necessities, financial services, telecom。Number of employees 50,0000 (2015) Annual income in 62 billion.

M&S was founded in 1884 in UK. M&S product:  Food, household goods, daily necessities, electrical appliances. Number of employees 80000 (2015) Annual income in 10 billion.Because they belong to the high level and Middle level brands. Product price and quality are also very different. So we choose these supermarkets.

Because in the UK supermarket brands are representative.There are many places in the UK where they have their stores.These two supermarkets have their own brand.So it is better to compare the difference between the two shopping malls.

Like TESCO Slogan is every little helps. M&S the main is to ensure that you buy the product is the more freshest and the best quality.

Our group went to the TESCO and Marks&Spencer supermarkets in July 13, 2016 to investigate their products and take photos. Then we searched the Internet for the background information about the supermarket form Library and Google search. And then we will use SWOT to analysis supermarket.

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Simon