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Grace, Krystal, Shi Ya

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Evane, Adrian, Xiang Long

Adv: Increase market value, brand exposure, fast way to reach

Diadv: Low control of quality, low local knowledge, carbon emission of transporting (on environment)

Example: Apple Inc exporting Iphones to Philippines

Clear explanation and good examples

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Odelia, Ji Yeng, Sherlyn, Kevin
Franchisor provides licensed privilege to franchisee to do business

Example: Subway (fastest growing franchises in the world)

Adv: Helps Brand development as business can expand fast. Business Growth, Higher Success Rate. Ease of management (franchisor don't need to manage day-to-day business operation)

Disadv: Rigid rules, Rushed growth, Reputation risks

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Alicia , Kaiting , Xinling

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Hazel, Wenyan, KaiXian, Meiyeng

Licensing = allowing another company to use patents, trademarks, copyrights, designs, and others

Adv: Political / cultural risk is minimized, save time to get product into the market
Disadv: Loss of control / quality management, rely on licensee's ability

example: Disney allowing other companies to use mickey mouse on their products

Nice Visuals and slides - Some have lots of words but well organized

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Alicia, Kaiting, Xinling
A company whose stocks are entirely held by its parent company
Adv: Vision & Guidance, tap on resources from parent company
Disadv: Expensive, cost of maintaining the business might go up. Cultural & Political challenges, must consider differences in culture

example: Marvel owned by Disney, Starbucks Japan, Volkswagen AG

Adv & Disadv well explained with examples

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Shiya, Grace, Krystal

2 or more companies form "alliance" to market one of company's product or each other's product.
JV (Google & NASA form Google Earth), Equity SA (Google and ), Non-Equity SA (Disney and Pixar)

Good use of visuals in Slides
Clear explanation

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Justin, Jewaye, Wayne, and Zach

Example: Sony & Shanghai Oriental Pearl set up JV to market Play Station

Overall, clear presentation with good examples. Definition was clear

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STEP 1
In a group of 3-4, pick an Entry Mode (no duplication allowed), research and present your findings via video (maximum 5 minutes and to be uploaded on Padlet by 15 Nov, Friday, 5pm) and a set of supplementary notes.

Your presentation must include the following:-
1) Definition and explanation of the entry mode selected

2) Advantages and disadvantages

3) A real life example/company to support your answer

You will be graded on the clarity, conciseness, accuracy and quality of your presentation. Please find marking scheme available in MeL. References must be provided.

STEP 2
A) Watch your friends' video, rate it and leave your comments & questions by 22 Nov, Friday 5pm.

B) Fill in this form to get your attendance marked by 15 Nov, 5pm. Late submissions will be marked as absent for the remote learning tutorial and thus no marks will be awarded for tutorial participation.

STEP 3
Keep a lookout for my feedback and comment.