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0:00 / 34:10•Watch full video

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Link flipbook:
https://online.flippingbook.com/view/330274691/

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ABDUR RAZZAK (5202123005)
MUHAMAD NURUL IEMAN BIN MOHD TAJUDIN (0202123007)

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ABDUR RAZZAK (5202123005)
MUHAMAD NURUL IEMAN BIN MOHD TAJUDIN (0202123007)

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ABDUR RAZZAK (5202123005)
MUHAMAD NURUL IEMAN BIN MOHD TAJUDIN (0202123007)

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Blue Modern Company Profile Presentation

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Chapter 8 Marketing Channel Delivery Value

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Chapter 8 Marketing Channel delivery value

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Chapter 8 Marketing Channel Delivery Value

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Chapter 13 - Retailing and Wholesaling - 10/21/21

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Students activities:
1.Name and describe the five major promotion tools used in a company's marketing communication mix.
2.How has the role of marketing communicators shifted in response to the increasingly fragmented and digital communication environment?
3. What is integrated marketing communications(IMC), and how does a company go about implementing it.

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Principles of Marketing – Chapter 14: Engaging & Communicating Customer Value I Philip Kotler

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Student activities:
1. Define OMni-Channel retailing and explain its connection to shopper marketing.
2. Does a business need agents and brokers?
3. Discuss the marketing mix decisions faced by whole-salers.

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Principles of Marketing – Chapter 13: Retailing & Wholesaling I Philip Kotler

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Ch 12 Part 3 | Principles of Marketing | Marketing Channels: Delivering Customer Value | Kotler

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Ch 12 Part 2 | Principles of Marketing | Marketing Channels: Delivering Customer Value | Kotler

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Students activities:
1.Describe a value delivery network. How does it differ from supply chain.?
2. How would you distinguish between exclusive and selective distribution?
3.Identify three reason why companies use third-party logistics (3PL) provider.

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Marketing Channels Ch 12 Delivering Customer Value

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Chapter 4 - CONSUMER MARKET AND BUYER BEHAVIOR

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chapter 5 products, services and brand building customer value

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Muhammad Osman bin Hasyimi 0211123004

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Task Consumer Markets and Buyer Behavior

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Abdur Razzak
5202123005

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1. Define what consumer behavior and consumer market

Buying behavior of final consumer-individuals and households that buy goods and services for personal consumption. Meanwhile, the consumer market
Made up of all the individuals and households that buy or acquire goods and services for personal consumption

2. What factors influence the consumer buying decision

a) Social Factor; i.e which social status that consumer come from.

b) Culture; Closely related to races or people i.e chinese or Malay, Indian

c)Lifestyle ; How do the consumer live their life

d) Family; Preferance of their choice that inherit from generation to generation.

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Chapter 3: Analysing the Marketing Environment

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Analysing The Marketing Environment (Question 1)

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Partnering to Build Customer Engagement.

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Salinan Company and marketing strategy Partnering to build customer Engagement (chapter 2) presented by muhammad aiman muhammad wajdi muhammad osman

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Partnering to Build Customer Engagement (Chapter 2)

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Company and Marketing Strategy: Partnering to Build Customer Engagement

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Company and Marketing Strategy: Partnering to Build Customer Engagement

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Partnering to Build Customer Engagement.

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MUHAMMAD OSMAN BIN HASYIMI (0211123004)

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My expectation to this course is I will get new knowledge about marketing and also can be used that knowledge in future for get benefit to all like seller, buyers, company and also customers.

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My learning style is i like to lecturer give more explaination and example, also give that reading source related marketing in nowdays.

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Marketing is a way to meet and satisfying the needs and desires of customers by introducing the product through marketing means such as communication, mass media, advertising, offers and more. Effective marketing can benefit sellers and companies as well as give consumers satisfaction with the goods they buy.

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Marketing refers to activities that promote the purchase or sale of a product or service. Advertising, selling, and delivering products to consumers or other businesses is all part of marketing.

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Brown Illustrated Group Project Education Presentation 169  (1)

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Marketing Creating customer value and Engagement (1)

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13 APRIL 2022

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Marketing means that process of getting potential customers interested in your products and services.

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I'm prefer reading / writing learning sytle and also need more explaination from lecturer to make more understanding the whole learning perfectly.

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MUHAMAD NURUL IEMAN BIN MOHD TAJUDIN (0202123007)

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MUHAMAD NURUL IEMAN BIN MOHD TAJUDIN (0202123007)

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My expectation to this course is I hope we could exchange ideas or perhaps marketing related ideas that could benefit us together.

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Abdur Razzak
5202123005

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MUHAMAD NURUL IEMAN B MOHD TAJUDIN (0202123007)

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Abdur Razzak
5202123005

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Abdur Razzak
5202123005

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My Expectation From Principles of Marketting

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Abdur Razzak
5202123005

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My learning style is 1 day of lecture and 1 day for doing exercise about what we are learning from yesterday classes. I also need teaching and explaination from lecturer when we have lecture day for easy to me understand about the topic.

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What i expect from this course is hardly to score but i hope madam Mona can guide me to get A in my final exam. I hope i can get more knowledge about marketing strategies.

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For me, the word "Marketing" can be the best defined as an activity performed by anybody i.e seller to promote their product to the supplier as well end user.

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My expectation in Dr. Mona class is I can master all marketing lesson from Dr Mona as Dr Mona is expert in Marketing Field.

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Haziq prefer Reading & Writing

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Age: 24
Marital Status: Married
Education: 2017-2020 Diploma in Business Management (KPTM Alor Setar)
Ambition: Political Scientist / Member of Parliament
Hobby: Reading books & journal

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1. Describe the major strategies for pricing new products.
2.Explain how companies find a set of prices that maximise the profits from the total product mix.
3.Discuss how companies adjust their prices to take into account different types of customers and situation.
4. Discuss the key issues related to initiating and responding to price changes.

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Chapter 11 - Pricing Strategies: Additional considerations - 10/07/21

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Chapter 3 - Analyzing the Marketing Environment - 09/02/21

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student's activities:
1. Explain how companies find and develop new product ideas.
2. List and define the steps in the new product development process and the major considerations in the managing process.
3. Describe the stages of the product life cycle and how marketing strategies change during a product's life cycle.

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Chapter 9 - Developing New Products - 09/24/21

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Students activities:
1. Compare and contrast the new direct marketing model with the traditional direct marketing model.
2. What are the purposes of a marketing  website?
3. Discuss how the traditional forms of direct marketing continue to be important promotion tools.

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Chapter 17 - Digital marketing - 11/18/21

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Chapter 7 - Consumer-Driven Marketing Strategy - 09/16/21

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Student activities:
1.Define product and describe the major classifications of products and services. (Group 1)
2.Identify the four characteristics that effect the marketing of services and the additional marketing considerations that services require. (GROUP2).
3. Describe the decision companies make regarding their individual products and services.
4. Discuss branding strategy-the decisions companies make in building and managing their brands.(GROUP 3)

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Chapter 8 - Products, Services, and Brands: Building Customer Value 09/21/21

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1  What is marketing intermediaries, and are they important for marketing.
2. discuss the natural environment and three trends that will impact future marketing plans.
3. why should marketers play close attention to the political environment.
4.Why should marketers pay attention to the geographic shift population.

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Chapter 3: Analysing Marketing Environment by Dr Yasir Rashid, Free Course Kotler  [English]

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Students activities: In groups
Each group need to do a presentation by utilised canvas in term of bulletin/ flyers /slides
1. Discuss the role marketing plays in the company-wide strategic planning process.
2. Describe how a company's mission statement and objective affect the way management plans a business portfolio.
3. What are the perspectives, creating customer value between Steve Jobs and Bill Gate?

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Chapter 2 - Company and Marketing Strategy: Partnering to Build Customer Relationships - 08/31/21

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Company and marketing strategy: partnering to build Engagement

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Company and marketing strategy: partnering to build Engagement

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Company and Marketing Strategy-Partnering to build customer engagement, value,and Relationship (3)

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Chapter 1 Marketing Creating and Capturing Customer Value (1)

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Abdur Razzak
5202123005

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1. Define what consumer behavior and consumer market
2. What factors influence consumer buying decision