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The landscape of digital marketing is on a continuous course of change, and you need the best guide to lead you through the shifting sand dunes of the Internet and social media.

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Where should you start if you want to build-up a digital marketing strategy? This remains a common problem as many companies today know how important digital channels and mobile channels are to acquiring and retaining customers. However, they have no established plans to effectively develop and interact with their target audience.

Welcome to Monolith IMC, the best partner to show you the right doors on the Internet.
Lets have a look at some of the Digital technologies and media:

Company websites
Mobile apps
Social media company pages
Search Engines
Advertising
Email and automation
Digital Partnerships with other digital companies

However, to be truly effective, digital techniques need to be incorporated into traditional media such as print, television and direct mail as part of multi-channel marketing communications.

In my experience, a common challenge is where to start creating your digital marketing plan. I think they are concerned that a big report is needed, but we think a fancy design works best.

Your plan doesn't have to be a big report; The best way to summarize a strategy is on two or three sides of A4 in a table that links digital marketing strategies to SMART goals in our RACE planning framework.

Using digital marketing without a strategic approach is still common. I'm sure there are many companies in this category that use digital media effectively and could definitely achieve great results with their search, email, or social media marketing.

Since 2012, we have conducted an informal survey to see how well digital marketing strategies are being used. The results have shown great improvement over the years. A few years ago, we realized that two-thirds to three-quarters do not have a digital marketing plan.

Digital marketing poses particular challenges for suppliers. Digital channels are proliferating rapidly and digital marketers need to keep track of how these channels work, how customers are using them, and how to use these channels to effectively sell their products or services.

In addition, it is becoming increasingly difficult to grab the attention of recipients as recipients are increasingly flooded with competitive ads. Digital marketers find it difficult to analyze the vast treasures of the data they capture and then utilize this information in new marketing efforts.

The challenge of capturing and using data effectively underscores that digital marketing requires a marketing approach based on a deep understanding of consumer behavior.

The advent of media buying platforms has allowed marketers to buy advertising space on a variety of websites and mobile apps and get reports live within hours.

Compared to traditional marketing methods such as printing, billboards, and television, digital marketing is primarily data-centric. Many popular digital advertising channels today provide access to all campaign reports for comprehensive evaluation and data analysis.

Digital marketing can be integrated and integrated into offline marketing channels such as print advertising, industrial events, pop-up kiosks and in-store promotions to maximize target market reach and develop leadership.

Having a strategy is just as important as having a plan to achieve your goals. Full optimization of workflow implementation can improve efficiency by skipping different areas, reviewing data analyzes, and taking appropriate action. For more info visit the best digital marketing agency in Kochi.

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How to Plan a Digital Marketing Strategy.

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Where should you start if you want to build-up a digital marketing strategy? This remains a common problem as many companies today know how important digital channels and mobile channels are to acquiring and retaining customers. However, they have no established plans to effectively develop and interact with their target audience.

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From banner advertising to big data, digital marketing is constantly adapting to the needs of customers and brands. Today, with increased connectivity and an established digital infrastructure, change is happening much faster.
If you are looking for a trusted digital marketing services in Kochi, visit Monolith IMC Kochi. Monolith IMC is the most trusted and best digital marketing agency in Kochi.

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Radical Upgrade – 15 Digital Marketing Trends You Can’t Ignore in 2021

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Radical Upgrade – 15 Digital Marketing Trends You Can’t Ignore in 2021

# data[].attributes.body
The best Digital Marketing Agency in Kochi.

# data[].attributes.attachment_link.readable_text
Radical Upgrade - 15 Digital Marketing Trends You Can't Ignore in 2021

December 31, 2020

Times are changing rapidly and the internet, which was once a thing we used to illegally download music has now become a support system for humans. Every year, digital marketing trends and the market leading strategies evolve as more companies enter the space and new technologies pop up. 2021 ain't any different.

Truth-be-told, the trends across digital marketing were usually very similar year after year, but that's not the case of 2021. The havoc that the Pandemic has wrought around the world will reverberate throughout 2021 & the years to come.

We live in a very strange time where the marketing conventions moves fast from one trend to another and consumer behaviors are nearly impossible to predict. In simple words, if you want to keep up with current trends and the competitive world of internet, you must adapt to the rapidly evolving changes in digital marketing.

2020 is the year that made a lot of people wake up to the dominance & importance of digital marketing tactics & strategies. To thrive in this age of innovation and unpredictable market fluctuations, business owners consider digital marketing trends among their top priorities for 2021.

1. Conversational Marketing

The ultimate goal of conversational marketing is to enhance the user experience by building trust & higher engagement through a feedback-driven model.

Conversational marketing is available across multiple channels, which means brands will be able to meet their customers on devices & platforms accessible to them.

According to a study by Forrester in 2020, 87% of companies understand the decline of traditional marketing methods & how customers are no longer excited about the existing buying experience. Hence, conversational marketing started getting dubbed as the most sophisticated alternative for this digital age.

Conversational marketing was ranked as an integral part for digital marketing in the Gartner Hype Cycle.

Conversational marketing is composed of 3 simple steps-engagement, understanding, and recommendation, which in the end builds a lasting relationship and value-added experience for the buyer and customer.

Another huge merit of conversational marketing is the higher lead conversion ratio, which brings better returns on investments and tailored insights into customer needs.

One in every three consumers uses messaging apps to find out more about a business, as per the latest report of Social Media Today.

2. Personalization

Digital marketing has transformed into an integral part of a brand since the emergence of the pandemic and the massive lockdowns. It is reported that the market has witnessed 10 year worth of digital transformation in the last 10 months alone. To stand out in 2021, every brand must start personalize their marketing efforts - that includes personalized content, products, emails, social media posts, multimedia etc.

According to an Epsilon survey, 80% of customers are interested to do business with a company that offers personalized experiences.

About 63% of consumers are fed up with the generic advertising methods.

The best success story in regards to personalized content/marketing can be seen in the targeted recommended products and movie listings from Amazon & Netflix.

Salesforce reported that when comparing to underperforming businesses, high performing companies saw 51% more business by using personalized data-targeting and segmentation.

Cadbury's personalized video campaign generated a 65% click-through rate and a 33.6% conversion rate, which was a huge milestone in company's digital marketing frontier.

The British multinational airline group, EasyJet, generated a targeted data-driven email campaign, which saw an incredible 25% higher click-through rate than the regular, more traditional emails.

Every studies and researches concludes to the same point that personalized campaigns and marketing efforts generate better results and click-through rates than the generalized ones. This has the potential to be one of the most powerful and unavoidable digital marketing tools in 2021.

3. Visual Search

Is Visual Search a game changer in digital marketing?

Absolutely Yes!

As the technology is advancing at a much faster rate than one could've ever predicted, you may no longer have to type your search queries into search engines. Users can just simply upload an image to conduct a search and get more specific & relevant results. If you look at the trends, visual search is poised to take off in 2021.

In 2021, marketers can utilize visual search trend to draw customers and to edge out competitors by serving them the product of their liking.

4. Micro-Moments

Most of the times a consumer looks for the products that satisfy his/her needs than the brand. Micro moment marketing creates valuable content that attracts consumers by enabling them to learn and discover products and provides insights into consumer's psyche and their orientations.

According to Google, there are only four main game changing moments that really matter to brands and digital marketers alike- There is an 'I want to know' moment, 'I want to go' moment, 'I want to do' moment, and 'I want to buy' moment.

Since the customer journey will only get more dynamic and unpredictable by the passage of time, knowing how to capitalize on these above mentioned moments with unique, engaging content is without any doubt the key to create a more advanced marketing strategy in 2021.

Adapting to the rapid transformation in technology is another important aspect for developing micro-moments for consumers. Technological advancement has shifted the customer buying journey, which eventually changed the marketing methods and customer preference.

Amazon is the best example to showcase how the best strategy in the form of micro-moment marketing can create differentiation in the market.

The failure of General Motors Cars in India, the sudden disappearance of mobile brands like Nokia and HTC are some of the finest examples for not using micro-moments marketing.

To get the most out of micro-moments in 2021, companies must understand the need for micro-moment marketing as soon as possible.

5. Push Notifications

Not long ago, Google listed Push Notifications as an integral digital marketing tool that shouldn't be ignored.

A study conducted by MoEngage on the push notification revealed that push click-through rates can go up to 45%, which are 7x more than emails.

6. SEO A/B Split Testing

The current marketing landscape is all about testing, experimentation, analysis and repeating the processes. For companies to truly flourish in today's highly competitive market space, SEO A/B Split Testing remains one of the best tools to make data-driven decisions for increasing conversions.

SEO A/B Split Testing strategy saves time and money, and with the right tools, even a tiny budget can deliver a great ROI.

7. User-Generated Content

UGC or User-Generated Content must be handled as a core part of every marketing strategy in 2021 as it provides brands, opportunities to nurture a sense of community, a better connection with the existing customers, and will help to keep up with the industry.

UGC can be as basic as pictures, videos, blog comments, testimonials, product reviews, blog posts, tweets, podcasts, and whatever content that promotes your brand.

8. Quantum Computing

Even though 2020 was a positive year for quantum computing sector and witnessed a number of achievements from industry leaders including IBM, Amazon, and Google, the widespread use of quantum computing is still miles away.

Multiple renowned experts have already said that 2021 will see more companies look for Quantum computing for specific uses that can be leveraged sometime in the next decade.

9. Google Ads Smart Bidding

It only requires a glance to conclude that the pandemic has severely affected the market trends and search behavior in a bigger way than anyone could've ever imagined. So, it's not at all surprising that in recent years, Google has heavily invested in artificial intelligence and Smart Bidding as the name suggests is one of the many industry altering results of that investment.

With Google Ads Smart Bidding, you just have to tell Google about the campaign, what your advertising goal is and what your target is. Smart Bidding will take it from there and figures out how to get it done within your budget without sacrificing the results.

Google Ads Smart Bidding works for a number of PPC goals including,

Target CPA (Cost Per Acquisition)

Target ROAS (Return On Ad Spend)

Maximize Conversions

Enhanced Cost Per Click (ECPC)

Maximize Clicks

Manual CPC Bidding

tCPM Bidding (Cost Per Thousand Impressions)

vCPM Bidding (Cost Per Viewable Thousand Impressions)

CPV Bidding (Cost Per View)

Target Impression Share Bidding

Google Ads Smart Bidding is especially a great choice for businesses & companies that are new to the game and for those who lack sufficient time to devote to campaign management.

Google's automation & AI capabilities have gotten better over the years & it was only a matter of time before Google's machine learning increased the efficiency of technology like the Google Ads Smart Bidding.

10. Video Marketing

Video marketing is the most important marketing trend and most result driven marketing tool today. As per the trends, it's likely going to be the same for years to come. Over the years, we've witnessed video marketing trends transform from short ads and viral videos to vlogs, live streams, webinars & podcasts.

According to a latest study, users are predicted to spend 100 minutes a day watching online videos in 2021, which is a 19% increase from the 2019 stats.

And when you think about video content, don't just think YouTube or other similar streaming platforms. There are several other ways to drive higher engagement and results with your video marketing efforts. You can make a video post on Facebook or start a live video session on Facebook and Instagram or you can even make podcasts and webinar sessions on several other platforms.

11. Interactive Content

Interactive content is one of the fastest-growing digital marketing trends in recent times. Nothing can compare to the engagement and results that interactive media can bring to your business.

It was reported by several studies that, 91% of customers are constantly searching for more interactive content online.

Interactive content are fun and it really brings in the numbers including high engagements and sales, as the consumers gets involved in the process.

Interactive content is, more memorable, more fun and more likely to generate conversions & results your venture needs.

Dynamic, engaging content that provides consumers an immersive experience;

Quizzes and polls

Interactive Infographics

Chatbots and Artificial Intelligence

E-Books

Giveaways

Embedded calculators

Augmented reality ads

360-degree videos

Interactive content has more applications beyond marketing. It can be used to boost your brand and improve your business and as long as you're using these for your marketing strategy, you're sure to find success in 2021.

12. Geofencing

Expect to see geofencing technology make significant developments in 2021, as a Market Research Future report predicts that the geofencing global market is expected to grow to a whopping $2.4 billion by 2023.

A well-targeted geofencing campaign is the best way to build a loyal local customer base in 2021.

13. Omnichannel

Whatever happens from now on, you can't deny the fact that the marketing landscape has been forever changed and Omnichannel has been locked in. It was not all that long ago, where brick-and-mortar stores, ecommerce & retail were seen as completely separate entities.

According to the 2020 report by PWC, the number of companies investing in the Omni-channel experience has made a huge jump from 20% to more than 80%.

As per the recent reports by Adobe, companies with the strongest Omni-channel strategies enjoy a 10% year over year growth.

According to the latest Omnichannel Leadership Report,

Pandemic has accelerated the adoption of omnichannel strategies to a long extent. From live web chat and contactless payments to appointment scheduling and virtual shopping sessions, omnichannel strategies has witnessed an upward trend in 2020, which is a promising sign for 2021.

Brands that offer live chat option went up from 38% in 2019 to an incredible 63% in 2020.

The recent Harvard Business Review survey suggests that about 73% of consumers happen to make successful shopping experiences only after utilizing the omnichannel capabilities.

Omnichannel has never been more essential than it is right now. For those who previously invested in an omnichannel foundation, it's been an easy adjustment.

14. Programmatic Buying

If you didn't know before, then it's time to know now. About 65% of marketers said that they spend a lot of budget on programmatic buying/advertising, as far back as the year 2016.

In the coming years, especially in 2021, programmatic advertising is predicted to act as the default trading method in media.

15. Social Commerce

Social commerce isn't a new topic by any means. In fact, Social Media has radically changed the way we interact with each other, how we view the world, and most importantly, the way we shop. The coming year is probably the best time for social commerce to thrive.

With more people on the internet than ever before and e-commerce and brick-and-mortar retailers adopting new strategies to drive their sales, Social commerce will continue to flourish in 2021.

Wrapping up

So, there you have it - our complete guide to the 12 most important digital marketing trends you can't ignore in 2021. 2020 has probably caused the biggest ever shake-up in the digital marketing world. The world of marketing is evolving and new trends come and go. Hence, the strategies which you implemented in 2018 or even in 2019 mightn't work for 2021. To be successful at business, it is important to adapt, and develop constantly and to come up with fresh ways to communicate with your target audience.

The bottom line is that your business needs experts from Monolith, a digital marketing agency in Kochi, to help you create and implement a fully effective digital marketing strategy to survive and dominate your competitors. If you're looking for a marketing company, you don't have to look farther than us. Contact us now!

# data[].attributes.attachment_link.title
15 Digital Marketing Trends You Can't Ignore in 2021 | Monolith IMC

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December 31, 2020 Times are changing rapidly and the internet, which was once a thing we used to illegally download music has now become a support system for humans. Every year, digital marketing trends and the market leading strategies evolve as more companies enter the space and new technologies pop up.

# data[].attributes.headline
Radical Upgrade – 15 Digital Marketing Trends You Can’t Ignore in 2021

# data[].attributes.subject
Radical Upgrade – 15 Digital Marketing Trends You Can’t Ignore in 2021

# data[].attributes.body
The best Digital Marketing Agency in Kochi.

# data[].attributes.attachment_link.readable_text
Radical Upgrade - 15 Digital Marketing Trends You Can't Ignore in 2021

December 31, 2020

Times are changing rapidly and the internet, which was once a thing we used to illegally download music has now become a support system for humans. Every year, digital marketing trends and the market leading strategies evolve as more companies enter the space and new technologies pop up. 2021 ain't any different.

Truth-be-told, the trends across digital marketing were usually very similar year after year, but that's not the case of 2021. The havoc that the Pandemic has wrought around the world will reverberate throughout 2021 & the years to come.

We live in a very strange time where the marketing conventions moves fast from one trend to another and consumer behaviors are nearly impossible to predict. In simple words, if you want to keep up with current trends and the competitive world of internet, you must adapt to the rapidly evolving changes in digital marketing.

2020 is the year that made a lot of people wake up to the dominance & importance of digital marketing tactics & strategies. To thrive in this age of innovation and unpredictable market fluctuations, business owners consider digital marketing trends among their top priorities for 2021.

1. Conversational Marketing

The ultimate goal of conversational marketing is to enhance the user experience by building trust & higher engagement through a feedback-driven model.

Conversational marketing is available across multiple channels, which means brands will be able to meet their customers on devices & platforms accessible to them.

According to a study by Forrester in 2020, 87% of companies understand the decline of traditional marketing methods & how customers are no longer excited about the existing buying experience. Hence, conversational marketing started getting dubbed as the most sophisticated alternative for this digital age.

Conversational marketing was ranked as an integral part for digital marketing in the Gartner Hype Cycle.

Conversational marketing is composed of 3 simple steps-engagement, understanding, and recommendation, which in the end builds a lasting relationship and value-added experience for the buyer and customer.

Another huge merit of conversational marketing is the higher lead conversion ratio, which brings better returns on investments and tailored insights into customer needs.

One in every three consumers uses messaging apps to find out more about a business, as per the latest report of Social Media Today.

2. Personalization

Digital marketing has transformed into an integral part of a brand since the emergence of the pandemic and the massive lockdowns. It is reported that the market has witnessed 10 year worth of digital transformation in the last 10 months alone. To stand out in 2021, every brand must start personalize their marketing efforts - that includes personalized content, products, emails, social media posts, multimedia etc.

According to an Epsilon survey, 80% of customers are interested to do business with a company that offers personalized experiences.

About 63% of consumers are fed up with the generic advertising methods.

The best success story in regards to personalized content/marketing can be seen in the targeted recommended products and movie listings from Amazon & Netflix.

Salesforce reported that when comparing to underperforming businesses, high performing companies saw 51% more business by using personalized data-targeting and segmentation.

Cadbury's personalized video campaign generated a 65% click-through rate and a 33.6% conversion rate, which was a huge milestone in company's digital marketing frontier.

The British multinational airline group, EasyJet, generated a targeted data-driven email campaign, which saw an incredible 25% higher click-through rate than the regular, more traditional emails.

Every studies and researches concludes to the same point that personalized campaigns and marketing efforts generate better results and click-through rates than the generalized ones. This has the potential to be one of the most powerful and unavoidable digital marketing tools in 2021.

3. Visual Search

Is Visual Search a game changer in digital marketing?

Absolutely Yes!

As the technology is advancing at a much faster rate than one could've ever predicted, you may no longer have to type your search queries into search engines. Users can just simply upload an image to conduct a search and get more specific & relevant results. If you look at the trends, visual search is poised to take off in 2021.

In 2021, marketers can utilize visual search trend to draw customers and to edge out competitors by serving them the product of their liking.

4. Micro-Moments

Most of the times a consumer looks for the products that satisfy his/her needs than the brand. Micro moment marketing creates valuable content that attracts consumers by enabling them to learn and discover products and provides insights into consumer's psyche and their orientations.

According to Google, there are only four main game changing moments that really matter to brands and digital marketers alike- There is an 'I want to know' moment, 'I want to go' moment, 'I want to do' moment, and 'I want to buy' moment.

Since the customer journey will only get more dynamic and unpredictable by the passage of time, knowing how to capitalize on these above mentioned moments with unique, engaging content is without any doubt the key to create a more advanced marketing strategy in 2021.

Adapting to the rapid transformation in technology is another important aspect for developing micro-moments for consumers. Technological advancement has shifted the customer buying journey, which eventually changed the marketing methods and customer preference.

Amazon is the best example to showcase how the best strategy in the form of micro-moment marketing can create differentiation in the market.

The failure of General Motors Cars in India, the sudden disappearance of mobile brands like Nokia and HTC are some of the finest examples for not using micro-moments marketing.

To get the most out of micro-moments in 2021, companies must understand the need for micro-moment marketing as soon as possible.

5. Push Notifications

Not long ago, Google listed Push Notifications as an integral digital marketing tool that shouldn't be ignored.

A study conducted by MoEngage on the push notification revealed that push click-through rates can go up to 45%, which are 7x more than emails.

6. SEO A/B Split Testing

The current marketing landscape is all about testing, experimentation, analysis and repeating the processes. For companies to truly flourish in today's highly competitive market space, SEO A/B Split Testing remains one of the best tools to make data-driven decisions for increasing conversions.

SEO A/B Split Testing strategy saves time and money, and with the right tools, even a tiny budget can deliver a great ROI.

7. User-Generated Content

UGC or User-Generated Content must be handled as a core part of every marketing strategy in 2021 as it provides brands, opportunities to nurture a sense of community, a better connection with the existing customers, and will help to keep up with the industry.

UGC can be as basic as pictures, videos, blog comments, testimonials, product reviews, blog posts, tweets, podcasts, and whatever content that promotes your brand.

8. Quantum Computing

Even though 2020 was a positive year for quantum computing sector and witnessed a number of achievements from industry leaders including IBM, Amazon, and Google, the widespread use of quantum computing is still miles away.

Multiple renowned experts have already said that 2021 will see more companies look for Quantum computing for specific uses that can be leveraged sometime in the next decade.

9. Google Ads Smart Bidding

It only requires a glance to conclude that the pandemic has severely affected the market trends and search behavior in a bigger way than anyone could've ever imagined. So, it's not at all surprising that in recent years, Google has heavily invested in artificial intelligence and Smart Bidding as the name suggests is one of the many industry altering results of that investment.

With Google Ads Smart Bidding, you just have to tell Google about the campaign, what your advertising goal is and what your target is. Smart Bidding will take it from there and figures out how to get it done within your budget without sacrificing the results.

Google Ads Smart Bidding works for a number of PPC goals including,

Target CPA (Cost Per Acquisition)

Target ROAS (Return On Ad Spend)

Maximize Conversions

Enhanced Cost Per Click (ECPC)

Maximize Clicks

Manual CPC Bidding

tCPM Bidding (Cost Per Thousand Impressions)

vCPM Bidding (Cost Per Viewable Thousand Impressions)

CPV Bidding (Cost Per View)

Target Impression Share Bidding

Google Ads Smart Bidding is especially a great choice for businesses & companies that are new to the game and for those who lack sufficient time to devote to campaign management.

Google's automation & AI capabilities have gotten better over the years & it was only a matter of time before Google's machine learning increased the efficiency of technology like the Google Ads Smart Bidding.

10. Video Marketing

Video marketing is the most important marketing trend and most result driven marketing tool today. As per the trends, it's likely going to be the same for years to come. Over the years, we've witnessed video marketing trends transform from short ads and viral videos to vlogs, live streams, webinars & podcasts.

According to a latest study, users are predicted to spend 100 minutes a day watching online videos in 2021, which is a 19% increase from the 2019 stats.

And when you think about video content, don't just think YouTube or other similar streaming platforms. There are several other ways to drive higher engagement and results with your video marketing efforts. You can make a video post on Facebook or start a live video session on Facebook and Instagram or you can even make podcasts and webinar sessions on several other platforms.

11. Interactive Content

Interactive content is one of the fastest-growing digital marketing trends in recent times. Nothing can compare to the engagement and results that interactive media can bring to your business.

It was reported by several studies that, 91% of customers are constantly searching for more interactive content online.

Interactive content are fun and it really brings in the numbers including high engagements and sales, as the consumers gets involved in the process.

Interactive content is, more memorable, more fun and more likely to generate conversions & results your venture needs.

Dynamic, engaging content that provides consumers an immersive experience;

Quizzes and polls

Interactive Infographics

Chatbots and Artificial Intelligence

E-Books

Giveaways

Embedded calculators

Augmented reality ads

360-degree videos

Interactive content has more applications beyond marketing. It can be used to boost your brand and improve your business and as long as you're using these for your marketing strategy, you're sure to find success in 2021.

12. Geofencing

Expect to see geofencing technology make significant developments in 2021, as a Market Research Future report predicts that the geofencing global market is expected to grow to a whopping $2.4 billion by 2023.

A well-targeted geofencing campaign is the best way to build a loyal local customer base in 2021.

13. Omnichannel

Whatever happens from now on, you can't deny the fact that the marketing landscape has been forever changed and Omnichannel has been locked in. It was not all that long ago, where brick-and-mortar stores, ecommerce & retail were seen as completely separate entities.

According to the 2020 report by PWC, the number of companies investing in the Omni-channel experience has made a huge jump from 20% to more than 80%.

As per the recent reports by Adobe, companies with the strongest Omni-channel strategies enjoy a 10% year over year growth.

According to the latest Omnichannel Leadership Report,

Pandemic has accelerated the adoption of omnichannel strategies to a long extent. From live web chat and contactless payments to appointment scheduling and virtual shopping sessions, omnichannel strategies has witnessed an upward trend in 2020, which is a promising sign for 2021.

Brands that offer live chat option went up from 38% in 2019 to an incredible 63% in 2020.

The recent Harvard Business Review survey suggests that about 73% of consumers happen to make successful shopping experiences only after utilizing the omnichannel capabilities.

Omnichannel has never been more essential than it is right now. For those who previously invested in an omnichannel foundation, it's been an easy adjustment.

14. Programmatic Buying

If you didn't know before, then it's time to know now. About 65% of marketers said that they spend a lot of budget on programmatic buying/advertising, as far back as the year 2016.

In the coming years, especially in 2021, programmatic advertising is predicted to act as the default trading method in media.

15. Social Commerce

Social commerce isn't a new topic by any means. In fact, Social Media has radically changed the way we interact with each other, how we view the world, and most importantly, the way we shop. The coming year is probably the best time for social commerce to thrive.

With more people on the internet than ever before and e-commerce and brick-and-mortar retailers adopting new strategies to drive their sales, Social commerce will continue to flourish in 2021.

Wrapping up

So, there you have it - our complete guide to the 12 most important digital marketing trends you can't ignore in 2021. 2020 has probably caused the biggest ever shake-up in the digital marketing world. The world of marketing is evolving and new trends come and go. Hence, the strategies which you implemented in 2018 or even in 2019 mightn't work for 2021. To be successful at business, it is important to adapt, and develop constantly and to come up with fresh ways to communicate with your target audience.

The bottom line is that your business needs experts from Monolith, a digital marketing agency in Kochi, to help you create and implement a fully effective digital marketing strategy to survive and dominate your competitors. If you're looking for a marketing company, you don't have to look farther than us. Contact us now!

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15 Digital Marketing Trends You Can't Ignore in 2021 | Monolith IMC

# data[].attributes.attachment_link.description
December 31, 2020 Times are changing rapidly and the internet, which was once a thing we used to illegally download music has now become a support system for humans. Every year, digital marketing trends and the market leading strategies evolve as more companies enter the space and new technologies pop up.

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Latest updates about digital marketing.

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Digital Marketing Updates - Untapped Digital India

December 26, 2020

India continues to be a big draw for the world digital industry and continues to be the second-largest internet market in the world after China. What makes India irresistible and futuristic to western and other corporate industry giants is that India happens to hold the largest untouched internet market in the globe. With a 1.37bn population and close to 900 million people without internet connectivity, India is the world's biggest untapped digital market.

As one of the fastest-growing markets for digital consumers and, with over 560 million internet subscribers in 2018 alone, second only to China, India established itself as a major presence in the world's digital economy. According to recent trends and studies, it is estimated that by 2023 there will be a massive 40% surge in the number of internet users in the Indian market.

The rapid growth of the Indian digital ecosystem propelled by the efforts of government and private sector bodies is also expected to bring more job opportunities and exponential financial growth to the country's GDP. It is expected that the rapidly flourishing digital economy could create 60 million to 65 million jobs in India by the year 2025.

Digital Divide

The decreasing cost and increasing availability of smart phones and high-speed internet connectivity had a really positive impact on bridging the rural & urban digital divide.

According to the IAMAI-Nielsen report, 2019 saw a huge development in Internet usage as the rural users (277 million) outnumbered urban areas (227 million) by 10 percent, thereby eliminating the digital divide that had existed earlier by a great margin.

Even though there is staggering growth in rural internet users, close to 70% of the rural population still do not have access to the internet. The growth only indicates the rise in basic telecommunication facilities, and it is reported that rural India is suffering from information poverty, digital gender divide, regional divide, and overall digital illiteracy.

When compared to state level, Delhi reported the most internet penetration and retains its top spot while Mumbai with 13 million users reported as the highest internet populated among metro cities. While Himachal Pradesh leads with highest number of internet access in both, rural and urban areas, Bihar, Uttar Pradesh, Jammu & Kashmir, Madhya Pradesh, and West Bengal reported the least number of internet subscribers. Overall, Kerala reported the most stable numbers where the difference between rural and urban areas is the least.

According to GSMA's detailed mobile gender gap report in 2020, only 21% of women in India have access to mobile internet while 42% of men are mobile internet users. The report also points out that only 63% of women population owns a mobile device in the country while 79% men enjoy the luxury of owning a phone. The report summarizes that India has one of the highest gender gap in access to technology in the world.

The Rise of Telecom Companies - Reliance JIO

India's explosive internet growth has been driven by the rise of Reliance Jio and its inexpensive mobile data plans. The mobile internet market grew new users by 18% since 2016 riding on the data revolution influenced by Jio. According to Mary Meeker's Internet Trends Report, India now have the cheapest average 4G rates in the world, standing at $0.26 per 1GB, which also triggered a massive 4G penetration (88%).

It was reported that Reliance Jio Platforms had raised more than $15.7 billion since April 2020 from 12 high-profile investors as an effort to digitize India and to penetrate into more rural areas.

The e-commerce giant, Amazon has invested an additional $1 billion, totaling the company's overall commitment to a staggering $6.5 billion. Besides, Facebook made a $5.7 billion investment in Reliance Jio Platforms earlier this year to digitize 60 million stores in the country.

While Mumbai, the most urbanized city in the country, enjoys the highest Internet population with 13 million users, Delhi, Bengaluru, Kolkata, and Chennai follows with 11.3 million, 6.6 million, 6.2 million, and 6 million internet users respectively. Compared to all other Indian states, Jharkhand and Bihar become India's fastest-growing internet states last year with 48% and 36% growth in internet population.

IAMAI-Nielsen report states that,

" With cheaper availability of data plans across operators now, 4G has become the most preferred choice of connectivity. "

Thanks to Jio, Eastern India witnessed a big 24% increase in its internet population in 2019 alone. While telecom giants like Jio and Airtel will play a significant role in cultivating India's Internet population, the public initiatives like the National Digital Communication Policy are expected to go hand-in-hand to expand India's digital footprint, and propel the Indian economy to $1 trillion.

During the past few years, the Indian government had introduced several initiatives to accelerate the digital growth that could benefit the country's economy and to help small and micro manufacturers grow and create jobs.

"Make in India" program, launched in 2014, called for "new-age skills" and similar projects like Broadband highway, Universal mobile connectivity, Public internet access, E-governance, E-Kranti-electronic delivery of services, Aadhaar, Direct Benefit Transfer, Common Services Centres, DigiLocker, mobile-based UMANG services, etc, were introduced during the past few years to transform how Indians communicate, work, save, and spend time.

Since the world is reeling from the effects of the pandemic, which has accelerated India's digital reset and further contributed to the spread of the use of technology in everyday aspects of life.

According to a survey conducted by Business Today, Digital India has seen an increased 12% mobile consumption. Whereas, social media giants like WhatsApp, Facebook, Instagram, etc. saw a spike of a massive 87% in usage.

Reports from the Reserve Bank of India (RBI) suggest that India is now clocking a record digital transaction of around 100 million a day, which is about as five-times as the transactions done in 2016.

As India is expected to hit the magical number of 650 million internet users in 2020, Google earlier this year has announced a multibillion investment deal ($10 billion) to accelerate India's transition into a digital economy for over the next five to seven years.

Jio in July 2020 has announced that a complete 5G solution designed and developed through homegrown technologies are ready for trials as soon as the 5G spectrum is available in the country, which will eventually be ready for field deployment from next year onwards.

The number of internet users in India increased by 128 million to 687.6 million by January 2020, which is a 23% increase and 50% internet penetration. The number of users in social media platforms also witnessed an increase of 130 million between April 2019 and January 2020 to a total of 400 million users.

Although it was reported that there were 1.06 billion mobile connections in India, that number slightly decreased by -1.4% or 15 million users in a year margin. The survey states that 78% of the total Indian population now own mobile connectivity. The Digital India program has seen an impressive upward growth achieving several milestones in the past five years.

Change in Consumer Behavior

Today's consumers are information-rich, quickly adapting, socially empowered, tech-savvy, and busy. Technology is quickly adapting to changing consumer behavior and has given rise to unprecedented opportunities technologically, industrially, and economically.

COVID-19 is changing how consumers behave across all spheres of life, and for consumers, the internet has become their main-channel to work, socialize, entertain, shop, and explore the world.

The changes and behavioral shift this pandemic has brought among consumers towards online shopping and D2C brands are nothing but enormous. According to a recent McKinsey report, Consumers are shifting to online and digital solutions at a staggering rate, and E-commerce will become the new normal.

The recent consumer sentiment research published by Capgemini's suggests that appetite for online shopping among Indian consumers, especially the teenage population is estimated to jump from 46% to 64% over the coming months.

As per a BCG report, there's a $750 billion business opportunity in Indian e-commerce retail which is expected to grow into a $1 trillion market by the year 2025.

It was also reported that consumers are showing a lack of trust and brand loyalty due to the pandemic situation, and this new behavior has given independent labels and new faces in the industry a much-needed boost to push their brands and products.

A recent survey released by Adobe states that during the lockdown, 58% of consumers increased their online shopping frequency. Groceries, home deliveries, online businesses and media purchase frequency have witnessed a drastic increase in sales as a result.

The survey report also shows that local retail and online retailers have amassed support from consumers during the COVID pandemic, with 88% of Indian consumers preferring to support small businesses over cooperates and national retailers.

The Rise of a Digital Planet & Coronavirus

The future is digital, and it is clearer than ever. The Indian online retail market witnessed a 100% increase in sales since the pandemic has started. Businesses and the number of regular online shoppers are expected to reach over 200 million by the year 2025.

There is a new digital trend every day as the behavior of the consumer changes. The studies have all shown that during and post-COVID-19, the high ROI generating tools and digital channels, including SEO, programmatic advertising, and conversational marketing, are going to transform into the most valuable assets and will open doors for incredible more investment opportunities.

As US-China relations are going through a rocky situation, many multi-billion industries and quickly transforming markets are likely to shift to India soon.

As the fear for corona and the risk of infection is still rising, even people who are unaware of the latest market trends and technologies are forced to familiarize themselves with e-commerce and similar digital services. And, as people started to realize the ease of e-commerce and online businesses, brands have begun shifting their tactics to build a new base to provide an enriching experience for customers.

The Coronavirus pandemic has acted as a catalyst for the 'Digital India' initiative, accelerating the growth of India's digital economy and the transition to online platforms in a much faster way than what it would've taken normally.

The benefits of going digital are not a secret anymore. Businesses found new ways to survive even during these uncertain times as companies had started to exploit the internet to stay connected with the customers.

As India is pushing "Digital India" in every aspect of life, a data-oriented approach is the best way to identify and define your target audience. And, for businesses that are both large scale and small scale, now is the time to focus on expanding your reach and bringing new strategies to your digital campaigns, which will accelerate digital transformation.

Brands are adapting to the changes and are expanding their presence on digital platforms to stay relevant and to build long-term trust in the customers to facilitate loyalty and success after the crisis is averted.

The past years saw a wave of new-age technology sweeping the Indian markets as India is considered to hold the potential to lead the fourth industrial revolution. Furthermore, if the recent developments are anything to go by, India is on the verge of becoming a force to reckon within the digital space. As the accessibility to cheap, faster internet connectivity and mobile devices has improved, people are upgrading their lifestyles through technology at a much faster rate than anyone would've expected.

Also refer similar topic Why Digital Marketing.

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Digital Marketing Updates & Strategy in 2020 | Monolith IMC

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December 26, 2020 India continues to be a big draw for the world digital industry and continues to be the second-largest internet market in the world after China. What makes India irresistible and futuristic to western and other corporate industry giants is that India happens to hold the largest untouched internet market in the globe.

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The landscape of digital marketing is on a continuous course of change, and you need the best guide to lead you through the shifting sand dunes of the Internet and social media.
Advertising was always about presenting your product in the best form, but contents are flooding to your client’s device, and you should be able to stand out. That is why you require a Digital Marketing company that caters you all. For more info visit the best Digital Marketing Company in Kochi Kerala.

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You’ll need Google Search Console, that is the complete truth of your SEO results, as well as two perfectly clarified units you want to test outcome. Lastly, site holders need to have a dev or staging territory where they can save a class of their website prior to the SEO A/B test just in case the variations do not bring out the expected output.
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