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Online brand community has become the dominant venue in the marketplace due to not being able to physically go out.

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It's about identifying consumer needs and wants, then acting upon that.

Predicts behaviour

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Melvyn Freeman qualified as a clinical psychologist at the University of the Witwatersrand in 1983. Since then he has concentrated on public mental health through policy-oriented research, policy and legislation development and implementation, teaching, and consultancies to developing countries. He is currently Chief Research Specialist at the Human Sciences Research Council program on the Social Aspects of HIV/AIDS and Health researching mental health and HIV/AIDS. In addition, he is a consultant to the World Health Organization on Mental Health Policy, Legislation and Mental Health and HIV/AIDS. He is also extraordinary Professor of Psychology at the University of Stellenbosch. Previously he was the Director of Mental Health and Substance Abuse in the National Department of Health in South Africa and Deputy Director of the Centre for Health Policy at the University of the Witwatersrand. He has published extensively in his research areas and regularly gives talks and presentations in the area of mental health, both locally and internationally.

Ashraf Kagee is Professor of Psychology at Stellenbosch University, where he teaches courses in quantitative and qualitative research methodology and cognitive behavioral therapy. He obtained his Bachelor of Arts degree from the University of Cape Town, a Master of Arts in Psychology from the University of Portland, a doctorate at Ball State University in Counseling Psychology, and a Master of Public Health from the University of Cape Town. He has also completed a postdoctoral fellowship at the University of Pennsylvania School of Medicine.

Professor Kagee's general field of research is Health Psychology. Within this area, he has focused on stress and trauma, treatment adherence in primary care, and the behavioral aspects of HIV and AIDS. He is the recipient of research grants from the Lyell Bussell Foundation, the Harry Frank Guggenheim Foundation, the United States Institute of Peace, the South African Medical Research Council, and the South African National Research Foundation. He is the author of numerous single and joint-authored publications in various international journals. He is a member of the editorial boards of the South African Journal of Psychology and The Counseling Psychologist and regularly reviews material for a number of other local and international journals.

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Mental Health and Physical Health (Including HIV/AIDS)

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Melvyn Freeman qualified as a clinical psychologist at the University of the Witwatersrand in 1983. Since then he has concentrated on public mental health through policy-oriented research, policy and legislation development and implementation, teaching, and consultancies to developing countries.

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Theory - Theory of reasoned action (behaviour)

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Theory - Theory of reasoned action (behaviour)

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Modeling the complexity of individuals with multimorbid physical and mental health problems within a social context is one of the greatest challenges for the post Affordable Care Act era. Stigma associated with mental illness promotes silos that prevent full integration of a person living within a dynamic and contextualized matrix. Traditional regression modeling strategies fail to embrace dynamic health patterns within systems. Synthesizing systems science, agent modeling and simulation, knowledge management architecture and domain theories, we explore the use of Agent-Based Modeling and Simulation (ABMS) for understanding individual, organizational, and societal levels of a hospitalization. In essence, we apply computational science to explore underlying mechanisms that explain medical/surgical hospital outcomes - readmissions - for individuals with comorbid physical and mental illness. In the first section of this chapter, ABMS is conceptualized. Then, a case study serves to demonstrate an ABMS application and gains from knowledge that is unique to this systems social science approach. We conclude with a discussion of strengths and limitations of the ABMS application.

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Abstract

This study proposes to illustrate the relationships between perceived benefits in using online brand communities, attitudes, revisit intention, and brand trust, and it also assesses the moderating role of two types of online brand communities: marketer- and consumer-created communities. The research model is tested by regression analysis using a random sample of 242 respondents. The study finds that social and informational benefits have positive impacts on attitude, which, in turn, significantly influence revisit intention and brand trust. The moderating effect of the type of online community was significant in predicting the relationship between attitude and brand trust but not between attitude and revisit intention. The study concludes the importance of managing online brand communities through managerial implications.

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Influence of consumer attitude toward online brand community on revisit intention and brand trust

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This study proposes to illustrate the relationships between perceived benefits in using online brand communities, attitudes, revisit intention, and brand trust, and it also assesses the moderating role of two types of online brand communities: marketer- and consumer-created communities. The research model is tested by regression analysis using a random sample of 242 respondents.

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State some recommendations, try link to studies/back up objective

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Articles, books, journals - at least 10 or more
- Different functions of attitude
- How is it formed?
- Different components to attitude

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Infograpic on Canva to show all findings - Ibis world

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Repeat what has been said throughout in a short, direct, fun way

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Coca Cola
KFC
Wendys

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ABC's of Attitudes

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Introduction - What is Attitude in Marketing?

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Introduction - What is Attitude in Marketing?

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It's the combination of people's beliefs, how they feel about a certain product/service/brand and the behavioural intention towards this. All together this represents a force that influences consumer reaction to this brand/service.