# data[].attributes.body
more people will find the brand
it’s a unique selling point
looks nice and makes it stand out

# data[].attributes.body
To create brand awareness
Because people wanted to buy a coke with their name on it

# data[].attributes.body
They launched it to grow awareness of the brand as the sales of coke where going down
As it meant the brand was more personal with the population drawing in customers
I liked the fact that they made it personal as it can draw a larger crowd very quickly especially as it grew so quickly on social media

# data[].attributes.body
Increase sales

Because people could relate to it

Successful

# data[].attributes.body
1) they wanted to grow their brand and increase sales
2) felt personal to the consumer
3) it was successful

# data[].attributes.body
1. To make more people drink coke in Australia
2. Because it felt personal to have a bottle with your name on and exclusive because there’s a limited amount of names
3. Because it’s exclusive and personal

# data[].attributes.body
Why did Coca Cola launch the “Share a Coke” campaign?
For more brand awareness.

# data[].attributes.body
Alex

1) they launched the campaign to get younger people to drink more coke
2) because there were a small number of names made demand for more

3) they personalised it so people would feel connected to it

# data[].attributes.body
Mutual respect

# data[].attributes.body
to have help when i don’t understand

# data[].attributes.body
To be able to give help

# data[].attributes.body
What I expect from the college:
To be treated with respect.
To help me in successfully passing this course.
To be patient with me.

# data[].attributes.body
Treat us all equally and with respect.

# data[].attributes.body
Be nice to me and helpful

# data[].attributes.body
Alex

Student expectations-
Help and Respect. Resources to help learning
lessons to start on time

# data[].attributes.body
- because they wanted to grow their brand and become more known
- because it was inclusive and helped interact with everyday people
- The campaign makes it feel more exclusive  to you being able to have your name on it.

# data[].attributes.body
1. They launched the campaign to be a more interactive company without really having to do much, only research the most common names

2. It was successful because people instantly wanted to have there name on the bottles and it grew from there

3. Probably was very cost effective considering they already had the labels all they had to do was mass produce labels with common names on

# data[].attributes.body
1. To boost sales in Australia as well as internationally
2. Because it was personal to the consumer
3. You could have a can or bottle with your name so felt like it was yours.

# data[].attributes.body
1. To boost sales and popularity
2. Because it was unique and was very personal to the consumer.
3. I Liked that such a large conglomerate proved that they could still be personal and connected with the consumer.

# data[].attributes.body
1) They wanted to try something new and wanted to inspire discussion about the brand.
2) People found it fun trying to find their name and their friends names on the bottles, especially if they were to meet up with their friends for instance.
3) I like how personal it is, and how it speaks to people directly. By using their names.

# data[].attributes.body
1) to boost the amount of teens drinking coke.
2) because it was a hidden project people were more intrigued by it and that they let people personalise it.
3) that they let the public choose more names that they wanted printed on the bottles.

# data[].attributes.body
Lewis Ip
1) They launched the campaign to make Australians drink more Coke as many teens had never even tasted it before.
2) It was good because it connected with the customer as their name could be on the bottle. This made it feel more personal to them meaning they would want to buy it because it’s about them.
3) I liked how when the campaign was running they were adapting to make it relevant to the situation (Like adding more names to expand)

# data[].attributes.body
1. To get more people to buy their products so the profits will increase, and to get people drinking coke.

2. It was successful because people wanted to find their name on the coke products and people would also buy them for their friends.

3. I liked the fact that they added more names because it made more customers buy them.

# data[].attributes.body
1 to increase sales and make coke popular in other countries Such as Australia where 50% of young teens and children hadn’t tasted coke.

2 because it got people to interact and have a coke with friends which lead to more sales, people were buying coke for they friends as it had they’re names on it.

3 that it got people to get together.

# data[].attributes.body
Help when we need it

# data[].attributes.body
Good communication between student and staff

# data[].attributes.body
Go through things clearly

# data[].attributes.body
Help when struggling with work

# data[].attributes.body
Help when students are stuck with work

# data[].attributes.body
To help if we need it

# data[].attributes.body
Lewis Ip
To make the course enjoyable and fun (Interactive)

# data[].attributes.body
To be supported with my learning
To gain the knowledge + skills to work in a business or to have my own

# data[].attributes.body
Similar things you expect from us. Lessons to start on time and help offered to us if needed would be the biggest things for me.

# data[].attributes.body
I think you should treat us all equally and make the course as enjoyable as possible

# data[].attributes.body
1) Why did Coca Cola launch the campaign?
2) Why was the marketing plan so successful?
3) What did you like about the campaign?

# data[].attributes.body
Resilience y

Ownership

Optimism y

Ambition y

Respect y

Self-control

Confidence

Curiosity

# data[].attributes.body
1. Maintain your attendance at 95% or above throughout the year - show your ambition

2. Arrive to class on time wearing your membership badge and with the right equipment, attitude and ready to learn - take ownership

3. Go to All lessons including, maths, English and Directed Studies. Failure to do so will lead the disciplinary procedure being followed - show your confidence

4. Use your kind hands and your kind words. BULLYING and DISCRIMINATION will not be tolerated and anybody found to not using their kind hands or kind words will face disciplinary action- show your respect

5. Remain calm when you feel under pressure and step outside if you feel overwhelmed or need time to reflect, things will go wrong but NEVER GIVE UP - show your resilience

6. Always do your best and hand in your assignments on time, if your assignment is going to be handed in late then advise your teacher well in advance - take ownership

7. The use of mobile phones is strictly prohibited unless directed to do so by their teacher - show your self-control

8. We are business professionals and will be working with industry experts so watch your language - show your ambition

9. Share good practice with each other and ASK questions and share your knowledge (Always Seek Knowledge) - show your curiosity

10. Never be afraid to FAIL - It is okay not to get things right the first time. Always stay positive even when you feel like everything is against you - Show your optimism

11. No eating or drinking whilst in class. If you arrive to class with food you will be asked to put it away or step outside to finish it - show your respect

12. Look after the property in college, pens, paper and other material. Things cost money and ifbyou break it then other people suffer - show your Respect

Always remember:
Learn to smile even when the world isn't smiling with you.

Nothing lasts forever whether good or bad so keep going.