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Why did I choose this product?

Bath and Body Works' in The Stars is an Amber Woody fragrance for ladies. This is a brand-new scent. In The Stars was launched in 2018. Tangerine is the top note, Borage and Sandalwood are the middle notes, and White Oud, Amber, and Musk are the base notes.

Sparkling. Warm. Captivating. And unlike anything else on the planet. In the Stars, a blend of starflower, sandalwood musk, sugared tangelo, white agarwood, and radiant amber.

The prospects are targeted mainly for women who is interested in natural yet fancy smell. Women at the ages of 13 and above too. This perfume can be used for any skin types (even sensitive skin).

The competitor for this product is Victoria's Secret Pure Seduction Shimmer Perfume.

This ad objective is to improve this current product sales and to increase the brand awareness.

How are you going to solve that product's problem (STRATEGY)?

Having sales and by promoting it on Instagram ads towards target audience. To have influencers use and promote the product in posts and their stories.

"Shine bright and be the brightest star"

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Cetaphil Daily Advance Ultra Hydrating Lotion

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Provide Info:

a. Why did you choose this product?
(Write about the product, prospect, pugilist)

Product:

Cetaphil Daily Advance Ultra Hydrating Lotion is formulated with a unique combination of 5 main ingredients, known as the Epidermal Replenishing Complex5 (ERC5). This hydrating lotion is clinically-proven and is perfect for dry to very dry skin. Most importantly, this lotion can be used on both face and body.

Details:

Cetaphil Daily Advance Ultra Hydrating Lotion is fragrance free and non-comedogenic which is good for people with sensitive skin. This hydrating lotion helps moisture dry skin that can lasts up to 7 days.

Prospect:

As Cetaphil Daily Advance Ultra Hydrating Lotion is luxurious yet non-greasy. This fragrance-free moisturizer contains Epidermal Replenishing Complex5 (ERC5), which is a unique combination of 5 key ingredients that helps relieve dry and very dry skin. This moisturizer can be used on both face and body and it is also dermatologists' favourite recommendation.

Pugilist:

The usual prospects are for both women and men, age 13 and above that has sensitive or dry skin types.

Competitors:

CeraVe, Aveeno, Neutrogena

b. What is the ad objective?
(The task and problem about the product that the ad you create could solve)

The ad objective is to increase awareness of this product as this hydrating lotion lives up to its claim.

c. How are you going to solve that product’s problem (STRATEGY)? [eg: Target at a new market? ; show the product has a new use?]

Share testimonials from professional dermatologists and in-depth hands on reviews of the product's benefits from beauty gurus on social media.

d. What is the one thing (BIG IDEA) you can say about this product?

" Make them adore your oil-free shine."

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Why did i choose this product?
Product
- Sony is among the main producers of the console gaming industry. They are known for their streamline interface, intense gaming console and high quality products. I choose this product because of the design of the controller. It is easier to play on for long hours of gaming.

Prospect
- The prospect of the Sony Dualshock 4 is mostly male (18 and above) mostly gamers who play for longs hours.

Competitors
- Razer, Nacons

What is the ad objective?
- To remind the audience about the reason that the product is the best for gaming.

How are you going to solve that product's problem?
- Showing the enhanced game experience by using the controller and showing that professional gamers also using the products.

What is the one thing (BIG IDEA) you can say about this product?
- Gamers don't play to lose

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a. Why did you choose this product? (Write about the product, prospect, pugilist)
Product:
-They produce almost every computer accessory for computer users in Indonesia. I personally chose this brand because they designed their products very futuristic and made with a high technology also their products are affordable.

Details:

- Fantech is a well-known brand for computer accessories founded in Indonesia in 2009. Providing every gamer out there with the gaming gears that are equipped with high quality technology and designed to improve the user’s gaming ability to reach their highest potential.

Prospect:

- Fantech is one of the world’s most affordable computer accessories brands for gamers. All of their products have passed the minimum requirements to be use in online game tournaments around the world. Fantech has sponsored multiple E-sports teams in South East Asia and has over 20 offices worldwide.

Pugilist:
- Fantech focuses on providing gaming products for gamers off all ages.Most of their product are purposely sold to improve gamers ability throughout their gaming journeys.

Competitors:
-Razer, Steelseries

b. What is the ad objective? (the task and problem about the product that the ad you create could solve).
The ad objective is to improve their brand awareness as Fantech has a lot of reliable also affordable gaming gears to offer to gamers around the world.

c. How are you going to solve that product's problem (STRATEGY)? (eg. Target at a new market?; Show the product has a new use?)

By Showcasing the products on social media by providing the product’s specification and participate in every gaming event by doing product sponsorship and ambassadorship.

d. What is the one thing (BIG IDEA) you can say about this product?
"Win with a better experience."

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Why did I choose this product?

Saltybody is a Malaysian local brand, potion no º1 is a multi purpose, fast absorbing, light weight beauty oil. Which helps reduces and soothes my ezcema. The Saltybody potion no º1 contains virgin coconut oil, 24K Gold and pure botanicals in it.  A hydrating face oil that helps reduce the oil production and keeps the skin dewy and well balanced.

The Saltybody potion no º1 has ingredients imported from France such as Virgin coconut oil which is known to moisturise, soothe, remove dead cells, protect and heal the skin and more. By the end of it, it helps keeping your skin looking smooth and healthy. The 24K Gold is a natural mineral used that helps skin look radiant, gives it a natural glow and highly anti aging.Tea Tree, Geranium, Lavender & Ylang Ylang oil is known best for treating acne. However, they're also known for its anti inflammatory properties, help lighten skin and reduce wrinkles. Squalane oil helps balances oil production, providing just enough moisture to keep the skin clear and healthy and lastly Vitamin E & Shea Butter has anti inflammatory, healing & anti aging properties.

The usual prospects are targeted towards women and men who has sensitive or dry skin, age (18 and above). People who have skin conditions, who prioritises skincare.

Competitors: THEMINERAW

What is the ad objective?

The ad objective is to persuade and introduce more consumers to this brand and product.

How are you going to solve that product's problem?

By advertising the product through social media and also by promoting the testimonials on several lifestyle websites by targeting audience who loves affordable skincare and an essential product to add to their skincare routine.

What is the one thing (BIG IDEA) you can say about this product?

Beautiful, natural skin

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Pentaxyl - Intensive Theraphy for Fine Lines & Wrinkles

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Provide Info:

a. Why did you choose this product?
(Write about the product, prospect, pugilist)

Product:

Pentaxyl is a proprietary brand of herbal extracts and the breakthrough formulas of the Matrixyl Complex and Argireline which reduce the appearance of wrinkles and furrows, help skin look thicker and firmer and gives the skin a youthful glow.

Details:

Pentaxyl may reduce the appearance of stretch marks. Skin will take on a more youthful appearance. While nothing can rewind time, Pentacyl has been shown to support a beautiful, resilient, flawless look by fighting against the visible signs of ageing.

As Pentaxyl is a cream that gives the skin a youthful glow. Its not just a face cream, it also an all-over skin care solution.

The usual prospects are for either women or men, age (18 and above), who are hands on and familiar with the product’s application. Especially for women who are pregnant are safe to use for them to reduce the appearance of their stretch marks.

Competitors:

Mustela, Clarins, Kremotex

b. What is the ad objective?
(The task and problem about the product that the ad you create could solve)

The ad objective is to widen the product application as this Pentaxyl has an all-over skin solution in alternative uses.

c. How are you going to solve that product’s problem (STRATEGY)? [eg: Target at a new market? ; show the product has a new use?]

Showing many recommendations and testimonials for using Pentaxyl as a ‘life saver for all-over skin’ by targeting adults and woman who are pregnant which actually helps to reduce the appearance of stretch marks on their body.

d. What is the one thing (BIG IDEA) you can say about this product?

“Be young always with Pentaxyl”

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Yves Rocher Olive Petit Grain Body Lotion

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a. Why did you choose this product? (Write about the product, prospect, pugilist)
Product:
-Yves Rocher Olive Petit Grain Body Lotion is a French beauty brand of body care product to keep skin hydrated , glowing, nourished and moisturized in every season especially in winter and summer.

Details:
-For the pleasure of a relaxing body care, Yves Rocher's panel of experts, unique since 1959, has selected and combined organic and fair trade Shea butter, Petitgrain essential oil (in the fragrance) and an Olive extract. It leaves skin moisturized and delicately scented. The product is tested under dermatological supervision. The bottle containing recycled plastic. It is ethoxyl free, mineral oil free and paraben free.

Prospect:
-As Yves Rocher Olive Petit Grain Body Lotion is a body care which is made of the botanical-based ingredients such as organic and fair trade Shea butter, Aloe vera gel from Organic Farming, Petitgrain essential oil (in the fragrance) and an Olive extract. This formula contains more than 97% ingredients from natural origin. It is not a product which is the pleasure of a moisturizing lotion, it is also a body care with relaxing benefits.

Pugilist:
-The usual prospects are for all gender, especially women and men who have sensitive or dry skin, age (17 and above). They love and care of natural ingredients and the purest processing methods for the body care product.

Competitors:
-The Body Shop Almond Milk and Honey Body Lotion, 100% PURE Coconut Whipped Body Butte, Osea Ocean Body Lotion

b. What is the ad objective? (the task and problem about the product that the ad you create could solve).
The ad objective is to increase the exposure of product application as this Yves Rocher Olive Petit Grain Body Lotion has natural ingredients from natural origins and is made in the purest processing methods for alternative uses.

c. How are you going to solve that product's problem (STRATEGY)? (eg. Target at a new market?; Show the product has a new use?)
Showing many recommendations by body care expert and some testimonials for using Yves Rocher Olive Petit Grain Body Lotion as an essential by targeting people who love natural ingredient and eco-friendly body care product to keep skin hydrated , glowing, nourished and moisturized.

d. What is the one thing (BIG IDEA) you can say about this product?
"Having natural care with Yves Rocher."

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a. Why did you choose this product? (Write about the product, prospect, pugilist)
Product:
- Logitech is one of the biggest producer and most known computer accessory company in the world. Their products are known for its affordability and durability. They are also known for making normal office mouse and high end performance mouse that broadens the choice of mouse a customer may want.

Details:
- Logitech is an American Swiss company who manufacture peripherals and software for computers founded in 1981 on the second of October. Their more top of the line mouse are one of the most well known mouse featuring extra buttons to perform extra functions as well as build for better ergonomics.

Competitors:
- Razer, Steelseries

b. What is the ad objective?
- The ad objective is to increase our sales in other targeted audience and to increase awareness of the product.

c. How are you going to solve that product's problem?
- By showing the audience that using the product can help contribute more then a normal mouse and is build in such a way that you can hold the mouse comfortably.

d. What is the one thing you can say about this product?
- "Not all heroes wear capes"

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a. why did you choose this product? (write about the product, prospect, pugilist)

Product:
Nivea Pearl & Beauty Anti-perspirant spray is a deodorant that has no alcohol presence, and is used for underarms in order to eliminate the bacteria and protects you from sweat and body odor.

Details:
This deodorant is designed to reduce the the sweat and body odor from one's underarms and keep it comfortable soft dryness. It protects the area for around 48 hours after applying. The deodorant is made up of the pearl extracts that even outs the skin tones.

Prospect:
The Nivea Deo beauty pearl makes your underarms look as attractive as other parts of your body, as well as gives off amazing fragrance.

Target audience :
Women aged 25-35 who belongs to middle to high income groups and are working professionals since they may use public transport and the fear of bad body odor in may trigger them. So using this product would help them smell good and feel confident enough.

Competitors:
Degree, dove, rexona women, etc

b. what is the ad objective?
The ad objective is to increase product awareness and persuade women to buy this product.

c. How are you going to solve the products problem (strategy)?
Showing all the benefits of the product such as protection towards your underarms, fresh fragrance and many more, as well as bring few women and let them share their own personal experience because that would also increase trust for the product.

d. What is the one thing (BIG IDEA) you can say about this product?
"Keep your underarms fresh"

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2. I chose this product because I'm able to testify that it really works and helps to moisturize my lips whenever they feel chapped or dry. The scent that exudes from this lip balm is also of my preference as it's not to strong. This lip balm provides an intense level of care and protection for lips that are prone to excessive drying. Hydra IQ provides deep, penetrating moisture support and SPF 15 protects your lips against UVA and UVB rays. Apply this lip balm liberally at night and wake up with soft, supple lips.

Nivea usually targeted teenagers and young adults in their early 20's when it comes to their cosmetic products.

Nivea's competitors include brands such as Vaselin, Clinique, Dove and much more.

b. The ad objective is to persuade and introduce more people to this lip balm. Not to mention include it as a part of their routine or replacement for other lipstick during leisure time.

c. By introducing the benefits of the product to audiences in an older wide range and assure the male population that they too could use lip balm if they wishes to do so. The brand doesn't discriminate when it comes to their consumers.

d. Redefine lips and let them shine

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2. Provide info: a. Why did you choose this product? (Write about the product, prospect, pugilist)

WD-40 Lubricating Spray is an all purpose spray specially formulated to provide lasting lubricating effect upon contact of multiple surfaces.

As WD-40 is already household name, therein lies even greater potential to expand its consumer base by promoting it as a 'do all' solution as seen in many 'lifehack' videos.

The usual prospects are men, age (18 and above), who are hands on and are familiar with the product's application

Competitors: Penrite, Yacco

b. What is the ad objective? (the task and problem about the product that the ad you create could solve).

The ad objective is to widen the products appeal as an everyday solution found in its potential alternative uses.

c. How are you going to solve that product's problem (STRATEGY)? (eg. Target at a new market?; Show the product has a new use?)

Showing the many alternative household uses of WD-40 as 'lifehacks' by targeting housewives and stay-home mothers. Potentially doubling it's market potential.

d. What is the one thing (BIG IDEA) you can say about this product?

"Do more with a can"

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2.
Product :
The Morrocan argan oil can repairs your drying hair by providing proteins to your hair for strength; fatty acids, omega-3 and vitamins for shine. It strengthens brittle hair and provides nourishment to hair damage by colouring and styling.  In the product, they provides antioxidants for protection. The more you use the product the more softens thick unmanageable hair it will get.
Other than that, it also have sweet fruity scent of the smell for your hair.

Details : Capello argan oil target maket are women around 30's - 40's and teenage girls. Mainly women with long hairs.

Competitors : Capello argan oil's competitors are Ogx argan oil, morroconoil.

b. Ad objective: The problem about the product is that they are lacking of audience as well as consumers. This could be disadvantage for the brand since there are competitors who gain many customers loyalties which will be challenging for the product to build trust to the consumers. Therefore, The ad objective is to create awareness of the product since the product are still consider as new and many people are not aware of it.

c. Ways to solve it: By advertise the product through social media by using female celebrity. The audience are more likely to watch the celebrity. Hence, the audiences would tend to listen to the celebrity mentioning and explaining about the product. The advertisement would shows it as her every morning routine to inform the audience that the result can be proven after 4 weeks of using the product.

d. What is the one (BIG IDEA) you can say about this product?
The healthier your hair, the shinier it will get.

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Provide info:
a. Why did you choose this product? (Write about the product, prospect, pugilist)

Product:
Vinda Dry Kitchen Towel is suitable for daily kitchen use and general cleaning work. This kitchen towel with 80 sheets come in packs, not roll is easier to use and has better hygiene. This is suitable for usage in keeping the cleanliness of the household and foodstuffs.

Details:
- Vinda Dry Kitchen Towel is knitted Fiber Technology and 100% virgin pulp sourced from North and South America. It is soft to touch, extra clean & strong, extra thicker & absorbent of excess oil on foods and also an expert in cleaning spills and messes.

- It can remove water residue from vegetables, fruits and herbs. This product has food-safe Certified, safe for contact with food especially when prepping meals for your kids and can be used to line containers before keeping food in them or to blot excess oil from cooked food.
- Multi-purpose by this Vinda Dry Kitchen Towel.

Prospect:
The usual prospects are for both gender either men or women, age (18 and above) with middle income, who are hands-on and familiar with the product’s application. Especially for people who cooked and want to maintain the cleanliness of the household as well as on foodstuffs. It is more convincing to use as it come with packs, not rolls.

Pugilist:
Scott Regular Multipurpose Towel, Onwards Kitchen Towel

b. What is the ad objective? (the task and problem about the product that the ad you create could solve).
The ad objective is to widen the product application as these Vinda Dry Kitchen Towels are important hygiene products that cannot be ignored in daily life, especially at this critical moment of the pandemic.

c. How are you going to solve that product's problem (STRATEGY)? (eg. Target at a new market?; Show the product has a new use?)
Show Vinda Dry Kitchen Towel is more convenience and hygiene to use as the first ever Kitchen Towel in Soft Pack format.

d. What is the one thing (BIG IDEA) you can say about this product?
"Come in pack, not roll"

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Provide info:

a. Why did you choose this product? (Write about the product, prospect, pugilist)

Product: Dettol antiseptic liquid is a concentrated antiseptic/disinfectant liquid solution that will kill bacteria and germs that cause illness and infections. It has been widely used for many years as it is well known for its effectiveness in wound cleansing and household disinfectant usage.

Prospect: The usual prospect of the Dettol antiseptic liquid are targeted on both males and females with middle-class income in the age (18 and above), who care about the hygiene protection in a certain area and he/she is the person who is normally looking for an up to 99% of anti-bacteria antiseptic solution.

Competitors: Savlon, Walch, Mannings, Thursday Plantation

b. What is the ad objective? (the task and problem about the product that the ad you create could solve).

The ad objective is to remind the audiences that Dettol antiseptic liquid is a trusted household brand with several additional usages that will protect the audience from bacteria and germs during this unprecedented period.

c. How are you going to solve that product's problem (STRATEGY)? (eg. Target at a new market?; Show the product has a new use?)

By showing different uses of Dettol antiseptic liquid, such as use it for bathing, to freshen linen and laundry items, disinfect surfaces (especially parcels).

d. What is the one thing (BIG IDEA) you can say about this product?

"You will feel protected with a drop of Dettol "