# data[].attributes.body
Krungthep
Silom
Din Alternate Bold

# data[].attributes.body
From their product photos that had earth elements / landscape,;
fabrics of their products;

# data[].attributes.body
BRAND WORD BANK
good people
superior quality
relaxed fit
original selvedge
tapered

BRAND DICTIONARY
aware - the factory closed. It left town. But all that skill and knowhow remained … our town is going to make jeans again.

humble - Yup, we just make jeans. That’s all folks.

sentimental - no wash club
made by us, but shaped by you.

honest - can only make 100 pairs of Hiut's a week … try and make the best jeans we can and not the most jeans we can.

TONE OF VOICE GUIDE
simple - small sentences, all to the point, no waffling or sugar coating

to the point - We make jeans.      That’s it. Nothing else. No distractions. Nothing to steal our focus.

casual - each section has been written as though someone is speaking to you

# data[].attributes.body
- serious
- proud
- respectful
- conscious
- honest
- aware
- dedicated
- informed
- bold
-