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Pre production is all the planning that goes into an idea before the filming starts. It involves finding an idea for the music video and deciding on the type of video being narrative, performance, concept or a hybrid. During this time, the director has to visualise their ideas and organise them into a story board.

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Production is process of filming the footage for the music video after finishing the pre production process. Lighting, framing and composition are important features to think about to make the video aesthetically pleasing and follow the appropriate conventions.

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Story boards are useful  as they help plan out what is going to happen, when it is going to happen and in what order so the production of the video runs smoothly. The story board will help with the editing once all the footage is filmed.

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After all the filming has finished it's time to edit all the footage together to complete the music video. A few editing software's such as Final Cut Pro or Premiere Pro are often used for this as they provide more editing options to make the video look more professional than something like iMovie which isn't as advanced. Cuts and transitions between scenes are usually edited to be in conjunction with the song so it flows and is fitting to the sounds.

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Promotion and advertising for the music video links in with post production. Social media is a good way to promote new videos as it is popular among younger viewers who are more involved with social media. This would mean it is a popular choice as the knowledge of a video can be easily shared allowing more people to find out about it.

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Music Videos are made to promote an artist and singles from an upcoming album. They allow them to express themselves in a creative way and can attract a larger audience. more people would be aware of them and then be more likely to buy their music.

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Product placement is a technique in which manufacturers of goods expose their product in another form of media to increase their popularity and target audience. It is becoming more popular in mainstream music videos and is used to benefit both the artist and the owners of the brand