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For The 1975, the demographic results as they show state that young middle class (C2DE) female adults who live in the Central Scotland region and are left wing (in relation to politics) are the target audience. In comparison to the target audiences for Gorillaz and Coldplay, there's a major difference. For Gorillaz, the only difference in the target audience is the gender and the social class. Young working class (ABC1) male adults are the target audience. However, for the target audience for Coldplay, there's quite a major difference. Firstly, the target audience are young adults who are female and part of the working class. The regions the audiences come from is Wales and Avon, and their relation to politics is right wing. Which seems awfully strange as Coldplay's music seems to appeal more directly to audience's that are part of the working class.

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For the first survey I decided to base it around people's favourite genres. I posted the link on various social media sites in which I used and managed to get 10 responses back - as that's the amount I wanted.

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For the questions I based them around gender, age, favourite genre, favourite artist/band, the reasons for it and if people watch music videos for narrative, performance or artist styles. In addition; I questioned what people would expect/like in a music video and where they usually watch on, i.e. the devices they use to watch the music video.

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From the 10 answers I received, 7 people who answered were female. 2 were male and 1 person identifies as non-binary. The ages varied from 15-19. For favourite genres, the most popular genre was between Rock and Kpop (Korean Music), while Alternative, Indie and Romance type of music followed after. I added in a question, asking why people enjoyed their chosen genre and below are the answers.

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For questions 5 & 6, being based around favourite artist/band and the reason for it, the answers also varied. Below is a screenshot for the answers to why people enjoy their favourite artists / band.

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For questions 7, 8 and 10 I will include the screenshots of them below; considering they're percentage ratings on people's answers.

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For question 9, I asked what people like to see in music videos by artists they enjoy. Answers varied from the artists themselves, a certain storyline, animations/cgi and creativity.

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For the second survey, I based it around the genre I'm thinking of working on when going into A2. Like the first survey, I shared the link around social media and managed to get 9 responses back - just shy of one that I originally wanted.

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Also like the first survey, I tried to make the questions rather similar, varying from gender, age, if the person listens to music from the Indie genre, their own definition of Indie music, their favourite Indie artist / band and why they like Indie music, as well as questions similar to question 7-10 like the first survey.

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From the 9 answers I received, 6 people were female while the other 3 were male. The ages this time around however, varied from 17-20. 17 and 19 being the popular ages. Below is a screenshot of the answers to question 3 - asking if they listen to music from the Indie genre.

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For question 4, I decided to switch it up a little, asking the person their own definition of what they think Indie music is.

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As you can see, the answers vary with some of the people responding putting in their actual input while others remain slightly confused, unsure at how to answer. Moving onto question 5, the reason for liking Indie music also varied; however the most popular answer seemed to be that they find Indie music rather "calming"

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Following onto question 6-10, for question 6, most of the answers were quite different - as I had asked who was their favourite Indie artist / band. Even though the answers were rather different, some of the artists / bands mentioned were people who I hope to look into once classes begin in September. (E.g. Coldplay, Arctic Monkeys, Wavves)

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As mentioned earlier, for questions 7-10, I made them the same questions just like the first survey, so screenshots of them will be below - as they're somewhat in an explanation or pie chart form.