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The colour

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The colour often continues from the front cover.

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Essential information is normally included.

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Subscription boxes and editor's notes are found usually in magazines with a younger target audience.

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Props are often used.

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The images are varied in modes of address, facial expressions, body shots, poses, costumes, lighting and locations. They often have captions and page numbers on them to anchor them to their text

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Sub images are regularly used (rarely in Mojo).

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The dominant image is usually different to the dominant image of the front cover.

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The contents are arranged in columns in chronological order for easy navigation. Most often these are on the left. They are divided into different sections e.g. Reviews. The subheads are the names of the artists or bands and the subtexts are informal and engaging. Simple fonts are generally used but they vary in size and for specific purposes.

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Usually use "Contents" as a title (not Mojo) and it is mainly at the top of the page. Sometimes it is prominent in the centre (Kerrang!).

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The masthead is repeated on the contents page next to the title.