# data[].attributes.body
Customer Loyalty program. 
Customer relationship management 

Personal touch 

# data[].attributes.body
orth it" to "because you worth it" and lastly to "because we worth it"
-Empowering women
2. Revalue women, Middle East pursued personality freedom
3. Brand ambassador to achieve the goal of business 
4. Tools to influence consumers 
5. Therefore, L'Oreal Paris has adapted its IMC strategy effectively in the Middle East

-Q2. Evaluate L'Oreal's approach to events, experiences, and 
Discuss the pros and con
 Discuss the pros and cons of Red Bull’s nontraditional marketing ta

# data[].attributes.body
orth it" to "because you worth it" and lastly to "because we worth it"
-Empowering women
2. Revalue women, Middle East pursued personality freedom
3. Brand ambassador to achieve the goal of business 
4. Tools to influence consumers 
5. Therefore, L'Oreal Paris has adapted its IMC strategy effectively in the Middle East

-Q2. Evaluate L'Oreal's approach to events, experiences, and 
Discuss the pros and con
 Discuss the pros and cons of Red Bull’s nontraditional marketing ta

# data[].attributes.body
orth it" to "because you worth it" and lastly to "because we worth it"
-Empowering women
2. Revalue women, Middle East pursued personality freedom
3. Brand ambassador to achieve the goal of business 
4. Tools to influence consumers 
5. Therefore, L'Oreal Paris has adapted its IMC strategy effectively in the Middle East

-Q2. Evaluate L'Oreal's approach to events, experiences, and 
Discuss the pros and con
 Discuss the pros and cons of Red Bull’s nontraditional marketing ta

# data[].attributes.body
hat are the benefits of content-based marketing for a beauty brand like L'Oreal? Do you think L'Oreal is right in completely integrating its traditional and digital media?

# data[].attributes.body
Discuss the effectiveness of Red Bull’s sponsorships. Where should the company draw the line in terms of novelty and risk?

# data[].attributes.body
 Discuss the pros and cons of Red Bull’s nontraditional marketing tactics. Should the company do more traditional advertising? Why or why not?

Pros:
*Emphasizing on targeted market
*Loyalty from extreme sports community
Cons:
*Low market awareness

# data[].attributes.body
ed market *Loyalty from e
 ed market
*Loyalty from extreme sports 
R
 R
. L'Oreal had successfull
 . L'Oreal had successfully integrated promotional events with celebrity brand ambassadors from nearly 20 international red carpet
2. Conducted by experts, L'Oreal provides professional advice, beauty tips and gifts to communicating and emphasis its brand message to audience
3. For events and experiences , they collaborate with the Emmy Award winning fashion reality show, Project Runway
4. Sponsorship: L'Oreal partnered with Rent the Runway
5. Effectively selecting its partners to deliver and coordinate message of beauty and self-worth to women at specific segmentation

-Q3. What are the benefits of content-based marketing for a beauty brand like L'Oreal? Do you think L'Oreal is right in completely integrating its traditional and digital media?

A3:
1. L'Oreal content-based marketing in-cooperating education, empowerment and aspiration to develop creative message that increase its brand equity
2. Developing content using beauty videos, information on trends, fashion tips, celebrity appeals and covering glamorous awards and fashion events
3. L'Oreal stays relevant engaging and implicit to the subject of beauty globally
4. L'Oreal growth in accordance with the digital expansion when L'Oreal introduced the app, Makeup Genius through smart device


 
Tesco
Tesco 
e
 e
 Strength:
 *Non-tr
 e
 e
Strength:
 *Non-tradition
 Strength:
*Non-traditional marketing
 - CVP (energy drink, originality and rebellious image)
 - Target market (niche)
 - Branding strategy (looks unique)
Risks:
*Less product variation
*Niche market
*Pricing
Gillete
Gillete
Greenfield
Greenfield
BEST Buy

Red Bull
Red Bull
1. What are Red Bull’s greatest strengths as more companies (like Coca-cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks of competing against such powerhouses?

Strength:
*Non-traditional marketing
 - CVP (energy drink, originality and rebellious image)
 - Target market (niche)
 - Branding strategy (looks unique)
Risks:
*Less product variation
*Niche market
*Pricing

2. Discuss the pros and cons of Red Bull’s nontraditional marketing tactics. Should the company do more traditional advertising? Why or why not?

Pros:
*Emphasizing on targeted market
*Loyalty from extreme sports community
Cons:
*Low market awareness

Yes, to increase market awareness other than current target market.

3.Discuss the effectiveness of Red Bull’s sponsorships. Where should the company draw the line in terms of novelty and risk?

It's effective in the sense that they are targeting specific market and allow consumer to feel the effect of their products.

One brand, one product category.
Creates new brand for new product category.
Legal Horse
Legal Horse
hello there
AMAZON
1. Why has Amazon succeeded online when so many other companies have failed?
*This is because,by providing diversification in product offering  instead of focusing only on one product, Amazon manages to achieve the economic of scope and creates a strong customer base.
*Through the willingness of Amazon to invest on latest online purchasing technology , the return of investment from this move is they manage to attract and retain more loyal customers.
*Amazon captures the loyalty of it's customers via value adding perks such as free express shipping for the Amazon Prime subscribers.
*The willingness to provide heavy discounts.

2. Will the Kindle revolutionize the book industry? Why or why not?
*yes it would revolutionize the book industry.
*This is due to the value created through the branding strategy leading to customer satisfaction, loyalty and repetitive orders.

3. What's next for Amazon?
Where else can it go?
* Provide Geek Squad services  which is a 24 hours service that gives services through online and act as a forum in order for customers to rectify their problems.

Zara
Zara
Q1. Would Zara's Model work for other retailers? 
Zara's business model: 
a) Control the overall supply chain business model (from design, manufacturing, logistic, retailer)

b)They are using Point of Purchase (POP) marketing strategy based on brand perception and brand loyalty.
(e.g.: Changing window display and retailer stores as advertising)

c)Zara using Just In Time production as and when there is demand in order to reduce wastes.

Our Opinion: 
-Yes, they can follow Zara's Business Model but it is difficult :
1.They need to restructure their business model because it require more capital, hard to control, and require lots of times to set up everything  (production, logistic, hire more designer, and etc).
2. Zara has strong brand perception hence they do not invest in advertising, but others retailers may not have similar brand perception by customer.

Q2. What can Zara do to ensure successful growth around the world while maintaining the same level of speed and instant of fashion.

a) Bricks and Clicks approach
    - Increasing of online purchaser 
   - Test the new market before set a  
     new physical store.
b) Set up more retail store
c) Extend product line
 (e.g.: Bags, Shoes, Accessories)
d) Production plant (e.g.: Asia)
e) Localization of design (e.g.: Baju 
    

Kurung)


L'Oreal
L'Oreal
-Q1. Discuss L'Oreal Paris message strategy and creative strategy in light of its slogan and use of brand ambassadors. Do you think L'Oreal Paris has adapted its IMC strategy effectively in the Middle East?

A1: 
1. Growing feminism across the world 
-Women's existence and the value of its existing 
-The revolution of L'Oreal slogan from "because I'm worth it" to "because you worth it" and lastly to "because we worth it"
-Empowering women
2. Revalue women, Middle East pursued personality freedom
3. Brand ambassador to achieve the goal of business 
4. Tools to influence consumers 
5. Therefore, L'Oreal Paris has adapted its IMC strategy effectively in the Middle East

-Q2. Evaluate L'Oreal's approach to events, experiences, and sponsorships. Has L'Oreal being effective in selecting its partners?

A2:
1. L'Oreal had successfully integrated promotional events with celebrity brand ambassadors from nearly 20 international red carpet
2. Conducted by experts, L'Oreal provides professional advice, beauty tips and gifts to communicating and emphasis its brand message to audience
3. For events and experiences , they collaborate with the Emmy Award winning fashion reality show, Project Runway
4. Sponsorship: L'Oreal partnered with Rent the Runway
5. Effectively selecting its partners to deliver and coordinate message of beauty and self-worth to women at specific segmentation

-Q3. What are the benefits of content-based marketing for a beauty brand like L'Oreal? Do you think L'Oreal is right in completely integrating its traditional and digital media?

A3:
e
 e
Strength:
 *Non-tradition
 Strength:
*Non-traditional marketing
 - CVP (energy drink, originality and rebellious image)
 - Target market (niche)
 - Branding strategy (looks unique)
Risks:
*Less product variation
*Niche market
*Pricing
Gillete
Gillete
Greenfield
Greenfield
BEST Buy

Red Bull
Red Bull
1. What are Red Bull’s greatest strengths as more companies (like Coca-cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks of competing against such powerhouses?

Strength:
*Non-traditional marketing
 - CVP (energy drink, originality and rebellious image)
 - Target market (niche)
 - Branding strategy (looks unique)
Risks:
*Less product variation
*Niche market
*Pricing

2. Discuss the pros and cons of Red Bull’s nontraditional marketing tactics. Should the company do more traditional advertising? Why or why not?

Pros:
*Emphasizing on targeted market
*Loyalty from extreme sports community
Cons:
*Low market awareness

Yes, to increase market awareness other than current target market.

3.Discuss the effectiveness of Red Bull’s sponsorships. Where should the company draw the line in terms of novelty and risk?

It's effective in the sense that they are targeting specific market and allow consumer to feel the effect of their products.

One brand, one product category.
Creates new brand for new product category.
Legal Horse
Legal Horse
hello there
AMAZON
1. Why has Amazon succeeded online when so many other companies have failed?
*This is because,by providing diversification in product offering  instead of focusing only on one product, Amazon manages to achieve the economic of scope and creates a strong customer base.
*Through the willingness of Amazon to invest on latest online purchasing technology , the return of investment from this move is they manage to attract and retain more loyal customers.
*Amazon captures the loyalty of it's customers via value adding perks such as free express shipping for the Amazon Prime subscribers.
*The willingness to provide heavy discounts.

2. Will the Kindle revolutionize the book industry? Why or why not?
*yes it would revolutionize the book industry.
*This is due to the value created through the branding strategy leading to customer satisfaction, loyalty and repetitive orders.

3. What's next for Amazon?
Where else can it go?
* Provide Geek Squad services  which is a 24 hours service that gives services through online and act as a forum in order for customers to rectify their problems.

Zara
Zara
Q1. Would Zara's Model work for other retailers? 
Zara's business model: 
a) Control the overall supply chain business model (from design, manufacturing, logistic, retailer)

b)They are using Point of Purchase (POP) marketing strategy based on brand perception and brand loyalty.
(e.g.: Changing window display and retailer stores as advertising)

c)Zara using Just In Time production as and when there is demand in order to reduce wastes.

Our Opinion: 
-Yes, they can follow Zara's Business Model but it is difficult :
1.They need to restructure their business model because it require more capital, hard to control, and require lots of times to set up everything  (production, logistic, hire more designer, and etc).
2. Zara has strong brand perception hence they do not invest in advertising, but others retailers may not have similar brand perception by customer.

Q2. What can Zara do to ensure successful growth around the world while maintaining the same level of speed and instant of fashion.

a) Bricks and Clicks approach
    - Increasing of online purchaser 
   - Test the new market before set a  
     new physical store.
b) Set up more retail store
c) Extend product line
 (e.g.: Bags, Shoes, Accessories)
d) Production plant (e.g.: Asia)
e) Localization of design (e.g.: Baju 
    

Kurung)


L'Oreal
L'Oreal
-Q1. Discuss L'Oreal Paris message strategy and creative strategy in light of its slogan and use of brand ambassadors. Do you think L'Oreal Paris has adapted its IMC strategy effectively in the Middle East?

A1: 
1. Growing feminism across the world 
-Women's existence and the value of its existing 
-The revolution of L'Oreal slogan from "because I'm worth it" to "because you worth it" and lastly to "because we worth it"
-Empowering women
2. Revalue women, Middle East pursued personality freedom
3. Brand ambassador to achieve the goal of business 
4. Tools to influence consumers 
5. Therefore, L'Oreal Paris has adapted its IMC strategy effectively in the Middle East

-Q2. Evaluate L'Oreal's approach to events, experiences, and sponsorships. Has L'Oreal being effective in selecting its partners?

A2:
1. L'Oreal had successfully integrated promotional events with celebrity brand ambassadors from nearly 20 international red carpet
2. Conducted by experts, L'Oreal provides professional advice, beauty tips and gifts to communicating and emphasis its brand message to audience
3. For events and experiences , they collaborate with the Emmy Award winning fashion reality show, Project Runway
4. Sponsorship: L'Oreal partnered with Rent the Runway
5. Effectively selecting its partners to deliver and coordinate message of beauty and self-worth to women at specific segmentation

-Q3. What are the benefits of content-based marketing for a beauty brand like L'Oreal? Do you think L'Oreal is right in completely integrating its traditional and digital media?

A3:
1. L'Oreal content-based marketing in-cooperating education, empowerment and aspiration to develop creative message that increase its brand equity
2. Developing content using beauty videos, information on trends, fashion tips, celebrity appeals and covering glamorous awards and fashion events
3. L'Oreal stays relevant engaging and implicit to the subject of beauty globally
4. L'Oreal growth in accordance with the digital expansion when L'Oreal introduced the app, Makeup Genius through smart device


 
Tesco
Tesco 
1.As Tesco expands oversea, can it succeed by using the same strategies it has used in the United Kingdom? Why or why not ? What factors should it take into account while formulating strategies in global markets?

-Partially.
Brand Loyalty: 
Yes because loyalty card works worldwide as all the people like "rebate" or "voucher" and it is value-oriented. This also can create customer interaction and relationship with Tesco.

No because,
Perception, Consumer behavior (Marketing segmentation  & targeting )  in each country  is different   :  Tesco failed in US in Yr 2012- 2013. Their data collection  do not meet US customer need
Value delivery network:  Purchasing culture is different.
E-Commerce: is for old generation that are not trust . 

2. What are the ways in which Tesco connects with its customer to provide more value for them? 

Customer Loyalty program. 
Customer relationship management 

Personal touch 

Value added service : Re-load touch n go 

# data[].attributes.body
. L'Oreal had successfully integrated promotional events with celebrity brand ambassadors from nearly 20 international red carpet
2. Conducted by experts, L'Oreal provides professional advice, beauty tips and gifts to communicating and emphasis its brand message to audience
3. For events and experiences , they collaborate with the Emmy Award winning fashion reality show, Project Runway
4. Sponsorship: L'Oreal partnered with Rent the Runway
5. Effectively selecting its partners to deliver and coordinate message of beauty and self-worth to women at specific segmentation

-Q3. What are the benefits of content-based marketing for a beauty brand like L'Oreal? Do you think L'Oreal is right in completely integrating its traditional and digital media?

A3:
1. L'Oreal content-based marketing in-cooperating education, empowerment and aspiration to develop creative message that increase its brand equity
2. Developing content using beauty videos, information on trends, fashion tips, celebrity appeals and covering glamorous awards and fashion events
3. L'Oreal stays relevant engaging and implicit to the subject of beauty globally
4. L'Oreal growth in accordance with the digital expansion when L'Oreal introduced the app, Makeup Genius through smart device


 
Tesco
Tesco 

# data[].attributes.body
e
 e
Strength:
 *Non-tradition
 Strength:
*Non-traditional marketing
 - CVP (energy drink, originality and rebellious image)
 - Target market (niche)
 - Branding strategy (looks unique)
Risks:
*Less product variation
*Niche market
*Pricing
Gillete
Gillete
Greenfield
Greenfield
BEST Buy

Red Bull
Red Bull
1. What are Red Bull’s greatest strengths as more companies (like Coca-cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks of competing against such powerhouses?

Strength:
*Non-traditional marketing
 - CVP (energy drink, originality and rebellious image)
 - Target market (niche)
 - Branding strategy (looks unique)
Risks:
*Less product variation
*Niche market
*Pricing

2. Discuss the pros and cons of Red Bull’s nontraditional marketing tactics. Should the company do more traditional advertising? Why or why not?

Pros:
*Emphasizing on targeted market
*Loyalty from extreme sports community
Cons:
*Low market awareness

Yes, to increase market awareness other than current target market.

3.Discuss the effectiveness of Red Bull’s sponsorships. Where should the company draw the line in terms of novelty and risk?

It's effective in the sense that they are targeting specific market and allow consumer to feel the effect of their products.

One brand, one product category.
Creates new brand for new product category.
Legal Horse
Legal Horse
hello there
AMAZON
1. Why has Amazon succeeded online when so many other companies have failed?
*This is because,by providing diversification in product offering  instead of focusing only on one product, Amazon manages to achieve the economic of scope and creates a strong customer base.
*Through the willingness of Amazon to invest on latest online purchasing technology , the return of investment from this move is they manage to attract and retain more loyal customers.
*Amazon captures the loyalty of it's customers via value adding perks such as free express shipping for the Amazon Prime subscribers.
*The willingness to provide heavy discounts.

2. Will the Kindle revolutionize the book industry? Why or why not?
*yes it would revolutionize the book industry.
*This is due to the value created through the branding strategy leading to customer satisfaction, loyalty and repetitive orders.

3. What's next for Amazon?
Where else can it go?
* Provide Geek Squad services  which is a 24 hours service that gives services through online and act as a forum in order for customers to rectify their problems.

Zara
Zara
Q1. Would Zara's Model work for other retailers? 
Zara's business model: 
a) Control the overall supply chain business model (from design, manufacturing, logistic, retailer)

b)They are using Point of Purchase (POP) marketing strategy based on brand perception and brand loyalty.
(e.g.: Changing window display and retailer stores as advertising)

c)Zara using Just In Time production as and when there is demand in order to reduce wastes.

Our Opinion: 
-Yes, they can follow Zara's Business Model but it is difficult :
1.They need to restructure their business model because it require more capital, hard to control, and require lots of times to set up everything  (production, logistic, hire more designer, and etc).
2. Zara has strong brand perception hence they do not invest in advertising, but others retailers may not have similar brand perception by customer.

Q2. What can Zara do to ensure successful growth around the world while maintaining the same level of speed and instant of fashion.

a) Bricks and Clicks approach
    - Increasing of online purchaser 
   - Test the new market before set a  
     new physical store.
b) Set up more retail store
c) Extend product line
 (e.g.: Bags, Shoes, Accessories)
d) Production plant (e.g.: Asia)
e) Localization of design (e.g.: Baju 
    

Kurung)


L'Oreal
L'Oreal
-Q1. Discuss L'Oreal Paris message strategy and creative strategy in light of its slogan and use of brand ambassadors. Do you think L'Oreal Paris has adapted its IMC strategy effectively in the Middle East?

A1: 
1. Growing feminism across the world 
-Women's existence and the value of its existing 
-The revolution of L'Oreal slogan from "because I'm worth it" to "because you worth it" and lastly to "because we worth it"
-Empowering women
2. Revalue women, Middle East pursued personality freedom
3. Brand ambassador to achieve the goal of business 
4. Tools to influence consumers 
5. Therefore, L'Oreal Paris has adapted its IMC strategy effectively in the Middle East

-Q2. Evaluate L'Oreal's approach to events, experiences, and sponsorships. Has L'Oreal being effective in selecting its partners?

A2:
1. L'Oreal had successfully integrated promotional events with celebrity brand ambassadors from nearly 20 international red carpet
2. Conducted by experts, L'Oreal provides professional advice, beauty tips and gifts to communicating and emphasis its brand message to audience
3. For events and experiences , they collaborate with the Emmy Award winning fashion reality show, Project Runway
4. Sponsorship: L'Oreal partnered with Rent the Runway
5. Effectively selecting its partners to deliver and coordinate message of beauty and self-worth to women at specific segmentation

-Q3. What are the benefits of content-based marketing for a beauty brand like L'Oreal? Do you think L'Oreal is right in completely integrating its traditional and digital media?

A3:

# data[].attributes.body
-Q1. Discuss L'Oreal Paris message strategy and creative strategy in light of its slogan and use of brand ambassadors. Do you think L'Oreal Paris has adapted its IMC strategy effectively in the Middle East?

A1:
1. Growing feminism across the world
-Women's existence and the value of its existing
-The revolution of L'Oreal slogan from "because I'm worth it" to "because you worth it" and lastly to "because we worth it"
-Empowering women
2. Revalue women, Middle East pursued personality freedom
3. Brand ambassador to achieve the goal of business
4. Tools to influence consumers
5. Therefore, L'Oreal Paris has adapted its IMC strategy effectively in the Middle East

-Q2. Evaluate L'Oreal's approach to events, experiences, and sponsorships. Has L'Oreal being effective in selecting its partners?

A2:
1. L'Oreal had successfully integrated promotional events with celebrity brand ambassadors from nearly 20 international red carpet
2. Conducted by experts, L'Oreal provides professional advice, beauty tips and gifts to communicating and emphasis its brand message to audience
3. For events and experiences , they collaborate with the Emmy Award winning fashion reality show, Project Runway
4. Sponsorship: L'Oreal partnered with Rent the Runway
5. Effectively selecting its partners to deliver and coordinate message of beauty and self-worth to women at specific segmentation

-Q3. What are the benefits of content-based marketing for a beauty brand like L'Oreal? Do you think L'Oreal is right in completely integrating its traditional and digital media?

A3:
1. L'Oreal content-based marketing in-cooperating education, empowerment and aspiration to develop creative message that increase its brand equity
2. Developing content using beauty videos, information on trends, fashion tips, celebrity appeals and covering glamorous awards and fashion events
3. L'Oreal stays relevant engaging and implicit to the subject of beauty globally
4. L'Oreal growth in accordance with the digital expansion when L'Oreal introduced the app, Makeup Genius through smart device

# data[].attributes.body
1. Growing feminism across the world 
-Women's existence and the value of its existing 
-The revolution of L'Oreal slogan from "because I'm worth it" to "because you worth it" and lastly to "because we worth it"
-Empowering women
2. Revalue women, Middle East pursued personality freedom
3. Brand ambassador to achieve the goal of business 
4. Tools to influence consumers 
5. Therefore, L'Oreal Paris has adapted its IMC strategy effectively in the Middle East

-Q2. Evaluate L'Oreal's approach to events, experiences, and 

# data[].attributes.body
Strength:
*Non-traditional marketing
 - CVP (energy drink, originality and rebellious image)
 - Target market (niche)
 - Branding strategy (looks unique)
Risks:
*Less product variation
*Niche market
*Pricing

# data[].attributes.body
BEST Buy

# data[].attributes.body
1. What are Red Bull’s greatest strengths as more companies (like Coca-cola, Pepsi, and Monster) enter the energy drink category and gain market share? What are the risks of competing against such powerhouses?

Strength:
*Non-traditional marketing
- CVP (energy drink, originality and rebellious image)
- Target market (niche)
- Branding strategy (looks unique)
Risks:
*Less product variation
*Niche market
*Pricing

2. Discuss the pros and cons of Red Bull’s nontraditional marketing tactics. Should the company do more traditional advertising? Why or why not?

Pros:
*Emphasizing on targeted market
*Loyalty from extreme sports community
Cons:
*Low market awareness

Yes, to increase market awareness other than current target market.

3.Discuss the effectiveness of Red Bull’s sponsorships. Where should the company draw the line in terms of novelty and risk?

It's effective in the sense that they are targeting specific market and allow consumer to feel the effect of their products.

One brand, one product category.
Creates new brand for new product category.

# data[].attributes.body
hello there
AMAZON
1. Why has Amazon succeeded online when so many other companies have failed?
*This is because,by providing diversification in product offering  instead of focusing only on one product, Amazon manages to achieve the economic of scope and creates a strong customer base.
*Through the willingness of Amazon to invest on latest online purchasing technology , the return of investment from this move is they manage to attract and retain more loyal customers.
*Amazon captures the loyalty of it's customers via value adding perks such as free express shipping for the Amazon Prime subscribers.
*The willingness to provide heavy discounts.

2. Will the Kindle revolutionize the book industry? Why or why not?
*yes it would revolutionize the book industry.
*This is due to the value created through the branding strategy leading to customer satisfaction, loyalty and repetitive orders.

3. What's next for Amazon?
Where else can it go?
* Provide Geek Squad services which is a 24 hours service that gives services through online and act as a forum in order for customers to rectify their problems.

# data[].attributes.body
Q1. Would Zara's Model work for other retailers?
Zara's business model:
a) Control the overall supply chain business model (from design, manufacturing, logistic, retailer)

b)They are using Point of Purchase (POP) marketing strategy based on brand perception and brand loyalty.
(e.g.: Changing window display and retailer stores as advertising)

c)Zara using Just In Time production as and when there is demand in order to reduce wastes.

Our Opinion:
-Yes, they can follow Zara's Business Model but it is difficult :
1.They need to restructure their business model because it require more capital, hard to control, and require lots of times to set up everything  (production, logistic, hire more designer, and etc).
2. Zara has strong brand perception hence they do not invest in advertising, but others retailers may not have similar brand perception by customer.

Q2. What can Zara do to ensure successful growth around the world while maintaining the same level of speed and instant of fashion.

a) Bricks and Clicks approach
- Increasing of online purchaser
- Test the new market before set a
new physical store.
b) Set up more retail store
c) Extend product line
(e.g.: Bags, Shoes, Accessories)
d) Production plant (e.g.: Asia)
e) Localization of design (e.g.: Baju

Kurung)

# data[].attributes.body
-Q1. Discuss L'Oreal Paris message strategy and creative strategy in light of its slogan and use of brand ambassadors. Do you think L'Oreal Paris has adapted its IMC strategy effectively in the Middle East?

A1:
1. Growing feminism across the world
-Women's existence and the value of its existing
-The revolution of L'Oreal slogan from "because I'm worth it" to "because you worth it" and lastly to "because we worth it"
-Empowering women
2. Revalue women, Middle East pursued personality freedom
3. Brand ambassador to achieve the goal of business
4. Tools to influence consumers
5. Therefore, L'Oreal Paris has adapted its IMC strategy effectively in the Middle East

-Q2. Evaluate L'Oreal's approach to events, experiences, and sponsorships. Has L'Oreal being effective in selecting its partners?

A2:
1. L'Oreal had successfully integrated promotional events with celebrity brand ambassadors from nearly 20 international red carpet
2. Conducted by experts, L'Oreal provides professional advice, beauty tips and gifts to communicating and emphasis its brand message to audience
3. For events and experiences , they collaborate with the Emmy Award winning fashion reality show, Project Runway
4. Sponsorship: L'Oreal partnered with Rent the Runway
5. Effectively selecting its partners to deliver and coordinate message of beauty and self-worth to women at specific segmentation

-Q3. What are the benefits of content-based marketing for a beauty brand like L'Oreal? Do you think L'Oreal is right in completely integrating its traditional and digital media?

A3:
1. L'Oreal content-based marketing in-cooperating education, empowerment and aspiration to develop creative message that increase its brand equity
2. Developing content using beauty videos, information on trends, fashion tips, celebrity appeals and covering glamorous awards and fashion events
3. L'Oreal stays relevant engaging and implicit to the subject of beauty globally
4. L'Oreal growth in accordance with the digital expansion when L'Oreal introduced the app, Makeup Genius through smart device

# data[].attributes.body
1.As Tesco expands oversea, can it succeed by using the same strategies it has used in the United Kingdom? Why or why not ? What factors should it take into account while formulating strategies in global markets?

-Partially.
Brand Loyalty:
Yes because loyalty card works worldwide as all the people like "rebate" or "voucher" and it is value-oriented. This also can create customer interaction and relationship with Tesco.

No because,
Perception, Consumer behavior (Marketing segmentation  & targeting )  in each country  is different   :  Tesco failed in US in Yr 2012- 2013. Their data collection  do not meet US customer need
Value delivery network:  Purchasing culture is different.
E-Commerce: is for old generation that are not trust .

2. What are the ways in which Tesco connects with its customer to provide more value for them?

Customer Loyalty program.
Customer relationship management

Personal touch

Value added service : Re-load touch n go